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1 – 10 of 193Robert A. Henning and Terrence H. Witkowski
– This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.
Abstract
Purpose
This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.
Design/methodology/approach
The study uses qualitative methods. Primary source documents include newspapers, journals, and catalogs. The advertising analyzed came primarily from three periodicals – Harper's Weekly, The Army Navy Journal, and American Agriculturalist – that together reached a broad audience of American firearms consumers.
Findings
Advertising to both civilian and military markets, Remington used a number of appeals including expert testimonials, fears of robbery and home invasion, and boasts of quality, military contracts, and honors from shooting competitions. Until the late 1870s, Remington used manufacturer's advertising more than its competitors.
Originality/value
Business historians have not seriously addressed Remington or other gun advertising and branding during the nineteenth century, while firearms historians have largely relegated these ads and other promotional ephemera to illustrative accessory roles, not as subjects of independent consideration. By investigating the rise of this important firearms brand, the research sheds light on the evolution of the American firearms industry and the prevailing gun culture.
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The Bibliography of American Creative Literature was started in August 1938 under the auspices of the Works Projects Administration of the United States. At that time Dr. Luther…
Abstract
The Bibliography of American Creative Literature was started in August 1938 under the auspices of the Works Projects Administration of the United States. At that time Dr. Luther H. Evans was in charge of the historical projects under the WPA. The University of Pennsylvania agreed to furnish the necessary space and certain of the supplies, and Mr. Edward H. O'Neill, a lecturer in English literature at the university, was placed in charge of the project. He remained in that position until the suspension of the work on 22 April 1942. At that time there had been spent upon this project about $150,000, and a force that varied from forty to sixty workers had been employed.
State of Tennessee v. John T. Scopes tested the legality of the Butler Act which made it unlawful for public school teachers “to teach any theory that denies the story of the…
Abstract
State of Tennessee v. John T. Scopes tested the legality of the Butler Act which made it unlawful for public school teachers “to teach any theory that denies the story of the Divine Creation of man as taught in the Bible.” The media event became known as the “Monkey Trial” and brought a flood of publicity to rural Dayton, Tennessee, turning the creation vs. evolution debate into a national conversation. This dialog and debate caused Americans to consider the powerful influence of traditional religious beliefs and to examine how ideology fares when challenged by modernism and the advancement of scientific theory. Accordingly, the Scopes Trail is included in national curriculum standards for middle grades to foster historical inquiry and encourage students’ contemplation of concepts and factors associated with human thinking, feeling, and behavior. The historical fiction in Monkey Town presents the trial and related hysteria through the observations of a 15-year-old local girl trying to discover what she believes. This lesson encourages learners to critically analyze the relationships between ideas and practices. It enables students’ cursory exploration into issues and conflicts, allowing them to develop discussion and critical thinking skills by considering different perspectives in a historical setting.
This paper looks critically at the way technology is currently used in social studies education and makes the argument that technology can better serve teachers and students as a…
Abstract
This paper looks critically at the way technology is currently used in social studies education and makes the argument that technology can better serve teachers and students as a tool of engagement and inquiry rather than as a supplement to existing practices. In this paper, social studies education is characterized as a quest for reflective inquiry, as a social science, and as a medium for citizenship transmission. Technology can assist in the teaching of all three elements from a constructivist, or inquiry-oriented, perspective. Relevant examples are provided whenever possible and deemed necessary. The paper concludes with a proposal for widespread change in the way social studies teachers utilize technology by focusing on teacher education programs. Teacher educators must contradict students’ perceptions of traditional social studies instruction with habits of increased technology usage in order to equip future teachers with the skills required to implement pedagogical change in their classrooms.
This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common traps…
Abstract
Purpose
This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common traps that keep a strategic plan sitting, ignored, on a shelf.
Design/methodology/approach
The examples cited all stem from the author's extensive experience helping companies engage in more effective strategic planning and successful implementation of the shared strategic vision.
Findings
Companies can effectively implement a strategic plan by understanding why a team may not implement as asked, encouraging personal motivation and “ownership” of the strategic goals, maintaining momentum in the face of daily distractions, and understanding how the “real world” works.
Practical implications
Executives must understand how to make their strategic plan a “living document”, and then take specific steps to keep the implementation of that plan on track.
Originality/value
The value of this article to corporate executives lies in its reality‐based perspective on specific techniques and tactics to use for successful implementation of a strategic plan.
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Stephen Hardy, Brian Norman and Sarah Sceery
The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding…
Abstract
Purpose
The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.
Design/methodology/approach
The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.
Findings
The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.
Originality/value
The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.
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Hayagreeva Rao and John Joseph
Supplements the (A) case.
Abstract
Supplements the (A) case.
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Abstract
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