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The purpose of this paper is to study elastic properties of III-V nitride nanotubes (NNTs) using second generation (REBO) potential.

In the present research paper elastic properties of BN, AlN and GaN nanotubes have been investigated, using the second generation REBO potential by Brenner and co-workers, which is a bond order potential earlier used for carbon nanostructures successfully. In the present calculation, the same form of potential is used with adjusted parameters for h-BN, h-AlN and h-GaN. In all these cases the authors have considered graphite like network and strongly polar nature of these atoms so electrostatic forces are expected to play an important role in determining elastic properties of these nanotubes. The authors generate the coordinates of nanotubes of different chirality’s and size. Each and every structure thus generated is allowed to relax till the authors obtain minima of energy. The authors then apply the requisite compressions, elongations and twists to the structures and compute the elastic moduli. Young’s Modulus, Shear Modulus and Poisson’s ratio for single-walled armchair and zigzag tubes of different chirality’s and size have been calculated. The computational results show the variation of Young’s Modulus, Poisson’s ratio and Shear Modulus for these NNTs with nanotube diameter. The results have been compared with available data, experimental as well as theoretical.

The authors have calculated bond length, cohesive energy/bond, Strain energy, Young’s Modulus, Shear Modulus and Poisson’s ratio.

To the best of the knowledge this work is the first attempt to study elastic properties of III-V NNTs using second generation REBO potential

On 20 March 2020, the four adult convicts of the 2012 Delhi rape case were executed after a long debate regarding the punishment for their crime. The Delhi rape case, unlike others, was also given to the fast track court because of the worldwide outrage India received in its aftermath. Otherwise, most rape survivors rarely speak out and if they do, their lives are often endangered and threatened, depending on the severity of the case itself and the perpetrator's rank in the society. Through the analysis of Aniruddha Roy Chowdhury's, 2016 film Pink, and Ajay Bahl's film Section 375 (2019), this chapter explores the different ways in which mainstream Hindi cinema deals with such questions, especially in its depictions of courts. Both these films foreground India's contemporary cultural systems of fear that silence the rape survivors. They also imply that in the court cases, unless the specific court case faces intense global publicity, as was the case of the Delhi gang rape, rape survivors will never want to speak out. Moreover, the rape survivors will also hesitate to file a First Information Report (FIR) – a document that records crimes by the police against their perpetrators – limiting any possibility for justice for them. The laws surrounding rape cases are obscure and complex and finding justice for a rape victim (unless it is on a global level) is not an easy venture in India. At the time of the #metoo movement, the rape laws in India are not designed in such a way to arguably encourage victim-survivors to speak up. Instead, if rape survivors do decide to confront their perpetrators, they not only face ostracisation from society but also the danger of losing loved ones and endanger their lives as well.

This study aims to present a comprehensive knowledge mapping and an in-depth analysis of plastic and sustainability research to understand better global trends and directions in this field that emerged between 1995 and 2022.

This study presents a visual analysis of 1933 research articles listed in the Web of Science (WoS) databases between the years 1995 and 2022 related to plastic and sustainability. The knowledge mapping based on CiteSpace and VOSviewer presents the current research status, which contains the analysis of the collaboration network, co-citation network, references with citation bursts and keyword analysis.

The results reveal that China and the USA are the most prominent countries in exploring the notion of sustainability and plastic. The Chinese Academy of Science is the most prominent institution. Chai Qiang, Friedrich Daniel, Sahajwalla Veena and Ok Yong Sik are the most prolific authors in this field. Furthermore, circular economy, bioplastic, sustainable development, polyester and bioplastics are the highly discussed issues in recent years. Not surprisingly, COVID-19 is the latest topic of discussion started in 2021 due to its negative impact on plastic pollution and the challenges it posed to sustainability.

This study is among the pioneers to shed light on the current research status of plastic and sustainability using the bibliometric method and the newest data. This study also suggests that collaborations between scholars and institutions require to be enhanced for better management of plastic pollution and to contribute to sustainable development.

The purpose of the study is to understand what impact the first COVID-19 lockdown in 2020 had on the income and food security of rural households in India and whether it differed across socioeconomic factors. Moreover, the study assesses the needs of rural households and determines whether they had received adequate support services during the lockdown.

The study adopted a repeated-measures quantitative survey design with 1,319 rural women from 16 states of India and conducted a telephonic survey.

The lockdown had directly impacted rural households' employment status and income but the impact differed depending on the type of employment. For example, working in a salaried job or on one's farm led to a lower likelihood of a complete decline in income in states other than Kerala as the lockdown continued. The study also revealed a change in the pattern of food consumption, with higher consumption of subsidized staple foods. It also became evident that the aid announced by the government reached the rural population with some delay.

A limitation of the study was that many respondents refused to participate in phase 2, which reduced the sample size when comparing the two phases because the women did not own mobile phones. Instead, they were using their husbands' phones.

The study's findings can help better understand the needs of rural populations during crises, such as the COVID-19 pandemic. This can help to plan better and build preventive actions for such populations once their needs are understood. In addition, this can aid disadvantaged people for a minimal level of preparedness and security during such a crisis in the future.

This study aims to find out the India’s research contribution to world Library and Information Science (LIS) literature from 2011 to 2020. Attempt has been made to reflect both the number of research articles published by the Indian LIS researchers during the past decade and the percentage share of Indian LIS researchers to the world LIS literature. Attempt has also been made to reflect the 20 leading LIS researchers from India, 20 leading LIS journals in which Indian LIS researchers mostly prefer to publish their research results and leading LIS research institutions and more.

The scope of the study is limited to library and information research undertaken across the world in general and India in particular during the past decade, viz., 2011–20. To undertake the present study, data were retrieved from SCOPUS data source. The data were retrieved keeping in view the objectives of the study; accordingly, key words were framed and used to search the relevant data.

Overall 77,659 research articles were published in the subject discipline of LIS across the world during the past decade, viz., 2011 through 2020. During the period of study, LIS researchers from India contributed 3,562 research articles constituting 4.59% of the total global LIS research output. The USA emerged the leading LIS research country with 33.03% research contribution, while India emerged as the fifth largest LIS research country in the world. A total of 12.85% research articles from India were contributed by 20 leading researchers. Only two LIS research journals from India were found indexed in the SCOPUS, in which 18.10% research articles were published by Indian LIS researchers during the period of study. More than 80% research results produced by Indian LIS researchers were published in foreign LIS research journals, mostly published from the USA and the UK. A good lot of Indian LIS researchers prefer to publish their research results in open access research journals. Library professionals, teachers and scholars from University of Delhi and University of Kashmir were found more active in LIS research in India.

India is one of the world’s popular LIS academic, research and practicing country and has more responsibility toward world LIS research, whereby India, apart from fulfilling its own LIS research requirements, has to meet out the global LIS research demand. Thereon, if it lacks on research front, which otherwise acts as a backbone in the survival of a subject discipline, the survival of subject discipline may become difficult.

India is one of the most progressive LIS research countries in the world and is about to play a far greater role in propagating newer and modern library practices and services in the years to come.

Quantification of research output at regional level or country level is very common among LIS professionals; accordingly, the existing study adds to existing world LIS literature about the India’s contribution to world LIS research during the past decade.

The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore different strategic choices for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business.

In March 2020, Kumud Goel, one of the directors of WZH, a chain of wellness spa and salon in Jammu and Kashmir (India), was considering different marketing strategies to grow her existing business. The company had opened two new outlets in the past two years and was looking at increasing its customer base. Kumud was concerned about keeping her customers satisfied in a highly competitive industry. She was aware that differentiation was critical for future growth. In what ways could WZH differentiate itself from its competitors at a time when the market was exploding? Could customer segmentation be the solution? What measures would WZH need to take to increase its repeat customers?

The case is appropriate for use in a 90-min class in a Masters in Business Administration-level management course and for undergraduates, especially marketing majors and in a module on marketing strategy and customer value.

Teaching notes are available for educators only.

CSS 8: Marketing.

This paper aims to focus on the issue of high employee turnover in the Indian tech industry. An integrative review is conducted to analyse the past and current state of literature, as well as prepare a research agenda for future studies.

A pool of 72 articles published between 2010 and 2022 is reviewed with a special focus on Indian tech employees. This study elucidates the extent and impact of employee retention strategies through content analysis.

Two broad perspectives have been established in the literature: the reasons for quitting and the explanations for staying. By means of a comprehensive review, this paper combines these two aspects of literature and suggests factors under organization’s control to retain competent tech employees.

The study is designed to integrate the two theoretical viewpoints of employee turnover literature by consolidating the reasons behind quitting behaviour and staying intention. Codes combining the two aspects are presented as a valuable resource to retain tech talent.

The Indian pharmaceutical industry has contributed significantly to global healthcare by securing superior-quality, inexpensive and reachable medicines worldwide. However, supply chain management (SCM) has been challenging due to constantly shifting requirements for short lifecycles of products, the convergence of industry and changeable realities on the ground. This study aims to identify, assess and prioritize the strengths, weaknesses and opportunities of the pharmaceutical SCM environment in India.

The paper employs a Strength, Weakness, Opportunity, Threat (SWOT) analysis and recognizes strategies to utilize the advantages of the strengths and opportunities, rectify weaknesses and resolve threats.

A variety of strategies that could have a positive effect on the Indian pharmaceutical business are presented. Findings and suggested strategies can significantly advance knowledge, enhance understanding and contribute to the growth of a successful SCM for the Indian pharmaceutical sector.

This paper would act as a roadmap to greater comprehension of the market leaders and market leaders' operating climate. The findings from this study will offer academic scholars and business practitioners deeper insights into the environment of SCM.

Workplace temporalities are being reshaped under globalization. Some scholars argue that work time is becoming more flexible, de-territorializing, and even disappearing. I provide an alternative picture of what is happening to work time by focusing on the customer service call center industry in India. Through case studies of three firms, and interviews with 80 employees, managers, and officials, I show how this industry involves a “reversal” of work time in which organizations and their employees shift their schedules entirely to the night. Rather than liberation from time, workers experience a hyper-management, rigidification, and re-territorialization of temporalities. This temporal order pervades both the physical and virtual tasks of the job, and has consequences for workers’ health, families, future careers, and the wider community of New Delhi. I argue that this trend is prompted by capital mobility within the information economy, expansion of the service sector, and global inequalities of time, and is reflective of an emerging stratification of employment temporalities across lines of the Global North and South.