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Online trolling is a detrimental behavior for consumers and service businesses. Although online trolling research is steadily increasing, service research has yet to thoroughly explore how this behavior impacts businesses. Further, the role of bystanders, consumers who witness a victim (business) being trolled, remains largely unexplored. The purpose of this paper is thus to introduce online trolling to the service literature and begin to identify when (types of online troll content) and why (empathy and psychological reactance) bystanders are likely to intervene and support a service business being trolled by posting positive eWOM.

This research uses a two-study (Study 1 n = 313; Study 2 n = 472) experimental design with scenarios of a service business experiencing online trolling (moral versus sadistic). Participants' responses as bystanders were collected via an online survey.

Results reveal bystanders are more likely to post positive eWOM to support a service organization experiencing sadistic trolling. Psychological reactance is shown to mediate the relationship between trolling type and positive eWOM. Further, spotlight analysis demonstrates that bystanders with higher levels of empathy are more likely to post positive eWOM, whereas bystanders with low levels of empathy are likely to have a significantly higher level of psychological reactance.

This research is among the first in the service literature to specifically explore the consumer misbehavior of online trolling. Further, it provides new perspectives to online trolling by probing the role of bystanders and when and why they are likely to support service organizations being trolled.

The purpose of this paper is to explore the dark side of news community forums: the proliferation of opinion manipulation trolls. In particular, it explores the idea that a user who is called a troll by several people is likely to be one. It further demonstrates the utility of this idea for detecting accused and paid opinion manipulation trolls and their comments as well as for predicting the credibility of comments in news community forums.

The authors are aiming to build a classifier to distinguish trolls vs regular users. Unfortunately, it is not easy to get reliable training data. The authors solve this issue pragmatically: the authors assume that a user who is called a troll by several people is likely to be such, which are called accused trolls. Based on this assumption and on leaked reports about actual paid opinion manipulation trolls, the authors build a classifier to distinguish trolls vs regular users.

The authors compare the profiles of paid trolls vs accused trolls vs non-trolls, and show that a classifier trained to distinguish accused trolls from non-trolls does quite well also at telling apart paid trolls from non-trolls.

The troll detection works even for users with about 10 comments, but it achieves the best performance for users with a sizable number of comments in the forum, e.g. 100 or more. Yet, there is not such a limitation for troll comment detection.

The approach would help forum moderators in their work, by pointing them to the most suspicious users and comments. It would be also useful to investigative journalists who want to find paid opinion manipulation trolls.

The authors can offer a better experience to online users by filtering out opinion manipulation trolls and their comments.

The authors propose a novel approach for finding paid opinion manipulation trolls and their posts.

The literature lacks knowledge on how organizations can manage trolling behaviors in online communities. Extant studies tend to either focus on user responses to trolling behaviors (i.e. a micro-level perspective) or how the trolling infrastructure is governed by platforms (i.e. a macro-level perspective), paying less attention to the organizational community host. With more organizations hosting online communities on social media networks and trolling behaviors increasingly disrupting user engagement within these communities, the current understanding of trolling management practices has become inapt. Given the commercial and social damage caused by trolling behaviors, it is important to understand how these can be best managed. The purpose of this study, therefore, is to examine the meso-level perspective of trolling management by focusing on organizational practice.

The research design consists of an in-depth non-participatory netnography based on a case study of PETA’s (“People for the Ethical Treatment of Animals”) Facebook community.

Six distinct trolling management strategies are identified and categorized by their direct versus indirect communication approach: non-engaging, educating, bolstering, expurgating, asserting and mobilizing. Some strategies are deemed to be more successful than others in generating positive community outcomes such as reduced trolling frequency or further support from like-minded community members.

The findings contribute to the meso-level perspective in the trolling management literature by introducing a novel, empirically informed typology of organizational trolling management strategies.

The idea that user comments on journalistic articles would help to increase the quality of the media has long been greeted with enthusiasm. By now, however, these high hopes have mostly evaporated. Practical experience has shown that user participation does not automatically lead to better journalism but may also result in hate speech and systematic trolling – thus having a dysfunctional impact on journalistic actors. Although empirical journalism research has made it possible to describe various kinds of disruptive follow-up communication on journalistic platforms, it has not yet succeeded in explaining what exactly drives certain users to indulge in flaming and trolling. This paper intends to fill this gap.

It does so on the basis of problem-centered interviews with media users who regularly publish negative comments on news websites.

The evaluation allows for a nuanced view on current phenomena of dysfunctional follow-up communication on journalistic news sites. It shows that the typical “troll” does not exist. Instead, it seems to be more appropriate to differentiate disruptive commenters according to their varying backgrounds and motives. Quite often, the interviewed users display a distinct political (or other) devotion to a certain cause that rather makes them appear as “warriors of faith.” However, they are united in their dissatisfaction with the quality of the (mass) media, which they attack critically and often with a harsh tone.

The study reflects these differences by developing a typology of dysfunctional online commenters. By helping to understand their aims and intentions, it contributes to the development of sustainable strategies for stimulating constructive user participation in a post-truth age.

Chronicles a series of errors in the Telecommunications Act by using a “fairy tale” scenario to aid in explanation of this US 1996 procedure. Addresses local market jurisdiction and dual cost standards. Concludes many of the Act’s goals remain largely unfulfilled as local exchange customers will not see the benefits the Act was hoped to deliver, until technology allows better delivery.

The purpose of this paper is to investigate intellectual capital (IC) discussions held between investors using Web 2.0 tools. More precisely, this paper investigates the determinants of IC disclosures (ICDs) on internet stock message boards (IMBs).

Four hypotheses were developed and tested through content analysis of 60,996 messages posted on two main IMBs, Yahoo!Finance and TheLion.com, followed by descriptive statistics and logistic regression testing.

The findings show that Web 2.0 is bringing new opportunities to disclose IC. Traditional theories, such as agency, stakeholder, signalling, and legitimacy theory, cannot be applied to the Web 2.0 context. Therefore, a new approach that focusses more on the personal motivations for disclosing IC is called for. At a glance, the results show that IC is disclosed on IMBs, and several elements influence both the quantity and quality of those disclosures. Sometimes “trolls” disturb the dialogue and discourage participation by other investors. Conversely, online influencers facilitate ICD. To filter messages, the time of posting, the length of the messages, and the sentiment the messages contain should be considered along with the author of the message.

This paper contributes to the existing literature by investigating the IC disclosed on IMBs. The findings provide insights about how ICDs are developed using Web 2.0 tools.

The purpose of this paper is to bridge a gap in knowledge on the professional information practices of a group of people whose daily work of managing user-generated content online exposes them to users whom they perceive as acting aggressively or otherwise offensively online.

Journalists’ narratives of practices for managing and responding to user comments perceived as offensive are analysed qualitatively. For this purpose, ten interviews with journalists from nine different news organisations in Sweden, Denmark, Germany and Canada were conducted.

The study finds that the environment in which the journalists work plays a vital role in the evolution of the practices. Practices, indissolubly tied to the contexts or sites in which people’s activities take place, are conditioned by moral values, traditions and collective experiences which journalists enact through the practice they engage in when they are dealing with user posts online. The site, conceived as an information landscape, is that of the newsroom. Practices for managing users online evolve through actors participating in a process of learning and their ability to adopt the cultural norms and values of their environment.

This study sheds light on the mechanisms behind the evolution of practices for handling user-generated content online and it reports on the importance of properties such as norms, values and emotions for how things are done in the information landscape of news journalism.

As part of a larger global phenomenon, the election of Donald Trump in the USA represents a crucial moment for the (re)conceptualization of digital literacies. The purpose of this paper is to build theory with respect to what this moment means for English education.

This teacher reflection focuses on what digital literacies meant for my teaching before and after the 2016 election. Using a before-and-after format, I argue that the before conceptualization of digital literacies, while still relevant and useful for introducing many important ideas to English educators, was missing a direct treatment of political power. The after conceptualization takes up this topic.

Themes taken up in the before section involve a parallel between digital literacies and disciplinary literacies and a distinction between Web 1.0 and Web 2.0 interfaces. Themes in the after section address the propensity for governments and other well-resourced groups to occupy Web 2.0 environments for their own ends. Methods for accomplishing these ends involve restricting, surveilling and targeting flows of information and enacting three populist practices via internet trolling: aggregating the unmet demands of disparate groups, establishing popular subjectivity and dichotomizing the social space through the persistent construction of the enemy.

A critically conscious approach to digital literacies must consider the ways in which political entities occupy digital environments.

Further research should be done in English education classrooms to understand the ways in which individual online meaning making becomes entangled within a nexus of political activity. Further research should investigate how online meaning making intersects with political power.

The role of political entities is often downplayed or ignored in discussions of digital literacies. In an age of alternative facts, fake news and echo chambers, it is important to foreground the interplay between the social, the political and the digital in contemporary meaning making. This contribution offers concepts that can be taken up and expanded, as well as a set of questions for English educators to use in framing a critically conscious conversation about digital literacies.

Conceptual and empirical research over the past 20 years has moved the social media (SM) literature beyond the embryotic stage to a well-developed academic discipline. As the lead article in the special issue in the Journal of Research in Interactive Marketing on Cutting-Edge Research in Social Media and Interactive Marketing, this review and agenda article has two key goals: (1) to review key SM and interactive marketing research over the past three years and (2) to identify the next wave of high priority challenges and research opportunities.

Given the “cutting-edge” research focus of the special issue, this review and research agenda paper focused on articles published in 25 key marketing journals between January 2021 and March 2024. Initially, the search request was for articles with “social media, social selling, social commerce” located in the article title, author-selected key words and journal-selected keywords. Later, we conducted searches based on terminology from articles presented in the final review. In total, over 1,000 articles were reviewed across the 25 journals, plus additional ones that were cited in those journals that were not on the initial list.

Our review uncovered eight key content areas: (1) data sources, methodology and scale development; (2) emergent SM technologies; (3) artificial intelligence; (4) virtual reality; (5) sales and sales management; (6) consumer welfare; (7) influencer marketing; and (8) social commerce. Table I provides a summer of key articles and research findings for each of the content areas.

As a literature review and research agenda article, this paper is one of the most extensive to date on SM marketing, and particularly with regard to emergent research over the past three years. Recommendations for future research are integrated through the paper and summarized in Figure 2.

Consumer welfare is one of the eight emergent content areas uncovered in the literature review. Specific focus is on SM privacy, misinformation, mental health and misbehavior.