Search results

The purpose of this paper is to examine the association of gender and travel decision-making style of generation Y (Gen Y) – recreational, price conscious, impulsive, perfectionist, high quality, novelty seeker, habitual, confused by over-choice – to the use of social networking sites (SNS) for travel information share. The study focuses on purchase decision pattern of young travelers by examining the travel decision-making styles.

The author has adopted the quantitative approach for the fulfillment of the objectives of the study. The exploratory method is used to get a better understanding of different concepts used in the study, Social Networking Sites and Decision-Making Style and Gen Y, and the primary information is collected from the structured questionnaire. Using travel decision-making style and gender as grouping variables, different tests were performed to test the hypothesis and to understand the influence of different travel decision-making style and gender on travel information share on SNS.

The present study identifies the existing seven travel decision-making styles of Gen Y, which are Confused by over-choice, Habitual, Novelty seeker, Price conscious, Perfectionist high-quality conscious, Recreational and Impulsive. The results of the study reflect that confused by over-choice, habitual, perfectionist, price conscious travel dimensions have an association with SNS for travel information share. In addition, gender also has an association with usages of SNS for travel information share.

This study has only used consumer typology approach to study decision-making styles, whereas other variables like personality and attitude can be further studied. Second, the study is limited by the spatiotemporal limitation, as the study is just restricted to one geographical area and time, and generalizations can vary with the change in spatiotemporal features in the study.

The findings of the study imply that Gen Y is an important travel market segment, and to cater this segment, SNS can be used as an effective marketing tool. The study of various segments in different groups will help in understanding the market more clearly and using SNS more effectively. In addition, finding association of travel decision-making style with SNS helps in forming effective and innovative marketing strategies.

India is a developing country where many market segments are still unexplored and Gen Y is being one of them. The study was conducted, keeping in mind the need of tourism industry. The study explores the tourism market segment of Gen Y by identifying the decision-making style and also identifies the association of different decision-making style with Gen Y information-sharing behavior on social networking site.

This study aims to explore tourism live streamers’ motivations of sharing their travel experiences based on the grounded theory.

The use of purposive and snowball sampling methods was used to conduct 22 in-depth semi-structured interviews. The manuscript was analyzed based on the grounded theory.

This study identifies five tourism live streamers’ motivations of sharing their travel experience, including information sharing, entertainment, self-presentation, monetary incentives and socialization. Information sharing and entertainment are identified as the most important motivations of travel livestreaming (TLS) among the motivations. Monetary incentive is identified as a new motivation for tourism live streamers compared to other social media users.

This study provides valuable suggestions for livestreaming platforms and tourism product providers to attract more tourism live streamers and better serve them.

To the best of the authors’ knowledge, this is one of the first studies to offer empirical findings and discussions on tourism live streamers’ motivations of sharing their travel experiences.

本研究旨在基于扎根理论探讨旅游直播主分享旅游体验的动机。

使用目的性和滚雪球抽样方法进行了22个深入的半结构化访谈。 本研究采用扎根理论对数据进行分析。

本研究发现了五种旅游直播主分享旅游体验的动机, 包括信息共享、娱乐、自我展示、金钱激励和社交。信息共享和娱乐被认为是旅游直播最重要的动机。与其他社交媒体的用户相比, 货币激励被认为是旅游直播的新动机。

本研究为直播平台和旅游产品提供商提供有用的建议, 以吸引更多的旅游直播者并更好地为他们服务。

这是对旅游直播主分享旅游体验的动机提供实证研究结果和讨论的首批研究之一。

este estudio tiene como objetivo explorar las motivaciones de los transmisores en vivo del turismo para compartir sus experiencias de viaje según la teoría fundamentada.

Des méthodes d'échantillonnage raisonné et boule de neige ont été utilisées pour mener 22 entrevues semi-structurées approfondies. Le manuscrit a été analysé sur la base de la théorie ancrée.

este estudio identifica las motivaciones de cinco transmisores en vivo del turismo para compartir su experiencia de viaje, incluido el intercambio de información, el entretenimiento, la autopresentación, los incentivos monetarios y la socialización. El intercambio de información y el entretenimiento se identifican como las motivaciones más importantes de la transmisión en vivo de viajes (TLS) entre las motivaciones. El incentivo monetario se identifica como una nueva motivación para el transmisor en vivo del turismo en comparación con los usuarios de otras redes sociales.

este estudio proporciona sugerencias útiles para que las plataformas de transmisión en vivo y los proveedores de productos turísticos atraigan a más transmisores turísticos en vivo y les brinden un mejor servicio.

este es uno de los primeros estudios que ofrece hallazgos empíricos y debates sobre las motivaciones de los transmisores en vivo del turismo para compartir sus experiencias de viaje.

While travelling, tourists like to use mobile technology to share their travel experiences. This study aims to understand how the social value gained by tourists from sharing a travel experience with mobile technology affects their satisfaction with the travel experience through onsite mobile sharing behaviour.

A second-order hierarchical model is constructed to examine the moderated mediating role of onsite mobile sharing behaviour in improving tourists’ travel satisfaction. Through systematic sampling, 304 responses were collected at ten attraction points in Guangzhou and Shenzhen, China.

The results show that, compared with self-centred values (self-presentation and self-identification), other-centred values (building social connection and reciprocity) contribute more to forming social values of sharing. In addition, onsite mobile sharing behaviour partially mediates and moderates the effect of social values on travel satisfaction.

This study applies the social capital theory to identify the value gained by sharing travel experiences and empirically evaluates the impact of these values on the overall value of sharing travel experiences. This study also contributes to tourism research by examining the moderated mediating role of onsite mobile sharing behaviour in improving travel satisfaction. This study helps destination marketing to make strategies to motivate tourists to use mobile technology to share their travel experiences while travelling.

This study examines how travel-related patterns of behavior on Facebook (FB) differ among users of different gender, age, and education. The authors assumed that females, young, and more educated people are more active in using FB for travel-related purposes and that the results will show a significant difference in their travel-related behavior patterns. Data about respondent’s travel-related behavior on FB were collected through an online survey (Google Docs) through the FB page named “The research on behaviors of FB users.” The study applies the multivariate general linear model (GLM) on the data collected from the total of 793 respondents. The results show that travel-related statuses respondents post on FB are generally about their travel destination. The main findings indicate that women, more educated, and older people are the ones who are the most active in sharing their travel-related information and are therefore target groups for promoting travel destinations via electronic word of mouth (eWOM). The study suggests target groups for promoting travel destinations via eWOM and it is the first research of this type done on a Serbian sample.

As independent travel has become increasingly popular in recent years, factors influencing users’ attitudes and behaviors should be explored. Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.

This research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.

Survey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.

Existing studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.

The aim of this study is to determine social media use by consumers for travel-related purposes.

A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program.

The respondents use social media intensively both in their daily lives ( > 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes.

As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics.

The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers.

One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.

The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums.

The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis.

Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas.

The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage.

This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users.

The purpose of this study has to conduct an integrated effective evaluation system to discover consumers' travel attitudes of the culinary experiences or cuisines and establishing an optimal mutual relationship of a brand equity evaluation model.

Based on a sample of 624 participants, the results support that social media engagement has indirect effects on culinary brand equity development through travel attitudes and information sharing.

The study finds that values are expressed as foundational attributes that have indirect effects on brand equity through hedonic function, perceived quality, brand awareness and brand image. In contrast, the social interaction mechanism strengthens subdimensional relationships. These findings extend the customer brand equity literature and the nature of tourists' perspectives in the context of Taiwan's culinary destination brand equity.

It is a suggestion for tourism and hospitality managers to identify the different characteristics of attitudes towards visits and the customers' desert of participation in food-related activities when it derives to the classifications of food and culinary tourism.

The current study extended the findings and asserted that social interaction leads to and strengthens the relationships between memorable culinary hedonic experiences and perceived quality and improves tourists' positive awareness and image compared to other tourism experiences.

The discovery of internet technologies which is one of the most important developments of the twenty-first century has enabled individuals and institutions to overcome geographical and time constraints creating fundamental changes in communication. As a result, online communities have enabled people to meet the internet for various reasons such as seeking and sharing information, discuss community issues and ask questions; and online communities have also enabled businesses and consumers to connect with each other at any time. Especially the emergence of Internet-based social media technologies such as blogs, virtual communities, wikis, social networks, YouTube, Facebook and Instagram provides tourists to share their travel experiences. Information shared on social media sites is considered to be an important source of information that can help tourists’ travel plan and may even influence the travel decisions of potential tourists. In this context, the concept of social media in tourism businesses has been examined in the research. Within the framework of the research, it has been observed that social media has influenced the tourists’ behavior regarding travel motivations in the context of various motivations (having information about destinations, hotels, services of hotels, wondering about consumers’ experiences who were in touristic consumption before, etc.). It is also among other findings that social media has increased the overtourism crisis.