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The purpose of this paper is to examine the beliefs, self-perceptions, and self-reported behaviors around physical activity among Barbadian women on the Caribbean island of Barbados, and among Barbadian migrant women in Atlanta, Georgia. It investigates their perceptions and practices of physical activity and its relationship to health, and how these ideas and practices differ between the two sites.

Situated within long-term ethnographic research conducted in both study sites, this paper focuses on qualitative interview data and quantitative physical activity logs from 31 Barbadian women.

Most study subjects expressed belief that physical activity is valuable to their health. Women in Barbados described their own lives as active, and documented this activity in their physical activity logs. However, women in Atlanta described patterns of limited activity that were evidenced in their logs. Qualitative interviews determined that the overarching reasons for this inactivity are the structural confines of wage labor and the built environment.

These findings indicate that rather than health promotions that emphasize individual responsibility, physical activity levels in US migrant populations may more likely be altered by addressing the structural limitations of the American work day or the ubiquitous urban commute time.

This paper is unique in its contribution of dual-sited qualitative research that explores the motivations and limitations of physical activity in a migrant population. In addition, it enhances the existing literature by examining a native-English-speaking, middle-class population in migration.

Conventional sportswear design does not take into account body size changes that many individuals experience (e.g. through pregnancy, puberty, menstruation, etc.). This paper aims to detail both the construction of a novel wearable shape-adaptive composite and a new meso-scale material design method, which enables the optimal creation of these structures.

This work reports the development of a predictive computational model and a corresponding design tool, including results of a tensile testing protocol to validate their outputs. A mathematical model was developed to explore the geometric parameter space of a bi-stable composite system, which then feeds into an optimization design tool.

The authors found that it is possible to fabricate shape-adaptive composites via 3D printing bi-stable structures, and adhering them to a base textile. Experimental mechanical tensile testing showed good agreement with the predictive model in mid-range unit cell amplitude designs. To illustrate how the optimization design tool works this paper details two design examples, one for expected shape change during pregnancy and one for targeted compression for high performance swimwear. The optimized design parameters are shown to replicate the target parameters, however there is potential for further improvement with a lower stiffness base textile.

Although there is a wealth of research on multi-stable mechanisms, there is a dearth of studies that apply these structures in the wearable composite space. Additionally, there is a need for design methods which leverage the structurally-programmable capabilities of multi-stable structures to create optimized, high-performance functional composites.

As other actors in the service ecosystem often have a pivotal role in value creation for actors experiencing vulnerability, this paper aims to explore caregiving customer value co-creation in services for animal companions.

Study 1 follows a two-step procedure, using two different qualitative approaches (interviews and observations) to identify caregiving customer value co-creation activities. Study 2 serves to empirically test a higher-order structure of caregiving customer participation behaviour in value co-creation and test for differences regarding customer and service characteristics (questionnaire survey; n = 680).

The results reveal the existence of various value co-creation activities towards the service provider (e.g. cooperation under consideration of the animal companion’s needs) and animal companion (e.g. emotional support). Significant differences in individual caregiving customers’ activities were found regarding gender, age, type of service and animal companion. Caregiving customer value co-creation is influenced by emotional attachment and has a positive effect on value outcomes for both the caregiving customer and the animal companion.

This study extends and enriches customer value co-creation literature by providing innovative findings on various such caregiving activities and value outcomes in services for (non-human) actors experiencing vulnerability. It also adds knowledge by showing differences in customer value co-creation behaviour regarding specific customer and service characteristics.

Aaker’s brand personality scale (BPS) published in 1997 has revived hitherto sluggish interest in brand personality research. With time, the BPS, most cited work in brand personality, also faced criticism across dimensions. This paper aims to review the popular journals published after 1997 for criticism related to BPS.

Papers using Aaker’s BPS without change/with change are identified and scrutinized for reasons for the usage of BPS. Papers on brand personality that have avoided BPS are also scrutinized for reasons of avoidance. Independent efforts of understanding brand personality without Aaker’s framework are also reviewed. In-depth study of all these papers is done to report the criticism of Aaker’s BPS.

This review identifies the criticism of BPS and classifies it across six categories – definition, dimension, methodology, concept, words and generalizability related criticism. This paper argues that some issues such as definition, conceptual understanding of brand personality and methodology used to develop BPS need further attention of scholars. On the other hand, issues of dimensions, words used and generalizability can be attributed to evident reasons, such as culture and meaning given to words because of native language.

This criticism and interest in Aaker’s BPS are unprecedented. It has been 20 years since BPS was published. Many scholars have countered the Aaker’s BPS through their work; however, a comprehensive review covering all criticisms and issues of BPS is still missing in literature. This paper is filling this gap in literature.

La Escala de Personalidad de Marca de Aaker fue publicada en 1997 y desde entonces ha motivado el interés por la investigación de la personalidad de la marca. Con el tiempo, esta escala se ha convertido en la más citada, pero también ha sido objeto de crítica. Este artículo revisa las principales críticas a la escala desde su publicación en 1997.

Se analizaron los artículos que utilizaron la escala de personalidad de marca de Aaker sin cambios o con cambios y los motivos de uso. Se examinaron los trabajos que evitaron utilizar la escala y las razones argumentadas. También se analizaron los esfuerzos realizados para comprender la personalidad de marca al margen de este enfoque. El análisis en profundidad de todos estos trabajos permitió sintetizar las principales críticas vertidas hacia la escala de personalidad de marca de Aaker.

Las críticas a la escala de personalidad de marca fueron clasificadas en seis categorías - Definición, Dimensión, Metodología, Concepto, Palabras utilizadas y Capacidad de generalización. El artículo argumenta que algunas cuestiones como la definición, la comprensión conceptual de la personalidad de la marca y la metodología utilizada para desarrollar la escala requieren mayor atención por parte de los académicos. Por otra parte, los problemas relacionados con las dimensiones, las palabras utilizadas y la capacidad de generalización pueden atribuirse a razones evidentes como la cultura, diferente significado de las palabras en distintos países, etc.

Las críticas e interés generado por la escala de personalidad de marca de Aaker no tienen precedentes. Han pasado 20 años desde su publicación y son muchos los investigadores han vertido sus críticas específicas. Sin embargo, en la literatura se echa en falta algún trabajo que revise todas estas críticas de forma integrada. Este artículo pretende cubrir este vacío en la literatura.

The purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream consequences for consumer behavior and nation branding in the era of globalization.

This paper is an empirical investigation of the knowledge and outcome aspects of cultural equity with a total of 1,771 consumers located in three different countries/continents, 77 different brands as stimuli, and using a variety of measures, surveys, lab experiments, procedures and consumer contexts.

Cultural equity is the facet of brand equity attributed to the brand's cultural symbolism or the favorable responses by consumers to the cultural symbolism of a brand. A brand has cultural equity if it has a distinctive cultural symbolism in consumers' minds (brand knowledge aspect of cultural equity: association with the central concept that defines the culture, embodiment of culturally relevant values and embeddedness in a cultural knowledge network), and such symbolism elicits a favorable consumer response to the marketing of the brand (outcome aspect of cultural equity: favorable evaluations and strong self-brand connections).

This paper offers a framework that allows marketers to develop cultural positioning strategies in hyper-competitive and globalized markets and identify ways for building and protecting their brands' cultural equity.

This paper advances our understanding of brands as cultural symbols by introducing cultural equity and integrates prior research on brand equity, cross-cultural differences in consumer behavior, country-of-origin effects and nation branding.

For studies in educational data mining or learning Analytics, the prediction of student’s performance or early warning is one of the most popular research topics. However, research gaps indicate a paucity of research using machine learning and deep learning (DL) models in predictive analytics that include both behaviors and text analysis.

This study combined behavioral data and discussion board content to construct early warning models with machine learning and DL algorithms. In total, 680 course sections, 12,869 students and 14,951,368 logs were collected from a K-12 virtual school in the USA. Three rounds of experiments were conducted to demonstrate the effectiveness of the proposed approach.

The DL model performed better than machine learning models and was able to capture 51% of at-risk students in the eighth week with 86.8% overall accuracy. The combination of behavioral and textual data further improved the model’s performance in both recall and accuracy rates. The total word count is a more general indicator than the textual content feature. Successful students showed more words in analytic, and at-risk students showed more words in authentic when text was imported into a linguistic function word analysis tool. The balanced threshold was 0.315, which can capture up to 59% of at-risk students.

The results of this exploratory study indicate that the use of student behaviors and text in a DL approach may improve the predictive power of identifying at-risk learners early enough in the learning process to allow for interventions that can change the course of their trajectory.

This paper aims to provide a better understanding of the prolonged consumption journey and how they are sustained by service providers’ use of habit-boosting strategies. Existing research is critically evaluated, and a research agenda is provided to inspire and guide future research.

This paper develops a conceptual framework that integrates habit and transformative consumer intervention theories with customer journey literature to explain the role of habit in sustaining prolonged consumption journeys. Habit-boosting strategies are introduced as mechanisms for service providers to facilitate their customers’ prolonged consumption journeys.

This paper argues that habit strength is a limited operant resource that often lacks resource integration efficiency and hinders customers’ abilities to sustain prolonged consumption journeys. Four distinct habit-boosting strategies are identified that provide the potential for service providers to facilitate their customers’ prolonged consumption journeys.

This study presents a typology of habit-boosting strategies and a research agenda that discusses a range of practically relevant and theoretically insightful contributions.

The purpose of this article is to investigate acceptability, dissemination and use of a multidisciplinary audit toolkit to monitor evidence‐based care for acute low back pain and to identify barriers to implementation of the RCGP evidence‐based LBP guideline and associated audit process.

A survey was carried out of 707 clinical governance leads (CGLs) and 336 clinical audit leads in English/Welsh Health Authorities, NHS Trusts, Primary Care Groups and Primary Care Trusts. Subsequently, structured telephone interviews with 50 CGLs and 22 CALs in 72 Primary Care Trusts were qualitatively analysed.

Substantive barriers specific to implementation of the RCGP LBP guideline and associated audit toolkit could not be identified. Issues were raised pertaining to the wider healthcare system, which itself may restrain implementation of evidence‐based health care for LBP sufferers. Qualitative analysis revealed six categories responsible for poor clinical governance. Results suggest that LBP is not a priority area and that without National Service Framework status this is unlikely to change.

Response to the initial survey was only 37 per cent; thus results may not be representative of all relevant UK NHS organisations. It coincided with a particularly busy period of change and ongoing reform, making it difficult to reach relevant personnel. This problem was accentuated by frequent change of persons in the post of clinical governance lead. All of this may have impacted on the response rate. In addition, some organisations/individuals were reluctant to be identified for the purpose of this study.

This study identifies the practical difficulties of delivering the clinical governance agenda, particularly in non‐priority areas, as reported by those responsible for doing so.

It has now become a normal part of the consumption journey for consumers to share their positive and negative service encounters with firms on microblogs such as Twitter. There is, however, a limited amount of research on service encounter microblog word of mouth (SEMWOM) and its impact on firm reputation from a receiver’s perspective. This study aims to understand the comparative effects of positive and negative valence SEMWOM on receivers’ perceptions of firms’ reputations and the factors that are particularly salient to receivers’ perceptions of firm reputation upon exposure to SEMWOM.

An experiment exposed 372 Twitter users to positive and negative valence SEMWOM. To determine whether changes in perception of firm reputation occurred on exposure to both positive and negative valence SEMWOM, participants’ perceptions of a range of US airlines were measured before and after exposure to the SEMWOM. To confirm the factors that influence the perception of reputation on such exposure, six structural equation models were created to determine the comparative effects of positive and negative valence SEMWOM among three electronic WOM media as follows: video, photo and text.

Both positive and negative valence SEMWOM affect receivers’ perceptions of airlines’ reputations on exposure. Furthermore, the factors that influence perceptions of reputation on exposure to SEMWOM vary depending on valence and type of media contained in a tweet.

Although consumers now routinely share their positive and negative service encounters with brands on microblogs, scant research has examined receivers of positive and negative valence SEMWOM, important actors in the microblog domain. This study addresses this research gap by empirically investigating the impact of both positive and negative valence SEMWOM on receivers’ perceptions of firm reputation upon exposure to it.

This paper aims to present a literature review to examine the career development outcomes on practicing engineering novices who are being mentored at work, and factors of mentoring that contribute to those career development outcomes.

Through a meta-synthesis, the research premises and findings of 12 articles identified through a systematic search of nine databases were examined and synthesized, to identify the most common career development outcomes and the most influential factors contributing to these outcomes.

The most common contributing factors were found to be job characteristics, career development mentoring support, psychosocial mentoring support and mentoring methods. The most frequent career outcomes were career satisfaction and promotion.

The sample consisted of only 12 articles; however, according to the guidelines of meta-synthesis and Critical Appraisal Skills Program (CASP), the sample size was ideal. Further, articles were all of high or very high quality, and, in all studies, multiple contributing factors were measured to investigate the relationships among those factors and career outcomes. The factors and outcomes can be considered by researchers as study variables in future studies.

Organizations and practitioners can use factors that influence mentoring outcomes and the mentoring outcomes found in this study to develop more effective mentoring programs.

To the authors’ knowledge, this is the first systematic review of prior research regarding mentoring for practicing engineers. This paper allows researchers and practitioners to identify key findings and trends in past works, recognize research gaps and propose future research directions.