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The proliferation of social networking sites (SNSs) has drawn attention to different parties in realising their goals. Advertisers utilise SNSs to promote new products and services; politics optimise SNSs to gather support from the public, while ordinary users use SNSs as a unique platform to practice self-disclosure, develop networks, and sustain relationships. This study explores how social anxiety affects self-disclosure on SNSs and well-being. It also examines the moderating effects of two contextual factors, namely, online disinhibition and psychological stress. Two hundred and thirty-four valid responses were collected via an online survey. A positive relationship between social anxiety and self-disclosure, and self-disclosure and well-being was found. Furthermore, a positive moderation effect among social anxiety, online disinhibition, and self-disclosure was revealed. This research contributes to the development of social networking literature. It also enhances the understanding of disclosure patterns on SNSs among socially anxious individuals, thereby providing important insights for practitioners, educators, and clinicians.

The purpose of this chapter is to summarize and integrate a body of psychological literature regarding an individual difference related to the experience of anxiety that largely, and somewhat surprisingly, has been overlooked by organizational scientists. This variable, most often called social anxiety or social phobia, reflects a strong fear that one is in danger of behaving inappropriately, inadequately, or ineptly, with impending disastrous consequences such as rejection, humiliation, or ouster from a group (Trower & Gilbert, 1990). In providing a summary of the construct and ongoing investigations, the chapter offers ideas for future research into how this important variable may influence behaviors at work.

Drawing upon social cognitive theory, this study aims to investigate the potential predictors and consequences of social media health-misinformation seeking behavior during the coronavirus (COVID-19) pandemic.

Using a sample of 230 international students studying at Wuhan University and Beijing Language and Cultural University, China, this study employs structural equation modeling to analyze the collected data.

The results indicate that personal factors such as lack of health information literacy, environmental factors, information overload and social media peer influence have a significant effect on behavior, namely social media health-misinformation seeking behavior, which further influences outcomes, namely social media users' anxiety during the COVID-19 pandemic. In addition, both lack of health information literacy and social media peer influence have significant and direct effects on social media users' anxiety. However, the direct effect of information overload on social media users' anxiety is insignificant.

First, this study contributes to the literature on the individuals' social media health-misinformation seeking behavior, its precursors and its consequences, specifically on their mental healthcare during a pandemic situation. Second, this research is one of the pioneer studies that extend social cognitive theory to the context of social media health-misinformation seeking behavior and users' anxiety relationship.

With the high penetration rate of the Internet and the prevalence of social networking sites (SNSs), the negative emotions caused by stressors on SNS have become an important issue worthy of attention. This study explored the relationship between SNS stressors, negative emotions and prosocial behavior, by employing negative emotions as the mediation role and social support as the moderator.

The samples of this study were Facebook users who have used it constantly in the past six months. An online survey was conducted, from which 547 responses were completed, and 525 were valid, for an effective recovery ratio of 95.98%.

Employing the structural equation model (SEM), the findings show that five paths were supported with a good fit. Negative emotions (anxiety and loneliness) have a moderating effect.

This study contributes to the literature by factors divided by negative emotions of anxiety and loneliness from SNS stressors’ perspectives. In addition, this study provides additional support the moderating effect of social support of anxiety on prosocial behavior.

This study aims to contribute to the social media agility literature by examining the impact of perceived social media agility on customer purchases. More specifically, this study seeks to reveal whether perceived social media agility positively affects customer purchases. Furthermore, this study examines the moderating roles of social media self-efficacy and social anxiety to increase the model's explanatory power. That is, this study investigates whether social media self-efficacy positively moderates the impact of perceived social media agility on customer purchases. Similarly, this study examines whether social anxiety negatively moderates the impact of perceived social media agility on customer purchases.

An online survey was conducted on Qualtrics platforms to test the research hypotheses. To test the main effect, a linear regression was used. To test moderating relationships, PROCESS Macro Model 1 was used. Finally, the moderating effects were probed with the Johnson–Neyman technique to gain further insights into the interaction effects.

The study results show that when customers perceive a brand as agile on social media platforms, they are more willing to buy the goods/services of the brand. Notably, individuals who are high on social media self-efficacy (relative to low on it) display more willingness to purchase the brand's products/services. However, customers who are high on social anxiety (relative to low on it) are less willing to purchase the brand's products/services.

This study examines the effect of perceived social media agility on customer purchases while accounting for the moderating role of perceived social media self-efficacy and social anxiety. The results provide noteworthy theoretical and managerial contributions.

The increasing social media use has been widely recognized for its adverse effects, such as social media fatigue. With the continuously increasing friends on social media, the dissimilarity of individuals in terms of age, personality, and values has increased. It is unclear whether perceived dissimilarity with others is associated with social media fatigue. The authors attempted to bridge this gap by constructing a “perception–emotion–behavioral” research framework. This study investigated the influence of individual perceived dissimilarity on social media fatigue. The authors further investigated the mechanisms mediating the three dimensions of social anxiety in the model.

This study examined the mechanisms by which individual perceived dissimilarity influences social media fatigue, particularly using WeChat application. A field survey study conducted in China with 408 subjects of WeChat app users was used in this study to analyze the study model.

The obtained results demonstrate that individual perceived dissimilarity has a significant positive effect contributing to social media fatigue, perceived dissimilarity is positively correlated to social anxiety. Social anxiety positively affects social media fatigue, and social anxiety partially mediates the positive effect between perceived dissimilarity and social media fatigue.

First, the study confirmed the influence of perceived dissimilarity on social media fatigue, which may enrich the antecedent mechanisms of social media fatigue. Second, the authors demonstrated the social anxiety-mediated development of fatigue. The findings provide an in-depth understanding of users' fatigue. Third, the findings of this study provide valuable insights for preventing of social media fatigue.

Most customers want to interact, whether on social networks or on company websites. This study aims to examine the relationship between customer-to-customer (C2C) interaction and value, considering the roles of social anxiety and the retail environment.

This paper presents three written-scenario experimental studies, where C2C interaction and the retail environment are manipulated, and social anxiety levels are measured. The settings and the measures are changed across the experiments to increase the results’ validity.

A three-way interaction among C2C interaction, social anxiety and retail environment has impacts on experience value and other value-related variables (satisfaction and positive mood). In the offline retail environment, as social anxiety levels increase, the effects of C2C interaction on these variables become weaker. In the online retail environment, as social anxiety levels increase, these effects become stronger.

This paper contributes to the literature in three ways. First, it investigates the downside of positive C2C interactions when considering social anxiety and the retail environment where they occur. Second, this paper amplifies the literature about value by extending it to other consumers who can affect the service experience. Finally, this study explores online C2C interaction in a retail environment, an aspect that has been neglected in the research about online interactions.

This paper suggests strategies to manage C2C interaction for customers of varying levels of social anxiety in offline and online retail environments to maximise value for them.

This paper challenges the widespread idea that a positive C2C interaction always leads to value. By considering social anxiety and the retail environment in C2C literature, this paper explains why and when it is a false notion.

This study aims to assess the negative aspect of social media use among college students in India. A conceptual model showing the relationship between excessive social media use (ESMU) and academic performance of college students has been developed and tested. Further, the moderating role of psychological well-being and avoidance strategies were investigated.

A survey instrument was developed, and data was collected from 557 college students from higher educational institutions in southern India. First, the psychometric properties of the measures were tested using the Lisrel software for covariance-based structural equation modeling. Second, the structural model was tested by using PROCESS macros.

The results reveal that ESMU is a precursor to anxiety and academic performance. The findings also indicate that anxiety mediates the relationship between ESMU and academic performance. Psychological well-being and avoidance strategies were significant moderators in the relationship between ESMU and anxiety.

The multi-layered conceptual model was developed and tested in the context of a developing country (India) and investigated the effect of ESMU by college students on their academic performance and anxiety. The three-way interaction between psychological well-being (first moderator), avoidance strategies (second moderator) and ESMU influencing academic performance mediated through anxiety is studied in this research. To the best of the authors’ knowledge, such a moderated moderated-mediation in connection with social media use is a unique contribution of this study.

Due to ongoing significant life changes during the transition into higher education, social anxiety can be problematic, especially for college students. It has adverse effects on various aspects of one’s life, including one’s feelings and emotions. The study investigated the interplay between social anxiety and emotions and its impact on affect. The aim of this study is to examine the role of difficulties in emotion regulation in the relationship between social anxiety and change in affect.

This is a longitudinal study. Data was collected with self-report instruments at two time points with a gap of four months. Participants were Indian undergraduate students from a technical institute.

The result revealed that high social anxiety in tandem with difficulties engaging in goal-directed behavior significantly impacts changes in positive affect. However, this effect was significant only in the presence of depression.

This study highlights the harmful impact of comorbid issues such as depression in socially anxious individuals. The present study might have implications for educators and clinicians working with college students.

To the best of the authors’ knowledge, this is the only study to test the proposed research model in a sample of Indian college students. The use of a moderated moderation analysis with the three regulation strategies and depression also adds to the uniqueness of this study.

Although social distancing measures enacted during COVID-19 prevented the spread of the virus and acted as important coping mechanisms during this stressful time, they also contributed to loneliness and anxiety. The pros and cons of social distancing measures were especially relevant among people with disabilities and chronic health conditions – a high-risk group concerned about infection through contact with non-household members and visiting public places like school, healthcare providers, and work.

Drawing on data from a national online survey (N = 1,027) and in-depth virtual interviews (N = 50) with Canadians with disabilities and chronic health conditions, we examine the positive and negative effects of three types of social distancing measures – avoiding public places, transitioning to remote work or school, and avoiding contact with non-household members – on perceptions of increases in anxiety and loneliness during the pandemic.

We find that the relationships between engaging with social distancing measures and anxiety and loneliness could be positive or negative, with measures acting as both adaptive and maladaptive coping mechanisms. Although avoiding public places or non-household members and transitioning to remote work or school often resulted in increased anxiety and loneliness, respondents also described situations where these measures helped them cope with concerns about catching COVID-19.

Our findings highlight potential implications for public health policy in allocating different coping resources among marginalized groups during times of crisis and demonstrate the importance of using a social model of stress, coping mechanisms, and mental health.