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The authors introduce readers to the eXperience-verse revolution, the next strategic frontier of cloud business innovation and value co-creation.

The eXperience-verse revolution unfolds concurrently with the evolution of the digital technologies and as enterprises learn to harness them and create greater and more unique, personalized value to all stakeholding individuals-as-experiencers.

Unlike the previous four Industrial Revolutions driven by technology, this new era requires an “experience-first” frame of reference of value creation by every enterprise.

Emerging technologies are leveraged at the moment of engagement between the enterprise and the experiencers?the goal is to engender value to the individual-as-experiencer.

As industry clouds now accelerate strategic business innovation of interactive experience ecosystems, a whole new dimension of value-innovation and value-creation is being created - the “eXperience-verse”.

On 13 July 1974, President Nixon signed a proclamation declaring the week of 20 July National Space Week, in honor of man's landing on the moon on 20 July 1969. Although the lunar landing was certainly the emotional high point for the American space program, interest in space remains quite high, as evidenced by the tremendous popularity of films and books on the subject. The intention of this article is to provide readers with a guide to materials that serve to focus attention on space exploration, not only during Space Week, but throughout the year.

The purpose of this study is to describe the experiences with the development and use of an agile component‐based architecture for enabling the requirements for the transformation of financial services.

The methodology used is a case study. Findings –The findings of the case study indicate that while technically it is feasible to develop and implement such an architecture, a number of managerial and organizational issues need to be addressed before such architecture can become successful.

For the practitioners and managers in the financial services industry, this study provides a potential solution to its need for an agile technology platform that can keep aligned with its evolving business requirements.

Increasing globalisation of the healthcare sector suggests that there may be new competitive opportunities for emerging economies in this price‐sensitive sector. The purpose of this paper is to examine the extent to which emerging economies, and in particular the four major Asian competitors – Thailand, India, Malaysia and Singapore – can compete successfully in the medical tourism (MT) sector.

The authors evaluate this sector in terms of Porter's Diamond of National Competitiveness, as well as considering the challenges that competitors must address. The primary challenges relate to attracting consumers, proving assurances of quality for a credence good, increasing scale while maintaining quality, addressing ethical issues and moving beyond simple price‐based competition.

The authors conclude that the major Asian competitors in MT benefit from strong government support, rely heavily on overseas linkages and accreditation, and are competing in very similar ways. In the future, further differentiation is both likely and desirable.

The paper offers a theoretically based analysis of the future competitiveness of the rapidly evolving MT industry in four key Asian economies. This industry appears to relate well to the comparative advantage of emerging economies and offers future opportunities for upgrading and value adding.

The authors focus on “writing women into ‘history’” in this study, embracing the notion of cisgender and ethnicity in relation to the “historic turn”. As such, the authors bring forward the stories of the US Pan American Airway’s Guided Missile Range Division (GMRD) and the White women who worked there. The authors ask what has a Cold War US missile division to tell us about present and future gendered relationships in the North American space industry.

The authors apply Foucault’s technology of lamination, a form of critical discourse analysis, to both narrative texts and photographic images in the GMRD’s in-house newsletter, the Clipper, dating from 1964 until the end of 1967. They meld an autoethnography to this technique, providing space for the first author to share her experiences within the contemporary space industry in relation to the GMRD White women experiences.

The authors surface, in applying this combined methodology, a story about a White women’s historical, present and future cisgender social reality in the North American space industry. They are contributing then to a multi-voiced, cisgender/ethnic “historic turn” that, to date, is focused on White men alone in the US race to the moon.

The social implication of this study lies in challenging perceptions of the masculinist-gendering of the past by bringing forward tales of, and by, women. This study also brings a White woman’s voice forward, within a contemporary North American space industry organization.

The authors are making a three-fold contribution to this special issue, and to an understandings of gendered/ethnic multi-voiced histories. The authors untangle the mid-Cold War phase from the essentialized Cold War era. They recreate multi-voiced histories of White women within the North American space industry while adding an important contemporary voice. They also present a novel methodology that combines the technology of lamination with autoethnography, to provide a gateway to recognizing the impact of multi-voiced histories onto contemporary and future gendered/ethnic relationships.

The impact assessment on electronic publishing (EP) is a project conducted jointly by the Karlsruhe Nuclear Research Centre and the Society for Mathematics and Data Processing (GMD), Darmstadt. The project is partly subsidised by the Federal Ministry for Research and Technology which has installed a project board, in that respect following the model of OTA. It can be seen in the broader context of the two German EP projects (in the publishing and patent fields), which were part of the DOCDEL programme of the EEC and were cofunded by the Ministry for Research and Technology. The publishers' project experimented with a markup language for the establishment of full text databases, thus having some resemblance with the standard generalised markup language (SGML) project of the Association of American Publishers.

The purpose of this research is to reveal consumer preferences towards innovative last-mile parcel delivery and more specifically unmanned aerial delivery drones, in comparison to traditional postal delivery (postie) and the recent rise of parcel lockers in Australia. The authors investigate competitive priorities and willingness to pay for key attributes of parcel delivery (mode, speed, method and time window), the role of contextual moderators such as parcel value and security and opportunities for logistics service providers in the growing e-commerce market.

A survey involving stated choice experiments has been conducted among 709 respondents in urban Australia. The authors estimated panel error component logit models, derived consumer priorities and deployed 576 Monte Carlo simulations to forecast potential delivery mode market shares.

The study results suggest that people prefer postie over drone delivery, all else equal, but that drone deliveries become competitive with large market shares if they live up to the premise that they can deliver faster and cheaper. Both drone and postie become less attractive relative to parcel lockers when there is no safe place to leave a parcel at a residence, highlighting the importance of situational context and infrastructure at the receiving end of last-mile delivery. The authors identified opportunities for chargeable add-on services, such as signature for postie and 2-h parcel deliveries for drones.

The authors offer timely and novel insights into consumers preferences towards aerial drone parcel deliveries compared to postie and lockers. Going beyond the extant engineering/operations research literature, the authors provide a starting point and add new dimensions/moderators for last-mile parcel delivery choice analysis and empirical evidence of market potential and competitive attributes of innovative versus traditional parcel delivery alternatives.

Seeks to address directly two assumptions that are inherent in current discussions concerning business and the role of technology. First, that business intelligence is, in fact, a feature of the business rather than the staff within that business. Businesses are simply entities with assets and capabilities but no cognitive processes, intelligence is a unique property of humans. Therefore there is a greater need to understand the social processes concerned in order to recognise this resource effectively. Second, that “e‐business” is distinct from “business”. Uses original research in the area of technological innovation as the basis for developing a wider argument with respect to e‐business. Argues that what is currently referred to as e‐business is a relatively poorly developed bundle of technologies that have yet to achieve full application in order to deliver optimum benefit. Also discusses the e‐business phenomenon, the role of technology and the importance of a social perspective of business to give more insightful understanding of the interactions between these areas.

The Covid-19 pandemic encourages organized structures across health sectors to react to the outbreak and digital health technologies have been identified as promising pillars to respond to the outbreak across the globe. The purpose of this study is to address the scoping review aimed at identifying the innovative entrepreneurial opportunities in digital health-care ecosystems. The study highlights the barriers to digital health in developing countries. The study is a forum for the introduction of entrepreneurship prospects in the Indian sense through other foreign readers in developing countries.

This archival study highlights topical literature to explore successful ways of improving market potential in developed countries with respect to digital health. The research offers insights into how a digital health environment could be applied, provides a trajectory that concentrates on key skills and a creative approach.

Health service providers require developing their competency and skills to accelerate and enhance their entrepreneurial opportunities. Social network dynamics analyzes are particularly helpful in modeling pandemic trends and in tracking post-pandemic digital health needs. The acceptability of digital solutions has to be confronted across developing countries especially in rural areas and a collective public health benefit in form of entrepreneurship to serve the society.

The research temporarily indicates a creative solution to entrepreneurship in developed countries that can be applied in today’s digital arena.

To raise public understanding of the advantages of digital health systems in developed regions, health education and promotion campaigns should be focused. The idea analysis can be useful benchmarks for policymakers rather than digital health jurisdictions. The post-pandemic provides developed countries a great opportunity for advanced technology to expand connectivity and networking to digital health entrepreneurship.

The purpose of this paper is to evaluate the performance of 46 pharmacy retail stores and to analyze the impact of non‐discretionary variables on the efficiency of the stores through dividing the decision making units (DMUs) into different categories.

Basic CCR model is being used to evaluate the efficiency of each store. First, the DMUs are divided into three different categories namely severe, normal and advantageous depending upon the extent of competition that they are facing. Second, basic CCR, Phases I and II models are applied to evaluate efficiency, reference set and projections of DMUs within the categories. Lastly, all DMUs are evaluated together using the same models.

For situations that are not under the direct control of the management, DEA with categorical DMUs is an appropriate approach for efficiency evaluation because through this approach one can do justice to each store which is a part of the study.

Inclusion of people factor such as customer satisfaction or employee satisfaction can lead to a better analysis and therefore, to a better practical approach.

This study provides a framework for performance evaluation when both discretionary and non‐discretionary variables are to be taken into consideration.