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The purpose of this paper is to discuss some of the most relevant innovation strategies used by the Latin American national tennis federations as a response to the COVID-19 pandemic.

The methodology consists of a survey. The survey consisted of three sections apart from the consent one: a general descriptive part, one with 30 questions to assess attitudes and perceptions and a final section which included open questions. After the data were collected, the SPSS software was used to test the distribution of the sample.

Results show that executives' perception toward their need for involvement in the decision-making process varies.

The first limitation relates to the sample size of executives who completed the questionnaire. The second limitation refers to the details provided in the open section of the questionnaire. Specifically, the space allocated for the answers and the degree of detail required could have been optimized by providing further instructions on the importance of facilitating information related to the implementation of the programs.

The results demonstrate that, although traditional management, organizational and administrative behaviors are still present in the tennis ecosystem, a more innovative mentality should embed these organizations. It is then relevant that sport and tennis organizations commit to the implementation of innovative strategies for the optimization of the administration of their ecosystems.

The paper adds more understanding to the brand of sports management. Furthermore, the fact of developing the study in a COVID-19 context sheds light on the issues faced by sports in a pandemic like this one.

El propósito de este artículo es discutir algunas de las estrategias de innovación utilizadas por las federaciones nacionales latinoamericanas como respuesta a la pandemia COVID-19.

La metodología consiste en una entrevista. La entrevista se dividió en tres secciones además de la de consentimiento: una parte descriptiva, otra con 30 preguntas que evaluaban las actitudes y percepciones, y una sección final que incluía preguntas abiertas. Después de que la información fuera recogida, se utilizó el software SPSS para comprobar la distribución de la muestra.

Los resultados sugieren que las organizaciones analizadas han utilizado diversas estrategias de innovación durante este periodo sin precedentes. Estas estrategias se han aplicado en áreas como la información, la participación, la comunicación y la digitalización.

The first limitations related to the sample size of executives who completed the questionnaire. The second limitation refers to the details provided in the open section of the questionnaire. Specifically, the space allocated for the answers and the degree of detail required could have been optimized by providing further instructions on the importance of facilitating information related to the implementation of the programs.

La primera limitación está relacionada con el tamaño de la muestra de los ejecutivos que completaron el cuestionario. La segunda limitación se refiere a la información que se proporciona en la primera sección del cuestionario. Específicamente, el espacio donde se sitúan las respuestas y el grado de detalle requerido podrían haber sido optimizados a través de la provisión de instrucciones más detalladas sobre la importancia de facilitar la información relacionada con la implementación de los programas.

El estudio ayuda a la mejor comprensión de la gestión de los deportes. Además, el hecho de desarrollar el estudio en el contexto del COVID arroja luz a la problemática del deporte en el contexto de una pandemia como la actual.

Digital technologies are changing the business landscape and the way companies are run. This research examines the implementation of digitalisation and digital transformation (DT) and explores the associated advantages and disadvantages.

Case study methodology was employed to help develop an understanding of how key actors implement DT. Semi-structured qualitative interviews were performed with managers of two social economy enterprises in the agri-food sector supply chain.

The specific nature of the supply chain of companies in this sector can hinder the implementation of certain digital technologies. This scenario results in two different approaches to digital technologies: one focused on digitalisation, and another focused on DT. Companies in this sector that seek successful implementation of DT should choose and combine appropriate digital technologies that fit with their DT strategy. They should also structure their organisation to ensure the leadership of senior management to engage all staff.

This study is valuable because of its focus on cooperatives in its analysis of DT. There is scant research on this business model, so the present study helps fill this gap in the literature.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Companies can increase efficiency and competitiveness along the supply chain through the adoption of digital technologies. However, decisions pertaining to digitalization and digital transformation (DT) strategies should be based on knowledge of the supply chain and especially vulnerabilities that might affect technology implementation.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.