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This chapter discusses how attachment theory, a theory that provides insight into the processes through which psychological and emotional bonds are developed in relationships, can be useful for understanding mentoring relationships. We develop a conceptual model emphasizing how attachment-related constructs and their relationships with mentors’ and protégés’ behaviors and emotions influence each phase of a mentoring relationship. Recognizing reciprocity in the mentoring process, the model also explains how the interpersonal dynamics of the mentor–protégé relationship influence the benefits gained by both partners. Propositions for future research on mentoring relationships are provided. We contend that examining mentoring through the lens of attachment theory can increase our understanding of the underlying factors or mechanisms that determine individuals’ involvement in mentoring relationships and differentiate successful from unsuccessful mentoring relationships. The research and practical implications are discussed.

This study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize purely rational and goal-oriented factors in terms of information technology (IT) continuance intention, this research examines how users' EA toward technology impacts their continuance intention in the absence of cognitive and habitual factors.

This study contextualizes attachment theory from the social psychology/consumer psychology literature to an IT application and formulates and tests a new model that is proposed in the context of IPA continuance. Five research hypotheses developed from contextualization and application of the theory were posited in a structural model and empirically validated using survey results from IPA users.

The results show that users' EA to IPA use significantly influences their IPA continuance intention, along with emotional trust and interaction quality with the IPA.

This study contextualizes attachment theory developed in the social psychology/consumer psychology literature to formulate and test a new model in the context of IPA continuance. This work contributes to the theoretical understanding by investigating IPA continuance intention in the absence of cognitive or habitual factors and fills a critical research gap in IT post-adoption literature. IPA is just one example of technologies to which individuals can form attachments and this research provides an important foundation for future research by positing and testing the value of EA in IT post-adoption behavior. This research also contributes to practical knowledge by inferring that IPA manufacturers, managers and vendors could extend their revenue streams by integrating product features that capture emotion.

We know a great deal today about the impact of transformational leaders, their actions, typical behaviors and their ways of influencing others (Bass, 1985, 1999a, b; Bass & Avolio, 1990). However, we know relatively little about the psychological substructure, the internal world of these leaders, namely who they are and how they developed this way. These aspects were raised earlier in Bass’s early work (Bass, 1985) but have received little attention so far (Bass, 1998; Judge & Bono, 2000). We argue that the internal world of a transformational leader is characterized by a motivation to lead, leadership self-efficacy, motivation and capacity to relate to others in a pro-social way, optimism and openness to new experiences and viewpoints of others. We further argue that the origins of the ability and motivation to be a transformational leader lie in childhood experiences, and that the development of this ability and motivation can be understood and conceptualized by means of major developmental theories such as attachment theory (Bowlby, 1969, 1973, 1977, 1988). On the basis of these theories, we suggest a researchable conceptual framework for characterization of the internal world and the development of transformational leaders.

Substantial developmental psychology research on attachment theory documents that children with secure affectional ties (attachments) to caregivers are more likely to excel in psychosocial and behavioral performance than their peers with insecure attachments. We review attachment theory and research in the developmental psychology literature and propose causes of secure short-term attachments to workgroups. Whereas traditional attachment research has documented social–emotional antecedents, we propose social–emotional and task-related antecedents of secure attachment to workgroups. Suggestive data are presented to illustrate our propositions. We discuss theoretical and practical contributions of our attachment theory-based perspective on workgroups, as well as areas for future research.

This study aims to address how to facilitate more community members making purchases in social commerce communities. The research is expected to shed new light on the underlying process by which individuals’ social networks influence their purchases in social commerce communities.

An online survey and secondary archive data are presented to confirm all the hypotheses.

Community members’ out-degree ties show a positive effect on their attachment to other members, as well as to the community. Community members’ attachment to the community has a positive influence on their purchases made in the e-commerce modules of social commerce communities and mediates the effect of their attachment to community members. The study establishes a theoretical framework to reveal how community members’ social networks influence their purchases in social commerce communities.

The findings of this study provide new insights for managers and designers of new social commerce communities to inspire them to achieve their goal of keeping consumers making purchases in the e-commerce modules of social commerce communities.

Firstly, this study draws on attachment theory to explain why community members make purchases in a social commerce community. Then, the study enriches the research on social network ties and attachment theory by initially integrating the social network perspective with attachment theory to examine the effects of social network ties on different types of attachment.

The problematic use of social media progressively worsens among a large proportion of users. However, the theory-driven investigation into social media addiction behavior remains far from adequate. Among the countable information system studies on the dark side of social media, the focus lies on users' subjective feelings and perceived value. The technical features of the social media platform have been ignored. Accordingly, this study explores the formation of social media addiction considering the perspectives of users and social media per se on the basis of extended motivational framework and attachment theory.

This study investigates the formation of social media addiction with particular focus on WeChat. A field survey with 505 subjects of WeChat users was conducted to investigate the research model.

Results demonstrate that social media addiction is determined by individuals' emotional and functional attachment to the platform. These attachments are in turn influenced by motivational (perceived enjoyment and social interaction) and technical (informational support, system quality and personalization) factors.

First, this study explains the underlying mechanism of how users develop social media addiction. Second, it highlights the importance of users' motivations and emotional dependence at this point. It also focuses on the technical system of the platform that plays a key role in the formation of addictive usage behavior. Third, it extends attachment theory to the context of social media addictive behavior.

Based on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers' psychological conditions, and explores how platform attributes affect consumer behavior through consumer attachment.

The study carried out questionnaire survey through the “snowball” method, and a total of 422 valid questionnaires were collected. The paper uses SPSS 26.0 and AMOS 26.0 to adapt the data and model, and adopts the method of structural equation modeling for analysis.

The research results show that the interactivity, identity, personalization and entertainment of live sports e-commerce platforms can actively stimulate consumer attachment, and directly drive their consumption behavior through their attachment.

Examining the platform attributes and system functions of short video live broadcast e-commerce from the perspective of consumer attachment can help sports e-commerce understand consumers' needs and satisfaction with the functions provided by the platform. Through timely optimization and improvement of system functions, the platform will make the connection between consumers and e-commerce closer, thereby increasing consumer stickiness and promoting the vigorous development of sports e-commerce.

This study identified and defined the platform attributes contained in the sports live broadcast e-commerce platform, combined the S-O-R model with the attachment theory, expanded the analytical framework of the S-O-R theory and made contributions to the extension of the attachment theory.

This paper aims to explore whether brand corporate social responsibility (CSR) initiatives increase consumers’ happiness via a mediating mechanism of emotional brand attachment and to examine how brand CSR’s effect may be moderated by CSR fit (e.g. CSR-brand fit vs misfit) and sense of relatedness (e.g. low vs high).

A series of six studies (including the one that is available online), combining field and experimental data, were conducted to test the hypothesized relationships.

Results support the hypothesis that brand CSR initiatives make consumers happy by increasing their attachment to the brand (Studies 1 and 2). This effect is strengthened both directly and indirectly through emotional attachment when brands engage in CSR fit activities (Study 3), but it is weakened when brands engage in CSR misfit activities (Study 4). Furthermore, the effect is more pronounced when brands choose CSR activities that have a high sense of relatedness, and it is eliminated when brands use CSR activities with a low sense of relatedness (Study 5). Finally, the results indicate that when brand CSR programs make consumers happy, they become more likely to purchase, spread positive word of mouth and pay a premium (Study 6).

This research has several major implications for business-to-consumer companies that are unsure about the value of brand CSR initiatives, want to make consumers happy but are unsure which CSR strategies to focus on and/or have decided to launch CSR initiatives but lack guidance on the specific strategies relevant to their desired performance outcomes.

The purpose of this paper is to apply trust perspective and attachment theory and determined that relational embeddedness, anxiety attachment, and avoidance attachment are major factors influencing the trust of tenants in owners/developers of shopping centers. The authors also examined whether tenants transfer this trust to new shopping center developers and the consequent effect on relational performance.

This research was empirically based on primary data collected from new shopping center developers and the consequent effect on relational performance. Structure equation modeling was employed to verify and validate the research model.

Data collected from 250 shopping center tenants were analyzed, and the findings indicate that relational embeddedness, anxiety attachment, and avoidance attachment positively affect the trust of store tenants in the owners or developers of shopping centers. Furthermore, the authors determined that trust in existing shopping center developers was transferred to new shopping center developers, which consequently enhanced relational performance.

The findings contribute to trust transfer research and provide actionable guidelines to organizations intending to provide intermediary business services.

Researchers have explored contextual antecedents influencing engagement at work; yet, theory and empirical evidence suggest some individuals are more or less engaged than others. Using a relational framework based on attachment theory, the purpose of this paper is to suggest that relational models influence engagement through their influence on psychological availability and psychological safety. Study 1 examined whether attachment influences variability in engagement. Study 2 examined whether these effects could be replicated, and whether attachment influences engagement via individuals’ psychological availability and safety.

Two field studies using online self-report surveys (Study 1 n=203; Study 2 n=709).

Attachment-avoidance and attachment-anxiety were independently associated with lower levels of engagement, and psychological conditions mediated these relationships.

Relational models explain predictable variability in engagement. Employees’ ability to engage may be constrained or facilitated by their stable relational models of attachment.

The study is one of the few examining individual differences in engagement.