Search results
1 – 10 of over 8000Vibhav Singh and Surabhi Verma
The uncontrolled spread of COVID-19 has forced employees to use telework technologies and platforms to perform different tasks, that is, “mandatory telework”. COVID-19 is a…
Abstract
Purpose
The uncontrolled spread of COVID-19 has forced employees to use telework technologies and platforms to perform different tasks, that is, “mandatory telework”. COVID-19 is a unique situation that has shocked economies and societies and led to a reshaping of the perception of employees and firms about work practices. However, due to the recent nature of the phenomenon, it is not usually understood how employees would cope with this forced change. Thus, the study aims to explore COVID-19 awareness and employees’ behavior toward mandatory telework.
Design/methodology/approach
A sample of 201 Danish employees was selected to examine the research questions using partial least square (PLS) structural equation modeling.
Findings
The findings show that COVID-19 awareness reduces technological anxiety and increases positive attitudes and job satisfaction. The authors have also found the full and partially mediating role of attitude and technological anxiety on the relationship between COVID-19 awareness and job satisfaction.
Originality/value
The study employed the theoretical lens of job demands-resources theory to understand COVID-19 awareness and technological anxiety dynamics on employees’ attitudes toward mandatory telework and job satisfaction during the pandemic.
Details
Keywords
Shahid Rasool, Roberto Cerchione, Piera Centobelli, Eugenio Oropallo and Jari Salo
This study aims to highlight the impact of altruistic-self and hunger awareness on socially responsible food consumption through the lens of self-awareness and self-congruity…
Abstract
Purpose
This study aims to highlight the impact of altruistic-self and hunger awareness on socially responsible food consumption through the lens of self-awareness and self-congruity theories due to the great challenge of Sustainable Development Goal 2: Zero Hunger.
Design/methodology/approach
A survey was conducted with a sample of 812 respondents. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) confirm each variable's structure through the measurement model and test the hypothesis to support a structural model.
Findings
The results highlight that the combination of altruistic-self and hunger awareness (AS-HA congruence) drives consumers to execute socially responsible food consumption. Meanwhile, consumers' food-saving attitude mediation translates to the attitude towards responsible and ethical use increasing socially responsible food consumption, a contextual development in the theory of congruence. Conversely, hunger awareness is not confirmed as significantly influencing socially responsible food consumption.
Practical implications
This research provides valuable insights for academicians and practitioners in developing food waste management strategies that can be implemented to reduce food wastage.
Originality/value
Food waste is a global concern and is challenging for many manufacturing, distribution and individual wastage levels. However, food wastage by consumers is one of the most critical problems which can be minimised with awareness and attitudinal changes in behaviour as a form of socially responsible consumption.
Details
Keywords
Sandeep Jagani, Vafa Saboorideilami and Saraf Tarannum
This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of…
Abstract
Purpose
This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims to explain how brand loyalty moderates the mediated effect of brand awareness and attitude in the context of social and environmental sustainability initiatives.
Design/methodology/approach
Using both primary and secondary data sources from 31 prominent service companies and their 6,891 customers, this paper investigates the impact of sustainability practices and brand awareness on customer attitude. The paper also examines the moderated mediation effect of brand loyalty, explaining how it alters brand attitudes in the context of sustainability implementation. Finally, the study conducts a comparative analysis of how environmental and social shape brand attitudes in loyal customers.
Findings
Sustainability implementation has a negative impact on both brand awareness and customer attitude. However, this negative influence is mitigated for highly brand-loyal customers, resulting in a positive brand attitude. Further, the comparative analysis reveals that social implementation positively influences brand attitude in high-loyalty contexts.
Research limitations/implications
This research uses subjective judgments of researchers regarding companies’ sustainability practices, combining them with customer attitudes gathered through survey questionnaires. Additionally, the data set comprises data from 31 large service companies, potentially limiting the generalizability of findings to large service companies. Nevertheless, this paper extends TSR into the realm of sustainability and branding.
Practical implications
The positive outcomes of sustainability implementation practices are most pronounced when customer loyalty toward a brand is strong. Social implementation has a more potent effect on brand attitude, particularly among loyal customers. Companies can tailor their sustainability efforts more effectively.
Originality/value
With the lens of TSR, this research deepens our understanding of how sustainability affects consumer psychology but also offers a methodological advancement by using advanced statistical models and a variety of data sources. The distinctiveness of this research is also highlighted in the examination of how environmental and social sustainability initiatives influence brand attitude, especially among customers who exhibit strong brand loyalty.
Details
Keywords
Mohammad Iqbal Irfany, Yusniar Khairunnisa and Marco Tieman
This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic…
Abstract
Purpose
This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products.
Design/methodology/approach
This research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data.
Findings
This study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z.
Practical implications
Cosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share.
Originality/value
This study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.
Details
Keywords
Juhui Chen, Meng Zhang and Junfei Bai
The purpose of this paper is to assess the impact of providing information on Chinese consumers' attitudes toward and willingness to pay (WTP) for cultured meat, and to further…
Abstract
Purpose
The purpose of this paper is to assess the impact of providing information on Chinese consumers' attitudes toward and willingness to pay (WTP) for cultured meat, and to further focus on the heterogeneous effect of prior awareness.
Design/methodology/approach
The data were collected by interviewing 1,004 consumers through a face-to-face survey conducted in 2019. Repeated measures ANOVA, ordinary least squares and maximum likelihood estimation were employed for data analysis.
Findings
Whether consumers have heard of cultured meat before is not an important determinant for their attitude, but whether they know it well is. Consumers' attitudes and WTP all improved after the provision of information, but knowledgeable consumers' attitudes were less influenced by information than those without prior knowledge. Unlike attitude, prior awareness does not affect the effect of information on WTP.
Originality/value
Despite extensive studies on the impact of information on the acceptance of cultured meat, few have analyzed the heterogeneous effect of prior awareness. In the research on prior awareness of cultured meat, firstly, no consistent conclusions about the effect of prior awareness on attitude; secondly, previous studies only considered heterogeneous effects of prior awareness on attitude toward cultured meat, while ignored WTP. This paper provides new insights in these areas. Further, this paper provides the first evidence on the heterogeneous impact of prior awareness in developing countries; most previous research has focused on consumers in developed countries.
Details
Keywords
Abang Azlan Mohamad, May Chiun Lo, Wan Ibrahim Wan Hashim, Ramayah T. and Ying Sin Chin
This study aims to examine the relationship between public knowledge, awareness and attitudes towards post-COVID-19 infection prevention in Sarawak. At present, Sarawak is in the…
Abstract
Purpose
This study aims to examine the relationship between public knowledge, awareness and attitudes towards post-COVID-19 infection prevention in Sarawak. At present, Sarawak is in the post-pandemic stage, marked by a gradual return to normalcy, albeit with some persistent changes caused by the pandemic.
Design/methodology/approach
Data were collected from various geographic areas in Sarawak through a Google Form link and QR code during a cross-sectional study, resulting in the acquisition of 1,128 responses. Data analysis was performed using SPSS 28.0 and WarpPLS 8.0.
Findings
The result revealed that out of five hypotheses, four were found to be supported, indicating a positive relationship between public knowledge, awareness and attitudes towards COVID-19 infection prevention. However, an unsupported relationship was found between public awareness and infection prevention practices.
Research limitations/implications
This study is limited to the Malaysian population and has a cross-sectional design, affecting generalizability. It is recommended that future research complete an in-depth study of the knowledge, awareness and practices of COVID-19 using other data collection techniques.
Practical implications
Public health and policymakers can use the study to implement effective communication strategies and prioritize digitalization for economic recovery. It highlights the importance of preventive measures and the public’s role in managing future pandemics.
Originality/value
The originality of this research can be drawn from key findings that indicate that people overall gained knowledge on the prevention measures during the post-COVID-19 pandemic, and the accuracy of the information significantly impacts public knowledge, awareness and practices of COVID-19 infection prevention.
Details
Keywords
Konstantinos Koronios, Lazaros Ntasis and Panos Dimitropoulos
This study aims to explore spectators' awareness of and attitudes toward sponsoring firms as well as to propose a model predicting their purchase and word-of-mouth (WOM…
Abstract
Purpose
This study aims to explore spectators' awareness of and attitudes toward sponsoring firms as well as to propose a model predicting their purchase and word-of-mouth (WOM) intentions toward the sponsors of a major sporting event during a pandemic crisis.
Design/methodology/approach
A quantitative method was used to collect the data, with 1,259 questionnaires being effectively collected and analyzed using SPSS and AMOS. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), path analysis and structural equation modeling (SEM) were used to analyze the data.
Findings
Factors such as sports involvement, sincerity, social media use, beliefs about sponsorship, sponsor's image, Covid-19 beliefs and emotions, awareness of and attitude toward sponsors were found to significantly predict spectators' purchase and WOM intentions.
Originality/value
The results support the structural equation model, providing a multidisciplinary conceptual framework that highlights the significance of comprehending the role of significant factors in sponsorship efficiency during the Covid-19 crisis. The proposed framework adds to the knowledge corpus of this field.
Details
Keywords
Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy and Marissa Grace Haque
The purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the…
Abstract
Purpose
The purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the knowledge-attitude-behavior model and the attitude-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious commitment with Muslim behavior in buying HCF.
Design/methodology/approach
The research population target is Muslims aged 18 years or older who reside in Greater Jakarta and have purchased certified halal food at least once in the past month. The survey method is a self-administered survey using a purposive sampling technique. The online survey has been successful in getting 283 Muslim respondents. In analyzing the causal relationship and hypothesis testing, this research uses the partial least square – structural equation model.
Findings
This study reveals several results: attitude, halal awareness, religious commitment, trust and perceived risk have a significant influence on the frequency of Muslims buying HCF. Attitude mediates the impact of halal awareness, religious commitment and trust on the frequency of Muslims buying HCF; perceived risk and trust moderate the relationship between religious commitment and the frequency of Muslims buying HCF.
Originality/value
Research on halal food is still limited, including in Indonesia. Meanwhile, the study explores the actual behavior of consumers, particularly in a certified halal food context, which is still rare in the existing literature. At the same time, the intention-behavior gap can lead to wrong decisions. Furthermore, this study also studies how Muslims feel when they consume foods that are not certified as halal. Research like this has an immense opportunity to be developed because not many have been developed.
Details
Keywords
Luciene Eberle, Gabriel Sperandio Milan, Ana Paula Graciola, Miriam Borchardt and Giancarlo Medeiros Pereira
The present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and…
Abstract
Purpose
The present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.
Design/methodology/approach
A survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.
Findings
The results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.
Originality/value
Environmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.
Details
Keywords
Adela Bâra and Simona-Vasilica Oprea
In this study, the authors propose a confirmatory factor analysis (CFA) to create a tenable measurement model and identify the factors that have the potential to enhance awareness…
Abstract
Purpose
In this study, the authors propose a confirmatory factor analysis (CFA) to create a tenable measurement model and identify the factors that have the potential to enhance awareness of pro-environmental measures. The successful implementation of demand response (DR) programs and their required infrastructure is significant for moving towards green energy communities and a better environment for living. Not only can renewable energy capacities contribute to this desideratum, but also electricity consumers who, until the last decade, have played a passive role.
Design/methodology/approach
To answer these questions, a complex data set of 243 post-trial questions created by the Irish CER are analyzed using first-order and hierarchical CFA models with several SAS procedures (PROC CALIS, MIANALYZE). The questionnaire was launched to over 3,000 electricity consumers from Ireland that were participants to a trial program after the installation of smart metering systems and implementation of DR programs.
Findings
The effect of five latent factors – positive attitude, negative attitude, perceived impact of own actions, price- and incentive-DR programs – is measured. With a bi-factor CFA measurement model, the authors assess that they significantly influence the electricity consumers' awareness.
Research limitations/implications
However, these findings have to be backed up by relevant information and simulations showing consumers benefits in exchange to their efforts. They have research implications on the design of the business models and DR programs pointing out the importance of benefits and fairness of value sharing mechanisms within energy communities.
Practical implications
Thus, the electricity consumers may change their consumption behavior as they positively perceive the implementation of DR programs.
Originality/value
This paper fulfills an identified need to study post-trial questionnaire and reveal latent factors that make electricity consumer change their behavior.
Details