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Book part
Publication date: 11 October 2022

Vítor Ribeiro

Geotechnologies have a long tradition in several areas of society and research. The recent development of the ‘Internet of Everything’ (IoE) and Geographic Information Systems…

Abstract

Geotechnologies have a long tradition in several areas of society and research. The recent development of the ‘Internet of Everything’ (IoE) and Geographic Information Systems (GIS) technologies opened several doors to the contribution of tourism. Emergent technologies contributions to tourism and planning such as web mapping, augmented reality (AR), crowdsourcing and crowdsensing are relatively recent, and there is a lack of research around their potential for Creative Tourism enhancement. For example, combining web mapping with AR or storytelling can be an excellent contribution to operators, planners and tourists. For research purposes, new opportunities are open, particularly by integrating community-shared data. It is well known for the popularity of social networks, the exponential growth of photo sharing, but few studies have been implemented to understand their contribution to research. This chapter focuses on emerging geotechnologies concerning cultural mapping, Creative Tourism and sustainability. Since it is a new growing niche, more research is needed to develop and understand the potential of new approaches. Besides traditional techniques such as quantitative (e.g. surveys) and qualitative ones (e.g. interviews, focus groups and world café), it revises the role of geotechnologies on Creative Tourism development and growing activities. Results from case studies from Europe are analysed.

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Creative Tourism and Sustainable Territories
Type: Book
ISBN: 978-1-80262-682-7

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Book part
Publication date: 14 December 2023

Prashanth Beleya and Geetha Veerappan

Seaports are significant nodal points in any supply chain network. Accordingly, the need to consistently upgrade and further develop processes would bode well for the maritime…

Abstract

Seaports are significant nodal points in any supply chain network. Accordingly, the need to consistently upgrade and further develop processes would bode well for the maritime industry and nations competitiveness. There has been a change in the pattern by which green issues have become significant themes to the global sea transportation players. Developed nations have been the leaders in pursuing green options for future development. This leads to developing nations pursuing the green agenda to stay competitive. As such, Malaysia's desire of being the preferred sea nodal point in Southeast Asia lies in its abilities of seeking innovative processes and business opportunities through green principles. This chapter will focus on:

  • • Introducing Malaysia's seaport industry.

  • • A review of green management at seaports.

  • • The current state of green management implementation at Malaysia's federal ports.

  • • Challenges and opportunities for Malaysia's federal ports in pursuing green management.

• Introducing Malaysia's seaport industry.

• A review of green management at seaports.

• The current state of green management implementation at Malaysia's federal ports.

• Challenges and opportunities for Malaysia's federal ports in pursuing green management.

Details

Entrepreneurship and Green Finance Practices
Type: Book
ISBN: 978-1-80455-679-5

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Book part
Publication date: 12 November 2018

Soma Chaudhuri, Preethi Krishnan and Mangala Subramaniam

Over the past few years, the electronic media, as represented by the internet version of print media and independent blogs of journalists, has become a major player in the…

Abstract

Over the past few years, the electronic media, as represented by the internet version of print media and independent blogs of journalists, has become a major player in the coverage of incidents related to violence against women. While this has brought forward issues of violence and specifically rape prominently into the public sphere, the media portrayal of women has often been as victims or victims who are somehow responsible for the violence against them. Such portrayal has been repeatedly challenged by feminists. Using data from 572 national and international English media reports for a six-month period (from December 2012 to April 2013) the coverage of the protests about the 2012 case of gang rape and eventual death of Jyoti Singh Pandey in India’s capital city, New Delhi, is examined in this chapter. Drawing from past research, three main frames are discerned in the portrayal of women in the reports: mainstreaming gender, endangered woman, and the ungendered woman. Media portrayals of these three frames by three broadly categorized actors most prominently covered by the media reports are analyzed: activists, state representatives or political actors, and ordinary citizens. The findings suggest that while some reports allude to women’s agency and rights particularly when they cover feminist activists, women’s agency is marginalized in the debates around safety and protection for women when other actors (such as state representatives or political actors, and ordinary citizens) are considered. Indian women’s rights have been reduced to passive messages negating the broader politics of the contemporary women’s movement.

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Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

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Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

Book part
Publication date: 29 November 2019

Dieter Pfister

Brand theory and practice have remained quite two-dimensional to this day and focus on logos, corporate design, website design, etc. As with atmospheres, it was the sales room…

Abstract

Brand theory and practice have remained quite two-dimensional to this day and focus on logos, corporate design, website design, etc. As with atmospheres, it was the sales room where the brand idea was spatialised early on. This chapter discusses how to spatialise brand theory and to connect it with the place atmosphere model. Moreover, the chapter works out how the bridge between the strategy of an organisation (company, hotel, destination, etc.), its brand personality and the strategy of spatial design can be built. The brand personality shows itself in the long-term handling of the eight W questions of the brand space strategy (Who, Where, Wherein, What, Whom, Way to, What for and Why).

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

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