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Aaker’s brand personality scale (BPS) published in 1997 has revived hitherto sluggish interest in brand personality research. With time, the BPS, most cited work in brand personality, also faced criticism across dimensions. This paper aims to review the popular journals published after 1997 for criticism related to BPS.

Papers using Aaker’s BPS without change/with change are identified and scrutinized for reasons for the usage of BPS. Papers on brand personality that have avoided BPS are also scrutinized for reasons of avoidance. Independent efforts of understanding brand personality without Aaker’s framework are also reviewed. In-depth study of all these papers is done to report the criticism of Aaker’s BPS.

This review identifies the criticism of BPS and classifies it across six categories – definition, dimension, methodology, concept, words and generalizability related criticism. This paper argues that some issues such as definition, conceptual understanding of brand personality and methodology used to develop BPS need further attention of scholars. On the other hand, issues of dimensions, words used and generalizability can be attributed to evident reasons, such as culture and meaning given to words because of native language.

This criticism and interest in Aaker’s BPS are unprecedented. It has been 20 years since BPS was published. Many scholars have countered the Aaker’s BPS through their work; however, a comprehensive review covering all criticisms and issues of BPS is still missing in literature. This paper is filling this gap in literature.

La Escala de Personalidad de Marca de Aaker fue publicada en 1997 y desde entonces ha motivado el interés por la investigación de la personalidad de la marca. Con el tiempo, esta escala se ha convertido en la más citada, pero también ha sido objeto de crítica. Este artículo revisa las principales críticas a la escala desde su publicación en 1997.

Se analizaron los artículos que utilizaron la escala de personalidad de marca de Aaker sin cambios o con cambios y los motivos de uso. Se examinaron los trabajos que evitaron utilizar la escala y las razones argumentadas. También se analizaron los esfuerzos realizados para comprender la personalidad de marca al margen de este enfoque. El análisis en profundidad de todos estos trabajos permitió sintetizar las principales críticas vertidas hacia la escala de personalidad de marca de Aaker.

Las críticas a la escala de personalidad de marca fueron clasificadas en seis categorías - Definición, Dimensión, Metodología, Concepto, Palabras utilizadas y Capacidad de generalización. El artículo argumenta que algunas cuestiones como la definición, la comprensión conceptual de la personalidad de la marca y la metodología utilizada para desarrollar la escala requieren mayor atención por parte de los académicos. Por otra parte, los problemas relacionados con las dimensiones, las palabras utilizadas y la capacidad de generalización pueden atribuirse a razones evidentes como la cultura, diferente significado de las palabras en distintos países, etc.

Las críticas e interés generado por la escala de personalidad de marca de Aaker no tienen precedentes. Han pasado 20 años desde su publicación y son muchos los investigadores han vertido sus críticas específicas. Sin embargo, en la literatura se echa en falta algún trabajo que revise todas estas críticas de forma integrada. Este artículo pretende cubrir este vacío en la literatura.

The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples.

After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples in Taiwan (N = 412) and in the US (N = 411). Confirmatory factor analysis was used to develop a valid, reliable RBPS.

The results revealed that sincerity and sophistication are comparable dimensions to those in the brand personality scale (BPS), and unpleasantness, traditionalism, enthusiasm, antagonism and innovativeness were found to be unique dimensions for retail brands. The findings also indicated that sincerity, unpleasantness and traditionalism are common dimensions across cultures, whereas innovativeness, sophistication and antagonism are culture-specific dimensions in the US, whereas enthusiasm is a specific dimension in Taiwan.

To the best of authors’ knowledge, this study is the first to develop a synthesized scale of retail brand personality that compares the identified dimensions to Aaker's (1997) BPS and includes an emic-etic approach. This research contributes to the branding literature and international marketing field, and has implications for retail practitioners.

The study aims to draw on the self-congruity theory to investigate the relationship among destination personality (DP), self-congruity and tourists’ pro-environmental behavioral intention (BI) among Guangzhou citizens who have experienced nature-based tourism (NBT).

The survey-based quantitative research was divided into two rounds, namely, a preliminary study exploring the dimensions of DP and the verification of whether the DP dimensions that significantly affect pro-environmental BI in step one would be selected for the main research to validate the conceptual model.

The results suggest that wholesome, one of the destination personalities, strongly predicts tourists’ pro-environmental BI, while actual self-congruity plays a mediating role between sincere, another DP, and tourists’ pro-environmental BI.

In practice, it offers multidimensional knowledge and robust evidence-based recommendations for the sustainable development and destination branding of NBT destinations in the post-epidemic era.

The study presents pioneering work that reveals previously underestimated factors influencing pro-environmental BI.

Numerous companies have launched brand pages (BPs) on social networking sites to enhance customer-brand communication, cultivate the customer-brand relationship and promote brand loyalty. This study aims to investigate how BP affordances support social commerce.

The study devises a theoretical model linking the proposed BP affordances (visibility, selectivity, persistence and interactivity) to three customer values (relationship quality, brand experience and smart shopping feeling [SSF]) to encourage brand loyalty and BP endorsement on the part of the customer.

Data collected from 591 respondents support all proposed hypotheses. The model explains high variances in brand loyalty and BP endorsement, indicating that relationship quality plays a more salient role in producing brand loyalty, while SSF plays a more important role in eliciting BP endorsement.

The study is unique in four ways. First, drawing on the lens of affordance, it proposes specific affordances for BPs and offers empirical results for their applicability. Second, by incorporating CDL into the research model, it illuminates the high explanatory power of these proposed BP affordances on the three customer values. Integrating the S-O-R model with the affordance perspective and CDL provides a more complete picture of the BP phenomenon. Third, it extends the reach of existing work by examining BP endorsement in social media as a dependent variable beyond brand loyalty, with SSF included as another source of values to shed more light on the relationships depicted in the model. Fourth, by taking trait competitiveness into account, it sheds further light on relationships between customer values and BP endorsement.

The creation of a service is enabled by a “strategic‐level” business model (BM), while the implementation or execution of the service is described by “operational‐level” business processes (BPs). In many innovation projects, especially trans‐sector projects, a lack of alignment between the strategic “what to do” and the operational “how to do it” is often a severe obstacle undermining BM viability and feasibility. The purpose of this paper is to propose a framework that identifies the generic horizontal and vertical inter‐organizational and intra‐organizational interaction components to bridge BM with underlying BPs, with the aim of improving the alignment between the two levels.

This conceptual paper identifies a theoretical gap between strategic BM and operational BPs. Building on existing literature the authors synthesize various theoretical concepts to create a generic framework to analyze the theoretical gap.

The proposed conceptual framework is useful in innovation projects, especially in complex scaled‐up trans‐sector innovation projects, where numerous BPs stemming from multiple actors from diverse industries should support a collective BM. This framework can be used as an analytical basis for further research into BM/BP alignment.

There are many BM theories and concepts, and BP ontologies available. The proposed alignment framework can be used to bridge the gap between the BM theories and concepts such as BMO Canvas and BP tools and ontology's (e.g. ARIS, ArchiMate or BPMN).

Through a novel integration of a number of relevant theoretical concepts, a generic conceptual BM/BPs alignment framework is proposed and the practical implications and applications of the proposed framework are presented.

In capital market, share prices of listed companies generally respond to accounting information. In 1995, Ohlson proposed a share valuation model based on two accounting indicators: company residual income and book value of net asset. In 2000, Zhang introduced the thought of option pricing and developed a new accounting valuation model. The purpose of this paper is to investigate the valuation deviation and the influence of some market transaction characteristics on pricing models.

The authors use listed companies from 1999 to 2013 as samples, and conduct comparative analysis with multiple regression.

The main findings are: first, the accounting valuation model is applicable to the capital market as a whole, and its pricing effect increases as years go by; second, in the environment of out capital market, the maturity of investors is one of important factors that causes the information content of residual income less than that of profit per share and lower pricing effect of valuation models; third, when the price earning (PE) of listed companies reaches certain level, the overall explanation capacity of accounting valuation models will become lower as PE gets higher; fourth, as for companies with higher turnover rate and more active transaction, the pricing effect of accounting valuation model is obviously lower; fifth, the pricing effect of accounting valuation models in a bull market is lower than in a bear market.

These findings establish connection between accounting valuation and market transaction characteristics providing an explorable orientation for the future development of accounting valuation theories and models.

The aim of the study is to propose a classification system for best practices (BPs). The system is intended for organizations that are interested in indexing, storing and retrieving large quantities of BPs.

An extensive literature survey to identify relevant articles by searching e-resource databases, including international journals and conferences related to the use of BP was conducted. A content analysis was conducted on selected articles to identify how BPs can be indexed.

The authors are concerned with identifying what BP frameworks exist in literature and how BPs can be classified based on the features of these BP frameworks. Subsequently, they reviewed the identified frameworks within the literature and built a BP classification system. This classification system consists of a number of features, referred to as variables, where each variable is associated with a set of possible values.

The proposed BP classification system is intended to provide a guideline for recognizing general characteristics for all BPs in any domain or organization to aid stakeholders in classifying BPs.

This paper aims to propose a conceptual framework to integrate a maturity model to the supply chain (SC) strategy, in order to understand how a maturity model can be useful in diagnosing and developing the capabilities of SC business processes (BPs) to meet SC's strategy.

The proposed framework was based on an SC strategy framework, in which a maturity model was added in order to diagnose and identify SC process capabilities that need to be developed, per maturity level, according to the type of SC strategy and the competitive strategy. A grid was proposed to analyze the relationship between them. An exploratory case study (multiple cases) was applied to verify the applicability of the model.

Findings indicate that a maturity model can delimit and align, as far as the company needs to reach, the SC strategic interests with the company's competitive objectives. However, some barriers and facilitating factors implicit can impact on this alignment. It is also noted that the maximum level of SC management (SCM) maturity may not be in the strategic interest of the company.

Due to the few empirical studies on the value of maturity models, this research contributes to the understanding of the usefulness of an SC process maturity model for the SC strategy. Moreover, the framework can show how a maturity model can serve as a parameter and guide to develop the capabilities of processes, resources and activities to meet the SC strategy and the reach of the competitive strategy.

This paper aims to present a case study of the application of a methodology that represents an innovative strategy that integrates researches on interaction design and business process management with practical implications. This methodology is devoted to aligning the needs of enterprise system users with business processes (BPs).

This approach establishes an unbroken network of links between BPs, task models and abstract representations of user interfaces. Once the models are linked, it is possible to identify the impact that any change on these models may produce in other models. The main challenge is to organize the linked models according to the organizational context and manage those links with consistency in order to support improving process efficiency and user productivity. This approach has been applied in a large telecommunications organization during four months with its application in two different projects and validated with a cost‐benefit analysis.

Applying this approach in large organizations has demonstrated that: every involved stakeholder is capable of understanding the whole approach in one working day; creating the models and linking them with the corresponding business process models takes around three men/day per core business process; and applying this approach brings up to 60 per cent of return on investment related to process improvement and user experience.

The main differentials of this methodology include using simple models; considering light actions; preserving the independence of technology; and adopting a human‐oriented approach assuring that every managed information impacts people and not only systems, thus enabling fast adaptation to the business dynamism.

This paper proposes a biopsychosocial (BPS) analysis of COVID-19 experiences which enhances understanding of complex and interrelated factors and leads to the proposition of a BPS recovery framework.

Online narrative research was used to explore people's experiences of COVID-19 and was conducted over a four-month period. The call was distributed via a short open-ended qualitative online survey advertised on social media platforms and 305 responses came from across England.

The findings illustrate people with a narrow range of BPS characteristics experienced over a wide range of BPS impacts which are nuanced, complex and dynamic. Left unaddressed these may create future adverse BPS characteristics. An integrated BPS framework for recovery is proposed to avoid such further negative outcomes from the pandemic.

The sample contained a bias in age, gender and living arrangements.

The paper offers a clear framework to enable integrated holistic recovery/regrowth planning.

Using the framework would reduce social and health inequities which have been recently deepened by COVID-19 in the long-term.

The paper is original in its use of a BPS analytical framework.