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This study examines the effectiveness of Zero-Contact Marketing that minimizes contact between employees and consumers in marketplaces by adopting an integrated research framework of motivation theory, servicescape model and the theory of reasoned action (TRA).

This study randomly collected 314 respondents through an online survey in May 2020 in South Korea. Structural equation modeling (SEM) assessed the overall hypothetical research model.

Zero-Contact Marketing facilitates the positive impacts of Korean consumers' motivations (intrinsic and extrinsic) and service environment on their word-of-mouth (WOM) intention to spread information about a store offering Zero-Contact Marketing service and the store revisit intention. In addition, consumers' attitude toward Zero-Contact Marketing and shopping pleasure (SPL) has stronger impacts on consumers' WOM intention than they do on the store revisit intention.

The limitation of this study lies in that the survey participants responded only in South Korea, which may lead to biased results. To provide a more generalized insight, this study should be extended by considering consumers in other countries, since many consumers around the world tend to minimize face-to-face interaction and avoid unnecessary interruptions under the current pandemic.

By minimizing the social interaction between employees and consumers, Zero-Contact Marketing may increase consumers' shopping satisfaction with free shopping moments and no disturbance, especially under the COVID-19 pandemic.

The findings provide theoretical contributions by empirically validating the effects of intrinsic and extrinsic motivations and service environment on consumers' internal and external responses in a Zero-Contact retail setting.

COVID-19 disrupted the lives of consumers across the globe, and the retail sector has been one of the hardest hits. The impact of COVID-19 on consumers' retail choice behaviour and retailers' responses has been studied in detail through multiple lenses. Now that the effect of COVID-19 is abating, there is a need to consolidate the learnings during the lifecycle of COVID-19 and set the agenda for research post-COVID-19.

Scopus database was searched to cull out academic papers published between March 2020 and June 6, 2022, using keywords; shopping behaviour, retailing, consumer behaviour, and retail channel choice along with COVID-19 (171 journals, 357 articles). Bibliometric analysis followed by selective content analysis was conducted.

COVID-19 was a black swan event that impacted consumers' psychology, leading to reversible and irreversible changes in retail consumer behaviour worldwide. Research on changes in consumer behaviour and consumption patterns has been mapped to the different stages of the COVID-19 lifecycle. Relevant research questions and potential theoretical lenses have been proposed for further studies.

This paper collates, classifies and organizes the extant research in retail from the onset of the COVID-19 pandemic. It identifies three retail consumption themes: short-term, long-term reversible and long-term irreversible changes. Research agenda related to the retailer and consumer behaviour is identified; for each of the three categories, facilitating the extraction of pertinent research questions for post-COVID-19 studies.

The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour.

Data were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equation modelling (PLS-SEM) was employed. Path analysis was used to determine the interrelationships amongst the constructs used in the study.

The standardized path coefficients depict competitive responsiveness as the highest contributor of retailers' responsiveness followed by service responsiveness, employee responsiveness and customer responsiveness. The findings suggest that customer satisfaction acts as the biggest contributor to referral behaviour followed by cross-buying behaviour and revisit intentions.

This study has made a substantial contribution to fashion apparel retailing. The findings revealed that responsive retailing influences the customers' post-purchase behaviour as they engage in more cross-buying, revisiting and referral behaviour. The retailers are encouraged to carefully monitor their preparedness to deliver a combination of sensory, emotional, cognitive and social experience to their customers.

This study aims to explore the customers’ behaviour towards online shopping during COVID-19 in a Muslim country and proposes a co-creative service design for online businesses (webstore) in the post-COVID-19 era.

The study used a qualitative design for collecting the data where in-depth interviews from 18 customers were conducted following the qualitative design protocol. Due to the limitation of physical distancing, the interviews were conducted online using Microsoft teams.

Based on the findings, new potential services are proposed for webstores for customer engagement, the need for expansion of product lines and safety measures for customers and staff during and post-COVID-19 era. Following the findings, a co-creative service design is proposed for webstores to revamp the business during and post-COVID-19.

The study is unique because it has developed various unique strategic factors essential for revamping online businesses for better growth in post-COVID-19. The proposed new co-creative service design model for an online service provider is expected to create customers engagement and loyalty during and in post-COVID-19.

This article examines quality assurance in the uniform branch of the police service from an operations management standpoint based on an initial case investigation of the Greater Manchester Police Force. It suggests that many of the concepts which apply to other types of service operations are relevant to the police service and could be extended to improve quality assurance of the service. The conclusions drawn from the study represent the view of the author.

The concept of relationship marketing is established in the general management and marketing literature. Almost all of the thinking and practice has emanated exclusively from marketing scholars and practitioners. A contribution towards better understanding the communication issues is presented by re‐considering the nature of managed human communication as a fundamental management function, and a re‐consideration of the social nature and function of human relationships. This requires recognition that the field of public relations also deals with relationships. Some implications for individual managers are identified which do not depend on the scgmentalist functional view of marketing as an economic tool of persuasion. As communication occurs within the context of the communicators' multiplex relationships and relational roles, and these relationships define how to interpret the content of communication episodes, business managers can benefit from awareness of the impact of relationship status on the communication process and of communication events on their relationships.

Our research investigated how the perceived effectiveness of privacy, perceived privacy risk, and perceived security influenced consumers' behavioral intention to use mobile payment applications during the COVID-19 pandemic.

We applied a quantitative method using a cross-sectional online survey conducted over three years. We collected a sample of 1,471 survey responses focused on ages 18–39. Using descriptive statistics, confirmatory factor analysis, and structural equation modeling, we tested our hypotheses with SPSS 27 and AMOS 27.

Results of the study indicate that the perceived effectiveness of privacy positively influences perceived privacy risk, perceived security, and behavioral intention. Moreover, perceived privacy risk has a positive effect on perceived security. We found no significant relationship between perceived privacy risk and behavioral intention, although perceived security has a positive effect on behavioral intention. Further mediation analyses showed that perceived privacy risk and perceived security mediate the relationship between the perceived effectiveness of privacy and behavioral intention.

This research sheds new light on the role of perceived privacy effectiveness in mobile payment adoption in Hungary, particularly during the COVID-19 pandemic. Our research also explains why and how perceived privacy effectiveness influences consumers' perceived privacy risk, perceived security, and behavioral intention.

Recent studies on contingent workers highlight their boundaryless and protean nature, and depict them as free agents who reject organisational forms of career support. Going beyond such current view, this paper aims to shed light on the career support provided by labour market intermediaries (LMIs) to skilled contingent workers (SCWs), the latter known as freelancers and consulting firms' employees.

Using a qualitative stance and an inductive approach, the authors draw on 33 interviews to grasp SCWs' discourses on the career support offered by LMIs, and their account managers. The thematic analysis reveals two main themes: the career support delivered by LMIs to SCWs, and the expectations of SCWs regarding potential additional forms of career support from LMIs.

The authors show that SCWs are supported by LMIs in their career via a number of career management practices and operational support, and account managers a likely to play a key role in the careers of SCWs by providing transactional and relational career support. Moreover, the authors stress that SCWs are free agents, yet seeking for forms of support from LMIs.

The present paper addresses the roles of LMIs regarding non-standard population of workers through the lens of SCWs, what has barely been undertaken in recent research. This paper also enriches current debates on the organisational support SCWs are willing to accept and benefit from, despite the idiosyncratic nature of their careers.

The COVID-19 pandemic has sped up the digital shift in finance, leading to more people having access to financial services and presenting new opportunities and challenges. This chapter looks at how digital finance has changed during the pandemic, focusing on how it’s made financial services more accessible, helped lessen gender disparities, boosted digital financial understanding, and dealt with potential risks. Since the pandemic, the use of digital financial services has grown rapidly, helping to overcome geographical limitations and increase financial inclusion. This change has been especially helpful for marginalized groups and women, significantly reducing the gender gap in financial inclusion. Meanwhile, understanding digital finance literacy has become crucial for effectively using digital financial services. However, the move towards digitization brings its own challenges, especially new financial risks. These risks require increased consumer awareness, better education, and stricter regulation. The chapter concluded by saying that the path of digital finance after the pandemic is a mix of opportunities and challenges. As a result, we need a careful and balanced approach to increase financial inclusion while also protecting against potential financial risks, ultimately aiming for a fairer, more stable, and more inclusive financial landscape.

Industry 5.0 is referred to the subsequent industrialization. The ultimate goal of this transformation is to enable manufacturing solutions through collaboration with man and machine which are more user-friendly and increase work quality in comparison to Industry 4.0. This will be accomplished through the consumption of the creative potential of human specialists in the creation of an industry with more efficient, clever, and precise machines. It is predicted that several exciting breakthroughs and apps will help Industry 5.0 in its plan to gain more productivity and supply personalized goods in an open system. On the other hand, Industry 5.0 has had a greater global and international renown from the very beginning of its existence. Machine learning (ML) technology, the Internet of Things (IoT), and big data will create a collaboration with people, robots, and other intelligent devices. Industry 5.0 continues to serve as an attractive driver for our society's workforce skills and young talent in search of purposeful professional lives. There are some challenges as well, such as working with advanced robots requires people to develop skills. People need to gain proper knowledge about collaboration with smart machines and the robot manufacturers industry. However, this ultimate overhaul is necessary for the industry to certify its reason as a solution provider for our society. These things will unquestionably ensure the long-term sustained development (SD) of any nation's economy.