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Book part
Publication date: 28 June 2023

Xinru Liu and Honggen Xiao

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Poverty and Prosperity
Type: Book
ISBN: 978-1-80117-987-4

Book part
Publication date: 5 April 2024

Ziwen Gao, Steven F. Lehrer, Tian Xie and Xinyu Zhang

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and…

Abstract

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and heteroskedasticity of unknown form. The theoretical investigation establishes the asymptotic optimality of the proposed heteroskedastic model averaging heterogeneous autoregressive (H-MAHAR) estimator under mild conditions. The authors additionally examine the convergence rate of the estimated weights of the proposed H-MAHAR estimator. This analysis sheds new light on the asymptotic properties of the least squares model averaging estimator under alternative complicated data generating processes (DGPs). To examine the performance of the H-MAHAR estimator, the authors conduct an out-of-sample forecasting application involving 22 different cryptocurrency assets. The results emphasize the importance of accounting for both model uncertainty and heteroskedasticity in practice.

Book part
Publication date: 5 October 2023

Hannes Velt and Rudolf R. Sinkovics

This chapter offers a comprehensive review the literature on authentic leadership (AL). The authors employ a bibliometric approach to identify, classify, visualise and synthesise…

Abstract

This chapter offers a comprehensive review the literature on authentic leadership (AL). The authors employ a bibliometric approach to identify, classify, visualise and synthesise relevant scholarly publications and the work of a core group of interdisciplinary scholars who are key contributors to the research on AL. They review 264 journal articles, adopting a clustering technique to assess the central themes of AL scholarship. They identify five distinct thematic clusters: authenticity in the context of leadership; structure of AL; social perspectives on AL; dynamism of AL; and value perceptions of AL. Velt and Sinkovics assert that these clusters will help scholars of AL to understand the dominant streams in the literature and provide a foundation for future research.

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The Emerald Handbook of Authentic Leadership
Type: Book
ISBN: 978-1-80262-014-6

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Book part
Publication date: 24 August 2023

Jean Wang and Lars Schweizer

This study investigates the way in which acquisition-related human factors affect knowledge transfer in the context of Chinese cross-border M&A for strategic assets. The authors…

Abstract

This study investigates the way in which acquisition-related human factors affect knowledge transfer in the context of Chinese cross-border M&A for strategic assets. The authors find that the process of knowledge transfer is reciprocal for revenue and cost synergies, including explicit and tacit knowledge. The establishment of joint ventures (JV) in China after the takeover boosts product-oriented knowledge transfer from overseas-acquired firms in mature markets to Chinese acquirers. The promotion of overseas synergies stimulates complementary knowledge transfer flow, which is reversely transferred from Chinese acquirers to overseas-acquired subsidiaries such as low-saving sourcing and new market applications. This study identifies three acquisition-related human factors that impact overseas knowledge senders for knowledge transfer. These human factors are implemented by Chinese strategic investors as new shareholders during the loosen integration phase. The first facilitator is all-round communication programs with top management involvement, aiming to build up constructive communication channels to boost knowledge transfer. The second facilitator is competence-based trust, which stimulates cooperation and application based on similar professional competence between Chinese acquirers and their overseas-acquired subsidiaries. The impeder is a high turnover of key skilled workers at Chinese acquirers to undermine the effectiveness of knowledge transfer.

Book part
Publication date: 29 May 2023

Divya Nair and Neeta Mhavan

A zero-day vulnerability is a complimentary ticket to the attackers for gaining entry into the network. Thus, there is necessity to device appropriate threat detection systems and…

Abstract

A zero-day vulnerability is a complimentary ticket to the attackers for gaining entry into the network. Thus, there is necessity to device appropriate threat detection systems and establish an innovative and safe solution that prevents unauthorised intrusions for defending various components of cybersecurity. We present a survey of recent Intrusion Detection Systems (IDS) in detecting zero-day vulnerabilities based on the following dimensions: types of cyber-attacks, datasets used and kinds of network detection systems.

Purpose: The study focuses on presenting an exhaustive review on the effectiveness of the recent IDS with respect to zero-day vulnerabilities.

Methodology: Systematic exploration was done at the IEEE, Elsevier, Springer, RAID, ESCORICS, Google Scholar, and other relevant platforms of studies published in English between 2015 and 2021 using keywords and combinations of relevant terms.

Findings: It is possible to train IDS for zero-day attacks. The existing IDS have strengths that make them capable of effective detection against zero-day attacks. However, they display certain limitations that reduce their credibility. Novel strategies like deep learning, machine learning, fuzzing technique, runtime verification technique, and Hidden Markov Models can be used to design IDS to detect malicious traffic.

Implication: This paper explored and highlighted the advantages and limitations of existing IDS enabling the selection of best possible IDS to protect the system. Moreover, the comparison between signature-based and anomaly-based IDS exemplifies that one viable approach to accurately detect the zero-day vulnerabilities would be the integration of hybrid mechanism.

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Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy
Type: Book
ISBN: 978-1-80382-555-7

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Book part
Publication date: 23 April 2024

Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas and Rajita Srivastava

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of…

Abstract

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), the study proposes a mathematical model. The study’s ultimate objective is to help businesses attract more involved customers and promote collaborative consumption as a sustainable alternative to typical consumption patterns. The study offers a conceptual framework established via a thorough literature review to examine Indian customers’ use behavior toward SE platforms. A one-sample two-tailed t-test is used to assess the framework’s efficacy. The research fills gap in the literature on the SE by investigating the factors that determine subjective norms (SN), attitudes (A), and perceived behavioral control (PBC). A framework is provided that takes behavioral intention (BI) contemplated as a mediating variable. The research improves TAM and TPB by including new factors such as technical characteristics. This research adds to the body of knowledge on the digital SE by underlining the relevance of usage behavior in comprehending Indian customers, where A, SN, and PBC are important aspects. The research presents a paradigm for better understanding customers’ attitudes and behaviors toward various SE platforms, which might help academics, practitioners, and policy makers situate their initiatives within the larger field of sharing. The study’s categorizations of Indian consumers’ A, SN, PBC, and BI toward the SE might potentially advise on future research and government policies.

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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

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Book part
Publication date: 30 June 2023

Lisa M. Given, Donald O. Case and Rebekah Willson

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Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

Book part
Publication date: 14 March 2024

Mousumi Bose, Lilly Ye and Yiming Zhuang

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning…

Abstract

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.

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The Impact of Digitalization on Current Marketing Strategies
Type: Book
ISBN: 978-1-83753-686-3

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Book part
Publication date: 28 June 2023

Seyyed Mohammadreza Ayazi, Ali Zamani Babgohari and Mohammadreza Taghizadeh-Yazdi

Many European businesses are small and medium enterprises (SMEs), contributing significantly to the well-being of local economies and regions. Even so, SMEs face many challenges…

Abstract

Many European businesses are small and medium enterprises (SMEs), contributing significantly to the well-being of local economies and regions. Even so, SMEs face many challenges in fostering innovation and improving performance. Furthermore, the raw material consumption is increasing globally, necessitating the development of strategies that will reduce the number of raw materials extracted and imported while improving the sustainability of small and medium-sized businesses. Consequently, promoting circular economy (CE) strategies, such as industrial symbiosis (IS) partnerships, whereby waste products from other industries serve as a source of raw materials for companies, is critical. Identifying and analysing enablers or drivers that support IS collaborations among SMEs is necessary to achieve this goal. In this regard, the purpose of this study will explore the enablers of IS among SMEs considering sustainability dimensions (environmental, social and economic). As facing a decision-making (DM) problem, the multiple attribute decision-making (MADM) approach was applied in a hesitant fuzzy (HF) environment in this research to answer the research questions. In this regard, in phase 1, IS enablers were identified and extracted using a literature review and experts’ opinions. In phase 2, the hesitant fuzzy Delphi (HFD) method was implemented to screen and finalise the enablers identified. In phase 3, casual relations among final enablers were determined using the hesitant fuzzy ANP (HF-ANP) method. Finally, in phase 4, the relative importance of enablers was calculated using the hesitant fuzzy best–worst method (HF-BWM). Consequently, this study provided potential strategies for IS that can be implemented quickly and used by local authorities to support SMEs in achieving circular waste management.

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Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation
Type: Book
ISBN: 978-1-80382-234-1

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Book part
Publication date: 14 December 2023

Adetayo Olaniyi Adeniran, Ikpechukwu Njoku and Mobolaji Stephen Stephens

This study examined the factors influencing willingness-to-repurchase for each class of airline service, and integrate the constructs of service quality, satisfaction and…

Abstract

This study examined the factors influencing willingness-to-repurchase for each class of airline service, and integrate the constructs of service quality, satisfaction and willingness-to-repurchase which were rooted on Engel-Kollat-Blackwell (EKB) model. The study focuses on the domestic and international arrival of passengers at Murtala Muhammed International Airport in Lagos and Nnamdi Azikwe International Airport in Abuja. Information was gathered from domestic and foreign passengers who had post-purchase experience and had used the airline's services more than once. The survey data were obtained concurrently from arrival passengers at two major international airports using an electronic questionnaire through random and purposive sampling techniques. The data was analysed using the ordinal logit model and structural equation model. From the 606 respondents, 524 responses were received but 489 responses were valid for data analysis and reporting and were obtained mostly from economy and business class passengers. The study found that the quality of seat pitch, allowance of 30 kg luggage permission, availability of online check-in 24 hours before the departing flight, quality of space for legroom between seats, and the quality of seats that can be converted into a fully flatbed are the major service factors influencing willingness-to-repurchase economy and business class tickets. Also, it was found that passengers' willingness to repurchase is influenced majorly by service quality, but not necessarily influenced by satisfaction. These results reflect the passengers' consciousness of COVID-19 because the study was conducted during the heat of COVID-19 pandemic. Recommendations were suggested for airline management based on each class.

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Innovation, Social Responsibility and Sustainability
Type: Book
ISBN: 978-1-83797-462-7

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