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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Theorizing about consumer’s cultural identity has led to a greater understanding of why consumers choose and consume certain brands and products. The influence of cultural identity has traditionally been studied primarily in a consumer’s country of origin, neglecting its potential relevance for understanding the consumption choices of sojourners and expatriates. This paper aims to investigate how the length of stay (LOS) in a foreign country, as a manifestation of local identity, shapes expatriate consumers’ food brand preferences.

This study draws on social identity theory and cultural branding literature to examine the mechanisms through which local identity drives preference for local food brands among expatriate consumers. Data from a cross-sectional survey of 180 USA and UK expatriates living in the Greater Middle East were analysed using structural equation modelling.

Local identity (measured through LOS in the host country) appears to exert an indirect effect on the consumption of local food brands through social ties with a local community. Next, social ties with a local community enhance local food brand preferences (LFBP) and this relationship is fully mediated by the global food brand preference (GFBP) where GFBP weakens the preference for local food brands and vice versa. In addition, the heterogeneity of interplay effects between local and global food brands can be attributed to the local food brand value signalling. The study finds that the higher perceived value of local food brands lowers the negative impact the GFBP has on LFBP and vice versa. The hypothesized effects in the model remain robust when controlling for moderating effect of age and the expatriate’s country of origin.

The current study investigates the consumer behaviour of the expatriate consumer segment. As this study focuses only on expatriates currently living in countries of the Greater Middle East, its findings should be tested in other regions and with diverse subject samples.

Expatriates should not be treated as a uniform consumer segment but, instead, should be evaluated as unique individuals whose inclination towards local food brands depends on their: ability to establish and verify their local identity through developing social ties with the local community and reliance on global food brands. Moreover, findings demonstrate that brand managers should focus on increasing their perceived value by showcasing quality, reliability, innovation and performance, factors that reassure expatriate consumers when choosing local, over global food brands.

This study goes beyond the traditional focus on local identity in the domestic setting and sets out to investigate the chain of effects on LFBPs in the expatriate setting. Empirical evidence shows that an expatriate’s higher integration in a local community via social ties confirms their local identity, and thus exerts a stronger impact on a preference for local food brands. The study’s results demonstrate that the preference for local food is dependent on an expatriate consumer’s reliance on global food brands and the impact of global food preferences on local food preferences is moderated by the perceptions of the local food brand value. Additionally, findings suggest that the negative effects of global food brands are stronger for older expatriates and expatriates coming from the USA.

The purpose of this paper is to analyze the case of a school on the Caribbean island of Sint Maarten that was created to serve students who had experienced educational and other injustices in the broader society.

Using qualitative methods, the paper explores two research questions: how did Triumph Multiage School (TMS) conceptualize community and the goals of education, and how did these perspectives reflect or diverge from those of the local, national, and global educational communities to which TMS was connected? What was the nature of curriculum knowledge at TMS, and what points of alignment and difference existed among TMS’ curriculum knowledge and those of its local, national, and global educational communities?

Analysis found points of symmetry and disjunctures among TMS’ conceptualization of community, purposes of education, and curriculum and those of the local, national, and global educational communities to which it was connected. However the strength of ideological and sociopolitical boundaries separating TMS and its local and national communities constrained opportunities for building professional community and curriculum knowledge across them.

The paper contributes to research on the creation of new schools and teacher professional communities by demonstrating the need to expand the construct of community to include local and trans-global dimensions. Such a reconceptualization of community is essential for building professional capital and community that will equip schools and teachers to meet the social and educational needs of student populations in a globalized world.

For generations, higher education in much of Sub-Saharan Africa has been disengaged from the problems of local communities largely due to the design of colonial education and the later thinking of industrial models of education where knowledge was received from experts at the top of the knowledge ladder. But new knowledge economics, the possibility of building collective learning frameworks and the need to solve globally linked problems that involve local communities is changing this thinking. Globally linked problems such as disease, environment, social and political stability and globalisation manifest locally and create challenges locally in various ways. This chapter explores the leadership of Zambia’s flagship university in serving the needs of local communities’ sustainable development with research and service resources of its graduate education system and its network. Understanding that knowledge is now formed both by collectives of people at the community level that is linked through major networks, it is particularly important that universities take a leadership role in building linkages to local communities. Specifically, leadership in the following community linkage areas are examined: community service schemes, consultancy services, research and project partnerships, community field tours and capacity development.

In this chapter, we “occupy the earth” with an overview of the anti-fracking discourse(s) of diverse local initiatives converging as a global movement opposed to fracking. By mapping the discourse(s) of the anti-fracking movement, the articulation of the problems and solutions associated with fracking raise questions not only about the environment but draw attention to a crisis of democracy and the critical need for social and environmental justice. With the help of a multiple theoretical framework we draw on insights about environmental movements and their democratizing potential; conceptualizations about power and (counter) discourse; and depictions of the environmental justice movements in the United States. Toward this end, we analyze the framing of the anti-fracking movement: the many local voices engaging in political struggles to sustain their communities, places and ways of life, and the global movements’ forum for collective solidarity, recognition, and civic action. Shedding light on the multiple frames employed by movement members, we discuss the implications and potential embodied in this widening debate.

This paper aims to interrogate the accountabilities of the foreign companies which have directly invested in the Iraqi oil and gas industry.

Using both qualitative and quantitative methodologies, the authors first map the stakeholder accountabilities (qualitative) of foreign oil and gas companies and second, the authors seek to demonstrate quantitatively – through structural break tests and publicly available sustainability reports – whether these companies have accounted for their environmental and social impacts both to Iraqi people and to the global community.

The authors find that the Western democratic values embedded in stakeholder theory, in terms of sustainability, do not hold the same meaning in cultural contexts where conceptions and application of Western democratic values are deeply problematic. This paper identifies a crucial problem in the global oil supply chain and problematises the application of traditional theoretical approaches in the context of the Iraqi oil and gas industry.

Implications of this study include the refocus of attention onto the local and global environmental impacts of the Iraqi oil and gas industry by foreign direct investments. Such a refocus highlights the reasons and ways that decision makers should accommodate these less salient stakeholders.

The primary contribution is the critique of the lack of environmental accountability of foreign direct investment companies in the Iraqi oil and gas industry. The authors also make theoretical and methodological contributions via the problematisation of the cultural bias inherent in traditional stakeholder theories, and by introducing a quantitative method to evaluate the accountabilities of companies.

How rural libraries influence their communities’ development is shown in a number of studies, and many of those rural libraries have focused on their roles in increasing the accessibility of technology for their local community. However, few focused on how rural libraries are immersed in their surrounding natural environment to empower the community members’ learning about and with nature. Also, there have been rare examples of rural libraries that support not only their local community but also another country’s sustainable development. The Baramsup Picturebook Library, located in a rural area in South Korea, is an exemplary case because it has provided a large range of programming and services for diverse groups of people (i.e., from children to older adults) from diverse levels of communities – from the local communities around the library to the global communities of a developing country, Laos. Through qualitative content analysis of an interview with the library’s director as well as their official blog and articles and reports from magazines, this chapter presents a case study of this library. The library’s services and programs are demonstrated under three themes: (1) rural, local communities: cultivating the book culture; (2) local and regional communities: empowering children’s ecological sensitivity; (3) with global communities: building school libraries for children in Laos. This case study of the Baramsup Picturebook Library provides conceptual and practical insights into how rural and small libraries initiate changes in people and communities, thereby impacting sustainable social changes in larger communities.

This paper presents best practices of global and local initiatives for social and economic capital development. It introduces the notion of “megacommunities” representing broad multilateral stakeholder groups that work together for the resolutions of large‐scale health, environmental and social problems. The paper also takes a more local view by discussing a few regional and municipal examples of “intelligent communities” at the forefront of the knowledge economy. These mega and intelligent communities are often the first to adopt information and communication technologies (ICT), especially pervasive broadband technologies services, for achieving superior social, human and economic wellbeing. The objective of the paper is to identify common drivers and characteristics of these communities and how they utilize ICT to promote higher‐level growth.

The paper takes the form of a general review. The paper introduces the notions of wellbeing, human, social and economic capital. It presents examples of mega and intelligent communities that represent the best practices in the achievement of wellbeing.

The review finds that technological empowerment – in particular information and communication technologies (ICT) – is fundamental to integrate mega and intelligent communities for social, human and economic wellbeing. Through the best practice examples presented in this research, ICT is regarded as the key driver for supporting a sustainable economic development at the global, regional and local levels. Through ICT, it is viable (and essential) to establish a global knowledge base, shared and contributed to by a variety of experts and professionals throughout the world in different fields.

The paper presents examples based on case studies conducted by the authors and based on reviews of the best practice approaches. Based upon the observation of the key success factors and commonalities among the cases, ICT plays an essential role for the sustainable outcomes from the current mega and intelligent community initiatives. Further empirical testing is needed to demonstrate the success factor relationships introduced in this paper.

The paper raises awareness of relevant initiatives that could be adopted and replicated to facilitate sustainable development.

The value of the paper stems from the link between the macro and micro dimensions of different communities. Using the best practice cases as examples, this paper presents worthy lessons to policy makers, governments, global knowledge management, other practitioners and professionals. In particular, it opens up potential opportunities for more effective and efficient global collaborations through highlighting the role of information and communication technologies in the successful management of community practices.

Within New Zealand, cultural festivals play a vital role in the local representation of diasporic cultures. By analysing the production design of festivals, in Auckland, New Zealand representing Indian culture between 1995 and 2015, the purpose of this paper is to create a deeper understanding of collaborative networks and power relationships. Using Richard’s pulsar/iterative network theory and Booth’s notion of cultural production networks, a new theoretical model is proposed to visually track the collaborative networks that sustain and bridge cultures, empower communities and fulfil political agendas.

This ethnographic research draws upon event management studies, industry practice, ethnomusicology and sociology to take a multi-disciplinary approach to an applied research project. Using Richards’ pulsar and iterative event framework Castells’ network theory, combined with qualitative data, this research considers critical collaborative relationships clusters and how they might impact on the temporal nature of festivals.

The 1997 Festival of Asia and the subsequent Lantern Festival in 2000 and Diwali: Festival of Lights in 2002 were pulsar events that played a significant role in collaborative networks that expand across cultures, countries and traditions. The subsequent iterative events have played a vital role in the representation of Asian cultural identity in general and, more specifically, representing of the city’s growing – in both size and cultural diversity – Indian diaspora.

This research proposes a new conceptual model on festival management and diasporic communities in the Asia-Pacific region. Richards’ and Booth’s conceptual models are used, as a starting point, to offer a new way of considering the importance of looking at collaborative relationships through historical perspectives. The framework explored contributes a new approach to cultural festival network theory and a means to understand the complexity of networks required that engage actors from inside and outside both local and global communities.

This chapter provides a survey of the dialectal interplay between global forces and local responses within Oceania. Through an examination of four key global trends, we demonstrate how globalization has introduced a new wave of educational policies, pedagogies and initiatives into Oceania’s shores. We consider four global trends that have profoundly shaped local educational responses within the region: the global ecological crisis and its effects within Oceania; the influence of historic and continuing aid relationships; the digital revolution and its mandate to connect the remote and isolated region; and the impact of accelerated mobility away from the region. Through this exploration, we then examine the dialectical interplay between these global and local policies, curriculum, teaching and learning responses through the introduction of curricular initiatives such as outcomes-based education and new platforms for curricular delivery such as Open Distance Learning. In doing so, we demonstrate how Oceania’s deep and interwoven relationality between land, ocean, geography and people powerfully shapes local educational responses to these global forces.