South Asian Journal of Business Studies: Volume 10 Issue 3


Table of contents

M-coupon's sharing behaviour on social media: intrinsic vs extrinsic motivation

Ayushi Sharma, Rakesh Mohan Joshi

The focus of this study lies in understanding the extrinsic vs intrinsic motivators which drive the m-coupon sharing behaviour in social networking sites (SNSs). A consumer can…

Identifying the factors of social currency for social media marketing strategy

Yog Mishra, Anurag Singh

Dynamism has been the key to the success and popularity of social media, and users always try to adapt to the available new changes. Continuous growth in the access and reach of…

Impact of task priority on software supply chain: a simulation approach

Mahesh Kumar, Omkarprasad S Vaidya, Rajiv Kumar Srivastava

The purpose of this paper is to improve the understanding of the role of the bottlenecks in the dynamic software development supply chains. The paper examines the effects of the…

How I became an entrepreneur: an exploratory study of young start-up entrepreneurs

Ameesh Ajantha Samalopanan, Vijayalakshmi Balasubramaniam

Though extant literature has mapped various stages of start-up enterprise growth, there is limited research on the phases that an entrepreneur traverses before the enterprise is…

Employee reactiveness and inclusive leadership: time to manage emotional diversity

Preeti S. Rawat, Shiji Lyndon, Manas Ranjan Pradhan, Jackson Jose, Milcah Kollenchira, Grishma Mehta

The different perspectives of diversity have until recently ignored emotional diversity primarily because emotions were discounted as “irrational.” To highlight the need for a…

Role of Big Five personality traits in regulatory-focused job crafting

Sanjeet Kumar Sameer, Pushpendra Priyadarshi

This study examines the role of Big Five personality traits namely openness to experience, conscientiousness, extraversion, agreeableness and neuroticism in regulatory-focused job…

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  • Dr Shanthi Gopalakrishnan