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The purpose of this paper is to study where to place industrial solid waste treatment centers among the 16 prefecture-level cities under its jurisdiction.

This paper adopts the cross-efficiency data envelopment analysis (DEA) model, with the industrial land price and average annual salary per capita as inputs, while coverage, total transportation distance, number of industrial enterprises and total amount of industrial solid waste are used as outputs.

Based on the spatial efficiency scores calculated by using the new presented models, the authors find that the most efficient construction site are Chizhou, Chuzhou, Suzhou and Bengbu. That is quite different from the results obtained by using traditional approach.

This paper evaluates the spatial efficiency by using combinations of the four locations as the decision-making units of the DEA model, which could be used as an objective way to allocate limited resource. In addition to the resource allocation of the industrial solid waste treatment center, the method in this paper can also be applied to other spatial aspects of resource allocation.

The purpose of this paper is to examine how a Chinese entrepreneur, Zhang Yin, exercises international entrepreneurship in her paper recycle business – Nine Dragons Paper company, and has become one of the most successful female business women in the world.

The paper uses an in‐depth case study or storytelling approach to explain the economic success of a Chinese female entrepreneur, Zhang Yin and her Nine Dragons Paper company. The illustration of Zhang's global coordination is divided into three parts: first, from Shenzhen, China to Hong Kong; second, from Hong Kong to Los Angeles; and finally, from the USA back to her home country, China.

This case illustrates and concludes that the business success of a paper recycling enterprise, namely Nine Dragons Paper, is attributable to the global coordination efforts of its founder, Zhang Yin, who is able to identify profit opportunities around the globe. With correct foresight, Zhang Yin is able to overcome cultural barriers, and venture into foreign markets. Her international entrepreneurship and global coordination enable world resources to be allocated in the most efficient way.

Austrian economics, using storytelling approach, can be a very useful tool in interpreting entrepreneurial behavior and business strategies.

The case provides us with an understanding of how the entrepreneur can earn profit by being alert to opportunities.

The case is the first of its kind to illustrate the international coordination function of a female Chinese entrepreneur and her paper recycle business.

Drawing upon the motivational affordance theory, this paper aims to investigate how gamification design and human motivational needs are associated in extant literature.

The authors conducted a literature analysis of 60 journal articles that studied motivational influences of gamification in information technology design. Content analysis was used to identify game design features and motivation variables studied in prior literature, and correspondence analysis was used to show the co-occurrence of game design features and basic motivational needs.

The results showed that four types of game design features and eight basic motivational needs are studied in this pool of literature. Correspondence analysis indicates some interesting associations between game design features and basic human needs.

This research used a motivational affordance perspective to interpret the impact of game design features and suggested directions for future investigations. It is limited due to its sample size and considered as an exploratory study.

This research provided suggestions for technology designers that game design features vary in their motivational influence, and therefore, game design features should be used accordingly to meet users’ motivational needs.

This research is one of initial studies which explored the association between game design features and basic motivational needs. The findings of this study provide the groundwork for guidelines and strategies to facilitate motivational design in information technology.

This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction.

This study uses a survey method to collect data from 336 young Indian consumers, having experienced omnichannel retailing. Data were analyzed using SPSS PROCESS macro to examine both the mediating and moderated relationships.

The results confirm that a customers' perceived online–offline channel integration increases their patronage intention directly and through the mediating role of consumer empowerment and satisfaction. Additionally, as a moderator, consumer service experience consciousness does not necessarily impact consumer patronage interest through the mediating role of consumer empowerment. Nevertheless, it does have a negative impact through the mediating role of consumer satisfaction.

This study provides insights into designing online–offline retailing integration, based upon which, proposes several recommendations for increasing customer satisfaction and patronage intention.

To the best of the authors' knowledge, this is among the first studies to highlight the theory of consumer empowerment in the context of omnichannel retailing. Thus, it contributes to the extant literature on omnichannel retailing while investigating the moderating role of consumer service experience consciousness.

The purpose of this paper is to create a model that compares the effects of product content differentiation and service content differentiation on small- and medium-sized enterprises’ (SMEs) perceived importance of customer reference marketing in foreign markets.

A theoretical model is developed and tested through multiple regression and mediation analysis, on an effective sample of 188 Swedish SMEs.

The results show that foreign market business assignments characterized by differentiated services make companies relatively more dependent on relationship learning and customer reference marketing. By contrast, situations of differentiated product content correlate negatively with customer reference marketing.

Reference customers can function as vehicles for international expansion when marketing offerings are complex. The findings imply that in service settings, SMEs need to maintain learning regimes with foreign market customers to effectively use them as references to win new business.

The study applies a service perspective to explain the contingencies of customer reference marketing, particularly in international business settings. The study contributes to international small business literature and research focusing on service–firm internationalization by explaining the marketing mechanisms at play in the internationalization of SMEs. In so doing, the findings can enrich relationship and network perspectives of internationalization and add a missing link to studies on networking and internationalization.

The purpose of this paper is to examine the use of specific supply chain information technologies (IT) for e‐commerce, e‐procurement, and enterprise resource planning (ERP), when implementing lean practices to achieve mass customization (MC) performance. The study further investigates how these technologies may be deployed differently in product and service focused contexts. “Best practices” of high performing MC firms are also explored.

Survey method was employed to collect data from 711 firms in 23 countries. Exploratory factor analysis was employed to establish simple factor structure and construct validity. Hierarchical multiple regression was used to analyze relationships between lean practices, IT use, and MC performance in aggregated and bifurcated samples of product and service focused manufacturers. T‐tests were used to examine differences between the practices employed by high and low MC performers.

Findings suggest that lean practices can reasonably predict MC performance. In this context, of lean practices, e‐commerce and e‐procurement reasonably predict MC performance. ERP is not shown to predict MC performance. Results suggest that e‐commerce use is a better predictor of performance than e‐procurement or ERP for service focused manufacturers. E‐commerce and e‐procurement appear to be reasonable predictors of MC performance in product manufacturers, while ERP is not. “Best practices” related to lean practices, e‐commerce, e‐procurement, and ERP emerge among high MC performers.

This paper describes what is believed to be the first study to examine these three IT approaches in the context of lean practices and supply chain MC performance. This paper also contributes to the growing interest in differences among product and service focused manufacturing firms. Finally, specific “best practices” are provided to add value for practitioners.

This paper aims to investigate Kazakh rural and urban consumers' preferences for different agritourism experiences.

The empirical study adopts a survey data-based approach relying on a questionnaire data collection technique.

The paper highlights significant differences and similarities in the structure of individual preferences of urban and rural customer segments regarding different agritourism offerings.

The research is limited by the sample, which covers only two consumer segments presented in the Kazakhstan context. The paper provides managerial implications for agritourism service providers, who are doing or planning to start entrepreneurial activities in rural areas, marketing researchers focusing on product development, and policy makers working out regional development strategies through implementation of tourism stimulating projects.

This study contributes to the advancement of the limited research investigating customer experience theory as applied to agritourism.

This paper aims to inform policymakers about key artificial intelligence (AI) technologies, risks and trends in national AI strategies. It suggests a framework of social governance to ensure emergence of safe and beneficial AI.

The paper is based on approximately 100 interviews with researchers, executives of traditional companies and startups and policymakers in seven countries. The interviews were carried out in January-August 2017.

Policymakers still need to develop an informed, scientifically grounded and forward-looking view on what societies and businesses might expect from AI. There is lack of transparency on what key AI risks are and what might be regulatory approaches to handle them. There is no collaborative framework in place involving all important actors to decide on AI technology design principles and governance. Today's technology decisions will have long-term consequences on lives of billions of people and competitiveness of millions of businesses.

The research did not include a lot of insights from the emerging markets.

Policymakers will understand the scope of most important AI concepts, risks and national strategies.

AI is progressing at a very fast rate, changing industries, businesses and approaches how companies learn, generate business insights, design products and communicate with their employees and customers. It has a big societal impact, as – if not designed with care – it can scale human bias, increase cybersecurity risk and lead to negative shifts in employment. Like no other invention, it can tighten control by the few over the many, spread false information and propaganda and therewith shape the perception of people, communities and enterprises.

This paper is a compendium on the most important concepts of AI, bringing clarity into discussions around AI risks and the ways to mitigate them. The breadth of topics is valuable to policymakers, students, practitioners, general executives and board directors alike.

Recognizing the differences between generations Y and Z, this exploratory study uses generational cohort theory as a framework to examine the brand perception of McDonald's, an international brand which has grown up with consumers for over 30 years in China. The paper aims to discuss this issue.

Measures of brand perception was built based on Aaker's brand personality model. A total 1,103 valid questionnaires were collected through an online survey platform. Factor analysis is the primary method to analysis the data.

The findings of this study reveal a favourable brand perception of McDonald's among young Chinese consumers which is consistent with Aaker's brand personality model and support the use of generational cohort theory as a market segmentation tool for brand perception. The differences between the two generational cohorts are not shown to be significant.

The most important contribution of this study is the evaluation of the personality of a major brand in China for Gen Z, a topic with very little existing research. Also, this research suggests future in-depth research into generational cohort theory in a Chinese context by recognizing homogeneity and heterogeneity exist simultaneously between generational cohorts.

Cross-app interactive search has become the new normal, but the characteristics of their tactic transitions are still unclear. This study investigated the transitions of daily search tactics during the cross-app interaction search process.

In total, 204 young participants' impressive cross-app search experiences in real daily situations were collected. The search tactics and tactic transition sequences in their search process were obtained by open coding. Statistical analysis and sequence analysis were used to analyze the frequently applied tactics, the frequency and probability of tactic transitions and the tactic transition sequences representing characteristics of tactic transitions occurring at the beginning, middle and ending phases. 

Creating the search statement (Creat), evaluating search results (EvalR), evaluating an individual item (EvalI) and keeping a record (Rec) were the most frequently applied tactics. The frequency and probability of transitions differed significantly between different tactic types. “Creat? EvalR? EvalI? Rec” is the typical path; Initiate the search in various ways and modifying the search statement were highlighted at the beginning phase; iteratively creating the search statement is highlighted in the middle phase; Moreover, utilization and feedback of information are highlighted at the ending phase. 

The present study shed new light on tactic transitions in the cross-app interactive environment to explore information search behaviour. The findings of this work provide targeted suggestions for optimizing APP query, browsing and monitoring systems.