Category:Regional Management Studies
The purpose of this paper is to check for the effects of brand familiarity, customer brand engagement and self-identification on word-of-mouth (WOM) communication.
The purpose of this paper is to empirically examine the effectiveness of foreign aid in improving economic growth prospects in the South Asian region from 1996 to 2017.
Renamed from:South Asian Journal of Global Business Research
Online date, start – end:2017
Copyright Holder:Emerald Publishing Limited
- Dr Shanthi Gopalakrishnan