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People's motivation to travel varies from person to person. They may tend to different types of tourism with different travel motivations. In this context, this chapter aims to explore reasons for the flow of tourists to battlefield destinations by examining the travel motivations of people who participate in battlefield tourism. In general, it can be said that motivations such as interest in history, interest in battlefields, provide historical information to children, curiosity, escape stress, boredom and daily routine life, spiritual, experience and emotional motives, etc., lead people toward battlefield tourism.

This chapter conceptualizes a framework that can be applied to examine the service experiences of business tourists at luxury hotels. A synthesized literature review results in the identification of three service constructs − surprise, recovery, and sweetness − that constitute the service experiences. In the development of five propositions and in views of emotional appreciation and reciprocity, the chapter posits that emotional value from these three constructs of service experiences can enhance business tourists’ attitude of gratitude and consequently their willingness to pay a price premium. The proposed conceptual framework extends the three service constructs to, and integrates them with, a value–attitude–behavior model.

This chapter aims to identify the characteristics of transit tourists in Hong Kong. It shows that the USA, Germany, Australia, New Zealand, and India are the major generating regions of transit tourists. Transit tourists have more than 10 hours of transit-wait at the Hong Kong International Airport before connecting flights to the destination regions. Significant differences exist in travel and trip-breaking patterns among transit tourists from different generating regions. This study not only provides insights on the spatial movement of transit tourists but also serves as a prologue to future discussions on transit tourism, an emerging phenomenon of urban tourism.

This chapter delineates the antecedents of tourists’ perceptions of the extent to which they perceive the prices they pay as being fair. The study also tests the relative importance of overall price fairness perception, which is measured as the relative gap between the expected price and the perceived price. A model and hypothesis was developed and tested, with reference to existing theories. Data was collected from nine nature- and activity-based firms in Northern Norway. A regression analysis was performed, in order to test the relative effects and strengths of the antecedents of tourist perception of price fairness. The results revealed that both information and monetary antecedents affect perceptions of price fairness. In particular, monetary-related antecedents such as household income, payment in advance, and value for money affected perception of whether prices were fair. Interestingly, information-related antecedents such as previous experience affected negative perceptions of price fairness. The results are discussed in terms of their implications for the tourist industry.

Senior travelers are an attractive market segment and increasingly participate in an internet-mediated society. This chapter examines the profile of senior tourists who booked their trip to the Azores using online travel agencies. The purpose is to analyze their motivation factors based on the travel motivation scale for senior tourists, using 17 items related to the motivations for visiting the destination, and to ascertain whether there are different groups of senior tourists based on sociodemographic characteristics, travel motivations, and experiences performed. Using a structured questionnaire and a sample of senior tourists, three distinct clusters are obtained.

In the late 1990s, the tourism in Serbia had been developing spontaneously, supported by the policy of undifferentiated marketing. That kind of approach to tourism development led to unsatisfying results, which is a notion primarily based on Serbia’s obvious natural and social resources. An alternative to this approach to tourism development is the differentiated marketing strategy focusing on relevant market segments called “targets.” That way, it would be possible to commercially valorize a significant number of resources (natural and social) as well as a large number of touristic products.

Due to current trends in the international tourism market – moving away from the concept of mass tourism (holiday at the seaside and “ski resorts”), i.e., the ongoing diversification of tourism products, there is undoubtedly more potential for new tourism development trends. The increasing investment in tourism development of the Danube basin, with a larger number of potential tourist products, is expected to make it more attractive to the tourist market. This should have positive effects on the overall development of tourism in Serbia.

This chapter focuses primarily on the research of the Upper Danube region. It will show the importance of the natural and social (anthropogenic) resources suitable for the development of tourism in this area. Special attention shall be paid to the concept of sustainable tourism development, which develops tourism in accordance with the interests of all stakeholders. The positive interaction between all interest groups creates the conditions that ensure satisfaction of all stakeholders and general welfare.

The aim of this chapter is to examine the role of real exchange rates in the relationship between tourist arrival and economic growth in Malaysia over the period of 2000–2018. We disaggregate Malaysian tourists into six geographical regions, namely Asia, Singapore, Europe, Pacific region, Americas, and Africa. Using a non-linear autoregressive distributed lag model, we find that the appreciation of real exchange rates with positive growth of economy plays a prominent role in influencing international tourist arrivals from Singapore, other Asian countries, Pacific region, Europe, and Americas. Our study suggests that real appreciation is important in providing some insights into the effectiveness of growth-led-tourism policies. In line with this, some implications are provided at the end of this chapter.

In modern tourism, what is expected are natural beauties, tourism facilities and activities that can meet tourists' desires and expectations. In order for all of these to materialize, sustainability is necessary for tourists, the environment, the destination and the tourism supply. Fulfilling all of these requirements relies on the stakeholders fulfilling their responsibilities within the destination.

Therefore, the subject of this study is to focus on the expectations and motivations that lead tourists to visit a destination, along with the attractiveness of the destination itself, and the concept of responsible tourism. The study will explore the expectations and motivating factors that lead tourists to visit a destination, the creativity of the destination and the overall concept of responsible tourism in a comprehensive manner.

The present study analyses patterns of seasonal tourist consumption, based on data collected in the Minho, a rural region situated in the Northeast of Portugal. The study aims at identifying and discussing main differences regarding socio-demographic profile and tourist behavior between tourists visiting the destination in the high, medium, and low season. Results permit a discussion of implications on destination management and marketing. More specifically, the understanding of these differences, considering the existing resources, constraints, and potentialities of the destination, shall help develop strategies yielding the diversification of demand, creating conditions for attracting, satisfying, and possibly ensuring loyalty of different tourist types in different seasons of the year (Jeffrey, D., & Barden, R. (2001). An analysis of the nature, causes and marketing implications of seasonality in the occupancy performance of English hotels. In T. Baum & S. Lundtorp (Eds.), Seasonality in tourism (pp. 119–140). Amsterdam: Pergamon). That is, the here discussed results should help strategically manage demand yielding sustainable destination development (Kastenholz, 2004).