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1 – 10 of over 13000This study applies and extends goal concepts by exploring the roles of goal intention and implementation planning in explaining how consumers minimize food waste (FW). It consists…
Abstract
Purpose
This study applies and extends goal concepts by exploring the roles of goal intention and implementation planning in explaining how consumers minimize food waste (FW). It consists of impulsiveness in a food domain and food waste-related habit strength as obstacles in this motivational process.
Design/methodology/approach
Survey data from 399 Vietnamese consumers and structural equation modeling are used to test the proposed model.
Findings
The results establish a causal mechanism from goal intention to food waste reduction behavior via implementation planning. It also highlights mechanisms in which impulsiveness leads to a weak goal intention and careless implementation planning, consolidates FW-related habit strength and makes consumers fail to achieve food waste reduction (FWR) goals.
Research limitations/implications
Future studies would benefit by investigating FWR behavior in different contexts based on the theory of trying or model of goal-directed behavior with the other traits, such as self-esteem or environmental values.
Practical implications
Businesses should design smaller eating portions to limit consumer impulsiveness in buying food. Food policymakers should educate consumers to form and maintain implementation planning, provide them with useful tools to deal with food habits or stimulate ethical motives to reduce FW.
Originality/value
This study extends goal concepts by exploring different routes, highlighting the competing roles of impulsiveness and habit strength compared with goal intention on FWR behavior.
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Svein Ottar Olsen, Ana Alina Tudoran, Karen Brunsø and Wim Verbeke
This study aims to address the role of habit strength in explaining loyalty behaviour.
Abstract
Purpose
This study aims to address the role of habit strength in explaining loyalty behaviour.
Design/methodology/approach
The study uses 2,063 consumers' data from a survey in Denmark and Spain, and multigroup structural equation modelling to analyse the data. The paper describes an approach employing the psychological meanings of the habit construct, such as automaticity, lack of awareness or very little conscious deliberation.
Findings
The findings suggest that when habits start to develop and gain strength, less planning is involved, and that the loyalty behaviour sequence mainly occurs guided by automaticity and inertia. A new model with habit strength as a mediator between satisfaction and loyalty behaviour provides a substantial increase in explained variance in loyalty behaviour over the traditional model with intention as a mediator.
Originality/value
This study contributes to the existent literature by providing an extension of the prevalent consumer loyalty theorizing by integrating the concept of habit strength and by generating new knowledge concerning the conscious/strategic and unconscious/automatic nature of consumer loyalty. The study derives managerial implications on how to facilitate habit formation and how to influence habit‐based versus intention‐based loyalty behaviour. The external validity of this study is assured by nationwide representative samples in two countries.
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Lars Moksness, Svein Ottar Olsen and Ho Huy Tuu
This study aims to explore the role of habit strength in explaining intention and open access (OA) and non-OA scholarly publishing.
Abstract
Purpose
This study aims to explore the role of habit strength in explaining intention and open access (OA) and non-OA scholarly publishing.
Design/methodology/approach
A decomposed theory of planned behaviour (TPB) is used as the conceptual framework to investigate a sample of 1,588 researchers from the major universities in Norway. Different latent construct models are analysed with a structural equation modelling approach.
Findings
The results show that the effect of habit was non-significant in an extended TPB framework where attitude was most important, followed by norms and perceived behavioural control in explaining intention to submit OA. Habit was only found to have a significant impact on intention to submit OA when it played a role as a full mediator for the effects of the intentional antecedents. In this modified model, norms were found to have a stronger effect than attitudes in explaining the habit to submit OA. OA habit strength forms intentions to publish in OA journals and reduces the intention to publish and publishing behaviour in NOA journals.
Research limitations/implications
Other individual forces (e.g. personality and personal values) and the role of habit strength should be included for future research.
Practical implications
The results provide empirical insights to management, policy makers and research on scholarly publishing.
Originality/value
This paper contributes not only to the understanding of OA scholarly publishing, but is also relevant for research on what drives (academic) data sharing, knowledge sharing, the sharing economy or the open source movement.
Marianne Wind, Stef Kremers, Carel Thijs and Johannes Brug
To assess the impact of a school‐based toothbrushing intervention aimed at encouraging primary school children to brush their teeth daily at school, on cognitions, toothbrushing…
Abstract
Purpose
To assess the impact of a school‐based toothbrushing intervention aimed at encouraging primary school children to brush their teeth daily at school, on cognitions, toothbrushing behaviour and habit strength.
Design/methodology/approach
The effects of an intervention were examined in a quasi‐experimental trial among 296 fifth‐graders in seven schools. The schools were randomly assigned to be an intervention group or a control group. Children in the intervention schools brushed their teeth at school under supervision. Effects on toothbrushing behaviour were assessed with written questionnaires before, during, immediately after, and one year after the intervention period. Effects on cognitions and habit strength were assessed one year after the intervention period. Analyses of variance were conducted to detect differences in frequency of toothbrushing, cognitions about toothbrushing, and habit strength.
Findings
During the intervention period, brushing teeth at school resulted in a significant increase in frequency of toothbrushing. However, these effects had not been maintained at one‐year follow‐up. No effects on cognitions about toothbrushing or on habit strength were found.
Research limitations/implications
When supports that facilitate healthy behaviour are implemented we recommend evaluating effects on habit strength, by assessment both before and after the intervention.
Originality/value
This paper suggests that when habit‐inducing supports and cues cease then people find it hard to sustain change. This may be of importance when designing and evaluating health‐promoting interventions.
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Toby Bartle, Barbara Mullan, Elizaveta Novoradovskaya, Vanessa Allom and Penelope Hasking
The purpose of this paper is to investigate the effects of choice on the development and maintenance of a fruit consumption behaviour and if behaviour change was underpinned by…
Abstract
Purpose
The purpose of this paper is to investigate the effects of choice on the development and maintenance of a fruit consumption behaviour and if behaviour change was underpinned by habit strength.
Design/methodology/approach
A 2×2×3 mixed model experimental design was used. The independent variables were pictorial cue and fruit consumption manipulated on two levels: choice and no choice, across three-time points: baseline, post-intervention (after two weeks) and follow-up (one week later). Participants (n=166) completed demographics, the self-report habit index and fruit intake at all three-time points.
Findings
All participants showed significant increases in fruit consumption and habit strength at post-intervention and follow-up. However, participants provided neither choice of cue nor fruit showed a significant decrease in consumption at follow-up.
Practical implications
Fruit consumption can be significantly increased with a relatively simple intervention; choice seems to have an effect on behaviour maintenance, providing no choice negatively effects behaviour maintenance post-intervention. This may inform future interventions designed to increase fruit and vegetable consumption.
Originality/value
The intervention that the authors designed and implemented in the current study is the first of its kind, where choice was manipulated in two different ways and behaviour was changed with a simple environmental cue intervention.
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Barbara J Stewart–Knox, Audrey Rankin, Brendan P Bunting, Lynn J Frewer, Carlos Celis-Morales, Katherine M Livingstone, Arnout R.H. Fischer, Rui Poínhos, Sharron Kuznesof, Mike J Gibney and John C. Mathers
Randomised controlled trials identify causal links between variables but not why an outcome has occurred. This analysis sought to determine how psychological factors assessed at…
Abstract
Purpose
Randomised controlled trials identify causal links between variables but not why an outcome has occurred. This analysis sought to determine how psychological factors assessed at baseline influenced response to personalised nutrition.
Design/methodology/approach
Web-based, randomised, controlled trial (RCT) was conducted across seven European countries. Volunteers, both male and female, aged over 18 years were randomised to either a non-personalised (control) or a personalised (treatment) dietary advice condition. Linear mixed model analysis with fixed effects was used to compare associations between internal and external health locus of control (HLoC), nutrition self-efficacy (NS-E) and self-report habit index (S-RHI) at baseline (N = 1444), with healthy eating index (HEI) and Mediterranean diet index (MDI) scores between conditions post-intervention (N = 763).
Findings
An increase in MDI scores was observed between baseline and six months in the treatment group which was associated with higher NS-E (p < 0.001), S-RHI (p < 0.001) and external HLoC (p < 0.001). Increase in HEI between baseline and six months in the treatment group was associated with higher NS-E (p < 0.001) and external HLoC (p = 0.009). Interaction between time and condition indicated increased HEI scores (p < 0.001), which were associated with higher S-RHI scores in the treatment than control group (p = 0.032). Internal HLoC had no effect on MDI or HEI.
Originality/value
Psychological factors associated with behaviour change need consideration when tailoring dietary advice. Those with weaker habit strength will require communication focussed upon establishing dietary habits and support in integrating advised changes into daily routine. Information on habit strength can also be used to inform how progress towards dietary goals is monitored and fed back to the individual. Those with stronger habit strength are more likely to benefit from personalised nutrition.
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This research aims to compare consumer responses to pro-environmental communication and appeals to recycle packaging when these messages come from a high-familiarity versus a…
Abstract
Purpose
This research aims to compare consumer responses to pro-environmental communication and appeals to recycle packaging when these messages come from a high-familiarity versus a low-familiarity brand.
Design/methodology/approach
Two online between-subjects experimental studies evaluate consumer perceptions and the willingness to comply with recycling appeals in response to pro-environmental communications from a high-familiarity versus a low-familiarity brand. To test the hypotheses, the studies examine the moderating role of sustainability habits and the mediating role of shared environmental responsibility.
Findings
Findings show that communicating a brand’s adoption of sustainable packaging is more salient to consumers when the appeal comes from a low-familiarity rather than a high-familiarity brand, especially when sustainability habits are weaker. The mediating role of shared environmental responsibility partly explains consumers’ commitment to act pro-environmentally.
Research limitations/implications
Sustainability officials and policymakers should consider the impact of pro-environmental interventions that encourage collective recycling between brands and consumers. Practitioners are encouraged to examine revised waste management schemes such as extended producer responsibility programs to elicit the collaboration of consumers in initiatives that boost recycling and stimulate pro-environmental behaviors.
Originality/value
Using the diagnosticity–accessibility framework and habit theory, to the best of the author’s knowledge, this research is among the first to empirically examine the role of sustainability habits in consumer responses to pro-environmental brand communications. It also highlights consumers’ willingness to comply with brands’ take-back programs in a shared effort to reduce plastic waste and encourage a circular economy.
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Amr Soror, Zachary R. Steelman and Ofir Turel
The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit…
Abstract
Purpose
The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit influences continued social media use intentions in the context of problematic social media use (SMU).
Design/methodology/approach
We build on the dual process theory of habituation and sensitization and test our model with structural equation modeling technique applied to survey-based data collected from 337 social media users.
Findings
Findings suggest that SMU Habit may increase user's perceived Habituation and directly reduce user's experienced SMU related Exhaustion. Furthermore, Habituation and SMU related Exhaustion are negatively associated in a nonlinear fashion. Also, SMU Habit may promote higher level of SMU Dependency through Sensitization. Increased level of SMU Dependency is associated with increased level of SMU related Exhaustion. Thus, SMU Habit simultaneously shapes two opposing forces driving continued use decisions.
Practical implications
The current work can serve as a basis for developing effective interventions especially given the increase in problematic uses of IS fostered by the development of technology use habits.
Originality/value
Although separate strands of research independently examined the role of “pull” forces such as SMU dependency and the role of “push” forces such as SMU related Exhaustion in influencing users' inclination toward future SMU, a unified theoretical framework considering the triad of SMU Habit, “pull” and “push” forces together is yet to be offered. Deploying Habituation–Sensitization theory will shed new light on dual mechanisms through which habit drives continued use decisions in SMU context. Thus, the current work can serve as a basis for developing effective interventions given the increase in problematic uses of IS.
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Chunmei Gan, Hongxiu Li and Yong Liu
To understand the mechanisms underlying social media discontinuance behavior, this study explores factors affecting social media discontinuance behavior from the perspective of…
Abstract
Purpose
To understand the mechanisms underlying social media discontinuance behavior, this study explores factors affecting social media discontinuance behavior from the perspective of social cognitive theory (SCT).
Design/methodology/approach
Based on SCT, this study puts forward a theoretical model incorporating habit, excessive use and negative emotions to predict social media discontinuance behavior. The proposed research model was empirically tested with 465 responses collected from WeChat users in China via an online survey. WeChat is one of the most popular social media in China. However, WeChat also faces the challenges of reduced or terminated usage among its users. Partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the data.
Findings
The research results in this study show that habit exerts a negative effect on social media discontinuance behavior, while exhaustion and regret have positive influences. In addition, habit positively affects excessive use, which further leads to negative emotions of social media exhaustion and regret. Moreover, gender moderates the relationship between habit and social media discontinuance behavior.
Originality/value
This study adds to the literature of information system (IS) use lifecycle by investigating user behavioral changes regarding a transition from habituated to excessive use and further to discontinuance behavior. This study also helps elucidate the complex role of habit by explaining social media discontinuance from the social cognitive view. Furthermore, this study advances the current understanding of gender difference in social media discontinuance in the Chinese context. The study also offers insights to practitioners on how to prevent individuals from discontinuing their use of social media.
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