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Article
Publication date: 13 June 2016

Minjung Kang and Dong-Hee Shin

– The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction.

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1992

Abstract

Purpose

The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction.

Design/methodology/approach

The study targeted 250 brand community users to conduct an empirical analysis using SPSS 19.0.

Findings

Consumers’ perceived benefits (functional, experiential, and symbolic) were found to be the leading variables in inducing consumer loyalty. Brand community managers should not focus only on the benefits offered by the brand community, but also on how these benefits can be associated with human-to-computer and consumer-to-consumer (C2C) interaction.

Research limitations/implications

The virtual community (VC) has an important role as a marketing tool. As the VC within the virtual space has gradually been increasing, its importance has grown as well, therefore making research studies on heightening members’ brand community site loyalty important.

Originality/value

This study broadens and contextualizes our understanding of what type of VBC interaction can be further activated in the process of enhancing the members’ VBC loyalty, which is affected by consumers’ perceived benefits.

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Article
Publication date: 1 April 2006

Torkil Clemmensen

To outline how psychology as one of the original approaches to humancomputer interaction (HCI) has formed a key part of the HCI literature, and to discuss the need for…

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3570

Abstract

Purpose

To outline how psychology as one of the original approaches to humancomputer interaction (HCI) has formed a key part of the HCI literature, and to discuss the need for psychological approaches to HCI and system development.

Design/methodology/approach

The contributions to the journal HumanComputer Interaction is examined from the journal's start in 1985 up to the millennium. The analysis focuses the three main elements, task, user and computer, in the classic study “Psychology of humancomputer interaction” from 1983.

Findings

Provides information about authorship, and form and focus of research published. The paper concludes that already from the beginning, HCI researchers too narrowly used Card et al.'s analytical framework. Today it has developed into a sub‐theory within a multidisciplinary HCI science and in this role it continues to be an important cumulative factor in HCI.

Research limitations/implications

The main conclusion about the role of psychology in HCI only applies to the mainly US authors who published in the journal investigated in the given period. European research focusing on information technology and people may differ in important ways.

Practical implications

A much needed discussion of a central document of historical importance tying together many HCI researchers and a range of HCI studies.

Originality/value

This paper fulfils partly the need for meta‐analyses of the psychological approach to HCI.

Details

Information Technology & People, vol. 19 no. 2
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 3 April 2009

J.H. Abawajy

The purpose of this paper is to explore characteristics of humancomputer interaction when the human body and its movements become input for interaction and interface…

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3956

Abstract

Purpose

The purpose of this paper is to explore characteristics of humancomputer interaction when the human body and its movements become input for interaction and interface control in pervasive computing settings.

Design/methodology/approach

The paper quantifies the performance of human movement based on Fitt's Law and discusses some of the human factors and technical considerations that arise in trying to use human body movements as an input medium.

Findings

The paper finds that new interaction technologies utilising human movements may provide more flexible, naturalistic interfaces and support the ubiquitous or pervasive computing paradigm.

Practical implications

In pervasive computing environments the challenge is to create intuitive and user‐friendly interfaces. Application domains that may utilize human body movements as input are surveyed here and the paper addresses issues such as culture, privacy, security and ethics raised by movement of a user's body‐based interaction styles.

Originality/value

The paper describes the utilization of human body movements as input for interaction and interface control in pervasive computing settings.

Details

International Journal of Pervasive Computing and Communications, vol. 5 no. 1
Type: Research Article
ISSN: 1742-7371

Keywords

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Article
Publication date: 3 February 2020

Shiqing Wu, Zhonghou Wang, Bin Shen, Jia-Hai Wang and Li Dongdong

The purpose of this study is to achieve multi-variety and small-batch assembly through direct cooperation between equipment and people and to improve assembly efficiency…

Abstract

Purpose

The purpose of this study is to achieve multi-variety and small-batch assembly through direct cooperation between equipment and people and to improve assembly efficiency as well as flexibility.

Design/methodology/approach

Firstly, the concept of the humancomputer interaction is designed. Secondly, the machine vision technology is studied theoretically. Skin color filter based on hue, saturation and value color model is put forward to screen out images that meet the skin color characteristics of the worker, and a multi-Gaussian weighted model is built to separate moving objects from its background. Both of them are combined to obtain the final images of the target objects. Then, the key technology is applied to the smart assembly workbench. Finally, experiments are conducted to evaluate the role of the humancomputer interaction features in improving productivity for the smart assembly workbench.

Findings

The result shows that multi-variety and small-batch considerable increases assembly time and the developed humancomputer interaction features, including prompting and introduction, effectively decrease assembly time.

Originality/value

This study proves that the machine vision technology studied in this paper can effectively eliminate the interferences of the environment to obtain the target image. By adopting the humancomputer interaction features, including prompting and introduction, the efficiency of manual operation is improved greatly, especially for multi-variety and small-batch assembly.

Details

Assembly Automation, vol. 40 no. 3
Type: Research Article
ISSN: 0144-5154

Keywords

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Article
Publication date: 24 August 2021

Hala Hossam Eldin, Ramy Bakir and Sherif El-Fiki

This research investigates the means of tacit knowledge (TK) communication between the designer and the computer in architectural design. Despite the integration of…

Abstract

Purpose

This research investigates the means of tacit knowledge (TK) communication between the designer and the computer in architectural design. Despite the integration of state-of-the-art computational technologies in different design phases, this integration happens within a limited scope, focusing mainly on tangible aspects of the design process, such as technical systems and visual representations. This lets architectural design miss the wider scope technology provides, where it can help in developing the computational design process through incorporating new intangible knowledge domains that were usually neglected, such as tacit knowledge, and through incorporating more design entities that were not included in the design process before.

Design/methodology/approach

The study conducts an interdisciplinary analytical review of the literature to achieve two main research goals. The first goal investigates TK communication between human beings and the second understands approaches of TK communication between humans and computers. For each goal, three phases were implemented; an initial research phase, where main keywords are identified, a sampling and selection of literature phase and an analysis of literature phase.

Findings

Through interlinking findings from different disciplines, the study presents a theoretical framework for TK communication. The framework provides architects with an approach to construct and transfer TK while using the computer in a computational design environment, presenting an individual and a social set of conditions and factors revealed from the review of the analyzed literature. The framework particularly emphasizes the significance of a humancomputer symbiotic relationship for the process of TK communication to take place.

Originality/value

This paper presents a novel interdisciplinary reading into the literature of fields beyond architectural design, incorporating intangible knowledge domains into the computational design process and expanding the capabilities of computational design tools to allow for the transfer of intangible design attributes between different design entities, particularly tacit design knowledge.

Details

Open House International, vol. 46 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

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Book part
Publication date: 20 September 2018

Stephen B. Gilbert, Michael C. Dorneich, Jamiahus Walton and Eliot Winer

This chapter describes five disciplinary domains of research or lenses that contribute to the design of a team tutor. We focus on four significant challenges in developing…

Abstract

This chapter describes five disciplinary domains of research or lenses that contribute to the design of a team tutor. We focus on four significant challenges in developing Intelligent Team Tutoring Systems (ITTSs), and explore how the five lenses can offer guidance for these challenges. The four challenges arise in the design of team member interactions, performance metrics and skill development, feedback, and tutor authoring. The five lenses or research domains that we apply to these four challenges are Tutor Engineering, Learning Sciences, Science of Teams, Data Analyst, and HumanComputer Interaction. This matrix of applications from each perspective offers a framework to guide designers in creating ITTSs.

Details

Building Intelligent Tutoring Systems for Teams
Type: Book
ISBN: 978-1-78754-474-1

Keywords

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Article
Publication date: 6 May 2021

Sara H. Hsieh and Crystal T. Lee

Artificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the…

Abstract

Purpose

Artificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the internet but also can facilitate two-way conversations with individuals, thus resembling a human interaction. Although smart speakers have substantial implications for practitioners, the knowledge of the underlying psychological factors that drive continuance usage remains limited. Drawing on social response theory and the technology acceptance model, this study aims to elucidate the adoption process of smart speakers.

Design/methodology/approach

A field survey of 391 smart speaker users were obtained. Partial least squares structural equation modeling was used to analyze the data.

Findings

Media richness (social cues) and parasocial interactions (social role) are key determinants affecting the establishment of trust, perceived usefulness and perceived ease of use, which, in turn, affect attitude, continuance usage intentions and online purchase intentions through AI assistants.

Originality/value

AI assistant-enabled smart speakers are revolutionizing how people interact with smart products. Studies of smart speakers have mainly focused on functional or technical perspectives. This study is the first to propose a comprehensive model from both functional and social perspectives of continuance usage intention of the smart speaker and online purchase intentions through AI assistants.

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Article
Publication date: 18 June 2021

Wan-Hsiu Sunny Tsai, Yu Liu and Ching-Hua Chuan

This study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve…

Abstract

Purpose

This study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and perceived dialogue.

Design/methodology/approach

This study employs a 2 (high vs. low social presence communication) by 2 (anthropomorphic vs. non-anthropomorphic bot profile) between-subject experimental design to evaluate how chatbots' high social presence communication and anthropomorphic profile design may enhance perceptions of parasocial interactions and dialogue with the chatbot, which in turn drive user engagement, interaction satisfaction and attitude toward the represented brand.

Findings

The influences of chatbots' high social presence communication on consumer engagement outcomes are mediated by perceived parasocial interaction and dialogue. Additionally, chatbots' anthropomorphic profile design can boost the positive effects of social presence communication via the psychological mediators.

Originality/value

This study advances the interactive marketing literature by focusing on an emerging interactive technology, chatbots. Additionally, distinct from prior chatbot studies that focused on the utilitarian use of chatbots for online customer support, this study not only examines which factors of chatbot communication and profile design may drive chatbot effectiveness but also examines the mechanism underlying the messaging and design effects on consumer engagement. The findings highlight the mediating role of interpersonal factors of parasocial interaction and perceived dialogue.

Details

Journal of Research in Interactive Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 11 October 2019

Tao Zhou

The purpose of this paper is to examine the effect of flow experience on users’ social commerce intention.

Abstract

Purpose

The purpose of this paper is to examine the effect of flow experience on users’ social commerce intention.

Design/methodology/approach

Based on the 287 valid responses collected from a survey, structural equation modeling was used to examine the research model.

Findings

The results indicated that social interaction, which includes humancomputer interaction and humanhuman interaction, has a significant effect on the flow experience, which in turn affects social purchase and social sharing intention.

Research limitations/implications

The results imply that companies need to facilitate social interaction to improve users’ experience and promote their social commerce intention.

Originality/value

Although prior research has examined social commerce user behaviour from multiple perspectives such as trust, perceived value and technological perceptions, it has focused on the effect of cognitive beliefs and neglected the effect of affective beliefs such as flow experience. This research tries to fill the gap.

Details

Kybernetes, vol. 49 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Content available
Article
Publication date: 1 May 2020

Galen R. Collins

Service robotics, a branch of robotics that entails the development of robots able to assist humans in their environment, is of growing interest in the hospitality…

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2197

Abstract

Purpose

Service robotics, a branch of robotics that entails the development of robots able to assist humans in their environment, is of growing interest in the hospitality industry. Designing effective autonomous service robots, however, requires an understanding of Human–Robot Interaction (HRI), a relatively young discipline dedicated to understanding, designing, and evaluating robotic systems for use by or with humans. HRI has not yet received sufficient attention in hospitality robotic design, much like HumanComputer Interaction (HCI) in property management system design in the 1980s. This article proposes a set of introductory HRI guidelines with implementation standards for autonomous hospitality service robots.

Design/methodology/approach

A set of key user-centered HRI guidelines for hospitality service robots were extracted from 52 research articles. These are organized into service performance categories to provide more context for their application in hospitality settings.

Findings

Based on an extensive literature review, this article presents some HRI guidelines that may drive higher levels of acceptance of service robots in customer-facing situations. Deriving meaningful HRI guidelines requires an understanding of how customers evaluate service interactions with humans in hospitality settings and to what degree those will differ with service robots.

Originality/value

Robots are challenging assumptions on how hospitality businesses operate. They are being increasingly deployed by hotels and restaurants to boost productivity and maintain service levels. Effective HRI guidelines incorporate user requirements and expectations in the design specifications. Compilation of such information for designers of hospitality service robots will offer a clearer roadmap for them to follow.

Details

International Hospitality Review, vol. 34 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

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