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Article
Publication date: 1 February 1984

Arthur B. VanGundy

Among the many different methods used to generate new product ideas, group brainstorming has been one of the most popular. However, brainstorming has fallen into disfavor with…

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Abstract

Among the many different methods used to generate new product ideas, group brainstorming has been one of the most popular. However, brainstorming has fallen into disfavor with many practitioners and researchers on the basis of such factors as the necessity for a skilled group leader, the potential for conflicts among members which can disrupt the process, and the possibility of one or more members dominating the discussion. Brainwriting, which is the silent, written generation of ideas by a group, is proposed as an alternative to brainstorming. Six different group brainiwriting techniques are described and suggestions given for the most appropriate use of each. It is concluded that both brainwriting and brainstorming will be useful in different situations and should be viewed as supplemental rather than primary sources of new product ideas. Furthermore, it is noted that idea generation is only part of the process. The best ideas in the world will be of little value if they are not implemented successfully.

Details

Journal of Consumer Marketing, vol. 1 no. 2
Type: Research Article
ISSN: 0736-3761

Article
Publication date: 15 March 2024

Dora Rašan, Marina Laškarin Ažić and Krešimir Mikinac

The purpose of this study is to develop research questions and explore industry expert perceptions related to the process of transformative changes in post-COVID-19 gastronomy and…

Abstract

Purpose

The purpose of this study is to develop research questions and explore industry expert perceptions related to the process of transformative changes in post-COVID-19 gastronomy and wine tourism.

Design/methodology/approach

To achieve this purpose, the authors applied individual and collective brainwriting techniques using the digital whiteboard, Mural. The research questions were answered within Mural's Sailboat template, which helped industry experts describe four situational areas and their symbolic elements. These included transformative change – the island, strategies – the wind, challenges – the anchors and strengths – the coral. The exploration was conducted across interpersonal, organisational and intra-destination levels.

Findings

This study results yielded a know-how framework that synthesised the insights of industry experts. The framework underscores the importance of a sequential approach to embrace transformative change to mindsets, practices and systems. It also advocates strategies (new leadership style, business solutions and community empowerment), potential challenges (self-doubt, established organisational culture and inertia within large systems) and leveraging industry strengths (personality traits, human resources and organisational interdependence) to effectively navigate the evolving gastronomy and wine tourism environment.

Originality/value

This paper represents a pioneering effort in assessing the key areas in the gastronomy and wine business and drawing parallels to the essential levels of transformation required to effectively cope with upcoming uncertainties.

目的

本研究的目的是提出研究问题并探讨行业专家对新冠肺炎 (COVID-19) 后美食和葡萄酒旅游变革过程的看法。

方法

为了实现这一目的, 作者利用数字白板、壁画应用了个人和集体的脑力书写技术。 研究问题在 Mural 的帆船模板中得到了解答, 该模板帮助行业专家描述了四个情景区域及其象征元素。 其中包括变革 – 岛屿、策略 - 风、挑战 - 锚点和优势 - 珊瑚。 探索是在人际、组织和目的地内部层面进行的。

研究结果

研究结果产生了一个综合了行业专家见解的专业知识框架。 该框架强调了采用顺序方法来拥抱思维方式、实践和系统变革的重要性。 它还倡导战略(新的领导风格、业务解决方案和社区赋权)、潜在的挑战(自我怀疑、既定的组织文化和大型系统内的惰性), 并利用行业优势(个性特征、人力资源、组织相互依赖)来 有效驾驭不断变化的美食和葡萄酒旅游环境。

原创性/价值

本文代表了通过了解有效应对新的不确定性所需的转型水平来评估美食和葡萄酒行业关键形势领域的开创性努力。

Objetivo

La finalidad de este estudio fue desarrollar preguntas de investigación y explorar las percepciones de los expertos de la industria relacionadas con el proceso de cambios transformadores en la gastronomía y el enoturismo post-COVID-19.

Enfoque

Para lograr este objetivo, los autores aplicaron técnicas de escritura de ideas individuales y colectivas utilizando la pizarra digital Mural. Las preguntas de investigación fueron respondidas dentro de la plantilla Sailboat de Mural, que ayudó a los expertos de la industria a describir cuatro áreas situacionales y sus elementos simbólicos. Estos incluían cambios transformadores (la isla), estrategias (el viento), desafíos (las anclas) y fortalezas (el coral). La exploración se llevó a cabo a nivel interpersonal, organizacional e intradestino.

Resultados

Los resultados de la investigación generaron un marco de conocimientos que sintetizó los conocimientos de los expertos de la industria. El marco subraya la importancia de un enfoque secuencial para adoptar cambios transformadores en mentalidades, prácticas y sistemas. También aboga por estrategias (nuevo estilo de liderazgo, soluciones empresariales y empoderamiento de la comunidad), desafíos potenciales (inseguridad, cultura organizacional establecida e inercia dentro de grandes sistemas) y aprovechar las fortalezas de la industria (rasgos de personalidad, recursos humanos, interdependencia organizacional) para navegar eficazmente en el cambiante entorno de la gastronomía y el enoturismo.

Originalidad/valor

este artículo representa un esfuerzo pionero en la evaluación de áreas situacionales clave en los negocios de la gastronomía y enología al comprender los niveles de transformación necesarios para hacer frente de manera efectiva a las nuevas incertidumbres.

Article
Publication date: 1 March 1996

Carolyn Brahm and Brian H. Kleiner

Explains the advantages and disadvantages of the various approaches that are now being used in today’s society for group decision making. Groups are everywhere in our society, and…

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Abstract

Explains the advantages and disadvantages of the various approaches that are now being used in today’s society for group decision making. Groups are everywhere in our society, and learning more about them and how to work better in them can enhance the quality of each person’s life. Explains in detail five of the most widely used techniques: brainstorming, brainwriting, buzz sessions, quality circles, and nominal group technique. Points out the advantages and disadvantages of each approach with a view to reducing failures in implementing techniques as a result of lack of knowledge. The article will be useful for anyone involved in groups, e.g. managers or people wishing to improve their skills.

Details

Team Performance Management: An International Journal, vol. 2 no. 1
Type: Research Article
ISSN: 1352-7592

Keywords

Article
Publication date: 1 June 1992

Joyce Fortune

Idea generation is central to many quality improvement methods and techniques but examination of that part of the quality literature which relates to problem‐solving improvement…

Abstract

Idea generation is central to many quality improvement methods and techniques but examination of that part of the quality literature which relates to problem‐solving improvement shows a remarkable concentration on just one technique‐brainstorming. Examines the drawbacks of brainstorming and puts forward two further idea‐generation techniques which the author has found particularly useful in the context of quality problem solving.

Details

International Journal of Quality & Reliability Management, vol. 9 no. 6
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 1 June 1997

Margie Villarreal and Brian H. Kleiner

Familiarizes the reader with various analytical tools and aids available to task groups and others. There are various steps that task groups commonly follow when tackling a…

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Abstract

Familiarizes the reader with various analytical tools and aids available to task groups and others. There are various steps that task groups commonly follow when tackling a problem, and each of these steps has several tools and aids that will assist the group members in visualizing, analysing and understanding the information at hand. Discusses brainstorming, brainwriting, multivoting, nominal group technique, flowcharting, work‐flow diagrams, Pareto charts, cause and effect diagrams, is/is‐not analysis, time plots and scatter diagrams. Offers tips to optimize use of each tool.

Details

Journal of Workplace Learning, vol. 9 no. 3
Type: Research Article
ISSN: 1366-5626

Keywords

Article
Publication date: 1 June 1998

Elspeth McFadzean

Creative problem solving (CPS) and innovation are very important to companies who want to gain flexibility and competitive advantage. This article describes how an organisation…

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Abstract

Creative problem solving (CPS) and innovation are very important to companies who want to gain flexibility and competitive advantage. This article describes how an organisation can enhance its creativity by developing a creative culture within the company. In addition, the paper discusses group creative problem solving. A creativity continuum is presented which describes three different types of techniques ‐ paradigm preserving, paradigm stretching and paradigm breaking. It is important to know which type of technique should be chosen for a particular type of situation. Paradigm preserving techniques are deemed to be more comfortable but less innovative whereas paradigm breaking techniques encourage participants to develop highly novel ideas. They can, however, be uncomfortable to use and should therefore not be utilised by the unwary. This article describes six different CPS techniques ‐ two paradigm preserving, two paradigm stretching and two paradigm breaking techniques.

Details

Management Decision, vol. 36 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 15 December 2020

Jemima Antwiwaa Ottou, Bernard Kofi Baiden, Gabriel Nani and Martin Morgan Tuuli

This research investigates the implementation of Six Sigma in competitive tendering processes to address persistent delays by identifying the potential benefits and challenges of…

Abstract

Purpose

This research investigates the implementation of Six Sigma in competitive tendering processes to address persistent delays by identifying the potential benefits and challenges of implementing Six Sigma in construction competitive tendering processes. The results seek to encourage practitioners to implement Six Sigma in addressing competitive tendering process delays.

Design/methodology/approach

Literature was reviewed to identify the benefits and challenges of Six Sigma implementation in construction processes and categorized under broad headings. Three case studies were used to authenticate the literature findings by applying Define-Measure-Analyse-Improve-Control to their construction competitive tendering processes. Furthermore, quality tools and techniques together with documentary analysis, content analysis and determination of frequencies of quantitised qualitative data were employed to identify potential benefits and challenges.

Findings

The most common Six Sigma benefits achievable in construction competitive tendering are Time Related benefits. Other benefits likely to emanate as ripple effects are Customer Focus Related, Quality Related, Process Improvement Related, Human Resource Related, Finance Related and Decision Related. However, implementation challenges should be expected.

Practical implications

Six Sigma implementation in construction competitive tendering promotes time efficiency. It is expected that this will encourage quantity surveyors, procurement practitioners and their institutions to implement Six Sigma in addressing persistent delays in their competitive tendering processes.

Originality/value

This paper demonstrates the use of merged approach under mixed method to identify the benefits and challenges of Six Sigma implementation in construction competitive tendering process within the Ghanaian context.

Details

Built Environment Project and Asset Management, vol. 11 no. 2
Type: Research Article
ISSN: 2044-124X

Keywords

Content available
Book part
Publication date: 5 August 2022

Vickie Cox Edmondson

Abstract

Details

The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems, 2nd Edition
Type: Book
ISBN: 978-1-80382-559-5

Article
Publication date: 1 February 1982

Hans‐Jürgen Kurtz

At the end of each year it was customary for the members of our Personnel and Social Department to have their annual conference. At this conference we took stock of all activities…

Abstract

At the end of each year it was customary for the members of our Personnel and Social Department to have their annual conference. At this conference we took stock of all activities of the past year and made plans for the year to come. Neither is a rather traditional conference adequate for developing strategies that are supposed to last for the next five to ten years, nor is a simple inventory of past activities enough of a basis on which to build on a completely new frame of reference for Personnel and Social Policy strategies. Therefore, the head of our department felt that it was about time to start considering aspects such as goals and corresponding consequences that would allow us to be more future‐oriented.

Details

Leadership & Organization Development Journal, vol. 3 no. 2
Type: Research Article
ISSN: 0143-7739

Article
Publication date: 7 October 2014

Elizabeth Ruth Wilson and Leigh L. Thompson

The purpose of this article is to outline ways in which the large body of empirical work on creativity can meaningfully inform negotiation. In doing so, two general streams of…

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Abstract

Purpose

The purpose of this article is to outline ways in which the large body of empirical work on creativity can meaningfully inform negotiation. In doing so, two general streams of creativity research and their implications for negotiation theory and empirical analysis are considered. Negotiation pundits advise that negotiators should engage in creative problem-solving to craft integrative agreements, and it is widely believed by both negotiation theorists and practitioners that “out-of-the-box” thinking and creative idea generation are necessary for win–win negotiation. Although practitioners have strongly encouraged parties to engage in creative problem-solving, there are remarkably few empirical investigations of creative thinking, brainstorming and other idea-generation methods in negotiation.

Design/methodology/approach

First, creativity as a trait is considered and the relationship between individual differences in creativity and negotiation performance is examined. Then, creative thinking as a causal factor is examined and how it may influence the negotiation process and outcomes is suggested. Finally, three considerations for further integrating creativity and negotiation research are suggested: communication media, idea-generation strategies and morality and social motivation.

Findings

A literature review revealed four studies that have empirically tested the influence of trait creativity on negotiation performance. Even less research has manipulated creative thinking or training to analyze creativity as a causal factor of negotiation outcomes.

Originality/value

This research will benefit both creativity and negotiation scholars by suggesting the limited amount of work at their intersection yet the opportunities that exist for further research.

Details

International Journal of Conflict Management, vol. 25 no. 4
Type: Research Article
ISSN: 1044-4068

Keywords

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