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With the birth of the World Wide Web, the current decade has witnessed tremendous evolution in the media environment, and indicates that electronic commerce, defined as the electronic exchange of information, goods, services, and payments, has finally come of age. Despite the fast‐growing popularity of electronic commerce and presence of many companies on the virtual market, the opportunities offered by this new environment are still unknown. Many marketers still approach the Web based on the traditional mass communication model. The paper addresses the opportunities offered by the Web to marketers. Its approach considers the Web as a two‐way communication model in which four different communication states can take place. The paper also suggests the necessity of new concepts and models for marketers to manage their Web sites, and then presents the opportunities supporting the marketers’ objectives in the new environment.

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms of media. Additionally, high‐resolution digital printing and state‐of‐the‐art electronic display units enabled a resurgence in the popularity of billboards. Corinthian‐pillared buildings, gothic archways, monuments, and colossal skyscrapers once defined the architectural landscape of our cities. Today outdoor advertising overpowers those landmark giants in the cities in which we live and work, as advertisers find it progressively more difficult to reach people through other media. Gargantuan billboards and other manifestations of this industry make this metamorphosis possible in urban and rural areas, from Harlem to Hong Kong.

Purpose – Driver distraction and other forms of driver inattention remain significant road safety problems. The purpose of this chapter is to explore recent developments in theoretical and empirical research on driver distraction and inattention and provide the reader with a sense for, and understanding of, the key issues.

Methodology – Key references from the literature are reviewed and discussed.

Findings – First, we discuss one way of conceptualising the distinction between driver distraction and other forms of inattention, as well as the mechanisms which may underlie these forms of inattention. Second, we underscores how driver distraction may derive from a plethora of sources, and how the potential for performance degradation deriving from driver interaction with these sources may be moderated by a range of factors. Third, we review recent literature on the types of impairments in driving performance and safety associated with driver distraction. Fourth, we outline recent literature on driver distraction and inattention in the realm of highly automated vehicles that will drive the transport future. Finally, we discuss some promising strategies aimed at preventing and mitigating the impact of driver distraction.

Research implications – There are many gaps in the driver distraction literature that need to be addressed. In addition, further research needs to be undertaken to examine the role of driver distraction in the realm of highly automated vehicles.

Practical implications – The findings point towards of a range of injury prevention countermeasures that have potential to prevent and mitigate driver distraction.

This paper examines the effects of virtual advertising in a sports broadcast setting. We analyse the conspicuousness of virtual advertising and match the results with explanatory variables like brand awareness, duration of exposure and frequency of exposure. Furthermore, we measure the role of attitudes towards advertising in general and its impact on attitudes towards virtual advertising of the respondents. Our results indicate that most respondents recognise virtual advertising as such. Advertising effectiveness is driven to a large degree by the frequency of exposure. A positive attitude towards advertising in general leads to a positive attitude towards virtual advertising of the participants.

The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions.

Uses the case study of Montclair State University in developing a strategy for using Discovery Tools as a library promotional tool. Also includes examples from other institutions.

EDS (and other Discovery Services) can be helpful in highlighting library resources and services that may go unnoticed. Studies show a correlation between discovery tools and increased Interlibrary Loan (ILL) activity so it’s important to promote services like ILL within your discovery service.

With a reasonable effort, libraries can use discovery tools to provide additional modes of communication with users.

Highlights some of Sprague Library’s unique efforts in utilizing EDS to promote library resources and services.

Argues that leaders with extensive backgrounds in organizational politics are more likely than technology‐focused leaders to complete their information technology projects successfully. Describes how successful technological leaders in the public sector manage their projects, mainly upwards and outwards, and tailor their technical visions to the day‐to‐day reality of their organizations. Compares the evolution and fate of two information technology projects, one managed by a technology‐oriented scientist (success) and the other by a politics‐driven bureaucrat (failure). Proposes that senior decision makers can hone the political skills of their technological leaders by training them on the “soft” skills of management and helping them balance the skill sets of their teams. Suggests how to change current incentive systems in order to encourage technological leaders to politick their projects to success.