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The qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the (Lanna) Songkran festival; and (2) to examine the dilemma between cultural rituals and hedonistic activity for tourism.

This study used a case study of the Songkran festival in Chiang Mai to examine the dilemma between cultural rituals and hedonism for tourism, which brings lost or misperceived cultural values and identities. The semi-structured interview (SSI) with senior locals and participant observation during the festival was conducted in Chiang Mai, Thailand, to obtain the in-depth phenomena of the existing celebration pattern at the festival.

The study findings show three crucial phenomena that explain characteristics of unsynchronized cultural rituals and hedonistic activities for tourism: (1) the parallel phenomenon between cultural values and celebration practice, (2) the movement of local culture and(3) the hedonistic characteristics of the festival.

The study extends the knowledge on the interplay phenomena between cultural festivals and tourism; also, the involved stakeholders, such as local communities, public sectors and private sectors, can use the study findings in creating policies for using cultural festivals to promote a destination and urban economic development that will minimise cultural values distort while increase tourism economic values.

This study was conducted qualitatively, including SSIs and participant observation at the Songkran festival in Chiang Mai. The study findings were analysed, based on the empirical data, into significant themes representing the characteristics of dilemma phenomena within the festival.

This study aims to explore and clarify the role of national traditional festival tourism in cultivating national identity (NI) and confirm its construction model.

Based on social identity theory and complexity theory, a complex nurturing framework for visitors’ NI is developed. The paper with 479 samples used fuzzy-set qualitative comparative analysis to analyse NI from the holistic perspective of “cultural inheritance” (festival authenticity [FA], historical re-enactment [HR] and cultural experience [CE]) and “inherited innovation” (event design innovation [EDI], cultural innovation [CUI], aesthetic innovation [AI] and creative innovation [CRI]).

The findings indicated three driving modes of forming NI: cultural inheritance-led, inherited innovation-led and the dual coordination of cultural inheritance and inherited innovation. FA, HR, CE, AI and CRI are core incentives, whereas event design and CUI are AI.

The findings provide directions for strengthening visitors’ national emotion, which has significant value for the development of traditional festival tourism.

The study offers a new perspective for the cultivation of NI in the tourism context and provides theoretical guidance for the coordinated development of cultural inheritance and inherited innovation in national traditional festival tourism destinations.

本研究旨在探索和厘清全国性传统节日旅游在培养国家认同中的作用, 并确定国家认同的建构模型。

基于479份有效问卷, 研究基于社会认同理论和复杂性理论和模糊集定性比较分析(fsQCA), 从“文化沿袭”（节日真实性、历史重演、文化体验）和“传承创新”（活动设计创新、文化创新、审美创新和创意创新）的整体视角构建了国家认同的复杂培育框架。

国家认同培育涵盖三种驱动模式:文化沿袭主导、传承创新主导、文化沿袭与传承创新的双重协调。其中, 节日真实性、历史重演、文化体验、审美创新和创意创新是核心激励因素, 而活动设计创新和文化创新是辅助条件。

研究结论为增强参与者的国家情感提供方向, 对传统节日旅游发展具有重要价值。

本研究为旅游语境下国家认同的培养提供了新的视角, 为全国性传统节日旅游目的地文化沿袭与传承创新的协调发展提供理论指导

El objetivo de este estudio es explorar y clarificar el papel del turismo de fiestas tradicionales nacionales en la formación de la identidad nacional (IN), y confirmar su modelo de construcción.

Sobre la base de la teoría de la identidad social y la teoría de la complejidad, se desarrolla un complejo marco de fomento de la IN de los visitantes. El artículo, con 479 muestras, utilizó el análisis cualitativo comparativo de conjuntos difusos (fsQCA) para analizar la IN desde la perspectiva holística de la “herencia cultural” (autenticidad del festival, recreación histórica, experiencia cultural) y la “innovación heredada” (innovación en el diseño del evento, innovación cultural, innovación estética e innovación creativa).

Los resultados indican que existen tres modos de formación de la IN: el propiciado por la herencia cultural, el guiado por la innovación heredada y la doble coordinación de la herencia cultural y la innovación heredada. La autenticidad del festival, la recreación histórica, la experiencia cultural, la innovación estética y la innovación creativa son los principales motivadores, mientras que el diseño del evento y la innovación cultural desempeñan un papel secundario.

Las conclusiones proporcionan orientaciones para reforzar el sentimiento nacional de los visitantes, lo que tiene un gran valor para el desarrollo turístico de las fiestas tradicionales.

El estudio ofrece una nueva perspectiva sobre el cultivo de la IN en el contexto turístico, y ofrece orientación teórica para el desarrollo coordinado de la herencia cultural y la innovación heredada en los destinos turísticos de fiestas tradicionales nacionales.

The study investigates how cultural festival attendees’ familiarity and involvement may influence their overall satisfaction and future behavioral intentions towards the festival.

A path analysis is used to test the proposed model. The Sobel test is performed to determine the mediating role of attendee satisfaction on future behavioral intentions.

Attendee familiarity positively and directly impacts attendee involvement. Attendee satisfaction mediates the relationship between involvement and intention to return to the festival. The findings did not demonstrate a relationship between attendee involvement and intention to recommend the cultural festival. Attendees’ intention to return to the festival positively and directly impacts intention to recommend the festival.

For repeat cultural festival attendees, satisfaction is influenced by festival familiarity and involvement. As attendees become more satisfied with their festival involvement, their decision to return to the festival increases. The mediation effect of satisfaction indicates that this should be a priority, as it fully mediates the relationships. However, this is not the case as it relates to the intentions to recommend the festival.

The study contributes to literature on the impact of familiarity and involvement on repeat attendee satisfaction levels and how these relationships influence attendees’ decisions to return or recommend the festival. It is one of the first studies that investigates actual behavior of festival attendees, specifically in the context of an African-American cultural festival.

The purpose of this paper is to explore which factors determine visitor spending at a cultural festival, focusing particularly on cultural capital variables.

The case study is the Valdivia International Film Festival. Data from a survey conducted amongst a representative sample of attendees at the festival is used and ordinary least square (OLS) and Tobit regression models are applied.

Six of the variables included from the model prove statistically significant: gender, age, place of residence, participation in other activities at the festival, and “leisure and sharing” motivation.

Festival organisers should draw up a programme and prepare activities that are balanced so as to attract local film lovers, but that should also appeal to outside visitors, who would see the festival as an opportunity to enjoy a wider tourist experience, all of which would have a broader economic impact on the city.

Understanding which factors determine spending leads to an improvement in the event's viability and ensures its future sustainability. This study adds to the growing literature establishing a sound theoretical corpus on the topic.

Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of this study is to describe the attributes of cultural festivals, specifically theatre festivals and examine the motivations to organise them. Similarly, this study seeks to discover the type of tourist that attends these types of festivals.

A questionnaire was applied to a representative sample of tourists who visited one of the most prestigious festivals in the international panorama: Almagro International Festival of Classical Theatre. A non-probabilistic technical sample was used. Tabulation of the data was performed by the study group using the SPSS, v. 23.

This study makes a segmentation of the tourists who attend the festival based on their motivations. Using this segmentation, the authors analyse the socio-demographic characteristics and tourists’ behaviour, as well as their experience at the festival. Amongst the higher-rated attributes of the festival are care and service organisation and interpretative quality of the actors and/or theatre company.

The main practical application of this study is to help understand the peculiarities of each segment of visitors and their evaluation of the destination to create tourist and cultural products that provide greater satisfaction with respect to their needs.

The main value is the novelty of studying this kind of cultural event. The authors analyse the reasons to visit it in relation to the motivations that move the visitors. The authors also study the assessment the tourist does of the qualities of the festival.

Within New Zealand, cultural festivals play a vital role in the local representation of diasporic cultures. By analysing the production design of festivals, in Auckland, New Zealand representing Indian culture between 1995 and 2015, the purpose of this paper is to create a deeper understanding of collaborative networks and power relationships. Using Richard’s pulsar/iterative network theory and Booth’s notion of cultural production networks, a new theoretical model is proposed to visually track the collaborative networks that sustain and bridge cultures, empower communities and fulfil political agendas.

This ethnographic research draws upon event management studies, industry practice, ethnomusicology and sociology to take a multi-disciplinary approach to an applied research project. Using Richards’ pulsar and iterative event framework Castells’ network theory, combined with qualitative data, this research considers critical collaborative relationships clusters and how they might impact on the temporal nature of festivals.

The 1997 Festival of Asia and the subsequent Lantern Festival in 2000 and Diwali: Festival of Lights in 2002 were pulsar events that played a significant role in collaborative networks that expand across cultures, countries and traditions. The subsequent iterative events have played a vital role in the representation of Asian cultural identity in general and, more specifically, representing of the city’s growing – in both size and cultural diversity – Indian diaspora.

This research proposes a new conceptual model on festival management and diasporic communities in the Asia-Pacific region. Richards’ and Booth’s conceptual models are used, as a starting point, to offer a new way of considering the importance of looking at collaborative relationships through historical perspectives. The framework explored contributes a new approach to cultural festival network theory and a means to understand the complexity of networks required that engage actors from inside and outside both local and global communities.

This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the pilgrimage season.

Stakeholder interviews and focus-group roundtable discussions with multiple stakeholders were conducted.

Policy changes have been studied and recommended for enhancing the economic value of the culturally embedded Panthrandu Vilakku festival celebrated in Oachira, Kerala, India.

There is huge untapped potential for India’s festivals in India. While efforts are made to leverage these for economic gains, the negative impacts also need to be recognized and mitigated.

The study is significant in the context of arresting economic leakage and promoting an ecosystem of decision-making at community level by the local residents.

The purpose of this paper is to investigate underlying motivational dimensions of visitors attending the International Troia Festival (ITF), Çanakkale, Turkey.

Surveys with 26 items on six motivational dimensions were empirically tested. Data were collected by a self-administered survey. The study sample comprised attendees of particular festival events which were suitable for survey practice in the ITF lasting for five days. The participants of the survey were the attendees of two theater shows, two conferences, and two folk dance shows. A total of 473 usable forms were obtained from the visitors and processed in the analysis.

Significant differences and relations in motivational dimensions were found on the basis of visitors’ socio-demographic origins. Female visitors are more likely to attend festival events with high motivation of family togetherness and cultural exploration. Also male visitors are more likely to attend the events with more motivation of event attraction and escape and excitement than family togetherness. Motivation of cultural exploration is also high for all socio-demographic groups of festival visitors. Thereby, cultural exploration and family togetherness are also highly important for attendees. The basic theme of the ITF was identified as a cultural festival which essentially motivates visitors to attend particularly for cultural exploration.

The findings of this paper solely reflect the motivational dimensions identified during a Turkish festival with a cultural lifestyle.

The field research of the study demonstrates the application of methodology by event managers to gain better understanding into visitor motivation, satisfaction, behavioral intention, event organization, and event theme.

The important theoretical contribution of the study is in the area of establishing a meaningful and empirical relation between motivation of festivals and cultural structure of community as part of the perceived socio-cultural impacts of festivals. This implies and empirically substantiates the common belief that festivals and events can be instrumental in enriching cultural life.

Using a cross-cultural perspective, the purpose of this paper is to examine the effect of cultural difference and travel motivation on event participation and how cultural difference may influence the relationship between travel motivation and event participation. The paper highlights the importance of culture in tourism research.

The research was conducted by using a secondary data set (n=24,692) commissioned by Destination Canada (formerly the Canadian Tourism Commission). Both descriptive statistics (e.g. frequency analysis) and inferential statistics (e.g. hierarchical regressions) were calculated.

First of all, the results indicated that travel motivations and cultural difference can impact event participation. For example, those who were more motivated by knowledge and competence (e.g. knowing history and culture) were more likely to participate in art festivals and cultural events. Also, the research recognized that Asian-Canadians were more likely to visit ethnic or religious festivals than Anglo-Canadians, whereas Asian-Canadians were less likely to attend farmers’ market in comparison with Anglo-Canadians. Last, the effect of cultural difference can moderate the relationship between travel motivation and event participation.

These findings emphasize that travel motivations and cultural difference are key factors to be considered for festivals’ marketing. Particularly, the moderating effect of cultural difference reinforces that the important role played by culture for effective festival marketing should not be ignored. The research also provides valuable insights for destination managers who are interested in Asian markets. Moreover, using a secondary data set prepared by the Canadian Government largely increased the results’ representativeness, trustworthiness, and generalizability.

The purpose of the paper is to test the perceived economic, socio-cultural and environmental impacts on the satisfaction of local residents with the Zanzibar International Film Festival.

Structured questionnaires were administered to 299 local Zanzibaris, to obtain the data necessary for hypotheses testing using Structural Equation Modelling through Smart PLS 3.0.

The findings reveal that locals' perceptions related to economic, cultural, environmental and pride impacts of the festival had greater positive significant effects on the level of satisfaction of local residents compared to image, entertainment and social impacts.

The findings uphold the utility of Social Exchange Theory in explaining local residents' perceptions of the festival. The results contribute to the existing literature on festivals by affirming the multidimensional nature of their social consequences.

Managerially, the results shed light on possible areas to be improved by festival promoters from both the public and private sectors in enhancing the positive perceptions held by local residents as well as improving festivals in the area or similar context.

The study expands the Triple Bottom Line dimensions of sustainability in the festival context by adding pride, entertainment and image perceived value.