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The recent COVID-19 virus outbreak, as well as many other global risks, has put the tourism industry on the brink of collapse. Even if interesting advances have been seen the light of publicity based on risk perception, no less true seems to be that the current theory is not enough to understand and describe the impacts of new global risks that may destroy the industry in question of weeks. This introductory chapter gives a snapshot on the fragile conditions we are moving today and interrogates further the future of tourism.

Since it was adopted from psychology just after the turn of twentieth century, risk perception theory has multiplied and successfully evolved in the fields of tourism research. A dearth of studies has focused on risk perception over the recent decades. We have certainly identified three clear-cut traditions: demographical school, psychological school and critical perspective. With benefits and problems each theory has shed light trying to measure the impact of global risks in the tourism and hospitality industries.

This book keeps the originality to update what has been published in the earlier decades. We are incorporating new topics to the discussion as well as new epistemologies and methodologies. Gathering different high-quality products authored by well-renowned authors coming from different countries, it lays the foundations to a new understanding of risk perception and tourism safety-security debating the next steps and the real challenges posed on the industry in a not so long near future.

This chapter discusses the current risk perception literature in the tourism field. The chapter critiques the literature and offers a solution through a more conceptual and operational definition of risk perceptions. Specifically, the inclusion of affective risk perceptions will be added to the literature via the risk-as-feelings hypothesis. Extension of the current literature will enhance research moving forward.

The chapter will provide a literature review, propose a conceptual model, and operationalize the risk perception variables.

The outcome of this chapter is to provide a conceptual model as a framework to address risk perception studies in tourism and hospitality in the future. The model will provide clear measurement scales to be tested.

This chapter gives a much needed theoretical and conceptual foundation to the study of risk perceptions in the travel and tourism literature.

This introductory chapter synthesises an extensive and hot debate revolving around the role of precautionary doctrine in tourism fields. Although the industry faces serious risks and dangers, terrorism – just after 9/11 – situates as the most dangerous hazard and as a challenge for policymakers and practitioners. We have reviewed the pros and cons of the most important academic schools that focused on tourism security and risk perception theory. The urgency is given in creating a bridge between theory and practice in order to articulate the policies to the nature of each risk. Today risk perception theory lacks a robust methodological background that invariably led to a gridlock. Whether the demographic school advances in the multivariable correlation between class, ideology, income or education with risk perception, the sociological school lays the foundations towards a much deeper understanding of the impacts of risks in society. Rather, the radical turn – coming from a Marxist tradition – focuses on the limitations of risk perception theory. Finally, authors who form the psychological tradition, as stated in this chapter, highlight on the complexity of emotions and the inner world. All chapters in this book aim to provide fresh practical cases that reflect the socio-cultural background of the four continents.

At least 35 years have passed since Slovic's (1987) seminal article on the ‘Perception of Risk’, wherein the conceptual foundations for understanding general risk and the psychometric properties underlying how individuals perceive risks were laid. Over the same time span, research on risk perception in the context of travel has become voluminous and recurrent. It is therefore fitting that in a modern, post-COVID age, Slovic's theory of risk perception is re-examined in the travel context, given the recent dramatic transformation of travel, the emergence of novel tourism-related risks and persistent scholarly attempts to understand travel risk theory. Using modern data mining methods and content analysis techniques, this chapter examines the stability and validity of long-standing categories and taxonomies of perceived travel risks, based on data archived in a sizeable database of scholarly studies related to travel risk (n = 17,790 studies), across an extensive 35-year period from 1990 to 2022. Findings infer two higher-order dimensions that likely underpin the taxonomic organization and relational ordering of different travel risk types and clusters. Findings also suggest a possible shift from Slovic's original theory in the way risks are perceived, at least in the travel context.

Purpose: Risk is a multifaceted concept, and its identification requires complex approaches that are often misunderstood. The consequence is that decisions are based on limited perception rather than the full value and meaning of what risk is, as a result, the way it is being tackled is incorrect. The individuals are often limited in their perceptions and ideas and do not embrace the full multifaceted nature of risk. Regulators and individuals want to follow norms and checklists or overuse models, simulations, and templates, thereby reducing responsibility for decision-making. At the same time, the wider use of technology and rules reduces the critical thinking of individuals. We advance the automation process by building robots that follow protocols and forget about the part of risk assessment that cannot be programed. Therefore, with this study, the objective of this study was to discover how people define risk, the influencing factors of risk perception and how they behave toward this perception. The authors also determine how the perception differed with age, gender, marital status, education level and region. The novelty of the research is related to individual risk perception during COVID-19, as this is a new and unknown phenomenon. Methodology: The research is based on the analysis of the self-administered purposely designed questionnaires we distributed across different social media platforms between February and June 2020 in Europe and in some cases was carried out as a interview over communication platforms such as “Skype,” “Zoom” and “Microsoft Teams.” The questionnaire was divided into four parts: Section 1 was designed to collect demographic information from the participants; Section 2 included risk definition statements obtained from literature and a preliminary discussion with peers; Section 3 included risk behavior statements; and Section 4 included statements on risk perception experiences. A five-point Likert Scale was provided, and participants were required to answer along a scale of “1” for “Strongly Agree” to “5” for “Strongly Disagree.” Participants also had the option to elaborate further and provide additional comments in an open-ended box provided at the end of the section. 466 valid responses were received. Thematic analysis was carried out to analyze the interviews and the open-ended questions, while the questionnaire responses were analyzed using various quantitative methods on IBM SPSS (version 23). Findings: The results of the analysis indicate that individuals evaluate the risk before making a decision and view risk as both a loss and opportunity. The study identifies nine factors influencing risk perception. Nevertheless, it must be emphasized that we can continue to develop models and rules, but as long as the risk is not understood, we will never achieve anything.

Research has found a subgroup of conservative white males have lower perceptions of risk across a variety of environmental and health hazards. Less research has looked at the views of these “low risk” individuals in group interactions. Through qualitative analysis of a technology deliberation, we note that white men expressing low risk views regarding technologies for energy and the environment also often express high social risks around potential loss of control. We argue these risk perceptions reflect identification with corporate concerns, usually framed in opposition to government and mirroring arguments made by conservative organizations. We situate these views within the broader cultural struggle over who has the power to name and address risks.

In this chapter the author highlighted the most prominent theories surrounding the cultural framework people operate in when they are involved in the risk management process, which is an important function in the governance structure of a firm. The focus was on how culture, gender differences and values affect the way people take decisions when faced with risk. The author critically examined literature carried out in the realm of sociology and psychology in organisations and discussed the effect these have on the risk management process. She discussed the effect of sociological factors on the governance of an organisation and linked this to one of the internal control processes, that is, the risk management process. It was concluded that although it is fundamental to study the human element involved in this internal control process, it is also important to be selective of the people who are made responsible for these processes, taking into account risk perception, culture, values and gender and how these factors influence the choices people make. The selection process needed to be carried out carefully, so with foresight, putting the right people in the right places would improve the risk management, an internal control process, and thus lead to better business practices.

Community perception of climate change is a factor in increasing local awareness of climate disaster risk. This encourages more disaster risk reduction actions by the communities themselves, and thus, provides a driver for sustainable community disaster risk management (DRM) initiatives. Using these hypotheses, this chapter assesses whether the communities’ climate change perceptions, awareness of climate hazardous risk, and subsequent actions on DRR enable local DRM capacity to reduce the increasing climate disaster risk. The study conducts household surveys with an original questionnaire in four communities in Cartago City, Costa Rica.

The scourge of terrorism has situated as one of the major risks and concerns for policy makers and authorities in the Western hemisphere. The attacks to WTC marked not only a first attack in the US soil but the prelude of a set of attacks perpetrated in the European urban metropolises. Over years, the classic literature punctuated on the negative impact of terrorism in the tourist destination. Recently, some voices have questioned this assumption holding that under some conditions the tourist demands recover to the earlier levels before the crisis. This chapter discusses critically not only the differentiation between risks and threats but also the different faces of terrorism. We also propose a model based on three dimensions: terrorism as a risk, terrorism as a threat and terrorism as a worry. As a conceptual model, the resulted hypotheses and ideas should be empirically validated in next layouts.

Religious beliefs cloud people's understanding of the meaning of terror, and this factor alone complicates the management of terror in religious tourism settings. In this chapter, we discuss the interconnectedness between religion and terror in the context of religious tourism. We examine the nature of security that provides safety for the religious tourist without adulterating the spiritual experiences of worshippers. Religious faith is known to provide the social trust necessary for a society to function systematically, but touristification of places of worship is often the cause of distress in many communities. Historically, religions have inspired useful leadership practices, and we conclude the chapter with a discussion on crisis leadership ideas that are apt for religious tourism management.