Methods and Techniques in Creative Tourism: Why Technologies Are So Relevant to Achieve Creativity?

Abstract

Geotechnologies have a long tradition in several areas of society and research. The recent development of the ‘Internet of Everything’ (IoE) and Geographic Information Systems (GIS) technologies opened several doors to the contribution of tourism. Emergent technologies contributions to tourism and planning such as web mapping, augmented reality (AR), crowdsourcing and crowdsensing are relatively recent, and there is a lack of research around their potential for Creative Tourism enhancement. For example, combining web mapping with AR or storytelling can be an excellent contribution to operators, planners and tourists. For research purposes, new opportunities are open, particularly by integrating community-shared data. It is well known for the popularity of social networks, the exponential growth of photo sharing, but few studies have been implemented to understand their contribution to research. This chapter focuses on emerging geotechnologies concerning cultural mapping, Creative Tourism and sustainability. Since it is a new growing niche, more research is needed to develop and understand the potential of new approaches. Besides traditional techniques such as quantitative (e.g. surveys) and qualitative ones (e.g. interviews, focus groups and world café), it revises the role of geotechnologies on Creative Tourism development and growing activities. Results from case studies from Europe are analysed.

Citation

Ribeiro, V. (2022), "Methods and Techniques in Creative Tourism: Why Technologies Are So Relevant to Achieve Creativity?", Remoaldo, P., Alves, J. and Ribeiro, V. (Ed.) Creative Tourism and Sustainable Territories, Emerald Publishing Limited, Leeds, pp. 179-222. https://doi.org/10.1108/978-1-80262-681-020221011