Search results
1 – 10 of 489
This article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study.
Abstract
Purpose
This article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study.
Design/methodology/approach
Employing Greimas’s (1987) semiotic framework, I analyze social media and media articles on Måneskin’s success, unveiling consumer perceptions of global, local and intermediate brand positionings and related authenticity dimensions. I particularly uncover a narrative centered on “global” versus “local” brand positioning and their counterparts (i.e. “not global” and “not local”), forming a semiotic square.
Findings
In the “global” perception, the band is evaluated in terms of conforming to global standards, while, in the “local” understanding, the emphasis shifts to connections to local roots. In the “glocalization” perspective (global and local), the band’s activities are assessed concerning an integration between global conformity and local connections. The “glalienation” viewpoint (neither global nor local) is related to consistency, in the sense of being unique and avoiding a commitment to either global or local values. The data also highlight issues of inconsistency regarding brand positioning’s contradictions, such as the band’s incoherently merging local and non-local elements.
Originality/value
The proposed structural semiotics approach enriches previous theories by examining authenticity within global-local dynamics, offering insights into various authenticity dimensions and their interplay. It underlines shifts in authenticity perceptions and challenges binary brand positioning, advocating for strategic placement across the global-local continuum. Moreover, it emphasizes leveraging cultural elements and semiotics to effectively communicate authenticity.
Details
Keywords
David Korsah, Godfred Amewu and Kofi Osei Achampong
This study seeks to examine the relationship between macroeconomic shock indicators, namely geopolitical risk (GPR), global economic policy uncertainty (GEPU) and financial stress…
Abstract
Purpose
This study seeks to examine the relationship between macroeconomic shock indicators, namely geopolitical risk (GPR), global economic policy uncertainty (GEPU) and financial stress (FS), and returns as well as volatilities on seven carefully selected stock markets in Africa. Specifically, the study intends to unravel the co-movement and interdependence between the respective macroeconomic shock indicators and each of the stock markets under consideration across time and frequency.
Design/methodology/approach
This study employed wavelet coherence approach to examine the strength and stability of the relationships across different time scales and frequency components, thereby providing valuable insights into specific periods and frequency ranges where the relationships are particularly pronounced.
Findings
The study found that GEPU, Financial Stress (FS) and GPR failed to induce significant influence on African stock market returns in the short term (0–4 months band), but tend to intensify in the long-term band (after 6th month). On the contrary, stock market volatilities exhibited strong coherence and interdependence with GEPU, FSI and GPR in the short-term band.
Originality/value
This study happens to be the first of its kind to comprehensively consider how the aforementioned macro-economic shock indicators impact stock markets returns and volatilities over time and frequency. Further, none of the earlier studies has attempted to examine the relationship between macro-economic shocks, stock returns and volatilities in different crisis periods. This study is the first of its kind in to employ data spanning from May 2007 to April 2023, thereby covering notable crisis periods such as global financial crisis (GFC) and the COVID-19 pandemic episodes.
Details
Keywords
Xuwei Jin, Shize Huang, Xiaowen Liu, Jing Zhou, Jinzhe Qin, Decun Dong and Xingying Li
Electromagnetic interference (EMI) on communication systems of unban rail transit can hardly be clarified because of complicated factors around railways. This paper aims to target…
Abstract
Purpose
Electromagnetic interference (EMI) on communication systems of unban rail transit can hardly be clarified because of complicated factors around railways. This paper aims to target this issue and extend experimental and theoretical analysis.
Design/methodology/approach
This paper take the Nanjing Dashengguan Bridge as an example, because it carries the most tracks in the world and bears three kinds of trains running through, providing a perfect complex environment. First, it investigates the three communication systems, terrestrial trunked radio, communications-based train control (CBTC) and passenger information system (PIS) that Nanjing Metro uses, and select appropriate devices accordingly. Second, it establishes a system level platform and conduct three tests to analyze their respective operating principles and performance difference under common electromagnetic environments. Third, it adopts theoretical formula to verify test results.
Findings
The experiment results and theoretical analysis mutually corroborate each other and present practical recommendations: an 8 m or more distance between two tracks will ensure no obvious EMI created by a passing train on communication systems; two certain communication systems should not share the same frequency band; interference level is more related to field strength than weathers and building materials; and CBTC DSSS waveguide mode as well as PIS LTE mode are preferred.
Originality/value
This research also provides a practical method of investigating EMI for other complex situations.
Details
Keywords
Giuseppe Rocchetta and Geminiano Mancusi
Within the context of 2D square lattices, searching for the existence of band gaps assumes a great interest owing to many possible fields of application: from energy absorption…
Abstract
Purpose
Within the context of 2D square lattices, searching for the existence of band gaps assumes a great interest owing to many possible fields of application: from energy absorption devices to noise and vibration controllers, as well as advanced strategies for the seismic isolation.
Design/methodology/approach
The underlying microstructure may influence the mechanical response of 2D square lattices according to a complex interplay between different factors. A first one is related to the so-called “size-effect”. A second one relates, instead, to the mass density distribution.
Findings
It has been observed that lumped masses may induce additional band gaps to appear and may magnify their width. Finally, an additional factor deals with the inner damping characteristics of the constituent materials, which usually are polymer-based.
Originality/value
This study focuses on the first factor from a specific perspective: to investigate the influence of the size effect on the existence and properties of frequency band gaps.
Details
Keywords
Slawomir Koziel and Anna Pietrenko-Dabrowska
A novel framework for expedited antenna optimization with an iterative prediction-correction scheme is proposed. The methodology is comprehensively validated using three…
Abstract
Purpose
A novel framework for expedited antenna optimization with an iterative prediction-correction scheme is proposed. The methodology is comprehensively validated using three real-world antenna structures: narrow-band, dual-band and wideband, optimized under various design scenarios.
Design/methodology/approach
The keystone of the proposed approach is to reuse designs pre-optimized for various sets of performance specifications and to encode them into metamodels that render good initial designs, as well as an initial estimate of the antenna response sensitivities. Subsequent design refinement is realized using an iterative prediction-correction loop accommodating the discrepancies between the actual and target design specifications.
Findings
The presented framework is capable of yielding optimized antenna designs at the cost of just a few full-wave electromagnetic simulations. The practical importance of the iterative correction procedure has been corroborated by benchmarking against gradient-only refinement. It has been found that the incorporation of problem-specific knowledge into the optimization framework greatly facilitates parameter adjustment and improves its reliability.
Research limitations/implications
The proposed approach can be a viable tool for antenna optimization whenever a certain number of previously obtained designs are available or the designer finds the initial effort of their gathering justifiable by intended re-use of the procedure. The future work will incorporate response features technology for improving the accuracy of the initial approximation of antenna response sensitivities.
Originality/value
The proposed optimization framework has been proved to be a viable tool for cost-efficient and reliable antenna optimization. To the knowledge, this approach to antenna optimization goes beyond the capabilities of available methods, especially in terms of efficient utilization of the existing knowledge, thus enabling reliable parameter tuning over broad ranges of both operating conditions and material parameters of the structure of interest.
Details
Keywords
Xingwen Wu, Zhenxian Zhang, Wubin Cai, Ningrui Yang, Xuesong Jin, Ping Wang, Zefeng Wen, Maoru Chi, Shuling Liang and Yunhua Huang
This review aims to give a critical view of the wheel/rail high frequency vibration-induced vibration fatigue in railway bogie.
Abstract
Purpose
This review aims to give a critical view of the wheel/rail high frequency vibration-induced vibration fatigue in railway bogie.
Design/methodology/approach
Vibration fatigue of railway bogie arising from the wheel/rail high frequency vibration has become the main concern of railway operators. Previous reviews usually focused on the formation mechanism of wheel/rail high frequency vibration. This paper thus gives a critical review of the vibration fatigue of railway bogie owing to the short-pitch irregularities-induced high frequency vibration, including a brief introduction of short-pitch irregularities, associated high frequency vibration in railway bogie, typical vibration fatigue failure cases of railway bogie and methodologies used for the assessment of vibration fatigue and research gaps.
Findings
The results showed that the resulting excitation frequencies of short-pitch irregularity vary substantially due to different track types and formation mechanisms. The axle box-mounted components are much more vulnerable to vibration fatigue compared with other components. The wheel polygonal wear and rail corrugation-induced high frequency vibration is the main driving force of fatigue failure, and the fatigue crack usually initiates from the defect of the weld seam. Vibration spectrum for attachments of railway bogie defined in the standard underestimates the vibration level arising from the short-pitch irregularities. The current investigations on vibration fatigue mainly focus on the methods to improve the accuracy of fatigue damage assessment, and a systematical design method for vibration fatigue remains a huge gap to improve the survival probability when the rail vehicle is subjected to vibration fatigue.
Originality/value
The research can facilitate the development of a new methodology to improve the fatigue life of railway vehicles when subjected to wheel/rail high frequency vibration.
Details
Keywords
This paper aims to explore whether there is a “low financing trap” that results in underfunding of education systems in low and lower middle income countries (LICs and LMICs). It…
Abstract
Purpose
This paper aims to explore whether there is a “low financing trap” that results in underfunding of education systems in low and lower middle income countries (LICs and LMICs). It shows public investment in education has not increased over the last two decades despite extensive advocacy and has equilibrated at about 4% of GDP. More than 6% of GDP is needed to achieve the sustainable development goals.
Design/methodology/approach
This research uses large scale data from the UNESCO Institute of Statistics and the World Bank to analyse patterns of investment across sub-Saharan Africa. The most recent data downloaded in 2022 are used for each country. The analysis uses time series analysis to show how flows of resources for education have evolved and illustrates the limits to growth.
Findings
The research develops a taxonomy of countries and identifies three bands of effort for investment in education. Individual countries tend to remain in the same band of expenditure level and only the highest band countries are likely to be able to finance their development goals from their own resources between now and 2030. Escape from the low financing trap is critical for future educational development.
Originality/value
Innovative approaches to external assistance are needed which recognise that domestic revenues are at the heart of sustainable financing and that greater efficiency and effectiveness are critical to sustainable solutions. The priority is to accelerate the development of fiscal states, which can finance public goods from domestic revenue and make good use of concessionary assistance.
Details
Keywords
Fatemeh Fahimi, Wooi Boon Goh, Tih-Shih Lee and Cuntai Guan
This study aims to investigate the correlation between neural indexes of attention and behavioral indexes of attention and detect the most informative period of brain activity in…
Abstract
Purpose
This study aims to investigate the correlation between neural indexes of attention and behavioral indexes of attention and detect the most informative period of brain activity in which the strongest correlation with attentive performance (behavioral index) exists. Finally, to further validate the findings, this paper aims at the prediction of different levels of attention function based on the attention score obtained from repeatable battery for the assessment of neurophysiological status (RBANS).
Design/methodology/approach
The present paper analyzes electroencephalogram (EEG) signals recorded by a single prefrontal channel from 105 elderly subjects while they were responding to Stroop color test which is an attention-demanded task. Beside Stroop test, subjects also performed RBANS which provides their level of functionality in different domains including attention. After data acquisition (EEG during Stroop test and RBANS attention score), the authors extract the spectral features of EEG as neural indexes of attention and subjects’ reaction time in response to Stroop test as behavioral index of attention. Then, they explore the correlation between these post-cue frequency band oscillations of EEG with elderly response time (RT). Next, the authors exploit these findings to classify RBANS attention score.
Findings
The observations of this study suggest that there is significant negative correlation between alpha gamma ratio (AGR) and RT (p < 0.0001), theta beta ratio (TBR) is positively correlated with subjects’ RT (p < 0.0001), these correlations are stronger in a 500ms period right after triggering the cue (question onset in Stroop test), and 4) TBR and AGR can be effectively used to predict RBANS attention score.
Research limitations/implications
Because of the experiment design, the pre-cue EEG of the next trail was very much overlapped with the post-cue EEG of the current trail. Therefore, the authors could analyze only post-cue EEG. In future study, it would be interesting to investigate the predictability of subject’s future performance from pre-cue EEG and mental preparation.
Practical implications
This study provides an insight into the research on detection of human attention level from EEG instead of conventional neurophysiological tests. It has also potential to be used in implementation of feasible and efficient EEG-based brain computer interface training systems for elderly.
Originality/value
To the best of the authors’ knowledge, this study is among very few attempts for early prediction of cognitive decline in the domain of attention from brain activity (EEG) instead of conventional tests which are prone to human errors.
Details
Keywords
This paper explores whether fintech paves the way for the transition to carbon neutrality in the context of China’s climate policy uncertainty (CCPU) and the influence of the…
Abstract
Purpose
This paper explores whether fintech paves the way for the transition to carbon neutrality in the context of China’s climate policy uncertainty (CCPU) and the influence of the ocean carbon sink market.
Design/methodology/approach
We apply a novel wavelet analysis technique to investigate the time-frequency dependence between the CCPU index, the CSI (China Securities Index) Fintech Theme Index (CFTI) and the Carbon Neutral Concept Index (CNCI).
Findings
The empirical results show that CCPU and CFTI have a detrimental effect on CNCI in high-frequency bands. Furthermore, in low-frequency domains, the development of CFTI can effectively promote the realization of carbon neutrality.
Practical implications
Our findings show that information from the CCPU and CFTI can be utilized to forecast the movement of CNCI. Therefore, the government should strike a balance between fintech development and environmental regulation and, hence, promote the use of renewable energy to reduce carbon emissions, facilitating the orderly and regular development of the ocean carbon sink market.
Originality/value
The development of high-quality fintech and positive climate policy reforms are crucial for achieving carbon neutrality targets and promoting the growth of the marine carbon sink market.
Details
Keywords
Salomon Obahoundje, Vami Hermann N'guessan Bi, Arona Diedhiou, Ben Kravitz and John C. Moore
Three Coupled Model Intercomparison Project Phase 5 models involved in the G4 experiment of the Geoengineering Model Inter-comparison Project (GeoMIP) project were used to…
Abstract
Purpose
Three Coupled Model Intercomparison Project Phase 5 models involved in the G4 experiment of the Geoengineering Model Inter-comparison Project (GeoMIP) project were used to investigate the impact of stratospheric aerosol injection (SAI) on the mean surface air temperature and precipitation extremes in Africa.
Design/methodology/approach
This impact was examined under G4 and Representative Concentration Pathway (RCP) 4.5 scenarios on the total precipitation, the number of rainy days (RR1) and of days with heavy rainfall (R20 mm), the rainfall intensity (SDII), the maximum length of consecutive wet (CWD) and dry (CDD) days and on the maximum rainfall in five consecutive days (Rx5day) across four regions: Western Africa (WAF), Eastern Africa (EAF), Northern Africa and Southern Africa (SAF).
Findings
During the 50 years (2020–2069) of SAI, mean continental warming is −0.40°C lower in G4 than under RCP4.5. During the post-injection period (2070–2090), the temperature continues to increase, but at a lower rate (−0.19°C) than in RCP4.5. During SAI, annual rainfall in G4 is significantly greater than in RCP4.5 over the high latitudes (especially over SAF) and lower over the tropics. The termination of SAI leads to a significant increase of rainfall over Sahel and EAF and a decrease over SAF and Guinea Coast (WAF).
Practical implications
Compared to RCP4.5, SAI will contribute to reducing significantly regional warming but with a significant decrease of rainfall in the tropics where rainfed agriculture account for a large part of the economies. After the SAI period, the risk of drought over the extratropical regions (especially in SAF) will be mitigated, while the risk of floods will be exacerbated in the Central Sahel.
Originality/value
To meet the Paris Agreement, African countries will implement mitigation measures to contribute to keep the surface air temperature below 2°C. Geoengineering with SAI is suggested as an option to meet this challenge, but its implication on the African climate system needs a deep investigation in the aim to understand the impacts on temperature and precipitation extremes. To the best of the authors’ knowledge, this study is the first to investigate the potential impact of SAI using the G4 experiment of GeoMIP on temperature and precipitation extremes of the African continent.
Details