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As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while simultaneously legendary, the overall purpose of this paper is to explore the role of Mary Kay Ash as an influential entrepreneur. This research responds to the call by Cogliser and Brigham (2004) for an increased understanding of how entrepreneurial leaders influence, challenge, inspire and develop followers.

Following on research by Hoppe (2013), this objective was accomplished via a pentadic analysis of Mary Kay Ash’s rhetoric aimed to influence the mental mindset of readers (followers) over the course of generations. Burke’s pentad was the sense-making tool used for examining Ash’s rhetoric of influence as an entrepreneurial leader. The data used in the pentadic analysis were also analyzed via Linguistic Inquiry and Word Count (LIWC) and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

Based on the analysis of her written work, Mary Kay Ash resided at the intersection of leadership and entrepreneurship and, in so doing, was an influencer. Her primary rhetorical approach to influencing was idealism. Interwoven in her writings, she also exhibited both pragmatism and realism. She knew that she had to start the business to have the future she desired and that she needed to train her team appropriately for success to be forthcoming. The motivation in Mary Kay Ash’s rhetoric was that of influencing people so they would be the best that they could be.

Qualitative research brings with it an array of inevitable research problems. Pentadic analysis cannot be judged by the basic objective standards of reliability and validity because objective reality does not exist in personal interpretation. That is, one person as a critic cannot be impartial because the interpretation is only one personal way of viewing the data and another critic might view the same pentads and come up with different ratios. With this subjectivity in mind, however, the data used in the pentadic analysis were also analyzed via LIWC and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

The findings from this research denote clearly that Mary Kay Ash was a forerunner of the modern day influencer. As a primogenitor of the influencer marketing phenomenon, Mary Kay Ash’s entrepreneurial legacy is expected to continue through generations of followers. This finding speaks to the importance of today’s entrepreneurs using the spoken and written word to influence others and create a lasting organizational legacy.

Countless scholars have used pentadic analysis, with a variety of artifacts, to examine the motives behind the rhetoric. However, rhetoric as a means of persuasion and influence has received little attention within the context of the written works by management gurus (Jones et al., 2009), and, aside from the exploration by Berglund and Wigren (2012), the narrative of entrepreneurial influence has not benefitted from close examination.

This study aims to investigate the properties of mortar made from a bottom ash substitute as a sustainable construction material. It is believed that the use of cement in concrete construction contributes to the release of carbon dioxide into the atmosphere, which has been a consistent increase in recent years. The utilization of bottom ash waste is expected to reduce pollution associated with cement production.

Bottom ash is used as replacement materials for cement and fine aggregate in the manufacture of mortar. Bottom ash substituted for cement of 10%, 20% and 30% of the total weight of the binder, whereas bottom ash substituted for the fine aggregate of 30%, 40% and 50% of the total weight of the sand. Binder properties were determined using scanning electron microscopy and energy dispersive X-ray. Meanwhile, the fresh properties (slump flow) and hardened properties were determined (compressive strength and mass density). In the hardened properties test, two types of curing were used: water and sealed curing.

The compressive strength of mortar decreased as the amount of bottom ash as cement replacement. However, the compressive strength increased when bottom ash was used as aggregate replacement. Additionally, bottom ash was sufficient as a substitute for fine aggregate than as a substitute for cement.

This research presents test results that are more straightforward to apply in the construction site.

The aim of this study is to investigate the usability of horsetail, sunflower stalk, wheat stalk and corn stalk ashes as additives in paints and their performance against corrosion resistance when used.

The ashes of horsetail, sunflower stalk, wheat stalk and corn stalk were investigated in this study in single, binary and ternary combinations with three different percentages as additives in paints. Samples of concrete with any combinations of ashes resisted against the corrosion of steel reinforcements, but horsetail ash proved to be the most effective.

It can be said that these research results show that the paint containing horsetail ash is an excellent coating material that can be used in paints for the corrosion resistance of steel in reinforced concrete. The corrosion rate decreased with the increase in the amount of reactive SiO₂. There was less mass loss with the formation of resistance against corrosion in the horsetail ash added concretes. That is why horsetail ash is one of the most effective options for the aforementioned purpose.

Being cheap and easily obtainable, the materials used for coating in this study are perfect candidates for industrial use.

In recent years, fire accidents in engineering structures have often been reported worldwide, leading to a severe risk to life and property safety. The present study is carried out to evaluate the performance of Ground Granulated Blast Furnace Slag (GGBS) and fly ash–blended laterized mortars at elevated temperatures.

This test program includes the replacement of natural river sand with lateritic fine aggregates (lateritic FA) in terms of 0, 50 and 100%. Also, the ordinary Portland cement (OPC) was replaced with fly ash and GGBS in terms of 10, 20, 30% and 20, 40 and 60%, respectively, for producing blended mortars.

This paper presents results related to the determination of residual compressive strengths of lateritic fine aggregates-based cement mortars with part replacement of cement by fly ash and GGBS exposed to elevated temperatures. The effect of elevated temperatures on the physical and mechanical properties was evaluated with the help of microstructure studies and the quantification of hydration products.

A sustainable cement mortar was produced by replacing natural river sand with lateritic fine aggregates. The thermal strength deterioration features were assessed by exposing the control specimens and lateritic fine aggregates-based cement mortars to elevated temperatures. Changes in the mechanical properties were evaluated through a quantitative microstructure study using scanning electron microscopy (SEM) images. The phase change of hydration products after exposure to elevated temperatures was qualitatively analyzed by greyscale thresholding of SEM images using Image J software.

The purpose of current study deals with the development and wear testing of jute and cotton fiber reinforced with nano fly ash-based epoxy composites. Performance of waste cotton fabric nano hybrid composites are compared with waste jute fabric nano hybrid composites.

Basic hand layup technique was used to develop composites. To optimize the parameters and design of experiments, Taguchi design was implemented to test wear rate and co-efficient of friction as per ASTM standards. Performance of waste cotton fabric nano hybrid composites is compared with waste jute fabric nano hybrid composites.

Result shows that nano fly ash lowers the wear rate and co-efficient of friction in developed composites. Findings reveals that hybrid composites of waste jute Fabric with 3 Wt.% of nano fly ash performed best amongst all composites developed. Morphology of nano composites worn out surfaces are also analyzed through SEM.

Practically, textile waste, i.e. jute, cotton and nano fly ash (thermal power plant) all wastes, is used to develop composites for multi-function application.

Wastes are reused and recycled to develop epoxy-based composites for sustainable structures in aviation.

To the best of the authors’ knowledge, nano fly ash and jute, cotton combination is used for the first time to develop and test for wear application.

The purpose of this paper is to examine the use of phragmites australis ash (PAA) in cementitious systems to achieve sustainable construction.

In this paper, the properties of mortar containing PAA as partial cement replacement are determined. The PAA is produced through slow burning in a closed system to minimize the CO₂ emission. A total of four mortar mixes are prepared with PAA replacement levels ranging from 0% to 30% by weight. The water to binder and the proportions of binder to sand are 0.55 and 1:3 by weight, respectively. The properties tested are density, compressive strength, flexural strength, ultrasonic pulse velocity, water absorption by total immersion and capillary rise. Testing is conducted at 1, 7, 28 and 90 days.

While there is a decrease in strength as the amount of PAA increases, there is strong indication of pozzolanic reaction in the presence of PAA. This is in agreement with the results reported by Salvo et al. (2015), where they found noticeable pozzolanic activities in the presence of straw ash, which is rich in SiO₂ and relatively high K₂O content. At 90 days of curing, there is a decrease of 5% in compressive strength at 10% PAA replacement. However, at 20% and 30% replacement, the reduction in compressive strength is 23% and 32%, respectively. The trend in flexural strength and ultrasonic pulse velocity is similar to that in compressive strength. The water absorption by total immersion and capillary rise tends to increase with increasing amounts of PAA in the mix. There seems to be a linear relationship between water absorption and compressive strength at each curing age.

The Phragmites australis plant used in this investigation is obtained from one location and this present a limitation as the type of soil may change the properties. Also one method of slow burning is used. Different burning methods may alter the composition of the PAA.

This outcome of this research will contribute towards sustainable development as it will make use of the waste generated, reduce the amount of energy-intensive cement used in construction and help generate local employment in the area where the Phragmites australis plant grows.

To the best knowledge of the authors, the ash from the Phragmites australis plant has not been used in cementitious system and this research can be considered original as it examines the properties of mortar containing PAA. Also, the process of burning in a closed system using this material.

The purpose of this paper is to study and analyze the effects of fly ash (FA) as a mineral admixture on compressive strength (CS), carbonation resistance and corrosion resistance of reinforced concrete (RC). In addition, the utilization of inexpensive and abundantly available FA as a cement replacement in concrete has several benefits including reduced OPC usage and elimination of the FA disposal problem.

Reinforcement corrosion and carbonation significantly affect the strength and durability of the RC structures. Also, the utilization of FA as green corrosion inhibitors, which are nontoxic and environmentally friendly alternatives. This review discusses the effects of FA on the mechanical characteristics of concrete. Also, this review analyzes the impact of FA as a partial replacement of cement in concrete and its effect on the depth of carbonation in concrete elements and the corrosion rate of embedded steel as well as the chemical composition and microstructure (X-ray diffraction analysis and scanning electron microscopy) of FA concrete were also reviewed.

This review provides a clear analysis of the available study, providing a thorough overview of the current state of knowledge on this topic. Regarding concrete CS, the findings indicate that the incorporation of FA often leads to a loss in early-age strength. However, as the curing period increased, the strength of fly ash concrete (FAC) increased with or even surpassed that of conventional concrete. Analysis of the accelerated carbonation test revealed that incorporating FA into the concrete mix led to a shallower carbonation depth and slower diffusion of carbon dioxide (CO₂) into the concrete. Furthermore, the half-cell potential test shows that the inclusion of FA increases the durability of RC by slowing the rate of steel-reinforcement corrosion.

This systematic review analyzes a wide range of existing studies on the topic, providing a comprehensive overview of the research conducted so far. This review intends to critically assess the enhancements in mechanical and durability attributes (such as CS, carbonation and corrosion resistance) of FAC and FA-RC. This systematic review has practical implications for the construction and engineering industries. This can support engineers and designers in making informed decisions regarding the use of FA in concrete mixtures, considering both its benefits and potential drawbacks.

Concrete, the second most used material in the world, surpassed only by water, relies on a vast amount of cement. The process of cement production emits substantial amounts of carbon dioxide (CO₂). Consequently, it is crucial to search for cement alternatives. Geopolymer concrete (GC) uses industrial by-product material instead of traditional cement, which not only reduces CO₂ emissions but also enhances concrete durability. On the other hand, the disposal of concrete waste in the landfills represents a significant environmental challenge, emphasising the urgent need for sustainable solutions. This study aimed to investigate waste concrete's best form and rate as the alternative aggregates in self-compacting and ambient-cured GC to preserve natural resources, reduce construction and demolition waste and decrease pertinent CO₂ emissions. The binding material employed in this research encompasses fly ash, slag, micro fly ash and anhydrous sodium metasilicate as an alkali activator. It also introduces the best treatment method to improve the recycled concrete aggregate (RCA) quality.

A total of25%, 50% and 100% of coarse aggregates are replaced with RCAs to cast self-compacting geopolymer concrete (SCGC) and assess the impact of RCA on the fresh, hardened and water absorption properties of the ambient-cured GC. Geopolymer slurry was used for coating RCAs and the authors examined the effect of one-day and seven-day cured coated RCA. The mechanical properties (compressive strength, splitting tensile strength and modulus of elasticity), rheological properties (slump flow, T500 and J-ring) and total water absorption of RCA-based SCGC were studied. The microstructural and chemical compositions of the concrete mixes were studied by the methods of energy dispersive X-Ray and scanning electron microscopy.

It is evident from the test observations that 100% replacement of natural aggregate with coated RCA using geopolymer slurry containing fly ash, slag, micro fly ash and anhydrous sodium metasilicate cured for one day before mixing enhances the concrete's quality and complies with the flowability requirements. Assessment is based on the fresh and hardened properties of the SCGC with various RCA contents and coating periods. The fresh properties of the mix with a seven-day curing time for coated RCA did not meet the requirements for self-compacting concrete, while this mix demonstrated better compressive strength (31.61 MPa) and modulus of elasticity (15.39 GPa) compared to 29.36 MPa and 9.8 GPa, respectively, for the mix with one-day cured coated RCA. However, incorporating one-day-cured coated RCA in SCGC demonstrated better splitting tensile strength (2.32 MPa) and water absorption (15.16%).

A potential limitation of this study on SCGC with coated RCAs is the focus on the short-term behaviour of this concrete. This limited time frame may not meet the long-term requirements for ensuring the sustained durability of the structures throughout their service life.

This paper highlights the treatment technique of coating RCA with geopolymer slurry for casting SCGC.

The purpose of this study is to advance the application of pulverised cow bone ash (PCBA) as a partial replacement of cement in soil stabilisation for the production of bricks. The study investigated the impact of PCBA substitution on the characteristic strength of clay bricks under variant curing media.

Dried cow bones were pulverised, and an energy-dispersive X-ray fluorescence test was conducted on PCBA samples to determine the chemical constituents and ascertain the pozzolanic characteristics. Ordinary Portland cement (OPC) and PCBA were blended at 100%, 75%, 50%, 25% and 0% of cement substitution by mass to stabilise lateritic clay at 10% total binder content for the production of bricks. The binder-to-lateritic clay matrixes were used to produce clay bricks and cylinders for compressive and splitting tensile strength tests, respectively.

The study found that PCBA and OPC have similar chemical compositions. The strength of the clay bricks increased with curing age, and the thermal curing of clay bricks positively impacted the strength development. The study established that PCBA is a suitable substitute for cement, up to 25% for stabilisation in clay brick production.

Construction stakeholders can successfully use a PCBA-OPC binder blend of 1:3 to stabilise clay at 10% total binder content for the production of bricks. The stabilised clay bricks should be cured at an elevated temperature of approximately 90°C for 48 h to achieve satisfactory performance.

The PCBA-OPC binder blend provides adequate soil stabilisation for the production of clay bricks and curing the clay bricks at elevated temperature. This aspect of the biomass/OPC binder blend has not been explored for brick production, and this is important for the reduction of the environmental impacts of cement production and waste from abattoirs.

The conflicting results on the corrosion characteristics of aluminium matrix composites reinforced with agrarian waste have stimulated an investigation on the hardness and corrosion rate of sugar palm fibre ash (SPFA) reinforced LM26 Al/alloy composite by varying the SPFA from 0 to 10 wt% in an interval of 2 wt%. This paper aims to discuss the aforementioned issue.

The composites were produced via stir-casting and the hardness was determined using a Vickers hardness testing machine, corrosion rate was examined through the weight loss method by immersion in 0.5, 1.0 and 1.5 M hydrochloric acid (HCl) at temperatures of 303, 318, and 333 K for the maximum duration of 120 h. The morphological study was conducted using a scanning electron microscope (SEM) on the samples before and after immersion in HCl.

The incorporation of SPFA improved the hardness of the alloy from 58.22 to 93.62 VH after 10 wt% addition. The corrosion rate increases with increased content of SPFA, the concentration of HCl and temperature. The least corrosion rate of 0.0272 mpy was observed for the LM26 Al alloy in 0.5 M after 24 h while the highest corrosion rate of 0.8511 mpy was recorded for LM26 Al/10 wt% SPFA in 1.5 M HCl acid after 120 h. The SEM image of corroded samples revealed an increased number of pits with increased SPFA content.

The work is limited to SPFA up to 10 wt% as reinforcement in LM26 Al alloy, the use of HCl as corrosion medium, temperatures in the range of 303–333 K, and a weight loss method were used to evaluate the corrosion rate.

The corrosion rate was determined for LM26 Al/SPFA composites with various amounts of SPFA in 0.5, 1.0 and 1.5 M HCl at 303, 318 and 333 K and compared with the matrix alloy.