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This paper aims to identify skills and competencies perceived relevant by tourism graduate employees and tourism employers for providing quality tourism services in Kenya.

This chapter evaluates the impacts of and response measures to COVID-19 pandemic on the practice of tourism in the wildlife conservancy model in Kenya thus proposing response interventions to possible tourism crises in the future.

The study uses the qualitative exploratory experience design and collects data from purposely selected conservancies' leaders and other documented materials from two main wildlife conservancies association in Kenya.

The chapter presents findings on the impacts of the COVID-19 pandemic on wildlife conservancy-based tourism, how conservancies responded to the pandemic and conservancy leadership perspectives on how to model future tourism and related activities in the conservancies based on the lessons they have learnt from the COVID-19 experience.

With the wildlife conservancy-based tourism model in Kenya being a relatively new phenomenon, the study provides important lessons for comparison with other such initiatives in other places in the event of tourism crises in the future.

This chapter argues that better preparedness to crises and uncertainties by various tourism types and models can help mitigate against adverse effects of similar uncertainties in the future. Consequently, the findings offer a glimpse of proposals and solutions to the wildlife conservancy-based tourism models that continue to be established in Kenya and in the region.

The purpose of this paper is to increase awareness regarding the implementation of a quality management system in the travel agency sector by identifying similarities and differences in the perception of the ISO 9001 certification by travel agencies in China and Hong Kong as well as to provide potential recommendations to Kenya and to other countries developing tourism industries.

The comparative study approach is used to compare perceptions of the ISO 9001 certification by travel agencies in China and Hong Kong.

Travel agencies in Kenya, China, and Hong Kong promote the benefits but address the shortcomings and challenges of implementing the ISO 9001 certification simultaneously. This certification certainly benefited travel agencies in terms of marketing, but sustaining these effects remains a challenge.

The comparative approach, while important, cannot be considered a “scientific” approach at present. The current research compared the findings of two studies; however, these works are limited in that they use different data collection methodologies. Consequently, the results may vary.

More similarities than differences were determined in the terms of costs among travel agencies in China and Hong Kong. Various differences were identified with respect to the perceived benefits from the ISO 9001 certification. This finding can be regarded as both a challenge and an opportunity.

The purpose of this study was to investigate restaurant clientele tipping behavior and its inspiration on foodservice empathy within two- and three-star hotels in Kisumu County, Kenya. This was with the objective of analyzing the tipping effect on restaurant food service quality with an emphasis on Parasuraman, Zeithmal and Barry's empathy as a key dimension of quality in accordance to the SERVQUAL model.

For the purpose of this study, food service empathy was investigated in relation to the influence of tipping on restaurant food service quality. Further, a census of all the two and three star-rated hotels within Kisumu County was carried out. The study applied descriptive research design in the investigation on the tipping behavior and its inspiration on foodservice empathy. Moreover, simple random sampling was employed in the selection of clients since it yielded a sample that is representative of the population. Additionally, the study employed the use of questionnaires for collection of data, which were coded, analyzed and presented in frequencies, tables and graphs.

The study findings reveal that there is a significant relationship between rewards upon perception of service and food service empathy but failed to find a significant relation between incentives for improved future service as well as the social norms and foodservice empathy. However, in general, the study established a significant relationship between tipping and foodservice empathy in the sampled hotels in Kenya. Thus, in summary, at 95% confidence level, the study concluded that there is a significant relationship between tipping and foodservice empathy.

This study was restricted on two and three-star hotels within Kisumu County in Kenya with a sample size of 384 respondents, which would otherwise limit the degree to which the findings were applied. Consequently, the study sought to collect data from restaurant clients although the access and, therefore, direct interaction were denied by some of the hotels. Further, this study employed a survey approach in the collection of data from restaurant clients in two and three-star hotels. Accordingly, there was minimal local and regional research literature available on the study topic.

Tipping in the context of the broad global service industry, including hospitality's restaurant food service, is as old as Roman times. However, tipping is practiced differently across the world with some countries practicing while other countries not practicing the act of tipping. For that reason, tipping is not regulated in some of the countries including Kenya and therefore the lack of policy. Nonetheless, tipping is perceived to be the genesis of food service failures as a result of discriminatory restaurant food service in addition to increasing costs of eating out. This study therefore sought to investigate restaurant tipping behavior and its inspiration on foodservice empathy. The study results might be applied in policy formulation in order to curb the negative effect of tipping on food service empathy.

Minimal studies have been instituted and published in the area of tipping and service quality relationship with an emphasis on each of Parasuraman, Zeithmal and Berry's dimensions of quality. This research survey, therefore, sought to collect data from restaurant clients in two and three-star hotels within Kisumu County in Kenya and therefore investigated restaurant clientele tipping behavior and its inspiration on food service empathy.

Terrorism is the new normal for tourism destinations, as the acts of terror that are performed in tourism zones ensure maximum international media coverage for such acts of terror. The frequency of acts of terror has led to the development of crisis resistant tourists, a segment of tourists that continue tourism consumption even when acts of terrorism occur. The tourism industry is negatively impacted by crises, but it has proved to be resilient, bouncing back from a temporary decline. Crisis resistant tourists have increased the robustness of tourist destinations, as almost all destinations have jumped on the tourism bandwagon. Increasingly, countries depend on the tourism industry for economic growth, economic diversification, labour-intensive jobs and attracting foreign exchange, and therefore acts of terrorism can be regarded as economic espionage. African countries still receive less than 10% of international tourism receipts, as the majority of tourism occurs between developed countries in the West. As a consequence, developing countries benefit disproportionally less from tourism. The growth rate for African tourism has exceeded global growth averages and has been included in economic development policies in many African countries.

Terrorism in Kenya's tourism industry has had an adverse impact on tourism numbers and perception about destination Kenya. Several acts of terrorism have capacitated Kenya with institutional memory on how to handle acts of terrorism on Kenya's tourism industry. Kenya is arguably one of the leading countries in tourism in the African continent alongside South Africa, Egypt and Mauritius. In addition, Kenya Airways has used the national airport in Nairobi as a growing aviation hub connecting Africa with the world. As one of Africa's top tourist destinations, Kenya has to address the issue of terrorism. The perceptions of foreign tourists, including Kenyans, are that the country is not safe anymore. As recent as early 2019, another terrorism attack took place in Kenya. This continued to strain an industry that is already under siege. It needs to be borne in mind that a country of Kenya's calibre cannot afford to lose tourists. This is because tourism plays a significant role in enhancing the livelihood of ordinary Kenyans. Additionally, it plays a pivotal role in the country's economy. Kenya provides an example of a destination country which has been able to mitigate the effects of terrorism in the tourism industry. The Atlantic Island of St. Helena, a British Overseas territory, recently constructed an airport in Jamestown to boost trade and specifically tourism to the island, to alleviate financial support from Britain to the island. The island is an unexploited dark tourism destination, as the site of freed slaves after the abolition of the Atlantic Slave trade, the exile site for Napoleon and Zulu Royalty Dinuzulu kaCetshwayo and an overseas concentration camp for the Boers after the Anglo-Boer War. The opening of the airport has created the necessary infrastructure to attract tourists to the island, and the unique selling point of the island is that it is the last outpost of British Imperialism. The island would need to exploit its dark tourism potential by appealing to the British, the South Africans and specifically heritage tourists, due to its unique offering.

Tourism is sometimes described as a worthwhile activity for a developing economy. Among countries of emergent Africa, for example, Kenya derives a significant portion of its national economic advancement from tourism. But cogent socio‐economic arguments modify the general proposition for Kenya, as for several other developing countries. If these reservations are accorded proper attention, the tourist may yet prove the unwitting agent for development. If, however, the cost‐benefit construct is not adjusted to take account of these further factors, tourism in emergent Africa may end up by the way it is going in the Caribbean and several other parts of the Third World: a source of economic, cultural, social and ultimately political friction.

The purpose of this paper is to understand the causes and effects of overtourism within the East African region. The paper examines how national governments address the problem of overtourism in East Africa and determines underlying principles and best practice in sustainable tourism certification, local governance and management in dealing with overtourism.

To address the objectives, the researcher conducted an exploratory experience survey research design. The study examines the different articles in the subject area and interview findings of practitioner respondents. Based on a review of the existing dimensions of overtourism, the effects of overtourism and local governance, the study sought to derive a holistic (systemic and integrated) perspective on the subject matter.

The paper presents valuable evidence from industry practitioners on the effects of overtourism in East Africa by classifying the effects as psychological, physical, economic and socio-cultural. Further, the paper examines how East African governments address the problem of overtourism and gives recommendations on ways to enforce, govern and coordinate implementation of tourism regulations and policies in East Africa.

This paper is the first to address overtourism in the context of East Africa, examining different local and innovative approaches to dealing with the impacts of overtourism in an East African context.

The purpose of this chapter is to present survey findings on the important contributions by civil society groups and organizations involved in tourism in Kenya. This seeks to make them more understood and make a case for their involvement in efforts towards revival of tourism post COVID-19. The research objectives are to investigate contributions of these groups to tourism in Kenya as well as investigate challenges they face. The methodology used is largely qualitative whereby a survey of key informants was carried out. This allowed the researcher to be familiarized with the issues at hand. A semi-structured interview guide was developed that was pretested with four key informants. Key informants included a wide variety of stakeholders in tourism including tour guides, small restaurants owners, travel agency owners, farmers, local chiefs, women, and youth groups. Findings show the contributions of these groups including provisions of unique experiences for tourists as well as challenges experienced including poor road network. The conclusion shows that even as government and other stakeholders engage them post COVID-19, they need to pay attention to their challenges and support them so that they can make greater contributions in the sector.

This study explores the potential of cultural heritage product in the promotion of Kenya's tourism. The Ministry of Tourism Strategic Plan 2008–2012 identified the untapped tourism potential in the areas of eco-tourism, culture, conference and cruise as an opportunity for the future of Kenya's tourism. The report isolated inadequate development of the cultural product as a major weakness in Kenya's tourism. Invention in the cultural heritage tourism product (CHTP) would ease overdependence on beach and wildlife tourism for sustainability and leverage Tourist Destination Kenya's (TDK) competitiveness. This can only be achieved if a blueprint for heritage conservation and tourism is developed and implemented. To achieve its objective, this study employed observation, in-depth interviews and a review of secondary data to investigate current CHTP practices. The research was extended to cultural and heritage site visits. The sites were selected in a non-probabilistic manner based on their cultural significance. The study established that Kenya has a rich CHTP which has not been fully exploited for the purpose of tourism. It observed that the promotion of cultural heritage tourism in Kenya is weakened by lack of proper policies and poor perception of culture as a tourism product. It concluded that cultural tourism has the potential to withstand the ravages of COVID-19 due to its structure and nostalgic characteristics. This study recommends a policy framework heralding effective CHTP management and a post-COVID-19 recovery program marked by new protocols. The study is novel in its methodology, choice of sites and COVID-19 reality.

This paper aims to detail quality award initiatives in Kenya and to propose an integrated national quality award.

This paper discusses sectoral quality initiatives and award schemes operational in Kenya. The KQA and COYA schemes' objectives, procedures, examination criteria, principles and frameworks are discussed and lists of respective award recipients presented. A national quality award scheme integrating these initiatives and awards modelled on the Brazilian national quality award is then proposed for adoption.

While the quality revolution is increasingly being felt in several sectors of the Kenyan economy, courtesy of several sectoral quality initiatives and award schemes, nonetheless, these seem inadequate and cannot keep pace with global competition; hence the need for a national quality award with an expanded mandate, thrust and appeal beyond the narrow sectoral confines.

The paper brings to the attention of practitioners the need for integration of quality initiatives and awards into a national quality award.