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The COVID-19 pandemic had severely impacted global commerce, leading to market closure and travel restrictions. Due to the extreme limitations on shopping and market possibilities, consumers’ buying habits have changed significantly and they are still changing what they buy and how they purchase for everyday necessities. They are trying to shop locally, carefully, and economically. Consumers are buying their stuff from wherever goods are available. Purchasing nonessential items is restricted. Restaurants, tourism, apparel, and furniture are the industries that have been impacted the most. The objective behind this study is to find out the post-COVID-19 effects on consumer buying of essentials from a convenience store over hypermarkets and how consumer behavior will revive postpandemic toward retail shopping. In the study, responses were collected through structured questionnaire to explore the consumer buying behavior for their daily essentials both at convenience stores and hypermarkets. The study reveals that consumers prefer to buy essential commodities/goods of daily needs from convenience store compared to hypermarket due to the risk of being exposed to COVID-19 pandemic and this behavior will change future trend of retail shopping experience. The major limitation of the study is sampling frame. Future studies can replicate this study in different context with different target population. Pertaining to the current ongoing situations of the pandemic, a very high percentage of the respondents would still choose nearby convenience stores over hypermarkets. This study estimates the behavioral change in retail consumers in future; therefore, it suggests retailers adopt innovative marketing strategy in future.

As avatars are increasingly becoming popular, both scholars and businesses are acknowledging the vast potential that avatars hold for the future. Despite this growing interest in avatars, no review articles have attempted to provide a comprehensive overview of avatar literature and its implications for consumers. The present review addresses this gap using the combination of descriptive analysis (for corpus performance), bibliometric analysis (for corpus performance and emerging themes), and thematic analysis (for emerging themes and implications as well as future research opportunities). We conducted a review of 47 Scopus-indexed articles from 34 journals between year 2006 and 2023. By examining the corpus performance of avatar literature, the emerging themes, and future research opportunities, this review offers scholars a comprehensive overview of the subject matter.

As the areas of fashion marketing are transforming, fashion show research needs to be recognised, to understand its prevalence, changing form and influence on the consumer behaviour. The paper studied the promotion strategies for the brand and products of fashion designers in Bahrain, in particular the fashion shows, its digital versions, and the factors influencing their choice. The study was conducted using the qualitative method and the detailed semi-structured qualitative interview method was employed and sample of designers and a prominent modeling agency were selected by purposive sampling technique. In-depth interviews with designers were structured to understand the fashion industry, participation in fashion shows and preference of mode of fashion show. Interviews were conducted with the modeling agency, to understand the prevalence of fashion shows, and the execution and demand of organising fashion shows. The data gathered were supported by the relevant secondary data and document analysis and presented. In the study both the forms of the fashion show viz., live and digital are discussed and compared. The digital fashion show and similar forms as short films, videos, on social media seem to be more promising, with minimum requirement of set design, wider reach, economic, ease of execution. The research suggests that physical and digital fashion shows have their advantages and disadvantages, with the choice ultimately based on the brand's goals and resources. As technology advances and the fashion industry changes, digital fashion shows are likely to play an increasingly important role in the future.

Introduction: This study investigates the COVID-19 pandemic’s effects on the sustainability of the supply chain. It investigates how modern supply networks and procedures were equipped for such a catastrophe, and the pandemic’s effects on the environment, highlighting the significance of studying resilience and sustainability concurrently.

Purpose: The study acknowledges the importance of environmental sustainability for businesses and the need to examine trends in organisational, customer, policy, and distribution networks.

Need for the Study: The COVID-19 pandemic has significantly impacted supply chains. This study aims to provide insight into the long-term repercussions of the crisis and the importance of incorporating environmental considerations.

Methodology: The study uses a mixed-methods approach to evaluate the effects of the COVID-19 pandemic on supply networks and environmental sustainability indices. Data from industry reports, governmental publications, polls, and qualitative research techniques have been gathered.

Findings: The results of this study advance our understanding of how to preserve supply chains in the wake of the COVID-19 pandemic. It highlights the need for enhanced resilience and sustainability measures, expose the flaws and weaknesses of contemporary supply networks, and uncover developing patterns and tactics in customer behaviour, policy frameworks, distribution networks, and supply chain management.

Practical Implications: The COVID-19 pandemic has provided businesses, decision makers, and researchers with guidance on handling its potential and challenges – increasing the supply chain’s resistance to future interruptions, incorporating environmentally friendly practises, developing policies to support resilient and sustainable supply chains, adapting to changing consumer tastes, increasing effectiveness, and minimising the environmental impact of distribution networks.

The supply chain is undergoing a significant digital transformation to adapt to the increasingly digitalized and globalized business environment. To remain competitive in this evolving market, businesses must seamlessly integrate digital technologies throughout the supply chain, spanning all stages from procurement to distribution. This chapter delves into models and methodologies critical to digital supply chain (DSC) transformation, with a focus on advanced techniques such as the Internet of Things (IoT), artificial intelligence (AI), blockchain, and data analytics to boost the resilience and agility of supply chain operations. By leveraging practical examples and case studies, the chapter highlights the myriad enhancements digital transformation can introduce across diverse supply chain stages, including sourcing and after-sales service. Additionally, the chapter examines the complexities of cybersecurity, data integrity, and change management within the digital transformation framework, proposing strategies to address these challenges. The insights offered in this chapter will serve as a thorough guide for both practitioners and scholars in the supply chain field, equipping them to adeptly navigate the multifaceted arena of digital transformation.

Digital technologies (DTs) have emerged as a major driving force, transmuting the ways Supply Chains (SCs) are managed. The integration of DTs in supply chain management (SCM), Digital Supply Chain Management (DSCM), has fundamentally reshaped the SCM landscape, offering new opportunities and challenges for organizations. This chapter provides a comprehensive overview of modern DTs and the way they impact modern SCM. This chapter has twofold objectives. First, it illustrates the major changes that DTs have brought to the supply chain landscape, unraveling their multifaceted implications. Second, it offers readers a deeper and comprehensive understanding of the challenges and opportunities arising from the incorporation of DTs into supply chains. By going through the chapter, readers will be able to have a comprehensive grasp of how DTs are reshaping SCM and how organizations can survive and thrive in the digital age. This chapter commences by shedding light on how DTs have and continue to redefine SCM, improving supply chain resilience, visibility, and sustainability in an increasingly complex and interconnected world. It also highlights the role of DTs in enhancing SC visibility, agility, and customer-centricity. Furthermore, this chapter briefly highlights the challenges related to the adoption (pre and post) of DTs in SCM, elucidating on issues related to talent acquisition, data security, and regulatory compliance. It also highlights the ethical and societal implications of this digital transformation, emphasizing the significance of responsible and sustainable practices. This chapter, with the help of three cases, illustrates how the adoption of DTs in SC can impact the various SC performance indicators.

This chapter provides an in-depth look at how digital supply chain management (DSCM) can revolutionize supply chains in the post-COVID world. The COVID-19 pandemic exposed the vulnerabilities of traditional supply chains, highlighting the need for resilience and adaptability. The chapter begins by examining these COVID-induced disruptions, setting the foundation for the discussion on DSCM. DSCM, leveraging advanced technologies and data insights, offers a solution to these challenges, promoting agility, transparency, and sustainability in supply chain operations. This represents a significant shift from traditional practices, equipping organizations to cope with the dynamic postpandemic environment. Key capabilities of DSCM, such as resilience, integration, agility, and risk management, are discussed, supported by real-world examples from leading companies. These examples showcase the successful implementation of DSCM and its benefits in navigating the complexities of modern supply chains. However, the adoption of DSCM is not without challenges, including cybersecurity risks and integration difficulties. The chapter suggests strategies to overcome these challenges, emphasizing the importance of technology, collaboration, sustainability, and data-driven decision-making. By embracing these strategies, organizations can effectively manage their supply chains in the evolving global market, leveraging DSCM to withstand future uncertainties.

This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and social influences, which can lead to panic buying. The goal of this research is to ascertain how COVID-19 influences the buying decisions of customers. Additionally, the study aims to identify consumer consumption trends for a spectrum of products and services, including fast-moving consumer goods (FMCGs), entertainment, pharmaceuticals, travel and tourism. A comprehensive review of different research papers is done to conclude. The papers considered are from 2020 to 2022. Different keywords are used to search the relevant papers such as ‘pandemic’, ‘COVID-19’, ‘behaviour’, ‘impulsive’, etc. TCCM framework has been applied while reviewing the articles. During the isolation, consumer behaviour moved to panic buying and stockpiling, favouring organic basics, and encouraging e-commerce, as well as economic nationalism favouring made-in-India products. This study helps in knowing the reasons for change in consumers' behaviour for different products and services due to unforeseeable situations like COVID-19 and can find possible ways to deal with them. Business owners learn about changing consumer purchasing behaviours and how to modify products. The government can change policies to improve medical tourism and social protection.

For the past few years, in a purely competitive and dynamic environment, the supply chain plays a crucial role to adapt the business as it is very contingent on collaborative integration as well as flexibility. Many specialized applications are implemented to improve the flow control of the supply chain. One of the most important new technological applications in the supply chain is blockchain technology which has garnered the attention of many business owners as this technology can be quickly adapted to the dynamic business environment. Blockchain technology has been gaining importance and acceptability over the past few years. Blockchain technology has found significant success in all fields, including the banking and finance sector, health, manufacturing, transportation, and many others. Recently, the researchers have contributed significantly toward understanding blockchain technology and its application in the organizational and technology-specific factors that play a crucial role in driving its adoption in the supply chain. Blockchain technology plays a vital role to maintain trust among the stakeholder of the supply chain. The purpose of this chapter is to discuss a theoretical framework for blockchain adoption in the supply chain in business. The outcomes of this chapter endorse that companies invest in blockchain technology so that the supply chain becomes more transparent, flexible, and secure. In the end, this chapter has also given contemplations on the security issues of implementing blockchain in the field of collaboration and integration.