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1 – 10 of over 1000Due to the growth of Facebook use, the question arises regarding which factors may influence individuals’ self-disclosure while using the site. The purpose of this paper is to…
Abstract
Purpose
Due to the growth of Facebook use, the question arises regarding which factors may influence individuals’ self-disclosure while using the site. The purpose of this paper is to examine: first, to what extent does attachment theory explain users’ self-disclosure on Facebook; second, to what extent does the social capital paradigm explain users’ self-disclosure on Facebook; third, to what extent do personality characteristics explain users’ self-disclosure on Facebook; and fourth, to what extent do demographic details explain users’ self-disclosure on Facebook.
Design/methodology/approach
Research was conducted in Israel and included 183 library and information science students. Participants were asked to complete the following questionnaires: personal details, Facebook use, importance of Facebook use, demographic disclosure, picture disclosure, disclosure, social capital, attachment, and personality.
Findings
The current study extends research about Facebook self-disclosure and confirms that attachment theory, as well as social capital, personality traits, and age significantly predict Facebook self-disclosure.
Originality/value
We should bear in mind that there are certain people who may benefit from disclosing information on Facebook, while there are others who may be at risk, because they reveal more personal information than they intended and the line between the two is fuzzy. Individuals should bear in mind that if they disclose too much information, they might become easy targets for abuse, internet predators, sexual solicitation, sexting, cyberbullying, and online harassment.
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Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring…
Abstract
Purpose
Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment, self-connection and self-disclosure in one conceptual framework establishing that consumer–VAI relationship has significant implications for grocery purchase satisfaction and intention to repurchase using VAIs.
Design/methodology/approach
The study tested seven hypotheses through a survey-based approach comprising of two studies.
Findings
The study empirically supports VAI anthropomorphism and trust in VAIs as predictors of consumer–VAI emotional attachment and establishes the moderating role of consumer self-disclosure. Consumer–VAI self-connection resulting from emotional attachment results in grocery purchase satisfaction and intention to repurchase using VAIs.
Research limitations/implications
The article offers a novel perspective on consumer–VAI relationships and the use of VAIs for grocery purchases. It establishes an agentic role of consumers when ordering groceries using VAIs, creating a deeper understanding of how consumer–VAI emotional attachment results in extensions of consumers’ self-identity, resulting in purchase satisfaction and repurchase intention using VAIs.
Practical implications
Establishing a consumer–VAI relationship, the article brings out the strategic importance of VAIs for marketers in grocery purchases and repurchases, which can be extended to other purchases.
Originality/value
The article offers a new perspective on establishing VAIs as strategically important market-facing devices by examining consumer relationships with VAIs and offering valuable insights on how consumer emotional attachment with VAIs results in satisfaction and intention to repurchase using VAIs.
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Alvin C. Burns, Laura A. Williams and James “Trey” Maxham
The critical incident technique (CIT) wherein informants describe their experiences and feelings attendant to a specific occasion is an attractive qualitative technique because it…
Abstract
The critical incident technique (CIT) wherein informants describe their experiences and feelings attendant to a specific occasion is an attractive qualitative technique because it is easy to administer in a group setting, computer textual analysis is readily available, and it provides insight into marketplace phenomena. However, self‐disclosure theory predicts and studies have found that the informant’s gender, the target of the disclosure, and similarity between informant and target affect the quality of the informant’s narrative text. Using hypotheses from this knowledge base and adding the consumer construct of involvement, the authors conduct an experiment using CIT. Three hypotheses are supported: females disclose more than males, more is disclosed to friends than to strangers, and a high involvement topic produces more disclosure than does a low involvement one. Qualitative marketing researchers are warned that subtle biases exist in narrative text generated by the use of CIT, and precautions are suggested.
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Ruihe Yan, Xiang Gong, Haiqin Xu and Qianwen Yang
A wealth of studies have identified numerous antecedents to online self-disclosure. However, the number of competing theoretical perspectives and inconsistent findings have…
Abstract
Purpose
A wealth of studies have identified numerous antecedents to online self-disclosure. However, the number of competing theoretical perspectives and inconsistent findings have hampered efforts to obtain a clear understanding of what truly influences online self-disclosure. To address this gap, this study draws on the antecedent-privacy concern-outcome (APCO) framework in a one-stage meta-analytical structural equation modeling (one-stage MASEM) study to test a nomological online self-disclosure model that assesses the factors affecting online self-disclosure.
Design/methodology/approach
Using the one-stage MASEM technique, this study conducts a meta-analysis of online self-disclosure literature that comprises 130 independent samples extracted from 110 articles reported by 53,024 individuals.
Findings
The results reveal that trust, privacy concern, privacy risk and privacy benefit are the important antecedents of online self-disclosure. Privacy concern can be influenced by general privacy concern, privacy experience and privacy control. Furthermore, moderator analysis indicates that technology type has moderating effects on the links between online self-disclosure and some of its drivers.
Originality/value
First, with the guidance of the APCO framework, this study provides a comprehensive framework that connects the most relevant antecedents underlying online self-disclosure using one-stage MASEM. Second, this study identifies the contextual factors that influence the effectiveness of the antecedents of online self-disclosure.
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The purpose of this paper is to determine the influence and interaction of social networks and personality traits on the self-disclosure behavior of social network site (SNS…
Abstract
Purpose
The purpose of this paper is to determine the influence and interaction of social networks and personality traits on the self-disclosure behavior of social network site (SNS) users. According to social capital theory and the Big Five personality model, the authors hypothesized that social capital factors would affect the accuracy and amount of self-disclosure behavior and that personality traits would moderate this effect.
Design/methodology/approach
A survey was conducted to collect data from 207 SNS users. The questionnaire was administered in university classrooms and libraries and via e-mail. The measurement model and structural model were examined by using LISREL 8.8 and SmartPLS 2.0.
Findings
Based on the path analysis, the authors identified several interesting patterns to explain self-disclosure behavior on SNSs. First, the centrality of SNS users has a positive effect on their amount of self-disclosure. Moreover, people who are more extroverted disclose personal information that is more accurate with the level of the cognitive dimension held constant and disclose a greater amount of personal information with the level of the structural dimension held constant. From a practical perspective, the results may provide useful insight for companies operating SNSs.
Originality/value
This study analyzed the influence of social capital factors on SNS users’ self-disclosure, as well as the interactions between personality and social capital factors. Specifically, the authors examined six important variables of social capital divided into three dimensions. This research complements current research on SNSs by focusing on SNS users’ motivation to disclose self-related information in addition to information sharing.
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The purpose of this paper is to examine the behavior of self-disclosure among Saudi women and men in an attempt to understand gender differences in language. The study also gives…
Abstract
Purpose
The purpose of this paper is to examine the behavior of self-disclosure among Saudi women and men in an attempt to understand gender differences in language. The study also gives insights about the cultural norms and how they affect language production.
Design/methodology/approach
The author utilized Levi-Belz and Kreiner's (2019) three-dimensional tool of self-disclosure; namely, the HOW MUCH dimension, the WHAT dimension and the HOW dimension. The HOW MUCH dimension is measured through word count of self-disclosure and the duration of self-disclosure in spoken discourse. The WHAT dimension is measured through analyzing the topics, emotions and social actors that are discussed during self-disclosure episodes. The HOW dimension is measured through examining the acoustic features of self-disclosure such as intonation, loudness and fluency.
Findings
Saudi women tend to engage in more self-disclosure than Saudi men, and their self-disclosure tends to be longer and more detailed. Women also tend to use more intonation variability and softer loudness, reflecting the cultural norms of politeness and reservation. Both genders tend to use similar frequencies of positive and negative emotion words in their self-disclosure, with positive emotion words correlating more with personal self-disclosure and negative emotion words with self-disclosures about loss, failure, conflict, rejection and uncertainty. The data also show that the use of reflective verbs leads to more authentic and empathetic communication and that pronoun use correlates with the type of emotional experience being discussed.
Research limitations/implications
This study has limitations due to a small sample size. Future research should use larger and diverse samples to explore self-disclosure in Saudi televised interviews comprehensively. The study focused solely on televised interviews; future research can examine self-disclosure across various media platforms. Findings have practical implications for Saudi media and policymakers. Understanding self-disclosure in interviews can guide content creation, fostering open communication. Presenters consciously act as role models, influencing Saudi youth, emphasizing the role of positive self-presentation.
Originality/value
This study utilized Levi-Belz and Kreiner's (2019) three-dimensional tool of self-disclosure in a way that could be used for other languages and cultures. The study examines the Saudi cultural norms in self-disclosure, which has never been tackled before.
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In this chapter honouring Professor Kathy Charmaz, her scholarship and her mentorship, I explore the impact of her work on my thinking and research. Specifically, I focus on the…
Abstract
In this chapter honouring Professor Kathy Charmaz, her scholarship and her mentorship, I explore the impact of her work on my thinking and research. Specifically, I focus on the translation of her constructivist principles into my, and others', grounded theory methodological practice. Following the introduction, the chapter commences with a reflection upon coming across constructivist grounded theory (CGT) for the first time almost 20 years ago, and my excitement at finding a methodology that so well aligned with my social justice-oriented research. Already ‘seduced’ by (classical) grounded theory, I had been uncomfortable and wrestling with its problematic philosophical underpinnings, and Kathy's work provided an intriguing solution. This section also briefly reviews CGT's main features, including Kathy's central emphasis on critical reflexivity, interpretation and context, the researcher–participant relationship and the co-construction of knowledge with participants, whilst maintaining a focus on conceptual development. In Section Three, I examine the ‘translation’ of Kathy's constructivist principles into my and others' reflexive grounded theory methodological practice, focusing particularly on issues of researcher positionality/ies and participant involvement. I also consider the ways in which I am further extending these ideas in my ongoing CGT research, including in relation to researcher self-disclosure. In the concluding section, I observe that Kathy's scholarship not only put grounded theory on a new epistemological basis but also established constructivist GT's axiological foundation. I end with a reflection upon the legacy of her ‘curiosity and wonder’ as a scholar of the social world, her legendary mentorship and her generosity of spirit.
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Iftakar Hassan Abdulla Haji, Alessandro M. Peluso and Ad de Jong
This study aims to integrate and extend existing approaches from self-identity literature by examining the underexplored aspects of online private self-disclosure. The study first…
Abstract
Purpose
This study aims to integrate and extend existing approaches from self-identity literature by examining the underexplored aspects of online private self-disclosure. The study first explores the experiential value co-created when consumers voluntarily self-disclose on public platforms. Second, it sheds light on what motivates such consumers to disclose private self-images and experiences, thus giving up some degree of privacy on an unrestricted platform.
Design/methodology/approach
This study conducted 65 laddering interviews and observed the profiles of ten consumers, who actively posted self-images on Instagram, through a netnographic study. Then, this study implemented a means-ends chain analysis on interview data.
Findings
This study found that online private self-disclosure can involve a co-created experiential value that consists of consumers’ self-affirmation, affective belief and emotional connection. These value components derive from three higher-order psychological consequences – empowerment, buffering offline inadequacy of self-worth and engagement – and four functional consequences – opportunity to learn, online control, self-brand authenticity and impression management.
Implications
Operationally, this study proposes that Instagram could be configured and synched with other social networking sites to provide a more complete representation of the online self. Using algorithms that simultaneously pull from other social networking sites can emotionally connect consumers to a more relevant and gratifying personalized experience. Additionally, managers could leverage the findings to tailor supporting tools to transfer consumers’ private self-disclosure skills learned during online communication into their offline settings.
Originality
This research contributes to the extant marketing literature by providing insights into how consumers can use private self-disclosure to co-create experiential value, an emerging concept in modern marketing that is key to attaining satisfied and loyal consumers. This study shows that, even in anonymous online settings, consumers are willing to self-disclose and progress to stable intimate exchanges of disclosure by breaking their inner repression and becoming more comfortable with releasing their desires in an emotional exchange.
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Patrick J. Bateman, Jacqueline C. Pike and Brian S. Butler
Social networking sites (SNS) are changing the methods of social connectivity – and what it means to be public. Existing literature hints at competing perspectives on how the…
Abstract
Purpose
Social networking sites (SNS) are changing the methods of social connectivity – and what it means to be public. Existing literature hints at competing perspectives on how the public nature of these sites impacts users. The question of how the perceived publicness of SNSs influences users' self‐disclosure intentions is debated in the literature, and the aim of this paper is to answer this debate.
Design/methodology/approach
This paper theorizes competing perspectives on the role of publicness on self‐disclosure. Competing perspectives are tested using data collected via an online survey.
Findings
The study finds support for the perceived publicness of a SNS negatively influencing users' self‐disclosure intentions. Additionally, exploratory analysis of self‐disclosure items ubiquitous to most SNSs found that perceived publicness negatively influences users' intention to self‐disclose items related to users' likes and affiliations.
Research limitations/implications
Variables of the study were self‐reported and, as such, are subject to the typical limitations of cross‐sectional, survey‐based research. Future research should seek to examine how perceived publicness and other variables impact self‐disclosure in SNSs over time.
Practical implications
Business models utilizing social networking technologies rely on users' willingness to engage in self‐disclosure. This research provides a theoretical link between the public nature of a social networking environment and users' willingness to self‐disclose. Highlighting perceived publicness as an important aspect of an environment could be one way to address the need to elicit and manage users' self‐disclosure.
Originality/value
The paper utilizes a unique, but established, method of competing hypotheses to understand the role of the public nature of SNSs.
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Shanshan Zhang, Ron Chi-Wai Kwok, Paul Benjamin Lowry and Zhiying Liu
Given the importance of online social network (OSN) media features, many studies have focused on how different types of OSNs with various media features influence users’ usage and…
Abstract
Purpose
Given the importance of online social network (OSN) media features, many studies have focused on how different types of OSNs with various media features influence users’ usage and engagement. However, a recent literature review indicates that few empirical studies have considered how different types of OSNs with different information accessibility levels influence users’ beliefs and self-disclosure. By comparing two OSN platforms (OSNs with high-level information accessibility vs OSNs with low-level information accessibility), the purpose of this paper is to address this opportunity by investigating the differential impacts of the two platforms on individuals’ psychological cognition – particularly users’ social exchange beliefs – and explaining how these beliefs translate into OSN self-disclosure.
Design/methodology/approach
This study used a factorial design approach in an experimental setting to examine how different levels of information accessibility (high vs low), influence the social exchange beliefs (i.e. perceived social capital bridging, perceived social capital bonding and perceived privacy risks) of OSN users and subsequently influence OSN self-disclosure.
Findings
The results show that users on OSNs with high-level information accessibility express significantly higher perceived social capital bridging and perceived privacy risks than users on OSNs with low-level information accessibility. However, users on OSNs with low-level information accessibility express higher social bonding beliefs than users on OSNs with high-level information accessibility, indicating that there are different effect mechanisms toward OSN self-disclosure.
Originality/value
The focus of this research helps unveil the complex relationships between OSN design features (e.g. information accessibility), psychological cognition (e.g. social capital bridging, social capital bonding and privacy risks) and OSN self-disclosure. First, it clarifies the relationship between information accessibility and self-disclosure by examining the mediating effect of three core social exchange beliefs. Second, it uncovers the distinct effects of high-level information-accessible OSNs and low-level information-accessible OSNs on OSN self-disclosure.
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