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This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms of media. Additionally, high‐resolution digital printing and state‐of‐the‐art electronic display units enabled a resurgence in the popularity of billboards. Corinthian‐pillared buildings, gothic archways, monuments, and colossal skyscrapers once defined the architectural landscape of our cities. Today outdoor advertising overpowers those landmark giants in the cities in which we live and work, as advertisers find it progressively more difficult to reach people through other media. Gargantuan billboards and other manifestations of this industry make this metamorphosis possible in urban and rural areas, from Harlem to Hong Kong.

The impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite numerous factors that impact the effectiveness of sponsor signage at sporting events, there has been a lack of research regarding the language used for such signage around sports facilities’ billboards. Therefore, this study aims to investigate the effects of billboard advertisement language on TV sports audiences’ recognition, recall and search intention to sponsor signage.

This study employed an online experimental design. Participants (n = 925) were recruited from two linguistically different regions: Chinese and English. Participants were randomly assigned to one of two conditions: watching tennis video matches with billboard advertisements presented in either the Roman alphabet exclusively or in a combination of the Roman alphabet and Chinese characters.

This study revealed that although language cannot significantly impact audiences’ unaided recall of a brand, it does have a discernible effect on brand recognition and search intention among audiences. Additionally, people are more likely to search for brands in their native language. Participants from various regions tend to have different recognition rates and search intentions for sport sponsors.

This is the first manuscript examining the use of different languages in relation to audiences’ recognition and recall of sports sponsorship. It provides empirical evidence of the importance of carefully considering the language used in sponsor signage around stadium billboards to optimize the efficacy of sponsorships at sports events.

Using a novel measure incorporating stylistic and acoustic data on recorded music from 1967 to 2017, we search for trends in the evolution of musical diversity in 125,340 albums. We find that temporal patterns of diversity differ for stylistic and acoustic data. We also find that the patterns differ dramatically by genre. Some genres, such as blues, jazz, and pop-rock, decrease in diversity over time; most other genres increase in diversity. The causes of these different trends present a puzzle for future research. We also find different patterns for recordings that made the Billboard 200 charts compared to all recordings, suggesting an association between selection processes driven by consumer popularity and diversity. Moreover, associations of diversity and industry structure found in prior research do not hold when we analyze data beyond the smaller sample of the more popular recordings found in Billboard. These findings have implications for many prior studies based exclusively on best-selling recordings

This paper examines the effects of virtual advertising in a sports broadcast setting. We analyse the conspicuousness of virtual advertising and match the results with explanatory variables like brand awareness, duration of exposure and frequency of exposure. Furthermore, we measure the role of attitudes towards advertising in general and its impact on attitudes towards virtual advertising of the respondents. Our results indicate that most respondents recognise virtual advertising as such. Advertising effectiveness is driven to a large degree by the frequency of exposure. A positive attitude towards advertising in general leads to a positive attitude towards virtual advertising of the participants.

This chapter will look at the development, types and effectiveness of new forms of advertising in television (NFAs) and report on the current state of research in the field.

The most relevant contributions from the literature describing the practice and assessing the effectiveness of NFAs are presented and reviewed.

NFAs have emerged in response to the decreased effectiveness of conventional television advertising (spots) due to audience fragmentation, zapping, saturation and increased competition. Currently, NFAs are widely used around the world. Although the available empirical evidence indicates that NFAs are more effective than traditional spots in terms of recall, this chapter points to a need for better scientific understanding of key aspects of these new formats. Given the important role that NFAs play in how today’s television advertising market is managed, further research is needed on their effectiveness.

The literature on the practice and analysis of the effectiveness of NFAs is unfocused and varied, making it difficult to adequately determine whether the growing use of these formats can be justified on the grounds of proven arguments regarding the qualities that set them apart from traditional spots. In this regard, the summary provided in this chapter of both the state of knowledge about different types of new advertising formats on TV and their effectiveness is an important reflection of the state of the art in research on these formats.

Purpose – Driver distraction and other forms of driver inattention remain significant road safety problems. The purpose of this chapter is to explore recent developments in theoretical and empirical research on driver distraction and inattention and provide the reader with a sense for, and understanding of, the key issues.

Methodology – Key references from the literature are reviewed and discussed.

Findings – First, we discuss one way of conceptualising the distinction between driver distraction and other forms of inattention, as well as the mechanisms which may underlie these forms of inattention. Second, we underscores how driver distraction may derive from a plethora of sources, and how the potential for performance degradation deriving from driver interaction with these sources may be moderated by a range of factors. Third, we review recent literature on the types of impairments in driving performance and safety associated with driver distraction. Fourth, we outline recent literature on driver distraction and inattention in the realm of highly automated vehicles that will drive the transport future. Finally, we discuss some promising strategies aimed at preventing and mitigating the impact of driver distraction.

Research implications – There are many gaps in the driver distraction literature that need to be addressed. In addition, further research needs to be undertaken to examine the role of driver distraction in the realm of highly automated vehicles.

Practical implications – The findings point towards of a range of injury prevention countermeasures that have potential to prevent and mitigate driver distraction.

The study of markets encompasses a number of disciplines – including anthropology, economics, history, and sociology – and a larger number of theoretical frameworks (see Plattner, 1989; Reddy, 1984; Smelser & Swedberg, 1994). Despite this disciplinary and theoretical diversity, scholarship on markets tends toward either realist or constructionist accounts (Dobbin, 1994; Dowd & Dobbin, forthcoming).¹ Realist accounts treat markets as extant arenas that mostly (or should) conform to a singular ideal-type. Realists thus take the existence of markets as given and examine factors that supposedly shape all markets in a similar fashion. When explaining market outcomes, they tout such factors as competition, demand, and technology; moreover, they can treat the impact of these factors as little influenced by context. Constructionist accounts treat markets as emergent arenas that result in a remarkable variety of types. They problematize the existence of markets and examine how contextual factors contribute to this variety. When explaining market outcomes, some show that social relations and/or cultural assumptions found in a particular setting can qualify the impact of competition (Uzzi, 1997), demand (Peiss, 1998), and technology (Fischer, 1992). Constructionists thus stress the contingent, rather than universal, processes that shape markets.

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are currently enjoying a period of fast and stable growth. This is manifested by the growing number of both Internet users and companies which – to an ever-increasing extent – use the Internet as a form of communication (both internal and external), promotion, sales etc. Expenditures on Internet advertising are growing continuously and now constitute more than 25% of all advertising expenditure. A natural consequence of this development is the need for the standardisation and organisation of the world of the Internet. These activities will result in a greater awareness of the benefits which this medium provides, increasing the possibilities of its use, and – most importantly – the opportunity to evaluate the return on investments made on the Internet. Nowadays, it is clear that many companies are striving to increase the quality of their activities on the Internet or to improve the effectiveness of such activities. As a consequence, the number of companies that look for indices which would enable the making of more precise and effective decisions in the scope of online operations is growing.

This chapter is dedicated to the phenomenon of the increasing role of the Internet in business, including the scale of its use by Polish and international companies. We present the most commonly used measures of marketing activities on the Internet and in social media. This group includes the indices which make it possible to determine whether a company actually needs a website. Other measures allow for the improvement in the effectiveness of the activity on the Internet, whereas others specify the costs of activities on the Internet and often serve as the basis for settlements between a company and advertising agencies or companies specialising in website design. It is worth emphasising that the Paid, Earned, Shared, Owned (PESO) model, worked out by Don Bartholomew,¹ is the basis for creation and description of indices concerning social media. This model has gained certain popularity in the social media industry. It does not, however, specify how individual indices should be named and calculated. It maps already existing indices and adapts them to specific levels of marketing communication measurement. All the measures indicated by the author of the model have been grouped into five major areas: exposure, engagement, brand awareness, action and recommendations. This model– similarly to all models of performance measurement – inspired by the sales funnel concept, adjusts certain standard indices and proposals of measurements for specific levels. Additionally, the measures are divided into four types, depending on who the owner of the content is: Paid (P) – refers to all forms of paid content; Owned (O) – all websites and web properties controlled by a company or brand; Earned (E) – the contents about a given brand created spontaneously by Internet users; and Shared (S) – the contents shared by Internet users.

This study aims to analyze the association of information technology and non-information technology reviewer information and advertisement format, and also demographics and theory of planned behavior variables for watching a new movie release.

The authors surveyed 809 college students about various advertisement topics of traditional media/print, Internet, social media, and both print and online reviews.

For advertising, outdoor billboards and YouTube video were each positively associated with watching a new movie release while reviewer information of critic reviews in print, critic reviews online, and user reviewers were each not associated with watching a new movie release. For race/ethnicity, Hispanics were positively associated with watching a new movie release while South Asians were negatively associated with watching a new movie release. For theory of planned behavior variables, behavioral control and intentions were each positively associated with watching a new movie release.

In conclusion, movie production companies should dedicate large portions of their advertising budget to YouTube and outdoor billboard advertising. Also, movie production companies should continue to advertise and possibly even tailor advertising to Hispanics.

This is the first study for watching a new movie release to simultaneously include predictors of advertisement format including from many types of social media platforms, reviewer information whether from professional critics or user reviews, and the theory of planned behavior.

Studies young user reactions to the 1996 Linköping library fire which destroyed buildings and 150,000 books, and its consequences for education and democracy. Young people from the neighbourhood put up a “billboard for the freedom of speech” outside the library park and children, youths and grown ups attached their notes during the first weeks after the fire. Those notes have been analysed and interpreted as part of a research project studying the effects of the fire and the restoring work. This study aims to understand how young people reacted and expressed their feelings and thoughts regarding the library fire and the temporary break in access to library and information resources. Aims to understand and reveal the meaning the informants express regarding experiences, feelings, reflections and ideas in the situation in which they are acting, by looking for the informants’ own perspectives.