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It is known that a conflict exists between consumers’ materialistic and green values. Previous research has focused on values conflict consequences. Antecedents of consumers’ materialistic and green values conflict remain understudied. This study aims to explore the antecedents of consumers’ materialistic and green values conflict.

An exploratory type research design was applied. Overall 22 interviews were conducted with consumers that had materialistic and green values conflict. The transcripts of the interviews were analyzed using content analysis with Maxqda software.

The findings demonstrate consumers' negative attitudes towards consumption, understood as consumerism. Results indicate that value conflict is related to unpleasant emotions such as guilt, anxiety, helplessness and remorse. Guilt is the most prominent emotion associated with the conflict of values. The study identifies dissonant information, environmental knowledge, social norms, impulsive buying and mindfulness as antecedents of materialistic and green values conflict.

The novelty of the study is the antecedents of the materialistic and green values conflict. This study makes a valuable contribution to the academic discourse on sustainable consumption, consumer materialism and green values by providing a deeper understanding of the values conflict experienced by consumers who hold materialistic and green values. The main significance of this study is that it provides valuable insights from qualitative research into the antecedents of the conflict between consumers' materialistic and green values.

The purpose of this paper is to investigate how cultural values influence the entrepreneurial process. It conceptualises the relationship between post-materialistic values and entrepreneurial intention to explain low entrepreneurial activity.

The study was conducted in Saudi Arabia with non-entrepreneurs. An online survey returned 405 valid questionnaires, representing a 27 per cent response rate. The data were analysed using partial least structural equation modelling.

The paper identifies key factors that explain the influence of changing cultural values on entrepreneurial activity. The results show that post-materialistic values influence entrepreneurial intention by decreasing desirability and entrepreneurial self-efficacy.

The study conceptualises the interplay between cultural values and entrepreneurial intention in Saudi Arabia. Further insights can be developed by comparing Saudi Arabia with other countries. The study was conducted as a “snapshot” of the current situation of entrepreneurship in Saudi Arabia with a cross-sectional survey design.

The paper holds important implications for entrepreneurship educators when addressing unsupportive cultures for entrepreneurial activity. Cultural and motivational approaches are suggested. While the former focuses on aspects that encourage the desire and confidence to start a business, the latter involves encouraging setting venture creation as a goal.

Previous studies indicated that post-materialistic values negatively influence entrepreneurship; this paper contributes further by exploring how this relationship manifests by exploring the intervening factors between post-materialistic values and entrepreneurial intention. It advances entrepreneurship research by investigating deep assumptions underlying the formulation of entrepreneurial intentions. It also responds to the need to understand the difference in the levels of entrepreneurial activity across countries.

This study aims to examine factors affecting Chinese adolescents’ purchase intention for local brands; this study focuses on the effects of perceived social status value and materialistic values.

A theoretical model relating perceived social status value of brands to purchase intention, including materialistic values as a moderator, was developed and tested, using a sample of 587 Chinese adolescent respondents. Another experimental study examined the variability of the moderation of materialistic values across different levels of peer pressure in a product usage occasion.

Perceived social status value associated with local and foreign brands significantly influences purchase intention for local brands. Moreover, influence of perceived social status value of local versus foreign brands on local brand purchase intention is greater for materialistic adolescents. Additionally, the moderation of materialistic values is found in a product usage occasion with high peer pressure, but not in an occasion with low peer pressure.

The findings show that perceived social status value associated with brands shapes purchase intention for local brands. The moderating effect of materialistic values is complex and suggests further research. The study’s scope is limited to Chinese adolescents.

The findings provide understanding of the drivers of purchase intention, and thus serve as a guideline for Chinese firms and foreign marketers seeking to enter the growing Chinese market, as well as consumer educators in China.

This study contributes to the limited empirical research into the factors shaping country-of-origin effects. Moreover, the findings suggest the need to consider the moderating role of materialistic values on purchase intention for local brands.

The purpose of this study is to examine whether the development of materialistic values in early life reflects cultural norms or is the outcome of media and family influences. It seeks to examine the role of family communication and television, which were found to promote materialistic values in individualistic countries, by assessing their effects on youths in four countries that represent the Eastern and Western cultures: Japan, Malaysia, USA, and France.

The study used an anonymous self‐administered survey of young adults aged 18 to 32 years in two diverse Eastern countries: Japan and Malaysia (total n=351); the sample size was approximately the same for the Western countries of USA and France (n=315). The samples were equivalent with respect to demographic characteristics. The Malaysian questionnaires were available in both English and Malay. Measurement scales included in the Japanese questionnaires come from available translated versions. The French questionnaires were subjected to back translation.

The findings suggest that the influence of the socio‐oriented family communication structure on materialistic attitudes in Western cultures might be indirect by affecting the youth's patterns of television viewing. The findings also suggest that concept‐oriented family communication has no effect on youth's development of materialistic values, regardless of cultural background.

The findings suggest that television might not be as important a socialization agent in the development of materialistic values of youths in collectivistic Eastern countries as it has been in individualistic Western countries

The purpose of this paper is to examine the antecedents, cultivation, behaviours and consequences of materialism in the United Arab Emirates (UAE). Given the UAE’s dramatic transformation into a developed and commercialised nation, such an investigation is highly warranted.

In this study, four focus groups and 25 in-depth interviews with UAE nationals were conducted. A conceptual model theorising the antecedents, cultivation, behaviours and consequences of materialism in the UAE emerged from a grounded theory analysis of the primary data and existing literature.

Rapid development, commercialisation and a substantial increase in new wealth have led to the development and socialisation of material values. Conspicuous and status consumption is creating an increasingly judgmental consumer society that is further cultivating material values in an ongoing cycle. Traditional Emirati values are also being expressed through materialistic displays. The consequences of materialism for the Emirati population include both positive and negative impacts on well-being, an increase in financial distress, delayed marriage and family conflict.

The model guides policy makers beyond constraining consumption via advertising and financial regulation towards breaking the cycles that cultivate harmful materialistic tendencies. The use of a more socio-cultural approach is recommended, which includes building self-esteem, resilience to judgements, use of cultural influencers, re-direction efforts and campaigns raising awareness and recognition of materialism as a social problem.

This is the first study to develop a comprehensive model of the antecedents, cultivation, behaviours and consequences of materialism in an emerging market.

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these values could impact both positively and negatively on endorsement of materialistic values. Points out that parental expectations of their children’s material success have increased since the one child per family policy. Finds that older adolescents were more materialistic than younger ones, that more materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now reaches 92 per cent of households) has no effect because the Chinese government’s strict rules about TV programmes’ content requires them to reflect traditional values.

Prior research has found that consumers’ purchasing behavior varies amongst consumers of different cultures. The purpose of this paper is to examine the behavior of consumers of luxury products by investigating the relationships between their collective-oriented values (pertaining to religion, family, and community), and their materialism or materialistic orientation, resulting in them using such products to signal their social status to others, and whether they are getting satisfaction from using such products, in an effort to understand how the behaviors vary between Malaysian and Saudi Arabian consumers.

Data were collected by a questionnaire survey where 1,388 self-administered questionnaires were collected from Baby boomers, Generations X and Y respondents in two major cities: Kuala Lumpur, Malaysia and Jeddah, Saudi Arabia. The data were analyzed using structural equation modeling. The authors also assessed the structure and reliability of the constructs developed for this research as well as tested some hypotheses regarding their interrelationships, across the two different cities/cultures.

Findings demonstrate the complexity of cultures and lifestyles of consumers and societies. For Saudi consumers, their materialistic tendency is significantly influenced by their religious, family values (inverse relationship), and community values, whereas for the Malaysian consumers, this tendency was only significantly influenced by their family values. For the Saudis, there were strong positive relationships between materialistic values and product status signaling and between product status signaling and product satisfaction, whereas for the Malaysians, both relationships were also positive but only moderate in strength. Overall, the results show that the Malaysians were more materialistic than the Saudis. But, since the Saudis have higher income, they are in a better position to fulfill their materialistic desire than their Malaysian counterparts.

The convenience sampling used for the study is the main limitation. Another limitation of this study is that it was done in only one major city in each of the two countries.

Consumers from the two cultures/cities do use luxury products to signal their status in the society, despite their different cultures and country income levels and that the consumption of those products gave both of them satisfaction. Hence, as a practical implication, international marketers of luxury products and services could and should continue to market their products and services in these two countries. However, they need to understand that the factors that influence the consumers’ materialism are different between the two cultures/cities and hence their marketing strategies need to take this into consideration.

All the issues discussed in this study have not been previously empirically investigated and compared in two different developing countries – Saudi Arabia, a mono-cultural and high-income country) and Malaysia (a multi-cultural and upper middle income country) despite their rapid growth rates and economic importance.

Discusses the factors that determine a child’s sense of materialism, and how this can be measured, based on face‐to‐face interviews with 246 children to measure their responses to 14 items; the background to the study is a concern that advertising may influence children to steal in order to buy advertised products. Reviews the literature relating to consumer socialisation, which shows that children understand the concept of possession and value it from a very young age. Concludes that Hong Kong Chinese children do not endorse strongly materialistic values; younger children were more materialistic than older children, and, contrary to the research literature, the current study found no gender difference in materialistic values. Finds also that mere exposure to television advertising and programmes does not contribute to greater materialism.

The purpose of this research is to offer a theoretical explanation for the perpetuation of materialistic values among adolescents. In a recent survey by the Pew Research Center (2019), adolescents in America say that having a lot of money is more important to them in their future than getting married or having children. This research answers the call for a theoretical explanation for the perpetuation of materialistic values among adolescents. Using person–environment fit (P-E fit) theory, this study argues that it is not the content of the values, but rather the fit between a person’s value priorities and the values prevailing in the environment which is crucial to well-being.

A national online panel was used to collect cross-sectional survey data from 278 families (adolescents aged 13–18 and their parents).

Findings indicate that adolescents in congruent value households express significantly greater life satisfaction and less depressed mood than adolescents in conflict value households. In fact, materialistic adolescents living in materialistic households expressed the greatest life satisfaction, a finding which contrasts with the current claims that materialism uniformly causes anxiety and depressed mood.

To the best of the authors’ knowledge, this study is the first to test person–environment fit theory in the context of the family and to offer this theory as a viable explanation of affluenza among America’s youth. The results of this study support the P-E fit theory and suggest that materialism is not universally associated with negative well-being, but rather that adolescents’ well-being is a function of the congruency of an adolescent’s values to his/her family environment.

While materialistic socialization within the family does enhance the well-being of adolescents temporarily, it may also set adolescents up for a lifetime of harmful expectations from the pursuit money. A consistent pattern of overconsumption as a reward to adolescents may later produce materialistic adults who suffer from financial difficulties and mental health disorders. Disproportionate consumption further leads to environmental pollution.

No study to date has examined the impact of value congruence in the household (parent-child), as it pertains to the development of materialism in adolescents and its effects on adolescents’ well-being. This study suggests that highly materialistic adolescents can experience happiness from the pursuit of consumption. This offers insight into how a value deemed as detrimental as materialism continues to permeate in our society.

The purpose of this study is to examine how one's social media use during travel, to connect and/or to update, is related to selected personal values among Generation Z. Hypotheses are proposed based on how values are related to two common dimensions: openness-to-change and self-enhancement.

A survey was conducted using existing and self-developed scales with 177 college students, a group of Chinese Gen Zers, at a public higher education institution in Macao, China.

Results show that community values and materialistic values have a significant influence on social media use, whereas family values do not. Between two distinctive social media uses, consumers with a stronger materialistic value are more likely to use social media to update. Subjects with a stronger community value are more likely to use social media to connect.

The study scrutinizes how mobile social media may be used in travel among Generation Z, who grew up with mobile devices and social media while forming personal values under the influence of families, communities and external environments. Travel destinations and services could streamline social media marketing efforts at those personal values that are relevant to their target markets. The results offer practical applications and directions for future research.