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This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key drivers of this research include analysing, anticipating and providing recommendations to reinvigorate the marketing and promotional strategies of the UAE Islamic banks to spark renewed customer interest.

This study is anticipatory and descriptive in nature. Primary data is used to understand customer perception towards the use of emerging social media marketing tools by the UAE-based Islamic banks. Reliability, factor analysis and multiple regression analysis are applied to understand customer attitude. While focusing on the current COVID-19 scenario, the need for innovative structure is envisaged to meet the post-COVID-19 needs.

The findings of this research highlight the significance of emerging SMPs such as WhatsApp, TikTok, Pinterest, Viber, Snapchat and their application as promotional tools to inspire the purchase intention of customers in this virtual age. The results of the study reveal these emerging SMPs are predicted to be used as the preferred promotional tools for Islamic banks.

This paper is limited to the UAE Islamic banks and to a specified set of SMPs as promotional tools. Nevertheless, its findings have important implications that can be extended and validated through studying the post-COVID-19 customer attitude towards other innovative promotional tools used by commercial banks in general and Islamic banks in particular, in the GCC and Middle East and North Africa (MENA) regions.

There is currently limited available research on the innovative social media marketing techniques and promotional strategies. This study is a novel attempt to examine the adoption of the emerging SMPs as promotional tools by the UAE Islamic banks. This paper extends value to the existing studies on the impact of the pandemic on the promotional activities of the UAE Islamic banking industry. Nonetheless, while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region in the post-COVID-19 era.

The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest in Islamic banking products and services in the UAE (United Arab Emirates).

Data were collected through 250 questionnaires distributed randomly to customers of five leading UAE Islamic banks and, following outlier analysis, the final sample size was reduced to 205, representing a sample of 82% of polled respondents. Multiple regression analysis was used on four key factor determinants that contributed towards the customers’ attitude in determining the most influential promotional strategies adopted by the Islamic banks.

The study found that the promotional strategies adopted by the UAE Islamic banking sector are having a significant impact on customer attitude towards Islamic banking products and services. The use of mass media has been partially successful, while the use of social media as a promotional tool is predicted to further enhance competitiveness for the UAE Islamic banking industry.

This paper is limited to five leading UAE Islamic banks and a specified set of promotional techniques nevertheless its findings have potential implications and can be extended and validated through studying the customers’ attitude towards promotion techniques used by Islamic banks in the GCC and MENA regions.

This paper adds value to the limited research on modern marketing and promotional strategies adopted by UAE-based Islamic banks and while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region.

Virtual communities of practice (VCoP) are becoming increasingly popular as professional networking. These communities support and shape professional development, especially in countries with limited opportunities and constrain like time and distance. This study throws light on the role of VCoP and its impact on the continuous professional development (CPD) of librarians in Pakistan.

This study is carried out with qualitative research methods to understand effects of VCoP on CPD. With a thematic content analysis on the email conversations of a library and information science (LIS) Yahoo mailing group “plagpk”, the impact of virtual communities (VCs) on librarians' professional development in Pakistan over the past 20 years was analyzed.

This study demonstrates that VCs contribute to professional learning, problem-solving, knowledge creation, professional awareness and identity creation in the LIS field. Further, this study contributes a model to explain the formal and informal professional development for individuals and groups through VCoP engagement.

It is hoped that this study will help the librarian community create, get involved in the VCoP for personal, professional development consciously and create an impact in the profession. The finding of this study is generalizable to any social sciences or humanities professionals VCoPs.

This is one of the first studies in the LIS field to analysis the impact of VCs on the professional development of the librarians.

The present study aimed at analyzing the hypothesized relationship between human resource (HR) flexibility and firm performance with the mediating effect of firm innovation and the moderating role of firm-level power distance orientation.

The proposed hypotheses were tested with the two-wave data collected from 209 registered information technology (IT) firms operating in Pakistan. The SMART-PLS examined the model’s hypothesized moderated, mediated and moderated-mediation relationships.

The results confirmed significant relationships between HR flexibility, firm innovation and performance while showing that the link between HR flexibility and firm performance is mediated by firm innovation. The results demonstrated that the firm-level power distance orientation negatively affected the HR flexibility–firm innovation link. These findings provide implications on how HR flexibility leverages firm innovation and performance. However, a power distance orientation in firms may diminish the positive effect of HR flexibility.

HR practitioners and top management can leverage these findings to design and implement policies that promote HR flexibility within IT firms for superior innovation and performance.

Our study offers valuable insights into the contribution of HR flexibility to firm innovation and performance. Specifically, the findings indicate that power distance orientation negatively affects the relationships between HR flexibility, firm innovation and performance. Therefore, HR practitioners and top management can leverage these findings to design and implement policies that promote HR flexibility within IT firms for superior innovation and performance.

This study aims to analyze the status and application/use of human–computer interaction (HCI) in libraries by conducting a systematic literature review (SLR).

A Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) approach was used to search Scopus, Web of Science and Google Scholar databases. The search criteria included research studies published in English language between 2010 and 2021, which were 4,167 citations. Out of 4,167 citations, a total of 50 studies were selected for the final analysis.

The results showed a positive attitude of librarians toward HCI applications in libraries worldwide. The results depict that one-third (30%) of the studies were conducted in the USA, followed by four (8%) studies in China. Out of 50 studies, a portion of 15 (30%) studies were based on digital libraries, followed by seven (14%) studies on academic libraries and five (10%) studies on libraries and their websites. HCI was used for searching and retrieving information, users’ interaction, authentication, online help/support, feedback, library web access, web OPAC, virtual access to resources, indigenous repository and virtual services. The most productive year was 2015, and journal of The Electronic Library had more articles on HCI than other journals.

The findings of this study could assist policymakers and library authorities in reconciling the HCI application in libraries for providing effective and efficient access and services to end-users.

This study is unique as no comprehensive study has been conducted on the use of HCI in librarianship using the SLR method.

The purpose of this paper is to observe whether measurement of social capital is an effective tool or can be used as a standard tool for community‐based initiatives (CBI) evaluation. It also points at the significance of social capital in the health related grass root initiatives.

CBI is an integrated socio‐economic development approach implemented by the organized communities, supported by inter‐sectoral actions for improvement of quality of life and health of the people. Support by WHO's office of Eastern Mediterranean Region, Islamic Republic of Iran implement programmes like basic development needs, healthy cities, healthy villages and women in health and development, that are evaluated during 2005‐2006. Social capital, that includes the networking, sharing norms and cooperation amongst communities, is measured as one of the indicators during the evaluation, by surveying 240 households in three CBI and three control villages, using the World Bank's, Social Development Department's Social Capital Assessment Tool for data collection.

The evaluation results reveal that the social capital indicators like affiliation percentage; trust reciprocity; and collective action are better in CBI areas than their controls. CBI areas have a better access to public services, are more peaceful, people are more willing to help others and there is less segregation due to income and social status.

The evaluation findings support the use of social capital indicators for investigating the impact and affectivity of CBI for health and development, and underlines the need for their consideration during implementation processes and further investigation.

The presence of heavy metals in milk causes many acute and chronic physiological dysfunctions in human organs. The present study aims to investigate the heavy metals in cow's and buffalo's milk of two major cities, Karachi and Gujranwala, Pakistan to estimate metal intake by humans from this source.

In total, 48 milk samples from 2 cities were drawn from animals' udder to avoid contamination. Each sample was digested with nitric acid at 105 ^oC (degree Celsius) on a pre-heated electric hot plate to investigate the metals by atomic absorption spectroscopy (flame type). Air-acetylene technique analyzed chromium, cadmium and lead, and the hydride method analyzed arsenic in the milk samples.

The results revealed the highest mean lead concentration (19.65 ± 43.86 ppb) in the milk samples, followed by chromium (2.10 ± 2.33 ppb) and arsenic (0.48 ± 0.73 ppb). Cadmium was not detected in any sample, assuming cadmium's occurrence was below the detection level. The concentrations of all the metals in the samples of the two cities do not differ statistically. Lead concentrations in the buffalo's milk were higher than in cow's milk (p < 0.05). However, the concentrations of arsenic and chromium between buffalo's and cow's milk do not differ statistically. The present study reveals a lower level of metals in the milk than those conducted elsewhere. The mean concentrations of all the metals met the World Health Organization's (WHO) safety guidelines (1993).

Although cadmium causes toxicity in the human body, cadmium could not be measured because cadmium's concentration was below the detection level, which is 1 ppb.

This study will help reduce the toxic metals in our environment, and the sources of heavy metals, particularly from the industrial sector could be identified. The feed and water consumed by the milking animals could be carefully used for feeding them.

This study will help reduce the diseases and malfunction of human organs and organ systems since these heavy metals cause toxicity and carcinogenicity in humans. Arsenic and chromium cause cancer while lead causes encephalopathy (a brain disease).

The study reports heavy metal concentrations in the two attributes of four independent variables of raw milk samples that were scarcely reported from Pakistan.

This study aims to assess the quality of care among adult oncology patients in tertiary care hospitals in Karachi by using an international standard of quality of care and to identify domains where improvement is needed.

This is a cross-sectional study carried out at two tertiary care hospitals of Karachi, Pakistan, belonging to private and public sector, respectively, between February and April 2018. Face-to-face interviews were conducted using a modified questionnaire having five-point Likert scale questions regarding satisfaction of patients with doctors, nursing staff, information provided and the hospital standards. SPSS 20 was used for statistical analysis, and the results were expressed using mean, frequencies, percentages and p-values.

The authors approached 415 patients, out of which 389 patients agreed to participate in the study. For both hospitals, the lowest mean scores were for sections pertaining to satisfaction with psychosocial support and information provided. The mean satisfaction score of patients from the private hospital were found to be significantly higher as compared to patients from the public hospital for all domains of patient care (p-value < 0.01 using t-test for two independent samples). The data showed an increasing trend of “satisfied” responses as the household income increased.

A comparative study should be conducted with the aim of pinpointing the differences in areas in which there is a significant difference in positive satisfaction levels between private and public sectors. Similar research could also be expanded adding other variables that affect quality of care such as doctor's approach to their patients, time given during each consultation and patient's understanding of doctor's knowledge. Further studies can be done to bridge the gaps between what a doctor views as standard care and what the patient knows will help them receive a more holistic approach to care.

Assessing the quality of care helps determine gaps in care and allocating health resources accordingly. In clinical practice, emphasis needs to be given on increased duration and improved quality of patient counselling to improve the low satisfaction levels of patients regarding the psychosocial support. Addressing patients' concerns should be made part of clinical teaching from an undergraduate level. As far as patient access to doctors of the specific speciality is concerned, hospital managements should adopt systems to ensure continuum of care and come up with mechanisms to bridge the discrepancy between a patient's needs and doctor availability.

After being identified as a major deficiency, training doctors in the sensitivities of the population and demographics, especially with respect to socio-economic statuses, can aid in enhancing patient satisfaction to the treatment. Implementation of patient-centred care leads to greater satisfaction with care, which, in turn, increases a patient's self efficacy in managing important aspects of their care and improves health care-related quality of life.

Cancer patients have long-term exposure to the hospital environment. A patient's satisfaction with the quality of care is an important determinant in patient compliance to the treatment protocol and required hospital visits. There is a dearth of research on the outpatient quality of care in the oncology departments in Karachi. This study provides an overview of the quality of care available to cancer patients in Karachi both in public and private sectors. The results of our study identify the gaps in the quality of care being provided to the patients in a developing country like Pakistan, which can be used to improve the quality of care, leading to better patient outcomes.

The purpose of this paper is twofold: to find out the perception of university librarians about the current and required competencies and to identify the current rank and to point out the benchmark for competencies of library professionals at public universities in Pakistan.

Quantitative research design is used for the conduct of the current study. A structured questionnaire was used to collect data. The Special Libraries Association instrument “Competencies for Information Professionals of the 21st Century” was used to design the questionnaire. A paired sample t-test is used to establish whether there is any noteworthy distinction between the current and required levels of skills. Inferential statistic was also used and independent sample t-test and ANOVA was used to identify the difference in perception on the basis of different demographic variables.

There is a significant gap between the perceptions of university librarians about their present skills and required skills. The present level of skills is lower than the desired level of competence. There is no significant relationship between the length of job (i.e. experience), grade and skills of academic librarians. But in the case of gender, male have a higher score on the current level of competencies while female have a higher score on the required level of skills.

The findings of this study are helpful for universities in the recruitment, management and training of their librarians on the basis of required skills. Furthermore, it will be useful for librarians in their career planning and continuing education and library schools to revise their curriculum in accordance with needs.

This study aims to explore the status of collaborative research productivity, major library and information sciences (LIS) research trends and the level of research among the LIS academicians as principal authors in Pakistan during 1975–2021 (47 years).

A quantitative research method was adopted to collect the required data using bibliometric patterns. The data of all faculty members working in LIS schools of Pakistan was collected from the official website of their employers/institutions. Different strategies were used to acquire respondents’ bibliographic/publication records such as faculty members’/employers’ official websites and faculty members’ Google Scholar profiles; advanced searching techniques were also used to retrieve their bibliographic records.

The results revealed that a total of 74 regular faculty members comprising 78.38% males and 21.62% females are working in 12 LIS Pakistani schools. A total of 1,787 papers were produced by LIS faculty, among which 702 were written by Pakistani LIS faculty as principal authors during the selected period. The results revealed that 60.72% of the principal authors’ work was produced in collaboration. The collaboration between faculty members and other faculty was 81%, while two authors' work productivity was on the top. No attention has been given to produce research in collaboration with international/foreign LIS experts, especially from developed countries.

The findings of this study are useful for faculties to have a richer understanding of the various elements of collaboration at national as well as international levels, and then discover the ways to begin and maintain effective partnerships to research emerging trends in LIS.

This study is a unique bibliometric study that systematically and quantitatively combined the research productivity of LIS academicians in Pakistan and provided a holistic sketch of the literature produced on various themes of LIS during 1975–2021.