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Recent calls in international management (IM) research ask scholars to conduct more context-sensitive research, however; little attention has been paid to the methodological particularities that inform such context sensitivity. This paper aims to addresses this shortcoming by exploring how emic concepts implicate IM research processes during qualitative field studies.

We carried out ethnographic fieldwork in Brazilian subsidiaries of three German multinational enterprises. We relied on the researchers’ experiences and data from a larger research project including 63 semi-structured interviews, 7 focus groups, documents and field notes. Adopting a culturally sensitive and self-reflexive lens, we reflect on the researchers’ experiences in the Brazilian sociocultural context from an interpretive paradigm.

Our findings reveal how seven identified emic concepts affect four prototypical phases of the research process: securing access, collecting data, analyzing data and presenting findings. We discuss how these seven emic concepts influenced the research process and impacted research outcomes, as experienced by the researchers.

Findings are limited by our self-reflexive capabilities as foreign researchers, the limited explanatory power of emic categories, our paradigmatic positioning and the research context.

We contribute to research practice by providing eight suggestions for conducting international fieldwork and proposing avenues for future research.

This research contributes to the epistemological and methodological debate on context-sensitive research by arguing that intercultural sensitivity needs to be managed as an integral dimension for any form of international fieldwork. Findings contribute to interpretive approaches showing how emic concepts affect research practices, with implications for critical management perspectives.

The sporting body in Indian sports studies has been studied in the context of changing power relations in society, and this essay continues in a similar vein. The significance of sport in India evolved from being used as a means of control by the coloniser to becoming a point of resistance and then a tool for nation-building for the colonised peoples. Post-liberalisation wrought significant changes to the social and cultural landscape and brought with it a singular focus upon the individual, as the idea of the nation receded to the background and the link between sport and self-making became prominent. In the context of the changing cultures of sport and the body from colonial to post-liberalisation India and the growing prominence of sport in popular culture, this chapter turns a critical eye towards the representation of sport in three Nike advertisements between 2007 and 2016 with the understanding that these representations are shaped by the workings of power and ideology in society and therefore provide a window to access the evolution of sports discourse over time. Through this examination, it explores the complex dynamic between the liberation of the postcolonial sporting body from discursive shackles and its evolution – and possible entrapment – into becoming a placard of the neoliberal vision and what this means in terms of the decoloniality discourse.

It is no news that Chinese construction companies are highly motivated to invest in Africa in terms of infrastructure and construction. This influx from the beginning of the millennium marked a game-changer for infrastructural development in most African countries. This study, therefore, explores how the partnership between China and Africa has impacted the construction industry in Africa with a focus on Nigeria.

A quantitative approach was adapted for the study, which is descriptive in nature, and the primary participants of the study were core construction professionals within the Nigerian construction industry. Data was collected via a structured questionnaire, and multivariate statistics was used to analyse the data.

The study results revealed that the benefits accrued from Chinese participation in the African construction industry can be classified into three distinct categories: socio-economic development through construction, land transportation system development and construction industry development. The study further revealed that Chinese involvement has been most beneficial to the development of the land transportation system in Nigeria with more investment in the construction and maintenance of roads and railways.

The study will serve as a basis for making informed future decisions on Chinese participation in the Nigerian construction industry as it exposes the impacts of the relationship within the current system. The outcome of this study can be used to refocus the partnership to ensure the optimum development of the local construction industry. The government and other relevant agencies can use the findings from this study to ensure that there is sustainable growth in the local construction industry through Chinese participation.

Most Asians are directly or indirectly dependent on agriculture, and most live in rural areas. Since Asia is primarily an agricultural economy, rural tourism and agrotourism are critical in enabling growth. Agrotourism is a term that refers to the fusion of tourism and agriculture. The freshwater turtles (Batagur sp.) are a group of six turtles that once roamed southern Asia's great rivers and estuaries from the Indian Subcontinent to the Indonesian islands. Therefore, this review is to investigate the current state of agrotourism in Batagur sp. conservation and assess the associated challenges and opportunities. This review paper recognized the impacts and benefits for the rural site as an agrotourism industry. Moreover, three initiatives in Batagur sp. conservation programs were also discussed. Agrotourism, with a focus on the conservation of Batagur sp., is a vital driver of economic growth in rural Asian regions. It diversifies rural communities' income sources, enhancing economic stability and resilience.

This study aims to find the key drivers of green innovation in family firms by examining firm characteristics and geographical factors. It seeks to develop a conceptual framework that explains how internal resources and external environments influence environmental innovation practices in these businesses.

Using machine learning (ML) methods, this study develops a predictive model for green innovation in family firms, drawing on data from 3,289 family businesses across 27 EU Member States and 12 additional countries. The study integrates the Resource-Based View (RBV) and Location Theory to analyze the impact of firm-level resources and geographical contexts on green innovation outcomes.

The results show that both firm-specific resources, such as size, digital capabilities, years of operation and geographical factors, like country location, significantly influence the likelihood of family firms engaging in environmental innovation. Larger, technologically advanced firms are more likely to adopt sustainable practices, and geographic location is crucial due to different regulatory environments and market conditions.

The findings reinforce the RBV by showing the importance of firm-specific resources in driving green innovation and extend Location Theory by emphasizing the role of geographic factors. The study enriches the theoretical understanding of family businesses by showing how noneconomic goals, such as socioemotional wealth and legacy preservation, influence environmental innovation strategies.

Family firms can leverage these findings to enhance their green innovation efforts by investing in technology, fostering sustainability and recognizing the impact of geographic factors. Aligning innovation strategies with both economic and noneconomic goals can help family businesses improve market positioning, comply with regulations and maintain a strong family legacy.

This research contributes a new perspective by integrating the RBV and Location Theory to explore green innovation in family firms, highlighting the interplay between internal resources and external environments. It also shows the effectiveness of machine learning methods in predicting environmental innovation, providing deeper insights than traditional statistical techniques.

The paper aims to explore gaps in women's empowerment in rural areas, specifically focusing on the alignment of skill development with job creation. The overarching goal is to understand how firms can contribute to achieving the 5th Sustainable Development Goal (SDG) related to women's empowerment through skill development and job creation programs.

The paper reviews information available in various formats to analyse the existing landscape of women's empowerment, skill development and job creation in rural areas. It likely involves a literature review synthesising insights from diverse sources, including academic studies, government initiatives and reports from researchers working in the field. The methodology may also encompass an examination of success cases and challenges faced by government programs.

Gender disparities: Over 80% of the global impoverished population is in rural areas, with women constituting 70% of this demographic. Challenges in policy implementation: Despite women-centred policies, challenges persist in enabling rural women to recognise the potential of remunerative skills for improving their lives. Linking skills and decision-making: Scholarly work highlights the connection between remunerative skills and decision-making, emphasising the importance of financial independence for women's empowerment. Gap in job opportunities: Lack of industry and commercial setups in rural areas poses a significant challenge, hindering the recognition of the value that skill development can offer.

The paper reviews information available in various formats to analyse the existing landscape of women's empowerment, skill development and job creation in rural areas. It likely involves a literature review synthesising insights from diverse sources, including academic studies, government initiatives and reports from researchers working in the field. The methodology may also encompass an examination of success cases and challenges faced by government programs.

To orient the commercial development of cowpeas, we identify the determinants of the value of cowpea grain sold by traders in Senegal’s local markets. We test whether the determinants differ between men and women traders and explore seasonal patterns.

We employ ordinary least squares and seemingly unrelated regressions using a nationally representative dataset of 973 traders, of whom 380 sell cowpea grain, in 99 urban and rural markets across the 14 regions of Senegal.

The value of cowpea grain sold is influenced by vendor and market characteristics but not by cowpea type. Women and men traders represent statistically distinct groups. The sales value was eight times higher during the survey season among men. Most women grain sellers are retailers, whereas men are involved in both retailing and wholesaling. The picture that emerges is that men traders are able to respond more to economic signals, such as purchase cost, credit and labor payments, perhaps because they operate on a larger scale. Sales were significantly correlated across seasons.

To support cowpea commercialization, researchers should explore the characteristics of enterprises led by women and men traders in greater depth. Sampling grain sold in markets to test genetic relationships with improved varieties would enable researchers to link market-based incentives directly to cowpea breeding.

Previous economics research about cowpea grain markets emphasized the hedonic analysis of grain characteristics to guide crop improvement. This study reveals differentiation among traders by gender and the importance of trader and market characteristics in sales value.

Environmental protection and conservation have been closely linked with the promotion of sustainable tourism across destinations. This is underpinned by the assumption that the environment and tourism have an interdependent relationship – where tourism activities need to support the preservation and conservation of environmental areas so that such economic activities can be sustained. That is a balance must be struck between the two. Within these two areas, women have been recognized to play a crucial role – in tourism, women were seen to dominate the industry's workforce globally; in environmental efforts, women were believed to play a key role in supporting such initiatives across societies. In both areas, women's efforts, despite being crucial to the achievement of sustainability, are often perceived as small and thus overlooked. Despite these, little has been said about their experiences in promoting sustainable tourism. To contribute to discourses promoting the idea of “thinking small,” this chapter looks at women's tourism-related environmental efforts that are often seen as small and overlooked, alongside their experiences in being involved in these initiatives.

This article discusses the underlying teaching framework of relational cultural theory (RCT), as well as additional teaching practices used within a doctoral-level, interdisciplinary social studies course on critical social justice. Areas for future development are identified.

A research-engaged, conceptual report on practice was used to identify and integrate relevant scholarship for the purpose of formulating and analyzing teaching practices for this type of course, and to iteratively identify possible directions for future development.

RCT is a generative, underlying teaching framework for the interdisciplinary social study of critical social justice. Additional teaching practices including a community agreement to guide challenging discussions; participant-led presencing activities at the outset of classes; and, co-creation by participants of the content topics can be fruitfully embedded within RCT. Potential future development could include team-based, community-engaged, experiential term projects aimed at further deepening interdisciplinarity and civic engagement skills.

Practical guidance is provided on the use of RCT, community agreements, co-creation, presencing activities and Indigenous land acknowledgments or contemplations on Indigenous works.

RCT can be used across different educational levels or contexts. Practices of co-creation, presencing and contemplation of Indigenous works are receiving increased consideration in diverse contexts. However, conventional grading procedures can be inconsistent with critical social justice, suggesting the need for research-engaged policy review.

This article responds to recent scholarly calls for discussion of teaching practices in the interdisciplinary, social study of critical social justice in post-secondary education.