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Role is an under-studied topic in research on virtual game worlds, despite its centrality in the ubiquitous term “massively multiplayer online role-playing game (MMORPG).” In this article, we report on a study of the role concept and its relevance to virtual worlds, with emphasis on the MMORPG World of Warcraft (WoW). In particular, we focus on the concept of structural role, a term introduced to delineate a certain kind of social actor that carries greater-than-average responsibility for facilitating the diffusion of culture across interlocking groups. Beginning with a brief discussion of structural roles, this paper draws on ethnographic research in a raiding guild and interviews with hardcore WoW players to investigate the roles of guild and raid leaders in building and maintaining collaborative group play. Our study explores not only the expectations and obligations for players in key structural positions, but also specific processes through which they are embodied in everyday life online. Data show that an interest or willingness to learn the intricacies of gameplay, to take responsibility for players’ emotional well-being, and to manage a shared definition of the situation are all basic components of the guild and raid leaders’ roles, and guild or raid success is often reducible to the extent to which leaders master these components.

Focusing on the social influence processes in the context of massively multiplayer online role-playing games (MMORPGs), this study aims to investigate the nomological network of social influence factors, a topic seldom explicitly articulated in the literature in this unique context.

This study adopts a mixed-methods approach to develop and test a context-specific model of social influence processes in MMORPGs. First, the authors conducted qualitative interviews with MMORPG players to identify the drivers shaping players' perceptions of social influences. Second, the authors formulated and tested a research model with quantitative data collected from 450 respondents of an online survey.

Through the qualitative study, the authors identify leader enthusiasm, social support and social presence as the critical drivers of social influence factors. The result of the quantitative study validates the influences of the critical drivers and demonstrates the impact of social influences on MMORPG players' we-intention to continue playing games.

This research extends the social influence theory by identifying contextualized drivers that shape MMORPG players' perception of social influences determining their we-intention to continue playing games. MMORPG service providers can draw on these drivers to leverage social influences to increase players' we-intention of continuance.

This paper revisits the early-20th-century British blueprint for Guild Socialism and discusses its similarities and differences with labor managed firm (LMF) theory and with the historic Yugoslav system. It finds that the Guild Socialist vision of a corporatist workers’ state based on universal, non-anonymous, multi-party negotiation of incomes, prices, and quantities comes much closer to anticipating the real-world Yugoslav experiment in worker-managed market socialism than the market-syndicalist utopia embodied in the Western economic model of the LMF and economy.

The purpose of this paper is to examine the antecedents (the medieval guild) of modern day industrial clustering. The paper challenges the notion that work of Alfred Marshall provides the intellectual underpinning of cluster thinking.

The source material uses archival research on medieval guilds and historical texts. In tracing the development of forms of co‐operative association this paper employs the technique of genealogical spanning. The prism of forms of co‐operative association is used to examine the rise and fall of the medieval guild.

Medieval guilds have been largely ignored by modern proponents of cluster theory and Italianate industrial districts. Guild activity in technological invention and innovation, in skills transfer and knowledge (both codified and tacit) had many of the same positive attributes that are found in neo‐Marshallian industrial districts. The long history of cooperative behaviour in geographically concentrated firms in industrial districts had its genesis in the medieval guild.

The paper suggests that collaboration (in craft guilds) and clusters (cooperation and relationships) have been a dominant paradigm since the Middle Ages; a viewpoint which is commonly ignored by the dominant US‐centric view of individualism, competition and arms lengths relationships in business. Cooperation and relationships have attracted significant scholarly attention and most recently the studies in the cluster literature have tended to favour the social and knowledge‐based approach. This phenomenon suggests that the future social, political and economic dynamics in Europe will remain firmly rooted in the creation of areas of regional specialization, as has been the case in the past.

This paper contributes to our understanding of the embeddedness of cooperation by comparing the characteristics of the medieval guild with the characteristics of modern day (Porterian clusters). Cooperation rather than competition is the dominant paradigm of industrial activity. The competitive divide between employers and employees was an aberration of the Industrial Revolution and promoted by political economists as a means of facilitating the mobility of labour by diffusion.

The aim of this paper is to examine how a massively multiplayer online game (MMOG), World of Warcraft, serves as complex and, most importantly, scalable learning environment.

The paper looks at the unique properties of World of Warcraft as a complex and scalable learning environment.

The paper finds that by looking at World of Warcraft it can be understood how large‐scale networks of high value can be utilized and leveraged by smaller communities to succeed at team building, organization and talent development within complex and often rapidly changing environments.

By examining World of Warcraft the paper demonstrates a complex social network that is constantly evolving itself, constantly reforming itself, and constantly pruning old useless or outdated information which can be applied to an enormous number of tiny networked communities of interest and practice.

The craft guilds of old are prototypes for the legend of European craftsmanship. This paper discusses three managerial principles used by the guilds: regulation, standards of accomplishment, and apprenticeship. The rationale behind, and the implementation of, each principle is outlined with reference to historical sources on guild operations. A consistent weakness of guild administration on these principles has been a bias toward self‐interested conservatism. As science and technology progressed, society has responded by abandoning guild administration in favor of independent professional organizations. The paper concludes by noting that, while independent professionalism is progressive, it also minimizes the benefits that guilds obtained from experience‐based knowledge.

The purpose of this paper is to report on an action research project with two emergent micro-businesses that explored how their business model connected with the principles of open source.

The authors first gained initial qualitative data to establish the core values of each micro-business, which the authors then explored in the context of open source and business models in two design workshops with each organisation.

The authors developed the open source guild business model, which has the elements of: building a focal micro-business with resources secured through the guild, promoting learning and development through apprenticeship, promoting shared values through a commons of experience and capturing value by protecting key intellectual property.

This research was undertaken with two emergent micro-businesses in the North West of England. Further research will be needed to establish the wider applicability of the open source guild model.

The open source guild model can be a mechanism for an emergent micro-business to create a community around their values and grow their business without conventional external investment of resources.

This research contributes to the literature on business models based on open source and how these models can be sustainable in terms of the quadruple bottom line, which extends the triple bottom line to include personal values and meaning.

This chapter uses a historical lens to analyse the role of governance institutions in shaping enterprising places using the context of the English city of Coventry in the early to late Middle Ages. Using historical documentation as an empirical method, this chapter examines the formation, evolution, growth, maturation, decline of institutional structures, related governance mechanisms and their interactions with other institutional influences that shaped the entrepreneurial nature of the city and its economy. The chapter discusses aspects of success, failures and discontinuities that beset the entrepreneurial landscape of the city and draws parallels to some contemporary developments in UK’s entrepreneurial governance.

The chapter is underpinned by a research methodological approach that is historical and processual in nature and relies on historical documentation including archival sources of empirical material and other published data which have not previously been studied in the context of entrepreneurship and public governance. The research method and approach addresses a methodological and conceptual void in extant entrepreneurship literature.

The empirical findings from archival sources of data and their analysis sheds a new interpretive light on the nature of enterprising places as a combination of continual historical synergies in the specific context of Coventry. The chapter specifically focuses on the role of merchant and craft guilds as a unique presence in the entrepreneurial landscape of Coventry in the early to late Middle Ages and their contribution as powerful institutional and governance forces in shaping the city’s economic history. The guilds and associated governance institutions exercised and enacted multiple economic, legislative, regulatory, civic, municipal, socio-cultural and religious roles and left a strong imprint on the city’s economic destiny that endured for several centuries. Through the interpenetrative influences of these guilds with other political, royal and religious institutional structures of their day, the economic history of the city and its enterprise was woven together in a fabric of cooperation, discord and power struggles. The historical analysis provides a powerful narrative in charting this story and draws parallels to ongoing struggles in contemporary developments in Coventry’s entrepreneurial governance and leadership.

The chapter contributes a historic and contextually enriched sensibility in understanding the entrepreneurial and economic history of Coventry as viewed through the lens of institutional interactions and provides a valuable study that draws parallels between the past and the present. It provides a historically informed approach in understanding the current context of the nation’s local and regional economic policies and attempts to understand how enterprise and enterprising places thrive and sometimes struggle to survive within such a landscape.

The chapter is a unique take on the analysis of entrepreneurship and institutional governance of a city’s local economy in that it takes a historical perspective of issues that animate current public discourse. A historical approach to studying entrepreneurship provides a longitudinal and macro perspective to studying ideological debates that shade contemporary economic, political and socio-cultural governance. The analysis draws interesting parallels to the power discourses and dynamics and ideological conflicts that shaped institutional influences across centuries that impacted upon the city’s economy and use that as a backdrop to comment upon contemporary developments in the policy landscape viewed as an articulation of a political-ideological agenda. The analysis provides and calls for a greater application of historical sensibilities in governance and entrepreneurship scholarship in order to glean valuable lessons.

As Lindsay (1994, 1995) encourages validation of existing results, this research replicates Guilding and McManus (2002) in a New Zealand (NZ) context. The usage and perceived merit of customer accounting practices were lower in NZ than in the Australian study. Few of the regressions where customer accounting usage and perceived merit were dependent variables revealed a statistically significant role for competition intensity and market orientation. There was some minor support for the perceived merit of customer accounting being higher in companies experiencing medium levels of competition intensity.

Mention the City and Guilds in conversation and the reaction will probably vary from ignorance, through sheer boredom to open criticism. But before long somebody will tell you that the City and Guilds is filled with grey‐suited bureaucrats, with a peculiar bent for setting and marking examinations. It is this equating of the work of the institute with the external examination process which in fact determines much of the attitude of the layman and the educationalist alike to the City and Guilds and, coupled with the fact that it concerns itself with sub‐professional courses, the City and Guilds of London Institute is to many a particularly unglamorous institution. And that attitude will take a long time to die out, in spite of the fact that the City and Guilds has probably done more for technical education in Britain than any other single institution.