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Article
Publication date: 4 November 2013

Robert A. Henning and Terrence H. Witkowski

– This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.

Abstract

Purpose

This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.

Design/methodology/approach

The study uses qualitative methods. Primary source documents include newspapers, journals, and catalogs. The advertising analyzed came primarily from three periodicals – Harper's Weekly, The Army Navy Journal, and American Agriculturalist – that together reached a broad audience of American firearms consumers.

Findings

Advertising to both civilian and military markets, Remington used a number of appeals including expert testimonials, fears of robbery and home invasion, and boasts of quality, military contracts, and honors from shooting competitions. Until the late 1870s, Remington used manufacturer's advertising more than its competitors.

Originality/value

Business historians have not seriously addressed Remington or other gun advertising and branding during the nineteenth century, while firearms historians have largely relegated these ads and other promotional ephemera to illustrative accessory roles, not as subjects of independent consideration. By investigating the rise of this important firearms brand, the research sheds light on the evolution of the American firearms industry and the prevailing gun culture.

Details

Journal of Historical Research in Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 1 April 1947

ARTHUR HOBSON QUINN

The Bibliography of American Creative Literature was started in August 1938 under the auspices of the Works Projects Administration of the United States. At that time Dr…

Abstract

The Bibliography of American Creative Literature was started in August 1938 under the auspices of the Works Projects Administration of the United States. At that time Dr. Luther H. Evans was in charge of the historical projects under the WPA. The University of Pennsylvania agreed to furnish the necessary space and certain of the supplies, and Mr. Edward H. O'Neill, a lecturer in English literature at the university, was placed in charge of the project. He remained in that position until the suspension of the work on 22 April 1942. At that time there had been spent upon this project about $150,000, and a force that varied from forty to sixty workers had been employed.

Details

Journal of Documentation, vol. 3 no. 3
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 1 February 2004

Abstract

Details

Journal of Business Strategy, vol. 25 no. 1
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 20 April 2012

John W. Myrna

This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common…

Abstract

Purpose

This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common traps that keep a strategic plan sitting, ignored, on a shelf.

Design/methodology/approach

The examples cited all stem from the author's extensive experience helping companies engage in more effective strategic planning and successful implementation of the shared strategic vision.

Findings

Companies can effectively implement a strategic plan by understanding why a team may not implement as asked, encouraging personal motivation and “ownership” of the strategic goals, maintaining momentum in the face of daily distractions, and understanding how the “real world” works.

Practical implications

Executives must understand how to make their strategic plan a “living document”, and then take specific steps to keep the implementation of that plan on track.

Originality/value

The value of this article to corporate executives lies in its reality‐based perspective on specific techniques and tactics to use for successful implementation of a strategic plan.

Details

Business Strategy Series, vol. 13 no. 3
Type: Research Article
ISSN: 1751-5637

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Article
Publication date: 2 November 2012

Stephen Hardy, Brian Norman and Sarah Sceery

The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport…

Abstract

Purpose

The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.

Design/methodology/approach

The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.

Findings

The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.

Originality/value

The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.

Details

Journal of Historical Research in Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Case study
Publication date: 20 January 2017

Hayagreeva Rao and John Joseph

Supplements the (A) case.

Abstract

Supplements the (A) case.

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

Keywords

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Abstract

Details

Reference Reviews, vol. 18 no. 3
Type: Research Article
ISSN: 0950-4125

Keywords

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Article
Publication date: 19 November 2018

Terrence H. Witkowski

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

Abstract

Purpose

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

Design/methodology/approach

The study applies visual culture perspectives and methods to the research and writing of brand history. Iconic Western images featuring Winchester rifles have been selected, examined, and used as points of departure for gathering and interpreting additional data about the brand. The primary sources consist chiefly of photographs from the nineteenth century and films and television shows from the twentieth century. Most visual source materials were obtained from the US Library of Congress, the Smithsonian Institution, the Buffalo Bill Center of the West and the Internet Movie Firearms Database. These have been augmented by written sources.

Findings

Within a few years of the launch of the Winchester brand in 1866, visual images outside company control associated its repeating rifles with the settlement of the American West and with the colorful people involved. Some of these images were reproduced in books and others sold to consumers in the form of cartes de visite, cabinet cards and stereographs made from albumen prints. Starting in the 1880s, the live Wild West shows of William F. Cody and his stars entertained audiences with a heroic narrative of the period that included numerous Winchesters. During the twentieth century and into the present, Winchesters have been featured in motion pictures and television series with Western themes.

Research limitations/implications

Historical research is an ongoing process. The discovery of new primary data, both written and visual, may lead to a revised interpretation of the selected images.

Originality/value

Based largely on images as primary data sources, this study approaches brand history from the perspective of visual culture theory and data. The research shows how brands acquire meaning not just from the companies that own them but also from consumers, the media and other producers of popular culture.

Details

Journal of Historical Research in Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Book part
Publication date: 20 August 2018

Murray Bryant, Throstur Olaf Sigurjonsson and Már Wolfgang Mixa

This chapter examines the formal governance mechanisms put in place by various authorities within Iceland after the crash. In contrast to one of our earlier papers …

Abstract

This chapter examines the formal governance mechanisms put in place by various authorities within Iceland after the crash. In contrast to one of our earlier papers (Bryant, Sigurjónsson, & Mixa, 2014), we find that, no matter how well the mechanisms work, formal mechanisms are insufficient to restore trust. To that end, we examine the trust literature from political science that suggests that trust is a lubricant of the social system that consequently causes individuals to open themselves up to vulnerability. When trust is broken in a society with a high-existing degree of trust, such as Iceland, the loss of trust is significant and leads even apparently minor incidents to be perceived as betrayals. We examine the various processes put in place by both the government and other institutions and show how they mostly worked in concert. Nonetheless, we find that the processes by themselves have been insufficient to restore society’s trust in the affected institutions.

Details

The Return of Trust? Institutions and the Public after the Icelandic Financial Crisis
Type: Book
ISBN: 978-1-78743-348-9

Keywords

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Book part
Publication date: 15 July 2009

Ross B. Emmett and Kenneth C. Wenzer

To the Most Rev. M.A. Corrigan, Archbishop of New York:

Abstract

To the Most Rev. M.A. Corrigan, Archbishop of New York:

Details

Henry George, the Transatlantic Irish, and their Times
Type: Book
ISBN: 978-1-84855-658-4

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