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The study aims to provide a detailed definition of Destination Cultural Reputation while also exploring its impact on tourist satisfaction through an investigation of the dynamics between these two elements. Additionally, the potential moderating role of on-site engagement in sustainable activities has been investigated, examining whether satisfaction prompts tourists to exhibit behaviors such as the intention to return and recommend the cultural destination.

To achieve these objectives, a survey and a structural equation model, based on a sample of 647 visitors to an important UNESCO World Heritage site (i.e. Urbino), have been adopted.

Findings confirm tourists’ recognition of the destination’s cultural reputation, supporting its relationship with visitor satisfaction. Additionally, tourist satisfaction is positively associated with destination loyalty. However, on-site sustainable activities negatively moderate the relationship between destination reputation and tourist satisfaction. This suggests that a favorable cultural reputation should align with quality sustainable activities in the destination to prevent tourist dissatisfaction.

The paper offers valuable practical insights for destination managers and policymakers aiming to enhance appeal and sustainability.

The study contributes to enhancing the understanding of the complex relationship between reputation, satisfaction, and loyalty in cultural destinations. In addiction it measures the reputation of tourist destination through the specific cultural dimension.

Personal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different cultural contexts. This study empirically investigates the presence and use of personal influence among Italian public relations professionals.

A survey was conducted through a self-administrated, web-based questionnaire and was developed from earlier studies investigating personal influence in public relations literature. Survey participants included public relations professionals across public, non-profit and private sectors.

The findings empirically show the presence and regular use of personal influence by professionals from all sectors to cultivate interpersonal relationships. Personal influence is considered a personal resource and used to leverage own influencing power. The findings also document four major manifestations of personal influence, which were named: relational closeness strategy, engagement strategy, expertise strategy and added value strategy.

This study enhances our understanding of personal influence in a specific cultural context and offers strategic insights for international professionals seeking to leverage influence in the socio-political environment of Italy. It also offers elements to improve public relations education and training.

The study offers some preliminary understandings of how Italian professionals leverage their personal influence in their daily public relations activities contributing with empirical evidence to the body of knowledge in public relations.

The adoption of artificial intelligence (AI) in frontline service encounters is a growing phenomenon in service marketing, which can lead to positive and negative results. In this context, this paper aims to review the literature on value cocreation and codestruction in AI-enabled service interactions.

A systematic literature review was carried out using the PRISMA protocol. Data were retrieved from the Web of Science and Scopus databases, from which 48 articles were selected for review. Data analysis, presentation of results and the research agenda followed the theory, context, characteristics and methodology (TCCM) framework.

The review especially revealed that: publications on AI-enabled value cocreation and codestruction are in the early stages of development; few articles have addressed value codestruction, and the main research emphasis is on value cocreation; interactions between human actors and AI-enabled autonomous nonhuman actors are resulting in value cocreation or value codestruction, or both, and these phenomena are also likely to occur when AI replaces more than one human actor in the service encounter; and AI is considered an increasingly independent nonhuman actor that integrates resources and interacts with other actors, yet prudence is necessary for its adoption.

This review fills a gap by jointly exploring the value cocreation and codestruction in the context of AI, presents an overview of the issues discussed and provides a research agenda with directions for future studies.

La adopción de la inteligencia artificial (IA) en los encuentros de servicio en primera línea es un fenómeno creciente en el marketing de servicios, que puede llevar a resultados positivos y negativos. En este contexto, el objetivo de este artículo es revisar la literatura sobre la cocreación y codestrucción de valor en las interacciones de servicio habilitadas por IA.

Se realizó una revisión sistemática de la literatura utilizando el protocolo PRISMA. Los datos se obtuvieron de las bases de datos Web of Science y Scopus, de las cuales se seleccionaron 48 artículos para su revisión. El análisis de los datos, la presentación de resultados y la agenda de investigación siguieron el marco de teoría, contexto, características y metodología (TCCM).

La revisión reveló especialmente que: (1) las publicaciones sobre la cocreación y codestrucción de valor habilitadas por IA están en las primeras etapas de desarrollo; (2) pocos artículos han abordado la codestrucción de valor, y el principal énfasis de la investigación está en la cocreación de valor; (3) las interacciones entre actores humanos y actores no humanos autónomos habilitados por IA están resultando en cocreación o codestrucción de valor, o ambas, y es probable que estos fenómenos también ocurran cuando la IA reemplaza a más de un actor humano en el encuentro de servicio; (4) la IA es considerada un actor no humano cada vez más independiente que integra recursos e interactúa con otros actores, pero se requiere prudencia en su adopción.

Esta revisión llena un vacío al explorar conjuntamente la cocreación y codestrucción de valor en el contexto de la IA, presenta una visión general de los temas discutidos y proporciona una agenda de investigación con direcciones para estudios futuros.

人工智能（AI）在前线服务接触中的应用已成为服务营销中的一个日益增长的现象, 这可能带来正面和负面的结果。在这一背景下, 本文旨在回顾关于人工智能驱动的服务互动中价值共创与共损的文献。

采用PRISMA协议进行了系统文献综述。数据从Web of Science和Scopus数据库中提取, 共选择48篇文章进行审阅。数据分析、结果呈现及研究议程遵循理论、背景、特征与方法论（TCCM）框架。

综述特别揭示了以下几点：(1) 关于AI驱动的价值共创与共毁的出版物尚处于发展初期; (2) 针对价值共损的文章较少, 主要研究重点集中在价值共创上; (3) 人类参与者与AI驱动的自主非人类参与者之间的互动, 可能导致价值共创或价值共损, 甚至同时发生, 特别是在AI替代多个服务接触中的人类参与者时; (4) AI被视为越来越独立的非人类参与者, 它整合资源并与其他参与者互动, 但在采用过程中需谨慎。

本综述填补了在AI背景下共同探讨价值共创与共损的空白, 概述了相关问题, 并提供了未来研究方向的议程。

Many organizations currently transition towards digitalized process design, execution, control, assurance and improvement, and the purpose of this research is to empirically demonstrate how data-based operational excellence techniques are useful in digitalized environments by means of the optimization of a robotic process automation deployment.

An interpretive mixed-method case study approach comprising both secondary Lean Six Sigma (LSS) project data together with participant-as-observer archival observations is applied. A case report, comprising per DMAIC phase (1) the objectives, (2) the main deliverables, (3) the results and (4) the key actions leading to achieving the presented results is presented.

Key findings comprise (1) the importance of understanding how to acquire and prepare large system generated data and (2) the need for better large system-generated database validation mechanisms. Finally (3) the importance of process contextual understanding of the LSS project lead is emphasized, together with (4) the need for LSS foundational curriculum developments in order to be effective in digitalized environments.

This study provides a rich prescriptive demonstration of LSS methodology implementation for RPA deployment improvement, and is one of the few empirical demonstrations of LSS based problem solving methodology in industry 4.0 contexts.

In this article, we outline our views on the appropriateness and utility of Return on Investment (ROI) for the evaluation of the value of healthcare quality improvement (QI) programmes.

Our recent research explored the ROI concept and became the genesis of our viewpoint. We reflect on our findings from an extensive research project on the concept of ROI, involving a multidisciplinary global systematic literature review, a qualitative and Delphi study with mental healthcare leaders from the United Kingdom National Health Service. Research participants included board members, clinical directors and QI leaders. Our findings led to our conclusions and interpretation of ROI against the broad QI governance. We discuss our views against the predominant governance frameworks and wider literature.

ROI is in-line with top-down control governance frameworks based in politics and economics. However, there is evidence that to be of better utility, a tool for the assessment of the value of QI benefits must include comprehensive benefits that reflect broad monetary and non-monetary benefits. This is in-line with bottom-up and collaborative governance approaches. ROI has several challenges that may limit it as a QI governance tool. This is supported by wider literature on ROI, QI as well as modern governance theories and models. As such, we question whether ROI is the appropriate tool for QI governance. A more pragmatic governance framework that accommodates various healthcare objectives is advised.

This article highlights some of the challenges in adopting ROI as a QI governance tool. We signal a need for the exploration of a suitable QI governance approach. Particularly, are healthcare leaders to be perceived as “agents”, “stewards” or both. The evidence from our research and wider literature indicates that both are crucial. Better QI governance through an appropriate value assessment tool could improve clarity on QI value, and thus investment allocation decision-making. Constructive discussion about the utility and appropriateness of ROI in the evaluation of healthcare QI programmes may help safeguard investment in effective and efficient health systems.

The article raises awareness of QI governance and encourages discussions about the challenges of using ROI as a tool for healthcare QI governance.

This study aims to quantify and analyse the dynamics of land use and land cover (LULC) changes over three decades in the rapidly urbanizing city of Abha, Saudi Arabia, and to assess urban growth using Morphological Spatial Pattern Analysis (MSPA).

Using the Support Vector Machine (SVM) classification in Google Earth Engine, changes in land use in Abha between 1990 and 2020 are accurately assessed. This method leverages cloud computing to enhance the efficiency and accuracy of big data analysis. Additionally, MSPA was employed in Google Colab to analyse urban growth patterns.

The study demonstrates significant expansion of urban areas in Abha, growing from 62.46 km² in 1990 to 271.45 km² in 2020, while aquatic habitats decreased from 1.36 km² to 0.52 km². MSPA revealed a notable increase in urban core areas from 41.66 km² in 2001 to 194.97 km² in 2021, showcasing the nuanced dynamics of urban sprawl and densification.

The novelty of this study lies in its integrated approach, combining LULC and MSPA analyses within a cloud computing framework to capture the dynamics of city and environment. The insights from this study are poised to influence policy and planning decisions, particularly in fostering sustainable urban environments that accommodate growth while preserving natural habitats. This approach is crucial for devising strategies that can adapt to and mitigate the environmental impacts of urban expansion.

This research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among customers. Moreover, this study explores the attributes of electronic commerce (e-commerce) and how e-trust influences the purchasing intention of consumers while ordering food through OFDAs including fear of contagious diseases. Determinants of e-commerce in the digital era profoundly impact the performance of enterprises.

Data from 493 food consumers collected from Federal Capital Territory (FCT) Pakistan, who were regular users of OFDAs. To scrutinize the dataset, confirmatory factor analysis (CFA) was conducted to assess the construct validity in this research study. Structural equation modeling (SEM), which is facilitated by Smart-PLS, was employed to examine the direct, moderation and mediation effects of the proposed model.

Results revealed the positive and significant impact of the e-trust on the purchase intention. Additionally, e-trust acted as a mediating factor in the connection between electronic security (e-security), electronic privacy (e-privacy), usability, electronic payment (e-payment), electronic innovativeness (e-innovativeness) and the buyer's purchase intention. Furthermore, the fear of contagious viruses negatively moderated the e-trust and purchase intention that weakened buying behavior.

This research is primarily centered on enhancing the comprehension regarding safety orientation within the context of an evolving restaurant industry. The findings of this study hold substantial contributions for academics, web developers, application designers, OFDAs, restaurants and other businesses since they indicate the attractiveness of OFDAs in generating feelings of pleasure and boosting users' intentions to keep using the application.

The research investigated relations between factors used to evaluate the quality of buyer-supplier relationships (BSRs): perceived performance of the supplier, satisfaction with supplier, and trust in the supplier; and to develop an instrument to evaluate BSRs (a BSRs evaluation scale).

We applied the psychometric testing of the BSRs measurement using exploratory factor analysis and confirmatory factor analysis. We applied structural equation modeling (SEM) to understand the interrelations of factors underlying BSRs.

The BSRs evaluation scale consists of three factors: perceived performance of the supplier, satisfaction with the supplier, and trust in the supplier. The results provide empirical evidence of the validity, reliability, and generalizability of the presented measurement.

The study developed a novel measurement instrument that integrates BSRs’ multidimensional constructs. It explains and confirms the significant roles of satisfaction with the supplier, trust in the supplier, and perceived performance of the supplier in shaping the BSRs’ quality. Furthermore, we provide evidence that in BSRs goodwill- and competence-based trust integrate into a single factor.

This study aims to inform prospective listing firms, investors and regulators of the unique drivers of Chinese initial public offering (IPO) pricing on the Hong Kong Exchange.

Using a hand-collected IPO dataset, we investigate whether information uncertainty or investor exuberance drives underpricing and Chinese IPOs’ performance from 2002 to 2015, including 114 state-owned enterprises (SOEs).

Contrasting with the “listing bubble” in the China domestic stock market, generated by the overoptimism of retail investors, we highlight a “placing bubble” among Chinese firms listed in Hong Kong. This is driven by institutional investors’ buoyant demand for Chinese IPO shares, particularly those of SOEs. Chinese listing firms employ discreet earnings management strategies with their working capital accounts to smooth pre-IPO earnings, which becomes apparent to the market only in the long term.

This study is the first to examine the pricing of sought-after Chinese IPOs among international investors, who face various restrictions when investing in the Chinese domestic stock market. Additionally, it is the first study to measure earnings management using hand-collected pre-IPO data in IPO underpricing studies.

Asia is one of the most important economic regions of the world. The Kra Canal is considered as a potential maritime transportation node in global trade. Indeed, for centuries, a canal across the Kra isthmus in Thailand has been proposed as holding significant economic and logistical benefits through goods transfer and exchange, yet it remains unconstructed. Common tools in feasibility studies are PESTELE and SWOT analyses, which incorporate cost-benefit and value analyses. The purpose of this paper is to assess the feasibility of the Kra Canal using approaches to complement existing studies.

In this paper, we combine quantitative and qualitative methodologies to holistically assess the feasibility of the Kra Canal. Quantitatively, we consider the economic feasibility of the canal using Net Present Value to evaluate its potential financial benefits. Qualitatively, we then present expert perspectives gathered from in-depth interviews with field experts (n = 20) to identify key aspects of complexity related to the economic, political and overall feasibility of the canal.

We discuss the possibility of the canal’s construction and describe possible future impacts the canal could have on the region geopolitically, for example, in its role in China’s One Belt One Road initiative and also in how Singapore and Tanjung Pelapas in Malaysia might react. Ultimately, we find significant complexities with the Kra Canal project, ones which anyone contemplating its construction would, we argue, be wise to consider.

This paper combined qualitative and quantitative methods to explore the economic, political and overall feasibility of the Kra Canal. The methodologies and findings supplement past relevant studies and help evaluate the economic, political and overall feasibility of the Kra Canal’s investment project. This is particularly timely considering its potential ability as a route given recent geopolitical events and, for example, as part of China’s Belt and Road initiative and its ability to reduce carbon and sulphur emissions.