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We study the performances of various predictive models including decision trees, random forests, neural networks, and linear discriminant analysis on an imbalanced data set of home loan applications. During the process, we propose our undersampling algorithm to cope with the issues created by the imbalance of the data. Our technique is shown to work competitively against popular resampling techniques such as random oversampling, undersampling, synthetic minority oversampling technique (SMOTE), and random oversampling examples (ROSE). We also investigate the relation between the true positive rate, true negative rate, and the imbalance of the data.

Purpose: In recent times, ‘artificial intelligence (AI)’ has been pervasive even in organisations or at home. AI is defined as programming computers or other technological devices to act, react, respond, or assist the same way humans do. AI has undeniably made people’s lives easier. In organisations, the impact of AI is even more visible. The main aim of this chapter is to examine the significant role of future work skill’s (FWS) each component in the field of on-growing automation. The focus will be especially on emotional and social intelligence (ESI) (a key component of FWS) while adopting AI.

Need of the Study: In terms of human resource management (HRM), AI is useful for people management, payroll services, staff monitoring and improving the recruiting network, among other things. Even managers put their organisation’s job openings on the web and get applicant resumes electronically. People and employees in the organisation have become more advanced and innovative due to AI. A device obtains employee attendance, and human resource (HR) can track their employees and their organisation’s workforce data. HR has now been awarded more authority to manage and fix their employee’s problems because of AI. In a rapidly changing world, AI is affecting all aspects. AI is yearning to automate all of the jobs.

Methodology: Now a question arises how we can stay relevant in AI economic development? As humans, we learned that every issue is a problem of optimisation because we simply require human skills to develop, create and innovate new things. Therefore, researchers recognised that adopting sustainable growth skills encourages people to continue learning throughout their lives. Moreover, AI has enabled machines the ability to learn over time. Still, they will never be able to develop new ideas like human intelligence. A machine can use only one fixed data algorithm. Now humans have made significant progress in various fields with the help of FWS; without integrated computer sciences, brain science would not make such an outstanding achievement. On the other hand, human minds are masters of their intelligence, such as creativity, complex problem-solving, cognitive thinking, ESI and communication. Breakthrough human mind are masters of algorithms represented people have to understand new trends of technology around us, and the best way to move forward is to be aware, adapt and update skills.

Practical Implications: However, AI is required because, regardless of technological advancements, AI is leading Industry 4.0. The industry’s transformation is in 4.0, and hopefully, 5.0 will jump on board soon. Undoubtedly, AI should streamline the process and eliminate redundancy or administrative tasks.

Finding: AI can be more effective in organisations if they incorporate other FWS, particularly the soft human ESI skills, whereas AI is present everywhere, we can still not neglect FWS, especially ESI. So, this chapter highlights the important role of soft skills, that is, ESI and FWS, while adapting AI for an effective HRM.

The advancement of technology is fast, disruptive, and currently known as the new civilization of the Industrial Revolution 5.0. It causes changes in the human lifelines in their economy, politics, culture, and social aspects. Particularly, third world nations and developing countries need to prepare the alertness for this adjustment, especially for the young generation. International political events will come, and the developed countries will crush the other countries those are unable or not having the skill to manage technology and innovate learning process. It is following the proverb of who controls the technology will master the resources. Global advancements and its dynamics in the era of Industry 4.0 and Society 5.0 have impacted the education system in South Asian and South East Nations specifically due to changing characteristics of learning. The objective of this study is to investigate the characteristics of learning in the era of Industry 4.0 and Society 5.0, specifically in the master’s program of advertising and public relation of a private university in Indonesia. This study adopted a qualitative approach, through the technique of focus group discussion (FGD) to obtain the result on the basis of thematic analysis. There were 12 participants of the FGD representing various groups of stakeholders consisting of students, teachers, and leaders. The results of this FGD indicate that learning characteristics in the era of Industry 4.0 and Society 5.0 are swiftly transforming and there is a vital need of accommodation and acceptance by learner and instructor during dissemination of knowledge. Overloading of technology has become a blockage too during the facilitation of an educational activity in lack of appropriate awareness and training.

To introduce the concept of cultural equity and provide a theoretical framework for managing cultural equity in multi-cultural markets.

Recent research on the social psychology of globalization, cross-cultural consumer behavior, consumer culture, and global branding is reviewed to develop a theoretical framework for building, leveraging, and protecting cultural equity.

Provides an actionable definition for a brand’s cultural equity, discusses consumer responses to brands that relate to cultural equity, identifies the building blocks of cultural equity, and develops a framework for managing cultural equity.

Research conducted mainly in large cities in North and South America, Europe, the Middle East, and East Asia. Generalizations to less developed parts of the world might be limited.

A very useful theoretical framework for managers interested in building cultural equity into their brands and for leveraging this equity via new products and the development of new markets.

The paper integrates past findings across a variety of domains to develop a parsimonious framework for managing cultural equity in globalized markets.

Purpose: The study aims to extract insights into five significant industries, pharmaceutical, space, defence, renewal energy, and information technology (IT), which have huge potential to make India achieving a five trillion-dollar economy in the future.

Design/methodology/approach: The authors focus on future-driven industries which are not only making India a third highest gross domestic product (GDP) producer country but also reviewing the different aspects of these industries and how they can assist India in achieving a five trillion-dollar economies along with determining India’s self-reliance through different governments initiatives in this direction.

Findings: The findings highlight the importance of inclusiveness of policymakers, stakeholders, private players, foreign investors, and the masses. Their significant contributions especially in the pharmaceutical, space, defence, renewal energy, and IT sectors in terms of creativities, innovations, intellect, executions, implementations, and improvements can assist India in achieving its five trillion-dollars economy soon.

Practical implications: This study offers (1) convincing insights into five key industries, pharmaceutical, space, defence, renewal energy, and IT, which have huge potential to increase total GDP volume shortly and (2) the investment areas for the masses where they can see their world not only self-reliant but also will see huge growth in their invested amount in these industries in future.

Originality/value: The insights of five key industries, pharmaceutical, space, defence, renewal energy, and IT, highlight that India has the potential to achieve a five trillion-dollar economy in the future; however, it does not ignore the significant contribution of other industries in making of total GDP.

The issue of trust in Industry 4.0 is extremely important from an organization’s perspective. The dynamic development of 4.0 technologies implies wide-ranging changes, which, in order to be implemented effectively, require cooperation based on trust. The purpose of this literature analysis is to identify key research areas regarding trust in Industry 4.0 and to identify further research directions.

Based on a comprehensive literature analysis, the most prominent areas of research on trust issues in Industry 4.0 will be presented (k=36). This chapter will also identify and discuss directions for further research.

The results of the analysis enable to illustrate the trends of science development in the area of Industry 4.0, as well as to identify key issues related to trust. Moreover, the research problems for further studies on the analyzed issue will also be indicated.

The research presented here identifies key Industry 4.0 technologies that are based on trust.

The review provides a valuable resource for practitioners regarding the critical aspects of implementing Industry 4.0 with respect to trust.

This is the first comprehensive literature review diagnosing research areas, technologies, and directions for future research on trust in Industry 4.0.

There is a growing interest in the use of HR-based Industry 4.0 technologies for equality, diversity, and inclusion (EDI) issues yet the emerging trends of Industry 4.0 in EDI implementations and interventions are not fully covered. This chapter investigates the emerging themes regarding EDI and Industry 4.0 interaction through Google-based big data that show the actual interest in Industry 4.0 and EDI. Drawing on a web analytics method that tracks the real click behaviours of web users through querying combined sets of keywords, the study explores the trends and interactions between Industry 4.0 technologies and EDI-related HR practices. Our search engine results page (SERP) analyses find a high volume of queries and a significant interest between EDI elements and artificial intelligence (AI) only. In contrast to the suggestions of the extant literature, no significant user interest in other Industry 4.0 applications for EDI implementations was observed. The authors suggest that other Industry 4.0 technologies such as machine learning (ML) and natural language processing (NLP) for EDI implementations are in their early stages.

The last few years have witnessed massive artificial intelligence (AI) and gaming adoption that has navigated the emerging markets. Moreover, according to the WOG summit (world government summit report, by Nielsen) 2020 reports, AI with gaming mechanisms are expected to enrich marketing services in the coming future in the emerging markets. Countries such as India, China and South Korea contribute significantly to this area, and recent forecasting allows the need to increase in emerging markets. Similarly, these countries have a maximum number of youth gamers and AI-driven technology adopters. The adoption of AI-driven technologies and amplification of gamification in marketing services are new phenomena. Moreover, gaming and AI dynamics are relatively new in emerging countries and need greater attention. Thus, this book chapter proposes a dyad model that would explain users' and companies' perspectives to understand the role of AI and gamification for the emerging markets. The chapter will explain how AI-driven gamification helps the users of emerging markets. The chapter will also illustrate how companies in emerging markets use AI for gamification. Therefore, the dyad model would also comprehend the gap, opportunities and challenges in this area and the subsequent strategies to help all the stakeholders.

This chapter contributes to the ongoing debate about how digitalisation affects the internationalisation of small- and medium-sized firms (SMEs). By applying the Uppsala Internationalisation Process model, this chapter examines the impact of e-commerce on the internationalisation of SMEs. The study uses a unique dataset, which includes 14,513 SMEs across several sectors in 34 countries. The results show that firms using the Internet as a means to provide information about the firm exhibit a higher degree of internationalisation, while using the Internet to facilitate transactions was found to have a positive impact on the ratio of foreign sales to the total sales; however, these foreign sales are likely to be concentrated in less regions/markets. Furthermore, perceived export barriers were found to be a significant moderator of the effects of e-commerce usage on international intensity and international diversification. This suggests that e-commerce does not automatically facilitate the internationalisation of SMEs.