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Rhetorical works (schemes and tropes) can increase advertisement liking. Because liking impacts advertising effectiveness, this study aims to investigate if positive processing, brand awareness, and persuasion outcomes previously associated with rhetoric are spurious and chiefly attributable to liking.

An experiment (n=448) employed natural advertising exposure conditions and a 3 (headline: nonfigurative, scheme, trope)×2 (copy length: long, moderate)×2 (involvement: high, low) between‐subjects factorial design.

Absent of liking differences, schemes and tropes are robust motivators of available resources devoted to processing (elaboration and readership). Favourable arguments only influence brand awareness and persuasion if processed. Consumers negatively view longer copy. Nonfigurative headlines encourage insufficient processing as copy lengthens. Insufficient processing decreases brand awareness and persuasion. However, schemes and tropes overcome negative copy length effects on brand awareness and persuasion regardless of involvement.

Without the benefit of increased liking, schemes interfere with copy point and brand memory similar to other creative attention‐getters – humour and sex appeals. Instead, schemes focus consumers on advertising style. The results are based on consumer responses; thus, error may make differences harder to detect. Another limitation is the focus on a single low‐risk, informational product, i.e. pens. Future research should investigate effects of rhetorical works with high‐risk and transformative products.

Advertisers should use rhetorical works to motivate processing, especially with longer copy explaining advantages of new, technical, or complex products. Also, effective rhetorical works need not create positive affect.

Isolating advertising rhetoric effects from liking differences explains anomalies in the literature (e.g. scheme versus trope superiority).

The purpose of this paper is to explore how two kinds of UK-based media positioned investment banking as dirty work during the financial crisis, thereby engaging in moral enterprise (Becker, 1963) and contributing to the shaping of society's normative contours (Cohen, 1972).

The authors employ rhetorical analysis to explore how newspaper editorials and an online blog portray investment banking as tainted between April 2008 and October 2009.

These media sources construct the values and behaviours of investment bankers, rather than the tasks of their occupation, as morally tainted. Through specific rhetorical strategies the authors advance three key arguments: bankers are morally tainted because their wealth is excessive; because their wealth is not earned; and because they are selfish and materialist.

In investigating media designations of investment banking as dirty work, the paper addresses two aspects of dirty work which are underexplored. First, it examines a high-prestige occupation and second, investigates the construction and attribution of taint to a previously untainted occupation. It makes two methodological contributions to the literature: contributing to the nascent interest in the media's construction of dirty work (e.g. Grandy and Mavin, 2012); and using rhetorical analysis to study the construction of taint.

In this paper, we explore the effects of emerging digital technologies on professionalization within organizations. Specifically, we examine how the emergence of data analytics as a new cross-functional profession rooted in new digital technologies is challenging human resources (HR) as an established organizational profession. Our qualitative study reveals how rhetorical work and material work have established a symbiosis between data science and HR. Rather than leading to de-professionalization, new technologies are enabling HR practices to be augmented and new actors to be integrated into the professionalization project, thereby elevating the status of HR. These findings contribute to the literature on the role of technology in institutional theory and its influences on the professionalization.

The purpose of this paper is to extend research on contemporary forms of oversight surrounding professional work in an era characterized by increased skepticism regarding professional claims and the rise of independent regulatory authorities. The authors investigate the interplay between key actors as well as the shifting role boundaries in a distinct regulatory space, following the introduction of a new public oversight framework.

The analysis draws on the notions of regulatory space and boundary work to better understand the development of independent audit oversight in France. The authors adopted an interpretive approach to conduct a longitudinal case study based on 33 interviews and documentary data produced from 2003 to 2012.

The study provides a narrative of the boundary work carried out by the French audit profession as it tried to reinvent its role in the new regulatory order. In the case, boundary work engendered a hybrid regulatory pattern, named “co-regulation,” reflecting both the logic of independent regulation and the logic of self-regulation. The main consequence of this is that zones of mutual involvement were constructed – thereby suggesting that to become a reality, independent oversight of professional work needs to accept some operational dependence from professionals.

The study illustrates the elusiveness of boundaries surrounding actors’ role within contemporary forms of professional regulation. More generally, hybrid development suggests that professions are proactive and, to some extent, successful when it comes to developing alliances and manipulating changes within their regulatory space.

The purpose of this paper is to reveal the cover of research regarding Mosque Speechmakers (MSs) in the Arabic environment. The researcher tries to investigate the information-seeking behaviour of MSs in the State of Kuwait in terms of their thoughts, approaches, habits, preferences, tools and problems met when using of and accessing information.

The author employed a questionnaire, with a response rate 70.6 per cent (561/795).

The findings of the study revealed that most of MSs in Kuwait tend to be older (aged over 35 years), educated (mostly with BA degrees) and with an average monthly income over 300 KD ($1000 = 282 KD). The study showed that MSs were significantly seeking information to make a specific/general research, to collect necessary statistics, to make a speech/sermon and to present religious sermons/lectures. They preferred to use the home/personal library as well as the special library, specifically the Mosque library. The information-seeking behaviour of a large number of them indicated a preference for printed sources over electronic sources, and a good number preferred to access information through the audio-visual materials as well as the web. A very small number of them were looking for information for the purpose of making a speech (Friday speech/sermon). The study also showed that the most important sources of information MSs were seeking for were biographies, specialised books, particularly Islamic books, mass media (press, TV, videos, etc.). The study also showed that a large number of MSs were poor in the usage of foreign languages, and this in turn has negatively affected to take advantage of the vast information available in these languages. The unpretentious role of the library to deliver requested information, the use of foreign languages as well as the high cost of information were the most significant problems met by MSs when using of and accessing information.

This paper investigates the topic of MSs’ use of and access to information. This topic, unfortunately, has limited previous research, especially in the Arabic and Islamic environment.

The paper provides valuable insight into the information behaviour of a very important client group, namely, MSs.

Being the second one of its type throughout the Arab world, this study is characterised to be a distinguishing one among several studies conducted in the area of the information-seeking behaviour, especially with such a significant group of information users/seekers. Any findings resulted from this study may help in a better understanding of the MSs’ information-seeking behaviour, and may also help policy and decision-makers (Mosques and Islamic institutions) as well as religious information service providers to understand well the nature of these beneficiaries of information sources and to enrich the awareness of researchers and professionals on the topic of information-seeking behaviour of Mosque speechmakers.

The purpose of this paper is to investigate how centres of calculation, now emerging in connection with social media, impact on the process of acting on distant customers. Specifically, the authors are interested in exploring how the distance between the organization and its customer is affected and how knowledge is accumulated within this centre.

A case study in an Italian telecommunication company was conducted over a time horizon of two years, analysing data sources in the form of interviews, documents and reports, corporate website, social media platforms and participants’ observations. With the adoption of social media, the company configured a new centre of calculation, called monitoring room, in the attempt to accumulate knowledge about its customers. The authors unpacked the activity of the centre of calculation discussing its ability to perform action upon a distant periphery and the process of knowledge accumulation inside the centre itself.

The results highlight the implication of social media for “action at a distance”. On the one hand, social media blurs the distinction between the centre and a periphery giving rise to a de-centring, and stimulating a joint control activity between the customer and the organization. On the other hand, social media was found vulnerable in providing a unique knowledge about customers: accumulation cycles that exploit social media data can be replicated by users with skills in data analytics and the knowledge they provide might conflict with knowledge provided by traditional data.

The authors contribute to an emergent stream of literature that is investigating accounting implications derived from social media, by underlying the controversial effects connected with centres of calculation enacted by social media data. The authors suggest that, while social media data provide the organization with huge amount of information real time, at the same time, it contributes to de-centring allowing customers and external actors to act upon the organization, rather than improving knowledge inside the centre.

Though contemporary Genre Studies, and especially American Rhetorical Genre Studies (RGS), has made great progress through prioritizing the functional aspect of genre, there is now much to be gained by giving renewed space to the formal and thematic sides of genre as well, granting the concrete utterances, making up particular genres, equal weight in the theory and analysis of genre. The purpose of this shift is emphatically not to take anything away from current Genre Studies; I admire what is being done in genre research today and want to add to it and expand it by demonstrating some of the possibilities enabled by a modified approach.

Current Genre Studies, as encountered in RGS, is an impressive and highly organized body of knowledge. By re-introducing literary and high rhetorical subject matter, which has been under-studied in RGS, into it, the chapter demonstrates some of the complexities involved when Genre Studies confront genres whose utterances are more complex than the “homely discourses” usually discussed in RGS. Formal and thematic features play a far too significant role in literary works to be explicable simply as derivations from function alone. But this is not limited to works of literature. The chapter finds that though more complex genres, literary and high rhetorical, most consistently invite utterance-based interpretations, other genre-based studies can benefit from them as well.

The chapter offers a perspective on genre which gives renewed weight to formal and thematic interpretations of genre, by allowing the utterances themselves to re-enter center stage. This enables an improved understanding of complex genres. It also revives close reading as a viable approach to understanding genre and thus to inform the rhetorical, linguistic, and sociological perspectives dominant in current genre scholarship. Finally, it improves our understanding of genre in both a systematic and a historical perspective. The chapter demonstrates, thus, that an understanding which puts as much weight on a genre’s utterances, as it does on its function is viable as an interpretation of genres, and is fruitful as an approach to them.

The purpose of this paper is to provide a rationale and step‐by‐step description of how to use rhetorical criticism as a method for accounting for organizational isomorphism in organizational fields.

The idea that rhetoric is an important form of organizational discourse has gained interest among organizational scholars in recent years. Institutional theorists, especially, have been willing to embrace the “rhetorical turn” in organization studies. These scholars recognize that rhetoric plays an important role in creating, maintaining, and disrupting organizational and institutional orders. This paper adds to this research agenda by suggesting that organizational isomorphism can be partly understood as a rhetorical phenomenon. A method of rhetorical criticism – a qualitative approach for analyzing the rhetorical dimensions of texts and practice – and its efficacy for institutional research is explicated. Using a popular television program about crime scene investigations (which has arguably produced a “CSI effect” that influences the criminal justice system as an organizational field) as a sustained example, steps are provided for conducting rhetorical criticism of popular culture texts in order to account for isomorphic trends in an organizational field.

Rhetorical analysis of cultural and organizational artifacts, including institutional work, can expose myths and ceremonies that guide practices effectively and problematically.

The potential value of the paper is in its function as a guide for (neo)institutional and organization scholars looking for innovative approaches to studying organizations from a cultural perspective.

In this paper, we seek to highlight how adherence to a dominant logic is an effortful activity. Using rhetorical analysis, we show that the use of rhetorical history provides a key mechanism by which organizations may convince audiences of adherence to a dominant logic, while also subverting or obscuring past adherence to a (currently) subordinate logic. We illustrate such use of rhetorical history by drawing on the case study of Ontario wine industry, where wineries use rhetorical history to demonstrate adherence to the logic of fine winemaking, while obscuring the industry’s past adherence to the now-subordinate and stigmatized logic of alcohol making. Implications for future research on institutional logics are discussed.

In this paper, we seek to highlight how adherence to a dominant logic is an effortful activity. Using rhetorical analysis, we show that the use of rhetorical history provides a key mechanism by which organizations may convince audiences of adherence to a dominant logic, while also subverting or obscuring past adherence to a (currently) subordinate logic. We illustrate such use of rhetorical history by drawing on the case study of Ontario wine industry, where wineries use rhetorical history to demonstrate adherence to the logic of fine winemaking, while obscuring the industry’s past adherence to the now-subordinate and stigmatized logic of alcohol making. Implications for future research on institutional logics are discussed.