Search results

1 – 10 of over 9000
Article
Publication date: 2 August 2011

Isaac Cheah and Ian Phau

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

13118

Abstract

Purpose

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

Design/methodology/approach

A convenience sampling method was employed. A total of 600 self‐administered questionnaires were distributed during lectures in a large Australian university. In total, 256 useable Australian consumer responses were collected and used for analysis.

Findings

The results show that the three antecedents of ecoliteracy, interpersonal influence and value orientation have strong correlations with attitudes towards environmentally friendly products. Consumers with favourable attitudes towards environmentally friendly products are more likely to purchase environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products.

Research limitations/implications

Longitudinal studies can be conducted in the future. Other possible moderating factors such as product involvement or pricing can also be explored. A wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours.

Practical implications

Consumer education about the environment is crucial for consumers to form a more favourable mindset towards environmentally friendly products. Communication initiatives that highlight various environmental support campaigns and environmentally conscious product strategies are some of the ways to encourage purchasing behaviour.

Originality/value

The study empirically examines the antecedents and consequences of attitudes towards purchasing green products in an Australian context. Furthermore, the study uses day‐to‐day necessity products as the product category.

Details

Marketing Intelligence & Planning, vol. 29 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 29 April 2014

Kamyar Kianpour, Ahmad Jusoh and Maryam Asghari

The purpose of this paper is to extend the existing dimensions of product quality to cover ecological phenomena. It proposes adding a new dimension – environmentally

3142

Abstract

Purpose

The purpose of this paper is to extend the existing dimensions of product quality to cover ecological phenomena. It proposes adding a new dimension – environmentally friendly – to the existing dimensions of product quality in order to help solve environmental issues.

Design/methodology/approach

The main focus of the literature review is on product quality dimensions. The authors discuss each dimension separately to clarify whether there is any consideration given to producing environmentally friendly products which can directly contribute to product quality dimensions. The population of this study was chosen from consumers, since their demands and expectations play a significant role in producing green products. A stratified sampling method was used and the sample size was selected according to the Morgan table of sampling. Factor analysis was conducted on the collected data to determine the underlying factors of product quality.

Findings

The results indicate that consumers are more concerned about environmental issues in recent decades, and they responded that environmentally friendly is an important part of a product along with other dimensions of product quality which should be considered by manufacturers and producers.

Originality/value

This research is one of the first studies which explores consumers’ opinions on the demand side to examine environmentally friendly capability as a new dimension of product quality.

Details

International Journal of Quality & Reliability Management, vol. 31 no. 5
Type: Research Article
ISSN: 0265-671X

Article
Publication date: 15 August 2018

Lu Xu, Victor Prybutok and Charles Blankson

This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention…

2232

Abstract

Purpose

This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included. Further, the purpose of this paper is to explain the relative contribution of general environmental awareness factors on purchasing intentions compared to quality and self-image.

Design/methodology/approach

The main thrust of the research involved a survey of 248 young automobile buyers from a large public university in Texas, USA. The data were analyzed using both multiple regression and partial least square-structural equation modeling (PLS-SEM).

Findings

Environmental attitude has a positive impact on purchasing intention, while perceived control toward environmentally responsible behavior has a negative impact. Results also show a positive impact of quality and self-image on intention to purchase environmentally friendly cars. Furthermore, the results reveal that environmental awareness factors explain less variance than perceived quality. At the same time, the results show that environmental factors, relatively, explain more variance in the decision-making process than self-image.

Originality/value

This is the first study to examine the relationship between general environmental awareness and the intention to purchase an environmentally friendly car. This study contributes to sustainable consumption literature in operations management. The paper also provides insights for developing managerial guidelines for car manufacturers based on the understanding of factors influencing environmentally friendly car purchasing intentions.

Details

Industrial Management & Data Systems, vol. 119 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 22 November 2011

D.H.P. Verbeek, A. Bargeman and J.T. Mommaas

The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine…

3442

Abstract

Purpose

The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine tourism, tourism boards and municipalities of 22 villages cooperate in the Alpine Pearls (AP) association. The main goal of the AP association is to develop an integrated, continuous passage for sustainable tourism mobility, which improves the possibilities for environmentally friendly travel to, between, and in the Alpine Pearls villages. This paper aims to focus on whether and how this “passage” enables tourists to travel smoothly, problem‐free and environmentally friendly to and in the Alpine region.

Design/methodology/approach

To analyse the Alpine Pearls holiday, the authors use a theoretical framework based on the social practices approach (SPA), which offers a contextual approach to consumption behaviour. The dynamics between travellers and providers of sustainable tourism and travel services along the passage of the Alpine Pearls holiday are the main interest. Data have been gathered through participant observation and interviews with informants.

Findings

The research points, among other things, to the fact that the creation of a passage for environmental‐friendly Alpine holidays is complicated by the nationally organised railway infrastructures and the sectorially organised tourism industry.

Originality/value

Evaluating sustainable tourism mobility passages on the level of holiday practices is a new contextual approach that can be of value to both tourism scholars and the tourism industry.

Details

Tourism Review, vol. 66 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Book part
Publication date: 22 August 2017

Ya-Ling Chen

This research examines the lodging experience in the context of environmentally friendly hotels by discovering the underlying guest segments. A mixed-method approach is…

Abstract

This research examines the lodging experience in the context of environmentally friendly hotels by discovering the underlying guest segments. A mixed-method approach is deployed, which first reveals three lodging experience dimensions entailing, functionality, hedonism and social responsibility via in-depth interviews. Subsequently, a questionnaire survey is conducted which gathers responses from 326 guests staying at seven certified green hotels. A cluster analysis based on green lodging experiences is performed that evokes three distinct guest segments labeled as (1) spontaneous guests, (2) active guests, and (3) devoted guests. The study notes that social responsibility is the most important lodging experience across the three resultant segments. The study also finds about 31% of respondents tend not to pay much attention to green lodging operations. It leads to a suggestion that the implementation of green operations may be accomplished in a way not notably compromising certain service expectations by those not profusely aspiring of the notion of green operations. Even though meeting the needs of core customers is a vital task.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78743-488-2

Keywords

Article
Publication date: 28 July 2021

Jiaqi Yan and Wenan Hu

Green product development is a pivotal way to achieve environmental sustainability. The purpose of this paper is to theorize and empirically test how environmentally

Abstract

Purpose

Green product development is a pivotal way to achieve environmental sustainability. The purpose of this paper is to theorize and empirically test how environmentally specific leadership enhances the green product development performance from the perspective of the HRM system. In this regard, the authors investigate the mediating role of the strength of the HRM system to change with regard to the relationship between environmentally specific leadership and green product development performance. For a substantial explanation of the boundary condition, the authors investigate the moderating role of the green HRM on the relationship between environmentally specific transformational leadership and the strength of the HRM system.

Design/methodology/approach

Based on climate strength theory, the authors use the three-wave survey data from 362 top or middle managers in the new energy industry of China. This study uses hierarchical linear regression and bootstrapping method to analyze the mediated moderation effect.

Findings

Results confirm a positive effect of environmentally specific leadership and the strength of the HRM system on green product development performance. The authors also found the mediation effect of the strength of the HRM system and the moderation effect of green HRM are all significant.

Originality/value

This study integrates the perspectives of both content-focused HRM and process-focused HRM and demonstrates why leadership and the HRM system could jointly enhance green product development performance in Asia.

Details

International Journal of Manpower, vol. 43 no. 3
Type: Research Article
ISSN: 0143-7720

Keywords

Book part
Publication date: 8 November 2021

Siti Aisjah and Sri Palupi Prabandari

Small and medium enterprises (SMEs) are expected to be more creative and innovative to survive in the business competition and to make their businesses environmentally

Abstract

Small and medium enterprises (SMEs) are expected to be more creative and innovative to survive in the business competition and to make their businesses environmentally friendly, to develop global supply chain strategies, and to make innovations in products and business processes to become indispensable. This study discusses the effect of green supply chain integration (GSCI) and environmental uncertainty on performance through the moderation of green innovation. Structural equation modeling and maximum likelihood estimation were used to analyze a sample of 130 SMEs in East Java, Indonesia. The result shows that GSCI and environmental uncertainty significantly affect performance, and green innovation significantly moderates the effect. This research found that SME’s performance is influenced by GSCI concept and green innovation application as well as SME’s understanding about recent and future environmental uncertainties; this fits the market demand.

Details

Environmental, Social, and Governance Perspectives on Economic Development in Asia
Type: Book
ISBN: 978-1-80117-895-2

Keywords

Article
Publication date: 26 October 2012

Lorena Carrete, Raquel Castaño, Reto Felix, Edgar Centeno and Eva González

The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging…

11723

Abstract

Purpose

The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making.

Design/methodology/approach

Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes and codes.

Findings

The findings highlight three dominant themes related to uncertainty in the adoption of environmentallyfriendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values. It is suggested that the factors that drive consumers from positive attitudes and intentions to the actual adoption of green behaviors are a combination of perceived personal benefits, decreased perceived risk and uncertainty, a sense of control over costs, and a decomposition and reconstruction of deeply embedded cultural values and practices.

Practical implications

Policy makers and marketers are advised to build on collaborative efforts in order to facilitate comprehension and adoption of environmentallyfriendly behaviors and green products. In order to construct modernity alongside environmental responsibility, it seems indispensable to provide affordable lower‐priced alternatives for the low‐income segments of the market which constitute the vast majority of the population in emerging economies.

Originality/value

Being one of very few available qualitative studies on green consumer behavior, this study delves into the tension between modernity and traditional heritage in the context of emerging economies.

Details

Journal of Consumer Marketing, vol. 29 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 24 June 2020

Chi-Hung Chung, Dickson K.W. Chiu, Kevin K.W. Ho and Cheuk Hang Au

This study aims to explore how social media help promote environmental education and pro-environmental behaviours by analysing how young adults access social media and…

2056

Abstract

Purpose

This study aims to explore how social media help promote environmental education and pro-environmental behaviours by analysing how young adults access social media and traditional media to obtain environmental information differently, how environmental ideas are disseminated through social media and how people perceive and realise environmentalism.

Design/methodology/approach

This is a qualitative study based on a semi-structured interview with student participants. The questions used in the interview were developed by on the integrated waste reduction model by Nishio and Takeuchi (2005) and the enhanced model proposed by Ho et al. (2019).

Findings

The results indicate that young adults agree and accept that living environmentally friendly lifestyles is an important goal. Although they acquire environmental information from social media, they seldom share or interact with those social media posts. This behaviour implies that they are information receivers when dealing with such contents.

Originality/value

The finding of this study provides insight for stakeholders on how to promote related knowledge and encourage people to be “greener” more often and construct a friendlier atmosphere for fostering more in-depth environmental discussions on social media.

Details

Information Discovery and Delivery, vol. 48 no. 4
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 26 October 2012

Ester M.V. Pereira, Reidar J. Mykletun and Camilla Hippolyte

This paper aims to explore relationships between consumers' sustainable purchasing practices and their related cognitions, evaluations, and beliefs when considering…

1272

Abstract

Purpose

This paper aims to explore relationships between consumers' sustainable purchasing practices and their related cognitions, evaluations, and beliefs when considering purchases of tourist products or general goods.

Design/methodology/approach

“Cognitions” refers to consumers' familiarity with the concept of “environmentallyfriendly”, their “evaluations” are considerations of the importance of responsible practices, and “beliefs” are convictions of the effects of buying environmentallyfriendly products. Data were collected by questionnaires distributed to convenience samples of 142 passers by on streets close to museums, parks, and other recreational facilities.

Findings

The cognitive, evaluative, and belief dimensions were interrelated and supposedly reflect positive attitudes and/or motivations towards sustainability. These “inclinations‐to‐act variables” were positively related to the appreciation of sustainability in daily purchases, vacation purchases, and tourism provider profiles. The importance of history and culture in relation to tourism purchases was also examined. Sustainability orientation in daily purchases also correlated to vacation purchases and appreciation of tourism providers with sustainability‐oriented profiles.

Research limitations/implications

The study used a small convenience sample and did not measure actual purchasing behavior. Future research should explore the relation between the variables examined in this paper and actual purchasing behavior in a larger random sample of the general population.

Originality/value

Previous related research involved respondents on vacation travel or as non‐representative samples. This study demonstrates relationships between consumers' sustainable purchasing practices of tourist products or general goods and their related cognitions, evaluations, and beliefs when sampling from populations in general.

1 – 10 of over 9000