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The purpose of this study is to analyze the crowd dynamics of the visitors at Al-Masjid al-Nabawi during the most oversaturated period to characterize the most critical conditions and suggest technical solutions to accommodate visitors and provide them safe passage.

In this study, the time of entrance from the Al-Salam Gate to the tomb and from the tomb to the exit from the Al-Baqi’ Gate has been collected in the most oversaturated period. To be precise and to model the worst case, important crowd measures of effectiveness data are collected in the two holiest times considered by Muslims, during the holy month of Ramadan and the month of Dhul-Hijjah and during the busiest hours of the day to consider safety factors while proposing future solutions. The conventional manual head-counting method has been adopted to determine the crowd density and to carry out actual counting of the visitors from the recorded videos and photos captured by the legitimate authority.

The analyses revealed that the crowd dynamics in the month of Ramadan (peak) are statistically different from those for other times (off peak). In general, the crowd dynamics at all times on days other than Ramadan are almost identical.

The results of crowd characterization from this study are expected to help optimize crowd management in the Masjid at the most critical location and time. The data collected in this study could be used for future research to simulate similar crowd scenes or for even different crowd management scenarios in case of emergencies such as fire hazards or evacuation process.

The purpose of this paper is to consider the potential of food tourism to connect local communities and strengthen the visitor economy through COVID-19 induced international visitor downfalls and reimagine New Zealand tourism.

As a viewpoint paper, this paper is a personal and professional reflection of the relevance of food for New Zealand tourism.

The three themes of community, connection and challenges identify the potential of using local communities as ambassadors to connect both local and international visitors alike with New Zealand culture.

Findings of this paper can provide guidance for global communities on how to both mitigate a reduction in visitor arrivals while creating a foundation for future positioning as food destinations.

There is a lack of insight into the potential of special interest tourism in reimagining a post-COVID-19 tourism landscape, and this viewpoint paper contributes through its practical and community-based approach.

This paper explores event value from the perspective of policy stakeholders and discusses potential implications of this stakeholder group's perceptions of value on event policy, event evaluation and the public discourse on the value of events.

A thematic analysis is employed to analyze nine interviews from respondents who were deemed to fit the study criteria in the case of Östersund, Sweden.

Findings indicate that value is portrayed in largely economic terms or in proxy-economic terms even though the respondents expressed awareness and concern for social aspects of value. Moreover, the article highlights the glaring omission of the relationship between policy stakeholders and the nature of evaluation efforts in the industry and academia.

The article addresses a still somewhat unexplored dynamics between influential policy stakeholders and how events are regarded in terms of their potential contribution to community development. To what degree does the way the events sector and the general public value events emanate from the way events have been instrumentalized in policy throughout history?

Zoos are important urban tourism attractions. The challenge for zoos is finding a balance between attracting visitors and enhancing education and conservation management. This research contributes to a greater understanding of the conservation intentions of zoo visitors and how zoos can emphasise conservation management principles sustainably. This study aims to identify the variables that encourage conservation intentions among visitors to a South African zoo.

A destination-based survey was conducted in 2019 at the Johannesburg Zoo, and 445 questionnaires were administered through convenience sampling.

Exploratory factor analyses identified visitors’ conservation awareness because of zoos (pre-conscious, conscious and unconscious), behavioural intentions (advocating and supporting), motives (engagement, edutainment and escapism) and satisfaction (interaction and facility quality, and service and interpretation quality). The behavioural intentions were the dependent variables. Advocating conservation intentions (ACI) is an active role where zoo visitors feel a strong responsibility towards conservation and encourage others to the conservation cause. Supporting conservation intentions (SCI) relates more to loyalty towards visiting the zoo and subsequently supporting conservation. Stepwise linear regression analyses revealed that enhancing ACI relies on SCI, edutainment, conscious awareness, service and interpretation quality and total spending. However, enhancing SCI relies on ACI, interaction and facility quality and the motive, escapism, while engagement revealed a negative relationship.

The results show that zoos can encourage SCI to ACI by using interactive and entertaining interpretations to teach visitors about the zoo’s mandate and the importance of conservation while balancing their need to escape.

Neither visitors of visiting friends and relatives (VFR) travel nor hosts are homogeneous segments (Griffin & Guttenberg, 2020). For this reason, this study aims to address students as hosts of VFR travel and analyzes differences in the visitor and the host segment. As a result, marketing implications for destination marketing organizations that seek to realize the potential of the student VFR segment arise.

This research project adopts a multi-method approach to derive a deeper empirical understanding of visitors’ behaviors and the role of students hosting friends and relatives (SHFR). The quantitative study aims to reveal the relevance and differences between visits to friends (VF) and visits to relatives (VR), whereas the qualitative study elaborates on the findings of the quantitative study and seeks to understand the role and experiences of students as hosts.

The findings reveal that VR and VF travelers vary in terms of their expenditure. Hosts’ spending depends on visitors’ budgets; in general, both their direct and indirect (when relatives pay) spending increases when they have visitors. Furthermore, the data identify two distinct hosting styles: functional hosting is concerned with providing outstanding hospitality based on a more traditional, guest-oriented understanding of the role, whereas integrative hosting blurs the lines between hospitality and lifestyle based on a more modern, host-oriented understanding of the role.

Regarding limitations, this study did not differentiate between students who were simultaneously locals and students who resided in the city only for study purposes. In a similar vein, the cultural background of the students was not considered in the research. Finally, the differences between VF and VR could further be explored in a quantitative follow-up study and in testing for significant differences in SHFR spending behaviors. Further research could examine whether domestic travelers, travelers with cultural proximity and/or short-distance VFR travelers are more likely to visit after COVID-19 as suggested by Backer and Ritchie (2017) in the case of crises and disaster.

Students as hosts differ from other hosts in VFR travel in their reluctance to embrace conventional tourism products. This study found that place attachment makes hosts of VFR travelers passionate ambassadors and advertisers for the destinations; destination marketing organizations (DMOs) could support this already positive image by providing and supporting students with more detailed information about their cities and the opportunities they offer. Results are of particular relevance because the COVID-19 pandemic is forcing DMOs to develop destination strategies that incorporate social-distancing and avoid crowded places.

When students take their friends out to events and nightclubs, they contribute significantly to experiences that go beyond typical tourism activities such as sightseeing and shopping. By offering special discounts to visitors who come with their hosts, DMOs could help visitors delve more deeply into city life and thereby reduce the likeliness of crowded city centers. Considering the findings relating to the social and emotional qualities of VFR travel, DMO marketing to VFR travelers could benefit from promoting socio-cultural spaces and offerings that value groups’ social ties (e.g. family prices for families with adult children) or alumni status.

According to the authors’ knowledge, this study is the first which analyzes both, visitors and hosts of VFR travel using a two methods approach. Very recently, Griffin and Guttenberg (2020) miss VFR research focusing on the heterogeneity of the segment, and Backer et al. (2020) claim for more VFR research on the role of hosts carried out outside of Australia, New Zealand, Canada, the UK and the USA. To the authors’ best knowledge, this study is the first which delivers empirical insights on SHFR in Central Europe.

National Park Service (NPS) units generate a significant economic impact for states and local gateway communities across the USA. Utah is home to 13 NPS units with visitation accounting for 18% of the state's US$9.75bn tourism economy in 2018. Twelve NPS units, including five national parks, are located in Southern Utah, driving an economy that is heavily dependent on tourism. This paper examines the challenges and opportunities for visits to national parks post-COVID-19, generally and in the specific context of Southern Utah. Although the assumption is that visits to national parks will recover quickly, this paper will critically examine how visitation may change and what adaptive measures and alternative forms of unit management may be necessary.

By adopting a holistic-inductive paradigm, this paper utilizes a descriptive case study approach. Data were collected across a variety of mediums focusing on interviews with key stakeholders in and around Southern Utah.

The results from this study highlight the various challenges faced in parks and gateway communities vis-à-vis changing patterns of visitation, adaptive measures and alternative forms of unit management necessary due to COVID-19 and their impact on the future management and marketing of national parks for touristic purposes.

This paper examines the impacts of COVID-19 on an often-neglected yet significant area within tourism, yielding implications for industry, visitors and destination communities.

Recommendation systems are widely used in tourism in order to provide people personalized suggestions that would make their trip memorable. Nowadays, mobile assisted guided tours based on recommendation services are used in museums to enhance visitors ’ experience. However, all those systems have been designed to target indoor or outdoor museum visits. Is it feasible to design a system that supports mobile services that connect a museum visit to artworks situated outdoor in the city environment? Is it possible to connect the artworks of a city center to the exhibits of a museum? In this work, we attempt to give a first answer to such questions proposing and implementing a set of services that connects the museum to the city public space. In order to show the strength of the implemented services, we present a basic usage scenario along with a first system evaluation showing positive results.

This study aims to investigate how art events can enrich novice visitors by transforming their practices.

This research uses an interpretive case study of the art exhibition “1/1/1/1/1” in the Oppenheim gallery in Wroclaw. It draws on multiple sources of evidence, namely, novice visitors’ interviews, observation including photo studies and content analysis of art-makers’ mediation sources. This study is an example of contextual theorizing from case studies and participatory action research with researchers as change agents.

The evidence highlights that aesthetic values and experiences are contextual to practices and are transformable into other values. The findings illustrate the role of practice theory in studying how art-makers inspire the transformation of practices, including values driving the latter.

The findings provide implications for transformations of co-creating contextual values in contemporary visual art consumption and customer experience management.

Practical implications to arts organizations are also provided regarding cultural mediation conducted by art-makers. Exhibition makers should explain the meanings of the particularly visible artefacts to allow visitors to develop a congruent understanding of the meanings. The explanations should not provide ready answers or solutions to the problem art-makers suggest to rethink.

The social implication of our findings is that stakeholders in artistic ventures may undertake adequate, qualified and convergent actions to maintain or transform the defined interactive practices between them in co-creating contextual aesthetic values.

The study provides new insights into co-creating values in practices in the domain of contemporary art exhibitions by bringing the practice theory together with an audience enrichment category, thus illustrating how novice visitors get enriched by transforming their practices led by contextual values of “liking” and “understanding”.

This paper presents a study of a system that allows remote and onsite visitors to share a museum visit together in real time. The remote visitors are older adults at a care home and their relatives and/or friends who are at the museum. The museum visits are interactive. Meaningful stories accompany the museum exhibits, and there’s an audio channel between onsite and remote visitors. The aim of the study is to determine whether the remote visitors, i.e. older adults are able to use such technology and to study the mediated sense of spatial presence, social closeness, engagement and enjoyment in the visit. This study discusses the relationship between these aspects and factors leading to a better remote experience for older adults.

This study has 14 onsite and 12 remote older adult participants. Standardized questionnaires measured the mediated sense of spatial presence, the experienced social closeness and the level of participants' engagement and enjoyment in the visit of the older adult participants and traced onsite visitors in their position during the visit. The audio logs were subjected to thematic content analysis.

The results show that older adults enjoy and engage in remote visits, and that there is a positive correlation between enjoyment, engagement and social closeness. The findings argue that both the audio channel and the interactive story are important for creating an affective virtual experience: the audio channel increases the sense of closeness, whereas the interactive story makes the visit more engaging, providing structure, direction and purpose to the visit.

This work advances the state of art in the domain of technologies for older adults and addresses the needs of this population to stay in contact with both people and places.

This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior and eventually trade show performance.

The present research explores the role of visitors in the trade show context. The analysis specifically focuses on the variables that influence visitors’ participation at business-to-business trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry.

The findings highlight a continuity between pre-, at and postexhibition phases. Visitors’ behavior represents a signal of how a trade show is perceived as postexhibition purchases and next visit emerge as signals of an exhibition evaluation in relation to visitors’ perception. Besides being urgent tools for the continuity of the sector due to the pandemics, emerging technological trends can be key elements in understanding visitors’ behavior and in boosting their interest and loyalty toward trade shows.

The paper proposes a conceptual model including top notch and innovative technological trends to improve the understandment of visitors’ behavior. Both practitioners in companies and academics might find the study useful, given the digital uplift generated by the pandemics.