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The purpose of this paper is to reinterpret addiction to social network services (SNSs), not from the traditional clinical perspective as a disorder, but from a management perspective as consumer behaviour to examine its possibility as a manageable resource.

A survey was conducted on heavy users of SNSs. Based on the data the authors performed an exploratory factor analysis to define SNS addiction and to construct its dimensions.

The authors termed SNS addiction as an “addictive consumption trait” (ACT) of SNS and its underlying dimensions are salience, euphoria, immersion, compulsion, and association.

The authors used SNS user behaviour as the sample for their empirical analysis. However there is a variety of other internet services available and different internet services may show different consumer behaviour. Therefore, for future research, the authors suggest conducting a comparative study on the influence of addiction on different types of internet services.

With the newly constructed dimensions of ACT of SNS, firms could find out the causal relationships between the attributes of their SNSs on each dimension of ACT of SNS. Once firms understand the influences of each one of the attributes on ACT of SNS, they can re‐strategise their resource allocation for maximising consumers' ACT of SNS.

SNS addiction has been viewed as a clinical disorder for treatment. The paper considers SNS addiction from the marketing perspective, which is a novel approach in the study of addiction. Through this study the authors hope to trigger academic discussions about ACT of SNS as consumer behaviour and as a manageable resource.

The purpose of this paper is to investigate whether four motives – conformity, enhancement, social and coping – mediate relationships between four personality types – agreeableness, extraversion, neuroticism and openness to experience – and social networking site (SNS) addiction. Impulse control is included as a moderator.

The paper uses a survey to collect data at two points in time from 304 SNS users. Structural equation modeling was used for data analysis.

Empirical results show that conformity, enhancement and coping motives act as mediators between various personality types and SNS addiction. Furthermore, impulse control weakens the effects of two motives – enhancement and social – on SNS addiction.

The research model included only four motives. Future research could investigate other motivational mechanisms and moderators. The research method surveyed university students in the USA; thus, results may not generalize to a different user population. The method also included only one SNS, Facebook.

The paper contributes to the literature by showing that motives of SNS use connect personality to SNS addiction. This study also shows that self-reflective factors like impulse control can reduce the positive effects of motives on SNS addiction.

The purpose of this paper is to tackle the problem of technology addiction by investigating the differences between the antecedences of addictive (problematic technology usage) and high-engagement behavior (non-problematic technology usage). The case of social networking site usage (SNS, e.g. Facebook, Instagram or Twitter) is taken as the case out of the reason of prevalent user population.

It is revealed that people tend to use SNS not only for building a relationship, but also for communicating. In other words, there are inner needs of adopting the SNS technology. However, no clear definitions can be followed for determining the problematic SNS usage, addictive behavior and the high-engagement behavior. Therefore, this study adopts the notion of uses and gratification theory (U&G theory) for investigating the SNS usage behavior. Also, the social anxiety is also first introduced to integrate into the research for an empirical study.

Results reveal that gratification sought and relationship maintenance are associated with the addictive behavior, whereas the relationship maintenance is significantly related to high-engagement behavior.

First, the selected data represents a sample of SNW users in the Asian Pacific region and mainly from the group of young college users. Therefore, caution must be taken when generalizing the findings to other SNW users or groups. Second, the time aspect related to social media dependence may need to be considered in future studies. Third, the authors found marginal support for the influence of intentions of high engagement¸ and future studies may consider applying other theories that could better explain these types of behavior.

The results of this study provide strong evidence that inner anxiety perceived by users should not be neglected while tackling the problematic internet use due to SNW addiction because it can strengthen the force for depending on SNW for seeking social support. Apart from the value of perceived enjoyment as asserted in previous studies, this study opens up a new opportunity to tackle SNW dependence.

The key implication of this research is that the impact of the mental health of users on SNW problematic should not be overlooked . The higher the level of anxiety perceived, the more likely is the SNW dependence. Therefore, the online behavior depending on psychological health should be addressed because it may be a critical point for assisting users to adopt SNW wisely.

This study confirms that social anxiety people experience in real (offline) life has impacts on online behavior of SNS usage (online). It suggests that the difference between users as the perceived level of social anxiety can trigger different levels of SNS usage. Second, U&G theory is proven valid in understanding SNS addiction. Third, relationship maintenance through the use of SNS reveals its dissimilar effects on SNS addiction and high engagement.

Mounting empirical evidence shows that engagement in social network sites (SNSs) could have a negative impact on users’ personal well-being. However, studies of the undesirable effects of SNS use have not examined SNSs as a channel for users to share consumption information and experiences. To extend prior research, this study aims to examine the impact of consumption-oriented engagement (COE) in SNSs on young adult consumers’ personal well-being in terms of anxiety and self-esteem, as well as excessive spending.

Surveys were the primary means of data collection from a sample of young college students (N = 900). Moderated hierarchical regression was used to test the hypotheses.

COE is positively associated with anxiety and excessive spending and negatively associated with self-esteem. Social comparison mediates these relationships, and individuals’ materialistic values moderate the mediation.

This study demonstrates the psychological and behavioral outcomes of consumer socialization via digital media among young adult consumers. It introduces and empirically validates social comparison as a theoretical explanation for the effects of COE. In addition, it validates materialistic values as a personal trait that moderates the effects of COE.

The study validates COE as a key precursor to the well-being of young adult users of SNSs and social comparison as the mediator. With this understanding, public policies can be designed to mitigate the root cause of the negative impact of SNS use.

Findings shed light on the negative repercussions of engagement in SNSs in the consumption domain and provide an impetus for educators, researchers and policymakers to make further efforts to gain a thorough understanding of the pitfalls of social media use.

With the rapid development of social media in the past few years, some dark aspects of usage have appeared, e.g., Weibo addiction. Therefore, the purpose of this paper is to address the question of how Weibo keeps users hooked.

The study utilizes the netnography method to explore the symptoms of Weibo addiction and how it is formed.

First, some Weibo users have typical symptoms of addictive behavior, such as withdrawal, loss of control and general living problems; second, narcissism plays an important role in the process of Weibo addiction and has a stronger effect on content generation than content consumption; third, some users use Weibo as a means to alleviate anxiety, but they can then become more anxious owing to addiction; and fourth, the effect of comments has two sides – on the one hand, comments are one kind of feedback to posts, satisfying posters’ social needs, while on the other hand, a storytelling system consists of one post and its comments, upon which some Weibo users become more dependent.

This research is only a preliminary, exploratory study. Therefore, care should be taken when interpreting these findings.

This study should help social media service providers and users to pay attention to the risk of social media addiction. Social media service providers should take social responsibility, design more user-oriented guidelines for marketing ethics and launch more responsible marketing activities. Users should enhance self-control and better balance social media use and offline real life.

Netnography has not been widely used as an addictive behavior research technique. This study is further bolstered because it has also noticed the difference of addiction mechanisms between addictive micro-bloggers and their followers.

Today’s society interest in mobile photography drives consumers’ and brands’ growing usage of Instagram. This paper aims to address the consequences of excessive use of Instagram on the negative feeling of losing information when not connected and the emotional fatigue resulting from an overcharge with new information. The mediating role of addiction between Instagram overuse and the two outcomes is also analyzed.

Data from 342 active Instagram users were used to test the proposed model, applying the partial least square equation modeling method (SmartPLS 3).

Addiction partially mediates the impact of overuse on emotional fatigue and instastress. Addiction to Instagram was mainly due to respondents’ lack of control over the time spent on it resulting in incapability to reduce its usage.

Social networking site managers, educators, families and public institutions should promote an adequate use of Instagram, making users (especially the young) aware of the potential threats of its excessive usage. The control on the amount of time devoted to Instagram is a key factor for detaining overuse and addiction, as well as avoiding the negative outcomes analyzed in this research.

The findings contribute to the extant knowledge on the negative side of the digitization of the individual, as little is known about it to the best of the authors’ knowledge.

La presente investigación aborda las consecuencias del uso excesivo de Instagram relacionadas con el sentimiento negativo de pérdida de información, cuando no se está conectado, y la fatiga emocional derivada de la sobrecarga de información. El estudio también analiza el papel mediador de la adicción entre el uso excesivo de Instagram y ambas consecuencias.

Para testar el modelo propuesto se utilizó información de 342 usuarios activos de Instagram, aplicándose el método de ecuaciones estructurales por mínimos cuadrados parciales (SmartPLS 3).

La adicción media parcialmente el impacto que el uso excesivo de Instagram tiene sobre (i) la fatiga emocional y (ii) el Instastress. La adicción a Instagram se deriva principalmente de la falta de control del tiempo invertido en su uso, lo que da como resultado su incapacidad para reducir dicho uso.

Los responsables de los medios sociales, los educadores, las familias y las instituciones públicas deberían promover un uso adecuado de Instagram, haciendo que los usuarios (especialmente los más jóvenes) sean conscientes de las amenazas potenciales de su uso excesivo. El control sobre la cantidad de tiempo dedicado a Instagram es un factor clave para detener el uso excesivo y la adicción, así como para evitar los resultados negativos analizados en esta investigación.

Los resultados contribuyen a ampliar el conocimiento sobre el lado negativo de la digitalización del individuo, dada la escasa literatura al respecto.

Adicción, Uso excesivo, Instastress, Fatiga emocional, Redes sociales, Instagram

Artículo de investigación

In the past decade, smartphone adoption has reached almost 100% in industrialized countries, which is predominantly due to advancements in capabilities. Given the increasing number of people who are addicted to the smartphone and the significant growth of people who consume music via the smartphone, the purpose of the study is to explore the underlying mechanisms through which musical consumption affects smartphone addiction.

Based on dual-systems theory, a research model was developed to determine the impact of System 1 (emotion related to music) and System 2 (self-control) on smartphone addiction. A partial-least-squares approach was used to test the model with 294 survey participants.

The empirical data confirmed the research model. Regarding System 1, musical emotion positively influenced smartphone addiction through musical consumption and musical response. Moreover, musical preference significantly affected musical response. Regarding System 2, self-control negatively predicted smartphone addiction.

The study is limited, as the participants were college students who are not representative of all populations.

The study extends the literature on the dark side of information technology use and complements a research agenda by Gefen and Riedl (2018) on consideration of music in information systems (IS) research.

Considering the popularity and addictive attributes of microblogging, the purpose of this paper is to explore the key drivers of the microblogging addiction tendency, and to investigate the causal relationship between microblogging usage and addiction tendency through the lens of the uses and gratifications (U&G) theory.

By extending the U&G theory to accommodate the negative consequences of gratification, a research model that explains the relationships among microblogging use, gratification and addiction tendency was developed and empirically examined based on the data collected from 520 microblogging users in China.

The results showed that different types of microblogging use lead to different categories of gratification to different extents, while different categories of gratification play different roles in determining the level of addiction tendency. Specifically, the effect of content gratification on addiction is marginal, while social gratification has significant effects on all dimensions of addiction tendency.

The present study has both theoretical and practical implications. From a theoretical perspective, unlike many previous studies applied the U&G theory to explore the positive outcomes of media uses, this paper extends the U&G by including addiction tendency as a negative psychological outcome of U&G., resulting a research framework (use-gratification-addiction framework). Meanwhile, this paper contributes to the extending literature by examining the constructs of U&G at a granular level and investigated the causal relationship between “uses” and “gratifications.”

This study aimed to investigate the mediating role of financial attitude and perceived behavioral control with financial behavior in the association between excessive use of social networking sites (SNSs) and financial well-being among working millennials.

A crossed-sectional survey was used to obtain data through a self-administered questionnaire. A total of 485 working millennials (M age = 32.28, years, SD age = 4.75) in Malaysia participated in the study based on a purposive sampling technique. Covariance-based structural equation modeling (CB-SEM) was used to evaluate the measurement model and the proposed serial mediation model.

The findings of this study revealed that excessive use of SNS is negatively associated with financial well-being. Also, the findings suggested that financial attitude and perceived behavioral with financial behavior serially mediated the negative relationship between excessive use of SNS and financial well-being, respectively.

Several implications were suggested and discussed to prevent the negative impact of excessive SNS use on financial well-being among young working adults. Policymakers and financial service providers (e.g. banks) can draw from the findings by constantly framing and delivering their messages to increase the young working adults' awareness of pitfalls of excessive use of innovative technologies on their financial attitudes and self-control over their behaviors and financial well-being.

This study entails some new insights on examining the impact of excessive use of SNS on working millennials' financial well-being as well as the underlying mechanisms behind this phenomenon.

Compulsive usage of mobile applications may have a negative effect on people’s health and social interaction. Past studies have indicated that personality traits were related to compulsive usage of technologies, but most of them have explored the factors from the system and interface design perspectives, specifically. The purpose of this paper is to explore how the Big Five personality traits, materialism, and external locus of control affect compulsive mobile application usage, and examines how compulsive usage impacts technostress.

The present study proposes a framework based on Big Five personality traits and related literature. The author collected a total of 546 valid responses to the online survey, and the author examined the 18 proposed hypotheses using SmartPLS software.

The results show that neuroticism, extraversion, materialism, and external locus of control have significant effects on compulsive usage of mobile social applications. In addition, agreeableness, materialism, and external locus of control significantly influence compulsive usage of mobile game applications. Compulsive usage (of both mobile social apps and mobile games), materialism, and external locus of control all have a positive, direct impact on technostress.

This study offers mobile app design companies and educational institutions a understanding of the social problems caused by the misuse of mobile devices, helping them to prevent the increase of the negative influences of such misuse.

The primary value of this paper lies in providing a better understanding of the influence of personality traits on the compulsive use of mobile apps and technostress.