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Tourism and hospitality research is frequently cross language in nature; yet, English is the most used language to disseminate research findings. The use of thematic analysis is increasing; yet, critical discussions of the implications of the timing of translation when applying this method are rare. The purpose of this study is to present a model for bilingual researchers undertaking qualitative studies in their mother language who are reliant on their own language skills to translate and overcome language differences, and who are using thematic analysis.

Thematic analysis is a six-phase iterative analysis process during which the main themes are identified and a network of related themes is constructed to facilitate the interpretation of the material. The model is illustrated through reference to a research project carried out by the first author on the role and manifestation of intangible cultural heritage in tourism in protected areas in Iran.

The model introduces translation as an internal procedure within thematic analysis, situating it between the second and third phases when the codes are being consolidated into basic themes. Translation is viewed as a part of the iterative process of thematic analysis.

This model is the first to provide bilingual cross-language researchers with a practical and epistemologically, methodologically and ethically sound rationale for the timing of translation when using thematic analysis. While it was developed on a tourism case study, the authors believe it is applicable to research in other disciplines where cross-language qualitative analysis is used.

In this paper, the authors underpin thematic analysis with a philosophical and methodological dimension and present a nuanced perspective on the application of thematic analysis in a data-driven context. Thematic analysis is a widely used qualitative analytic method; it is perceived as a transparent approach that offers single meaning. However, through Husserlian descriptive phenomenology, this paper aims to examine issues regarding subject/object and multidimensional meanings and realities.

In most extant studies, thematic analysis has become a prescriptive approach. This emerging qualitative approach has been applied to a range of studies on social and organisational issues, knowledge management and education. However, despite its wide usage, researchers are divided as to its effectiveness. Many choose quantitative approaches as an alternative, and some disagree as to what counts as the definitive framework and process for thematic analysis. Consequently, the authors provide a level of validity for thematic analysis through emphasising a specific methodological approach based on ontological and epistemological positions.

Contrary to the common mantra from contemporary qualitative researchers who claim thematic analysis is often based on a static and enduring approach, the current paper highlights the dynamic nature of a thematic analytic approach and offers a deeper understanding of the ways in which researchers can use the right approach to understand the emerging complex data context.

Several insights regarding the literature on thematic analysis were identified, including the current conceptualisation of thematic analysis as a dynamic approach. Understanding thematic analysis through phenomenology provides a basis on which to undertake a whole range of inclusive approaches that were previously undifferentiated from a quantitative perspective.

The purpose of this paper is to support potential users of thematic analysis (as outlined by Virginia Braun and Victoria Clarke). Researchers with the intention of applying thematic analysis are advised to consider the theoretical framework of their work and how differing ontological and epistemological standpoints influences their approach to thematic analysis.

This paper considers aspects of the work that has been done around thematic analysis to guide future potential users. The flexibility, recipe-like use and ease of thematic analysis are discussed, along with guidance being offered to avoid the seemingly common trip hazards of navigating the approach.

Users of thematic analysis seemingly continue to cite Braun and Clarke's thematic analysis whilst repeatedly contradicting the guidance of their work.

Readers of this paper that intend on using thematic analysis will be redirect to further learning, personal reflection and adjustments to the way in which they engage with, utilise and report their qualitative work using Braun and Clarke's approach to thematic analysis.

It is possible that past research that has been reported as using Braun and Clarke's approach to thematic analysis has been misinterpreted, misunderstood and misused. This as a result of researchers potentially having failed to embrace the need to engage in reflexive, epistemological and ontologically clear processes during the use of thematic analysis.

While Braun and Clarke's approach to thematic analysis seems to have developed a significant level of popularity and use, the finer but impactful understanding of the approach has been overlooked. Other work has been done in relation to thematic analysis but there has not been anything to support thinking and learning around the suitable, accurate and knowledgeable use of the approach.

The use of thematic analysis (TA) as a qualitative analytical technique is gaining traction in higher education research. This is a positive development, since TA has a lot to offer in terms of enhancing scholars' analytical prowess. However, its usage in higher education as a field of study appears at times to be inaccurate. In other cases, methodological steps remain unclear, if not completely obscured, making it difficult for a reader to understand how this method should be conducted and/or how specific results/findings have been achieved. Also, researchers have widely embraced a variation of TA that emerged in the last decade and a half, neglecting the original, rigorous method put forward by Boyatzis in the late 1990s. This contribution takes a critical look at the current use of TA in higher education research. It highlights current issues in its application, presents and constructively criticizes the most employed approach to TA in higher education, and proposes greater consideration for TA's original specification and procedural guidelines.

Although thematic analysis is a commonly used technique, this paper aims to explore the potential advantages (and drawbacks) of both thematic analysis and a dialogic approach to qualitative data analysis.

Initially, the epistemology and application of each design, thematic analysis and dialogic analysis are compared. Then, examples of coding segments of narrative data from 85 open-ended interviews with older adults exploring the meaning of place and place-attachment are presented through both thematic and dialogic analyses.

The conclusion offers suggestions about how dialogic analysis can add additional context and more participant inclusion and agency to thematic analysis.

The blending of these two qualitative analysis approaches offers better emphasis on fully presenting older individuals’ narratives.

This infecological study mainly aimed to know the thematic and conceptual relationship in published papers in deep learning (DL) and smart manufacturing (SM).

The research methodology has specific research objectives based on the type and method of research, data analysis tools. In general, description methods are applied by Web of Science (WoS) analysis tools and Voyant tools as a web-based reading and analysis environment for digital texts. The Yewno tool is applied to draw a knowledge map to show the concept's interaction between DL and SM.

The knowledge map of DL and SM concepts shows that there are currently few concepts interacting with each other, while the rapid growth of technology and the needs of today's society have revealed the need to use more and more DL in SM. The results of this study can provide a coherent and well-mapped road map to the main policymakers of the field of research in DL and SM, through the study of coexistence and interactions of the thematic categories with other thematic areas. In this way, they can design more effective guidelines and strategies to solve the problems of researchers in conducting their studies and direct. The analysis results demonstrated that the information ecosystem of DL and SM studies dynamically developed over time. The continuous conduction flow of scientific studies in this field brought continuous changes into the infoecology of subjects and concepts in this area.

The paper investigated the thematic interaction of the scientific productions in DL and SM and discussed possible implications. We used of the variety tools and techniques to draw our own perspective. Also, we drew arguments from other research work to back up our findings.

The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology.

This study aims to elucidate the dynamics of social media discourse during global health events, specifically investigating how users across different platforms perceive, react to and engage with information concerning such crises.

A mixed-method approach was employed, combining both quantitative and qualitative data collection. Initially, thematic analysis was applied to a data set of social media posts across four major platforms over a 12-month period. This was followed by sentiment analysis to discern the predominant emotions embedded within these communications. Statistical tools were used to validate findings, ensuring robustness in the results.

The results showcased discernible thematic and emotional disparities across platforms. While some platforms leaned toward factual information dissemination, others were rife with user sentiments, anecdotes and personal experiences. Overall, a global sense of concern was evident, but the ways in which this concern manifested varied significantly between platforms.

The primary limitation is the potential non-representativeness of the sample, as only four major social media platforms were considered. Future studies might expand the scope to include emerging platforms or non-English language platforms. Additionally, the rapidly evolving nature of social media discourse implies that findings might be time-bound, necessitating periodic follow-up studies.

Understanding the nature of discourse on various platforms can guide health organizations, policymakers and communicators in tailoring their messages. Recognizing where factual information is required, versus where sentiment and personal stories resonate, can enhance the efficacy of public health communication strategies.

The study underscores the societal reliance on social media for information during crises. Recognizing the different ways in which communities engage with, and are influenced by, platform-specific discourse can help in fostering a more informed and empathetic society, better equipped to handle global challenges.

This research is among the first to offer a comprehensive, cross-platform analysis of social media discourse during a global health event. By comparing user engagement across platforms, it provides unique insights into the multifaceted nature of public sentiment and information dissemination during crises.

In India – the largest democracy and second most populated country globally – the housing research domain is relatively under-researched and under-theorized. To support and advance research in this domain, this study aims to form and organize the repository of extant academic knowledge in the subject matter of housing research in India.

This study uses a scoping review methodology and a thematic analysis method. All the articles analyzed in this study were systematically searched by following the scoping review approach proposed by Arksey and O’Malley (2005). An initial search found 365 articles and finally, 108 articles that met the inclusion criteria were analyzed using the thematic analysis method.

The data extracted from these 108 articles were analyzed using thematic analysis to arrive at four thematic areas, namely, housing policy, slum housing, housing finance and affordable housing. These thematic areas and 11 sub-themes present under them were used to present a thematic map of housing policy research in India.

This paper contributes to presenting an up-to-date literature review of the housing policy research in India.

To the best of our knowledge, this scoping review focused on housing research in India is the first of its kind. We hope that this study provides a repository of extant research on housing research in India to help current and future researchers.

The purpose of this paper is to analyze the relationship between organizations and sustainability as a field of knowledge possible to be accessed by descriptive and thematic representations extracted from administration area published papers about the subject.

This paper consists in a bibliometric study. It was considered five bases of journals indexation: AOM, Emerald, Elsevier, Sage and Wiley. By judgmental sampling, 11 journals were selected, in which, at the end of data collection, 192 papers were eligible to be analyzed by content and thematic analysis techniques.

In quantitative data analysis, it was implied that the field of knowledge identity was colonized by the Euro-American axis. In qualitative analysis, it was found that the investigated field of knowledge was built by 15 thematic representations, understood by three forms of comprehensions, enabled by four different debates.

In a political and ideological perspective of sustainability, the socioenvironmental interests are silenced by a dominant power. Along these lines, the theme is managed, instrumentalized and commercialized by a dominant power. This paper aims to make these relations between organizations and sustainability public. The investigated field of knowledge houses a dominant discursive representation interest in respect to the investigated relations.

This paper innovates by considering conceptual frameworks of sustainable development and sustainability developed from contributions extracted from organizational theories, sociological reflections and political science orientations. The selection was necessary to ensure the theoretical viability of the discussion proposed by this paper.