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This study aims to explore the opportunities and methods for branding fresh tea leaves, currently sold as commodities in the B2B market, as an innovative method by engaging with a smallholder group. The purpose is to enhance the market competitiveness of the significant number of small tea growers in developing economies.

An exploratory study was conducted comprising a qualitative survey of a farmers' group formed by the smallholding of tea gardens and the sourcing factories in the state of Assam, India. Relevant case studies on the branding of agricultural commodities were also analyzed.

Smallholding farmers, through collective efforts and with adequate extension and marketing support, can comply with the standards expected from their buyer. Perishable farm produce sold in the B2B market can be differentiated by exploiting attributes beyond the physical product. Market linkages established through innovative practices can enhance the market competitiveness of smallholdings.

Successful branding of tea leaves can encourage similar practice in other agricultural crops as well. This will improve the quality of produce, increase the earnings of smallholdings and at the same time enhance customer value and satisfaction.

This paper is the first of its kind to investigate the opportunities for branding tea leaves produced by smallholdings and sold in the B2B market. The findings will be useful to researchers, smallholdings, policymakers, and consumers at large.

This paper aims to report on subalterns' emancipatory accounting (SEA) embedded in transformation of governance and accountability structures (GAS) in Ceylon Tea.

The paper draws on James Scott's political anthropology to examine how subalterns' resistance and emancipatory accounting triggers structural transformations.

An attempt is made to theorise subaltern resistance as a form of emancipatory accounting. Concerning the commentaries that accounting has been to suppress or hegemonise the subalterns and appreciating the analysis of indigenous resistance implicated in emancipatory potential, this paper examines how a distinct subaltern group in Ceylon Tea deployed their own weapons towards the changes in GAS.

The accounting literature neglects how subalterns reconstruct governance and accountability structures: this paper introduces a social accounting perspective on resistance, control and structural transformations. Also, it introduces to accounting researchers James Scott's political anthropology as an alternative framework.

This study explores digital transformation in the tea supply chain within developing economies, with a focus on smallholder tea producers in Sri Lanka. Tea is one of the most widely consumed beverages in the world. Among the tea producers, smallholder tea producers account for a substantial portion of total tea production in several countries. Mobile phones play a significant role in providing smallholder producers with access to crucial agricultural information, markets and financial services.

This study adopts a deductive approach, analysing mobile phone ownership, literacy, experience and perception among smallholder tea producers. The chi-squared test of independence and hierarchical clustering methods were used to test the hypotheses and address the research questions.

The study identifies four clusters of smallholder tea producers as Basic Tech Adopters, Digital Laggards, Skeptical Feature Phone Users and Tech-savvy Adopters based on their characteristics towards mobile-based technologies. Approximately 75% of the surveyed sample, which included both tech-savvy and basic-tech adopters, showed a positive attitude toward adopting mobile-based agricultural technologies.

The study suggests developing targeted strategies and policies to enhance the productivity of the smallholder tea production process in developing economies. The study highlights the importance of awareness, access, affordability and availability when implementing digital services for businesses at the base of the pyramid, such as tea smallholdings in developing economies.

The present study aims to address the lack of data-driven empirical studies on the use of mobile phones in smallholder settings. The findings of this study enable the enhancement of entrepreneurship within the tea production supply chain, especially, within stakeholders who deliver digital transformation support services.

This chapter deals with family/household relevance as a stakeholder institution in rural (farm) communities. The data collection approach is qualitative. Families in Japan and the Philippines’ rice-cultivating communities were the subjects of the study. Results revealed that households in the two sites were experiencing a unique ontological crisis vis-á-vis farming communities. The crisis pointed to the problem of farm families’ relegation as secondary stakeholders in the farming sector. Despite the struggle for survival in the farm sector, farm families were differently adaptive and enduring in dealing with the modern development – that is, selective technology adoption, farmland redefinition, struggle and resistance against farm policies, and community group accommodation, to name a few. This endurance contributes to farm family persistence as a relevant institution in Japan and the Philippines.

This paper seeks: (1) to understand householding as an economic survival strategy by viewing new, historical, evidence in light of previous work on the theme, (2) to fill gaps in the historical and anthropological literature on prewar Japanese farming villages that have resulted in an incomplete conceptualization of the household as a unit of production and consumption, and (3) to improve the overall comprehension of peasant behavior vis-à-vis questions about moral economy, ecological adaptation, and risk-taking.

The essay relies on information gleaned from a detailed 1935–1936 one-year diary of a small-scale farmer, published in 1938.

The prewar Japanese farming village was far more than a collection of households linked by sharing and reciprocal ties. It was not only a place where households as economic units of production and consumption were central, but one where individuals strived to obtain whatever they could, whenever they could. It appears that small-scale prewar Japanese farmers were as likely to take risks and to experiment in order to improve their lot as any other peasants around the world.

It adds to the understanding of prewar Japanese farming villages by presenting valuable historical data that has previously been unavailable in English. It also helps to better situate Japanese peasants in the context of global peasant culture and society, and improves understanding of developmental processes – especially in the case of 20th century Japan.

In some settings, sharecropping is associated with large extended families, high fertility, and early age of marriage. These demographic practices are often considered to be labor strategies for working extensive share‐tenancies. Where agricultural production is primarily labor intensive, landlords can increase their income, within certain limits, by maximizing the number of adult workers. If landlords hold considerable power over their tenants, they may have a large influence on demographic practices. Although this relationship between sharecropping and some of these demographic practices is found throughout much of history in northern Italy, the evidence is less clear for fifteenth‐century Tuscany. Herlihy and Klapisch‐ Zuber's study of the Catasto of 1427, a set of tax declarations, found no relation between household structure and land tenure. Some of their work suggested that fertility was higher among sharecroppers, but this relationship was not specified in detail. They did not consider the relationship between land tenure and age of marriage. This paper reconsiders the relationship between land tenure, household structure, fertility, and age of marriage. To try to correct for problems with Herlihy and Klapisch‐Zuber's land tenure variable, their data were aggregated to the administrative unit of analysis. The aggregated data show that sharecropping in rural Tuscany in 1427 was associated with household extension, high fertility, and early age of marriage, although the magnitude of this relationship was not large. Possible reasons for this weak relationship are discussed.

This study aims to investigate the pattern and sequence growth or changes in formulating policy strategy.

In order to get an accurate information, in this study using rapid rural appraisal method (RRA). RRA is a method with participatory approach to obtain data/information and assessments, generally in the field in a relatively short time.

The result of index multiplier effect analysis in the rubber development region in 2010 was 1.83. In 2014 it dropped to 0.65. The conditions show decline in the rubber farming in the countryside. Natural rubber and its derivatives are believed to spur regional economic growth and be able to improve income distribution and poverty alleviation through employment. Institutional arrangement with the concept of natural rubber farming sustainability-based natural rubber (ABKA) provides two effects: first, the direct effect, i.e. the concept of ABKA provides direct benefits to the parties involved in the business. Second, indirect effects, namely, the concept of ABKA, provides benefits to the parties who are not directly involved in the company.

Originality of this paper shows that a participatory approach used in this research is an RRA and the location of the research is Riau, Indonesia, both of which have not been studied earlier.

Purpose – Chapter 3 analyses if Russia's current problems in agriculture, particularly the slow growth of labour productivity are due primarily to the weak property rights of shareholders stemming from the privatisation and therefore attributed to Russia's failure to implement the family farm project as supposed by the World Bank and many other international institution.

Methodology – To compare the development of labour productivity and farm structure in Russia and the Baltic countries after decollectivisation.

Findings – The comparisons show that the outcomes in Latvia and Lithuania are not in fact any better than in Russia, even though large-scale farms here have largely been replaced by individual farms. They also show that the most likely explanation for the extremely poor results in Lithuania lies in the overly strong property rights of shareholders. Estonia's success compared to Russia's failure cannot be explained away by stronger property rights or family farming, but the reasons lie in the country's more successful application of Soviet farming traditions, the capability of the middle class of former Soviet farms to maintain and modernise large-scale production in capitalist conditions.

Originality/value of chapter – It calls into question one of the basic interpretations presented by World Bank, IMF, OECD and EBRD.