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This chapter examines the existing support systems available to educators and students for the implementation of travel and tourism education during the lockdown period following the declaration of COVID-19 as a pandemic. It also explores ways in which stakeholders, namely, policymakers, schools, travel and tourism educators, learners and others, should rethink and re-inforce the existing support systems to support travel and tourism education in an eventual educational crisis. A lack of subject-specific reports and literature on the ways travel and tourism educators and learners managed during the crisis justifies the importance of this chapter as it provides empirical evidence of a broad set of human experiences. The research design is conceptualized for a framework of future planning and response in crises for the continuity of travel and tourism education exploring change management approaches to coordination, critical processes and tools for rebuilding the support system for quality travel and tourism education. Methodologically, the voices and experiences of secondary travel and tourism educators facing teaching and learning through the period of crisis are gauged through interviews and discussion. This chapter informs about how the existing support system for travel and tourism education requires further reinforcement post COVID-19 to ensure access, equity, equality, gender equality protection, quality and continuity.

This chapter explains the background of the book and begins with an introduction of Jafar Jafari’s tremendous contribution to tourism knowledge creation and education. This is followed by a report on the content analysis of 573 tourism education related articles published in the past 10 years. Results indicated the need for philosophical discussion about the nature of tourism education and the popularity of teaching and learning approaches as a research topic. The two main sections of this book, namely philosophical issues in tourism education and experiential/active learning in tourism education, fit into these two identified issues. A synopsis of each chapter is provided next; and future directions for tourism education research are suggested.

By adopting a cultural lens, this study aims to conceptualize destination-community hospitality to capture societal hospitality at the destination as an intangible asset. Destination-community hospitality comprises a set of attitudes and traits that are organically conveyed by community members and directly experienced by tourists. The paper contributes to efforts aimed at freeing hospitality from the confines of commercial lodging and food and beverage establishments.

This study proposes an affection–attention–awareness (AAA) framework by drawing on the pertinent literature and leveraging the affective–behavioral–cognitive model of attitudinal change. It focuses on the effects of cognition in conceptualizing destination-community hospitality as the core of the framework. Methodologically, the framework is illustrated with qualitative data including observational fieldwork and interviews conducted in Iran.

Illustration of the AAA framework in the context of Iran highlights how welcoming attitudes are leveraged at a destination as an ingrained community mindset even in the absence of formal initiatives or professional training. It underscores the hospitality advocacy role of local-community members irrespective of public-sector policy and capacity deficiencies.

Destinations that strive to attract tourists should tap into the significant wealth of intuitive hospitality within communities as an intangible resource. The ingenuity should be preserved to sustainably enhance the overall tourist experiences. The framework can serve as a guide to strategically facilitate destination-community hospitality.

Research on community-wide hospitality at destinations, as a major cultural asset in the context of strategic hospitality management, remains underdeveloped. With illustrative evidence, the findings elevate the critical role of community members as innate advocates of hospitality in developing destinations. The proposed framework of destination-community hospitality provides a new perspective and impetus for investigating hospitality beyond commercial domains.

This paper aims to identify skills and competencies perceived relevant by tourism graduate employees and tourism employers for providing quality tourism services in Kenya.

The purpose of this paper is to examine whether factors that may affect potential attendees' convention participation decision change over time. In today's competitive environment, marketers of associations and destinations make considerable efforts to increase the number of attendees for the conventions they host. Optimizing attendance relies on a clear understanding of the dynamic decision‐making process of prospective attendees.

The study panel was selected from a pool of hospitality and tourism association members, and they were surveyed with an identical questionnaire on two separate occasions. The 107 paired sets were used for data analysis.

The study showed that there were significant changes in the effects of the following factors on the convention participation decision: networking opportunities, safety and health situation, and travelability.

The generalizability of the research is limited by its time scope and sample size. A three‐month split between the two sampling periods may not be sufficient to assess the temporal changes. The empirical results of the study can serve as a base to reveal how potential attendees' convention participation decision may change over time. Using the measurement scale, industry practitioners can evaluate the impact of their marketing strategies and assist in changing potential attendees' convention participation decision into one for convention attendance.

The study is the first attempt to assess the dynamic aspects of the convention participation decision‐making process.