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Language, Thought, and Consumer Research

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

Publication date: 1 February 2007


Merunka, D.R. and Peterson, R.A. (2007), "Language, Thought, and Consumer Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 152-192.



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Copyright © 2007, Emerald Group Publishing Limited