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The chapter is an auto-ethnographic account of the self-management of a chronic illness within the context of a participatory research project on Mediterranean Diet (MD). A group of Italian women with type 2 diabetes is following a non-medical, personal interpretation of the Mediterranean-style diet. The research account is preceded by a critical appraisal of the scientific narratives of the MD.

Analysis of epidemiological research on MD examines some methodological aspects of gender blindness in its scientific approach. The ethnography concerns self-management of MD diet and redefinition of gender relations.

MD is analyzed as a case of transplantation of yesterday’s cultural and social capitals of the peasant classes, to today’s discourses on food considered as appropriate for affluent people suffering from satiety diseases. The ethnography highlights gender aspects of biographical work, examining in particular a “conversion” dietary model.

The ethnography must be amplified to include women and men from different social classes with various Mediterranean cooking habits, and family and gender patterns.

The chapter highlights cultural processes for women’s empowerment in self-managing type 2 diabetes.

This chapter may represent a seminal sociological work on chronic illness, gender and food studies in one of the “native” contexts of the Mediterranean-style diet.

In this chapter the aim is to analyse the way the relationship between health and food has been changing at the same time as Spanish society itself. From the beginnings of the consumer society until the present day the modernization process has made its imprint on the guidelines public bodies have issued to the public on caring for their health and diet. Beginning in the 1960s with a welfare idea of a healthy diet, very typical of the decade, and meant for a population with nutritional problems, today we have guidelines for an overfed population. The social trends dominant in each historical moment are shown throughout this transformation process and the dietary recommendations have been part of the social change. However, the perceptions of the administration itself on what constitutes a healthy diet have also made their mark on the criteria. The modernizing nature of the paternalistic administration of the 1960s can be easily seen in contrast with the public bodies of the 1980s competing with the messages from the food and agricultural businesses. As the 20th century drew to a close, dietary advice was in keeping with a background dominated by considerations on the nature of social change and in which both public bodies and citizens trusted in the truths of science as a reference point for correct action. At the beginning of the 21st century, reflexivity and questioning of scientific power appear and also an increase in public preoccupation with food risks. Each stage is analysed relating historical background and dietary recommendations.

This chapter considers the evolution of diet culture in the digital age, particularly focussing on the proliferation of anti-diet and holistic wellness sentiments, which paradoxically work to conceal the ongoing persistence of diet culture. A discourse analysis approach was conducted on ‘What I Eat In A Day’ (WIEIAD) YouTube videos to examine the ways in which diet choices are narrated and rationalised to achieve the illusion of the ‘disappearance’ of diet culture. The author explores how this has produced the pressure to have (or more accurately perform) a ‘healthy’ relationship with food. This is ambiguously defined and embodied online, but some recurring themes have been observed through my analysis. The author argues that these WIEIAD videos often risk obscuring the persistence of diet culture by positioning it in the past when, as this chapter will attempt to demonstrate, it is very much embedded in the current diet discourse. Weight loss and appearance are downplayed as motivations for engaging in health and wellness. However, they are very much still beneath the surface. While the conversation around dieting might be less overtly problematic than it was in the past, there continues to be a significant amount of vigilance and effort required for women to meet conventional beauty standards. In addition to the material practice of dieting, there is now the pressure to perform the emotional labour of ‘talking away’ accusations of disordered eating, upholding the premature ideal of a post-diet culture era.

Social media celebrities are getting popular in promotions, and more people have experienced social media to receive information on diet and health tips. This research presents a study showing how social media can influence young people's diet behavior through collaboration with social media celebrities.

Through recruiting on various social media and online education forums, this research recruited 196 young Hongkongers to participate in an online survey developed based on the AIDA (Action, Interest, Desire, Attention) marketing communication model on how youths access diet information from social media celebrities in Hong Kong.

Hong Kong youths consume diet information from social media celebrities through instant messaging systems, social networking sites and online videos, and, in particular, information on food calories and nutrition. However, sponsorship from vendors would decrease their desire to agree with the messages from social media celebrities. After receiving this information, some participants would follow tips and guides from social media celebrities. However, they seldom share such information. Interestingly, males are more willing to follow these tips and guides.

First, this study fills the gap of prior research, which did not study much on how social media celebrities contribute to diet promotion to youths in Asia. Second, through the AIDA Model, this study shows how social media can affect the awareness and accessibility of diet information by young Hongkongers, followed by initiating their interest in this topic and retrieving more relevant information. Furthermore, the authors further understand their desire to follow and improve their behavior as promoted by social media influencers and how they practice such behavior. Based on these findings, health-related brands could consider using social media influencers helping to promote their products and services, and these brands could further use social media to secure customer engagement.

To provide an overview of recent research that collectively demonstrates the potential for peanuts as an aid to weight management.

Research on nuts and their effects on health has been plentiful in recent years. This short literature review focuses principally on that research relevant to peanuts.

Epidemiological and intervention studies have provided useful information on the beneficial effects of nuts, including peanuts in relation to weight management and obesity. This has served to overturn the perception that peanuts, due to their fat content, should not be included in weight loss diets. Furthermore, that, for effective weight management, a moderate fat diet, that includes peanuts, may be more effective for both cardiovascular health and weight management.

More definitive research to directly assess the effects of peanuts on energy balance and body weight is recommended to ascertain optimal quantities of peanuts that can be included in diets for both weight loss and weight maintenance. Plausible explanations for the absence of expected weight gain with regular nut consumption are reported and further research to explore these theories will be reassuring.

Inclusion of daily 1oz(30g) handfuls of peanuts within a moderate fat diet can be recommended as a useful means not only to improve diet quality but also to assist with weight management, due to their satiating effects.

This paper will be useful to health professionals and educators by highlighting how a convenient snack food, peanuts can play a beneficial role within a healthy diet for both cardiovascular protection and weight management.

Watermelon (Citrullus lanatus) fruit and its rind are known to contain phytochemicals that may have health benefits. The aim of this paper is to investigate the potential hypocholesterolemic effect of watermelon fruit rind (WR) using rats who are fed a high-cholesterol diet.

Rats were divided into six groups and fed diets for eight weeks containing normal control diet or normal control diet with either 1% cholesterol, 5% WR, 10% WR, 1% cholesterol + 5% WR or 1% cholesterol + 10% WR. Triglycerides, total cholesterol and lipoprotein levels in serum and liver samples were determined, and histopathological examination of liver tissues was carried out.

Diets containing 1% cholesterol led to hypercholesterolemia, characterized by increased levels of total cholesterol and low-density lipoproteins in rat serum and liver samples. Incorporation of 10% WR into the diet of the otherwise hypercholesterolemic rats led to significant reduction in serum levels of total cholesterol (from 266.2 to 222.7 mg/dL) and low-density lipoproteins (from 159.5 to 94.4 mg/dL). In addition, these rats also exhibited improvements in hepatic tissue structure compared to the hypercholesterolemic rats.

These results support the potential use of WR as a hypocholesterolemic agent. Further research is needed to ascertain the hypocholesterolemic effect of WR in human.

The purpose of this paper is to discuss the animal diet problem in grey environment which is adapted to the real situations. In particular, a new approach to solve these problems is proposed.

With the objective to produce the least-cost diet, in the traditional model for optimizing the diet problem, the price of foods, the nutrients requirements and the necessity of foods requirement have been considered as grey interval numbers. Grey linear programming approach has been employed to solve the grey diet problem. Grey linear programming with flexibility in selection of the coefficients can be more effective for solving the diet problems. In this research, only the positioned method has been used. The grey diet model is solved by using GAMS software based on the positioned method.

The main contribution of this work is to introduce a new model in the practical case that is concerned with diet problem under a kind of uncertainty environment and furthermore, proposing a novel method to solve the formulated problem. In this way, using a grey model and applying all restrictions, the least cost for one kilogram of total mixed ration was 6,893-10,163 Rials, and at this level, cow’s nutrient requirement was met. Based on the numerical examination, which was done on the real case, the achieved results have showed that the uncertainty of foods requirement and nutrients requirements had slight effect on the animal budget diet.

This problem must be viewed from another perspective because of the uncertainty regarding the amount of nutrients per unit of foods and the diversity of animals’ daily needs to receive them. In particular, a new method to optimize the fully mixed diet of lactating cows in early lactation that are readily available in the northeast of Iran in uncertainty environment has been proposed.

A healthy diet has been recognized as one of the most important factors associated with maintaining human health and helping in preventing the development of some chronic diseases. Therefore, this paper aims to study the perceptions of a sample of university people regarding a healthy diet.

It was undertaken a descriptive cross-sectional study on a non-probabilistic sample of 382 participants. The data were collected among a sample of Portuguese university people and measured whether people’s perceptions were compliant with a healthy diet.

The results revealed that the participants’ perceptions were, in general, compliant with a healthy diet (scores between 0.5 and 1.5, on a scale from −2 to +2). However, significant differences were found between age groups (p = 0.004), with a higher average score for young adults, and also between groups with different levels of education (p = 0.025), with a higher score for university degree. The variable chronic diseases also showed significant differences (p = 0.017), so that people who did not have any chronic diseases obtained a higher score.

This study is considered important because it provides evidences about the relation between nutrition knowledge and the perceptions towards a healthy diet. The study allowed concluding that the participants were aware about some nutritional aspects of their diets and, therefore, their perceptions were compliant with a healthy diet. This finding is very relevant because it could be a support for health policy initiatives directed at promoting healthy eating behaviours.

The purpose of this paper is to examine whether line extensions (modified brands) create their own loyalties or induce variety-seeking within the brand. Prior research has explored how the branded house strategy (i.e. multiple products bearing the same brand name) retains customers from competing brands. However, this research investigates loyalty within the brand by comparing loyalty and variety-seeking rates of modified brands.

Markov chains examine behavioral loyalty and switching rates of panel households in the USA over several quarters for two family brands of carbonated beverages. Emphasis is placed on the consumers who purchase the upper median of volume (heavy half) and constitute a disproportionate amount of brand’s sales (86 per cent of the volume).

Three propositions find that loyalty rates are high among modified brands with little switching to other lines within the brand. Further, loyalty and switch to rates are highest for the flagship branded product (the master modified brand).

Managers segment the market using the branded house strategy, yet loyalty rates vary for each product line. The switching rates can guide managers as to which products have established a loyal consumer base.

While brand switching is a considerable research stream, this research is believed to be the first to explore loyalty versus variety-seeking in the branded house strategy.

Cardiovascular diseases (CVDs) are the most common causes of death worldwide. Diets rich in saturated and trans-fatty acids are nutritional risk factors that foster the development of CVDs. The aim of this experimental study was to investigate the effects of dietary feta cheese and butter on serum lipid profile and fatty acid composition.

In all, 24 Wistar rats (eight weeks old) were fed with balanced high fat diets (24 per cent fat) including canola (control group) and either cheese or butter (experimental groups) for eight weeks. At the end of the experiment, body weights were determined, and the amount of food intake was calculated. Blood samples were collected at the beginning and at the end of the experiment, and lipid profile including total cholesterol, low-density lipoprotein cholesterol (LDL-C), high-density lipoprotein cholesterol (HDL-C) and triglyceride as well as serum fatty acid composition were determined.

Consumption of the butter-based diet resulted in a significant increase in serum triglycerides (p < 0.05), whereas no substantial changes were observed in rats that received a cheese-based diet. The butter-based diet significantly increased serum total cholesterol and LDL-C (p < 0.05), whereas remarkably reduced HDL-C level. In contrast, cheese-based diet resulted in a magnificent increase in HDL-C and a significant decrease in LDL-C/HDL-C ratio (p < 0.05). Serum saturated fatty acids increased and polyunsaturated fatty acids decreased by the consumption of butter, whereas the intake of cheese caused relatively minor alterations in serum fatty acid composition.

Butter lowered HDL-C and increased LDL-C, whereas cheese strongly enhanced HDL-C. Therefore, it can be concluded that cheese is a beneficially healthier dairy product than butter.