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This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.

The study uses qualitative methods. Primary source documents include newspapers, journals, and catalogs. The advertising analyzed came primarily from three periodicals – Harper's Weekly, The Army Navy Journal, and American Agriculturalist – that together reached a broad audience of American firearms consumers.

Advertising to both civilian and military markets, Remington used a number of appeals including expert testimonials, fears of robbery and home invasion, and boasts of quality, military contracts, and honors from shooting competitions. Until the late 1870s, Remington used manufacturer's advertising more than its competitors.

Business historians have not seriously addressed Remington or other gun advertising and branding during the nineteenth century, while firearms historians have largely relegated these ads and other promotional ephemera to illustrative accessory roles, not as subjects of independent consideration. By investigating the rise of this important firearms brand, the research sheds light on the evolution of the American firearms industry and the prevailing gun culture.

The Bibliography of American Creative Literature was started in August 1938 under the auspices of the Works Projects Administration of the United States. At that time Dr. Luther H. Evans was in charge of the historical projects under the WPA. The University of Pennsylvania agreed to furnish the necessary space and certain of the supplies, and Mr. Edward H. O'Neill, a lecturer in English literature at the university, was placed in charge of the project. He remained in that position until the suspension of the work on 22 April 1942. At that time there had been spent upon this project about $150,000, and a force that varied from forty to sixty workers had been employed.

State of Tennessee v. John T. Scopes tested the legality of the Butler Act which made it unlawful for public school teachers “to teach any theory that denies the story of the Divine Creation of man as taught in the Bible.” The media event became known as the “Monkey Trial” and brought a flood of publicity to rural Dayton, Tennessee, turning the creation vs. evolution debate into a national conversation. This dialog and debate caused Americans to consider the powerful influence of traditional religious beliefs and to examine how ideology fares when challenged by modernism and the advancement of scientific theory. Accordingly, the Scopes Trail is included in national curriculum standards for middle grades to foster historical inquiry and encourage students’ contemplation of concepts and factors associated with human thinking, feeling, and behavior. The historical fiction in Monkey Town presents the trial and related hysteria through the observations of a 15-year-old local girl trying to discover what she believes. This lesson encourages learners to critically analyze the relationships between ideas and practices. It enables students’ cursory exploration into issues and conflicts, allowing them to develop discussion and critical thinking skills by considering different perspectives in a historical setting.

This paper looks critically at the way technology is currently used in social studies education and makes the argument that technology can better serve teachers and students as a tool of engagement and inquiry rather than as a supplement to existing practices. In this paper, social studies education is characterized as a quest for reflective inquiry, as a social science, and as a medium for citizenship transmission. Technology can assist in the teaching of all three elements from a constructivist, or inquiry-oriented, perspective. Relevant examples are provided whenever possible and deemed necessary. The paper concludes with a proposal for widespread change in the way social studies teachers utilize technology by focusing on teacher education programs. Teacher educators must contradict students’ perceptions of traditional social studies instruction with habits of increased technology usage in order to equip future teachers with the skills required to implement pedagogical change in their classrooms.

This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common traps that keep a strategic plan sitting, ignored, on a shelf.

The examples cited all stem from the author's extensive experience helping companies engage in more effective strategic planning and successful implementation of the shared strategic vision.

Companies can effectively implement a strategic plan by understanding why a team may not implement as asked, encouraging personal motivation and “ownership” of the strategic goals, maintaining momentum in the face of daily distractions, and understanding how the “real world” works.

Executives must understand how to make their strategic plan a “living document”, and then take specific steps to keep the implementation of that plan on track.

The value of this article to corporate executives lies in its reality‐based perspective on specific techniques and tactics to use for successful implementation of a strategic plan.

The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.

The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.

The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.

The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

The study applies visual culture perspectives and methods to the research and writing of brand history. Iconic Western images featuring Winchester rifles have been selected, examined, and used as points of departure for gathering and interpreting additional data about the brand. The primary sources consist chiefly of photographs from the nineteenth century and films and television shows from the twentieth century. Most visual source materials were obtained from the US Library of Congress, the Smithsonian Institution, the Buffalo Bill Center of the West and the Internet Movie Firearms Database. These have been augmented by written sources.

Within a few years of the launch of the Winchester brand in 1866, visual images outside company control associated its repeating rifles with the settlement of the American West and with the colorful people involved. Some of these images were reproduced in books and others sold to consumers in the form of cartes de visite, cabinet cards and stereographs made from albumen prints. Starting in the 1880s, the live Wild West shows of William F. Cody and his stars entertained audiences with a heroic narrative of the period that included numerous Winchesters. During the twentieth century and into the present, Winchesters have been featured in motion pictures and television series with Western themes.

Historical research is an ongoing process. The discovery of new primary data, both written and visual, may lead to a revised interpretation of the selected images.

Based largely on images as primary data sources, this study approaches brand history from the perspective of visual culture theory and data. The research shows how brands acquire meaning not just from the companies that own them but also from consumers, the media and other producers of popular culture.

This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken Research Library at the Buffalo Bill Center of the West in Cody, Wyoming.

Knowledge of the McCracken collections has been acquired over several years of online searches and subsequent data analyses, communications with Library staff and from a personal visit to Cody in September 2021.

Several digital collections are surveyed. The Roy Marcot Firearms Advertisement Collection visually documents industry practices and also speaks to larger issues in American gun culture. The Winchester Publications provide insights via company magazines into product and management strategies, hardware retailing and visual merchandising tactics during the 1920s. The Schuyler, Hartley and Graham archive of business correspondence illustrate business-to-business marketing from the nineteenth through the early 20th century. The Buffalo Bill Collection reveals how the culturally important Wild West shows were promoted and experienced.

This paper familiarizes advertising and marketing historians with the primary sources in the McCracken Research Library and suggests some potential areas for study.