Search results

The COVID-19 pandemic has had a profound impact on the world, particularly on the international travel and hospitality industry, which is highly sensitive to such disruptions. The global tourism industry has been severely impacted by the COVID-19 pandemic, leading to extensive discussions and examinations of the relationship between the virus and tourism in international tourism literature. Based on this premise, this chapter presents the results of a bibliometric study analyzing the COVID-19 literature in tourism. The study aims to identify current research areas and provide recommendations for future research. A total of 537 studies, comprising 477 articles and 60 other types, were included in the analysis. Analysis was conducted using R tools to identify and discuss the most pertinent sources, authors, affiliations, and countries. The most frequently cited countries and documents were also examined. The 537 studies that were examined in these discussions have developed various propositions. It is desirable for these propositions and other research findings to serve as a roadmap for potential research opportunities.

Purpose: The COVID-19 pandemic has been a good example of a Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) world. Higher educational institutions (HEIs) have faced a massive hit because the jobs in this industry have become unexpected. Considering the most valuable assets ‘Teachers’ crunched in the VUCA crisis, the study intends to determine if personal harmony (PH) and organisational citizenship behaviour (OCB) would enhance teachers’ job satisfaction (JS).

Design/methodology/approach: Data are collected from the teachers of Indian HEIs and teachers who have experienced the impact of the COVID-19 catastrophe (VUCA). Considering the pandemic restrictions, data have been collected through an online survey (N = 364).

Practical Implications: PH is an individual’s internal quality and attribute that cannot be developed on force or situational need. Even in an uncertain situation, teachers have tried their best to contribute through professional service. Hence, people who possess PH contribute their best even though unsatisfied with their jobs.

Originality/value: This study has focused on finding the relationship between two different variables, PH and OCB (which has not been explored in Asian countries, majorly in India, where it has a vast cultural diversity and structure influencing the educational policies) that hinders the factors influencing JS, where these two variables are highly influenced by hygiene factors such as values, culture, ethical standards, personal belief, leadership styles, and fair treatment showcased by the organisations/institutions.

Depending on the technological, economic and sociological developments seen in the global world, the needs of potential tourists differ, and alternative tourism activities are seen in the tourism sector, which has different dimensions. Film tourism is one of the alternative tourism activities that has become prominent in recent years, especially with the opportunities it offers to reach more audiences with the development of technology. The desire of potential tourists to see different components such as filming locations, actors and local facts of the films they watch turns into a need over time. This situation directs potential tourists' decision-making and purchasing processes for their destination preferences. This chapter aims to create a body of knowledge that will have a widespread effect on the relevant body of knowledge based on current data on alternative and film tourism. In addition, it aims to examine films' effects on destination preferences based on secondary data sources. This chapter, which is designed as conceptual research with descriptive analyses and document analysis, which is one of the qualitative research methods, is vital in terms of revealing general patterns based on new trends in film tourism, which is seen as an export element and has a significant effect on destination preference.

Issues related to economic development and growth are oft discussed to illustrate the health of a nation. However, such development is constrained by the inequality parameter of the representative society. Again, economic fluctuations arising from several crises may hinder the representative nation from getting on a smooth path to development. Now, augmentation of crises along with the presence of inequality may trigger economic vulnerabilities, leading to unsustainable economic development. Against this backdrop, we initially frame a theoretical model to capture the above-mentioned issues and try to derive plausible economic interpretations for the same. To verify the same in a more robust manner, we consider a panel of 30 developing countries from Africa, spanning the time period 1980–2020. Both the health status and the education status of our panel of countries are used to explore the sustainability issue in the presence of income inequality. All data have been collected from the World Development Indicators (WDI) and Standardized World Income Inequality Database (SWIID) (Table 21.1

Variables Description.

Tourism is considered one of the globe's most prominent sectors, generating considerable forex revenues and employment generation, contributing to world peace and solidarity among many nations. However, it is negatively influenced by different factors like the spread of diseases, terrorist attacks, outbreaks of war, etc. The COVID-19 pandemic triggered unforeseen upheavals, resulting in demand and supply uncertainties in nearly every area of the economy (El-Erian, 2020). Thus, it is relevant to study the impact of the pandemic on the tourism industry. This chapter explains the journey of tourism during the COVID-19 pandemic by portraying the status of global tourism, how it impacted the Indian economy and its revival strategies, with special mention to Kerala tourism. The pandemic also resulted in a considerable change in the travel intentions of tourists, their travel preferences and their attitude towards travel. Hence, this chapter also presents the changed travel intentions of tourists that will help the industry players modify their products per the tourist's expectations. Finally, this chapter presents how the tourism industry recovered from the pandemic from both the supplier and demand perspectives, which will be helpful for all tourism stakeholders.

This study investigates the impact of corporate social responsibility (CSR) on corporate innovation. We selected the listed nonfinancial firms of South Asian Economies. The sample of the study comprised a total of 426 listed manufacturing firms of South Asian Countries for period spans 10 years from 2012 to 2021. In this study, descriptive statistics, multicollinearity diagnostic tests, correlation analysis and two-step dynamic panel system generalized method of moments (GMM) were applied to analyze the data. CSR measured with three proxies' social indicators, environmental indicators, and CSR composite index of social and environmental indicators. However, corporate innovation is captured with number of citations received in a year and number of patents filed in the year. Overall, findings of the study using all measures of CSR shows that CSR significantly and positively related with corporate innovation. Our results find support for CSR-innovation view with all measures of CSR. The findings suggest that the current study is helpful for managers, regulators, policymakers, and researchers. For managers, the study helps them to make the CSR and innovation decision. The policymakers should take appropriate innovative decision while considering factors such as CSR. This study can also be extended by considering this study for developed and emerging economies sample.

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.

Although the definition and classification of special interest tourism may prove difficult or misleading, certain tourist attractions, motives, and scale clearly indicate the niche markets of those individuals specifically interested in certain activities and destinations. The nature, benefits, and limitations of special interest tourism can readily be studied in contrast with mass tourism. The former largely indicates creative recreation, a search for meaning, existential authenticity, cocreation of transformative experiences, and satisfaction of higher needs. The visitor engages in the self, the novel cultural center, and the environment in a deeper sense, resulting in self-improvement/realization, cultural integration, strong sense of place, memorable experiences, and ultimately competitive advantage for the destination. These cases of tourism activity offer product diversification, alleviate tourism congestion and are also usually less detrimental and more sustainable for the destination. However, the small scale and impermanence of special interest tourism appeal may raise questions of profitability, where planning and product development require more time and resources, and this singular item production is not standardizable as in mass tourism. The search and conveyance of meaning in special interest tourism may also lead to a pretentious over-glorification, shrinification, or museification of the destination. Lastly, unethical motivations or potentially dangerous activities may be associated with some forms of special interest, which should clearly be discouraged.

This chapter discusses the basic motivations, benefits, and limitations of special interest tourism, largely in opposition with mass tourism.

An unexpected Coronavirus (COVID-19) pandemic has negatively affected the tourism and the hospitality industry, including luxury accommodation service providers. While this was not the first virus outbreak to impact the tourism sectors, in this case, its consequences were devastating. In this light, this contribution analyzes the case of an Italian luxury hotel, a winner of numerous awards during the last few years, including the prestigious World Luxury Hotel Award. The researchers compare its pre- and the post-COVID situation. They clarify that the outbreak has resulted in reduced reservations and explain how the upscale hotel responded to the unprecedented crisis by implementing different approaches. The luxury hospitality business decided to defend its brand differentiation and positioning strategy by continue offering improved service quality and by introducing enhanced hygiene and sanitation facilities, in order to deliver customer-centric experiences to their valued guests.

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.